The Business of Running Your Business “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence, determination and hard work make the difference.” - President Calvin Coolidge Though by using this manual you are receiving the best possible resources you can ever lay your hands on in the finance brokerage world, the success of your business is entirely up to you. With no one to look over your shoulder and keep the pressure on, you may find yourself slacking off on your marketing efforts. It’s natural, and it’s ok. However, now it’s time to step back and get your second wind. Mastering Your Business Generally, the money broker or person operating a business financing service will work with his or her clients in putting the loan or fund seeking application package together in such a way that it will receive favorable consideration by the funder or lender. You'll have the names, addresses and telephone numbers of lenders and fund makers from all over the world, people and firms interested in investing in all kinds of different business ideas and for virtually any amount of money in the Directory of Money Sources we have enclosed. When you have a complete loan/ fund application ready for presentation, you'll select the lenders or firms interested in that kind of business or investment. Either send or present the application package to them. Once you "open your doors" for business, there will be no shortage of people coming to you for their money needs. The problem will be selecting just the requests you know, logically, stand a reasonable chance of approval. Everybody wants and needs money; once you announce that you can get funds/loans for people who need them, you will be overwhelmed with requests. It will be up to you to utilise your time, expertise, and effort according to the greatest profit potential. When talking with a client you want to exude confidence and professionalism. Reading, studying and understanding exactly how each financial product or services is designed and presented will enable you to better serve your clients, and insure your chances for success. 13