Hybrid B2B & B2C eCommerce Platforms – Benefits and Features
There has been a drastic change in eCommerce, with businesses forming plans to market their goods and services to B2C and B2B. Although some B2C businesses target corporations for their goods, B2B companies that market directly to consumers (DTC)are much more popular. The lines are blurring, and merchants can no longer be easily divided into either a B2B or B2C company. The challenge faced by online retailers is that eCommerce sites are mostly adequate to market only to firms or customers, but not both. An all-encompassing approach cannot be easily managed by the different channels these brands use for each category of the market. Hence, brands require a completely featured hybrid eCommerce system that allows them from one dashboard to handle B2B and B2C commerce.
B2C vs. B2B eCommerce B2C companies market to customer’s at the most fundamental level, whereas B2B companies sell to enterprises. B2C eCommerce – Business-to-consumer (B2C) indicates marketing to private consumers. Therefore the sales process is based on a specific client’s needs, and it is reasonably easy to shift prospects from an initial desire to acquisition. There are faster and more intensely motivated sales periods.
B2B eCommerce – Business-to-business (B2B) indicates advertising to firms. Businesses have different owners, regulatory criteria, and several other variables that confuse the distribution processes. Sales intervals are longer and motivated by reason and logic.
5 basic differences of B2B vs. B2C eCommerce 1. 2.
3. 4.
5.
Target audience – Typically, B2C companies have much larger target audiences, while B2B
companies have “unique product” target markets. Order size & volume – B2C firms typically have smaller order sizes at cheaper costs, but a larger average volume of transactions. There are typically bigger orders or higher pricing points for B2B brands but less total sales value. Decision-maker – B2C orders are often made by individual buyers, while several owners or whole business divisions are interested in B2B transactions. Customer Loyalty Value (LTV) – B2C businesses typically have lower LTV customers with smaller order volumes and fewer return customers, although better customer satisfaction allows B2B companies to have a higher LTV. Consumer acquisition vs. retention – B2C businesses frequently rely on customer additions with a larger customer base and lower LTV, while B2B firms with narrower target audiences focus on retaining customers and brand recognition.
Features of B2C and B2B eCommerce platforms The variations in business strategies and target audiences are expressed in the critical features that each class of retailer demands from eCommerce platforms.
User interface –A B2CeCommerce platform for users include a quick shopping method such as intuitive web browsing, seamless customer payment, and the capability for buyers to quickly scan product catalogs. Advanced functionality like access rights, order management solutions, account cost, and credit line choices are required for B2B software.
