NME Report Assignment Using the attached data and any other information you can get from wider research (e.g. IPC Media, Google search, Wikipedia), write a report on how NME has managed to survive as one of the leading music magazines from 1952 up until today. How likely is it to survive in the coming years?
Report subheadings: 1. Institutions (mergers, take-overs, who owns it now? production, distribution, competition with other magazines)
2. Audiences (target audience profile, audience fragmentation, interactivity & brand loyalty – ‘my NME’)
3. Advertising (how does NME keep advertisers happy? How much advertising in the magazine, how much for a full page ad?)
4. Technological convergence (it’s no longer just a printed magazine, how else can it be accessed and interacted with?)
5. Synergy/marketing (how does NME extend its brand and ensure brand awareness?)
6. The future (based on its success so far, what do you predict for its future?)