1980s

1990s

Slow gentrification occurs

1982 Loft Law Enacted Regulation allows legal conversion of certain lofts to residential use. 1987 Financial/ Real Estate Crash NYC’s housing prices drop until early 1990s.

1992 Scholastic Moves to 555 Broadway Company will continue to expand in SoHo through 2000s. 1999 Leo Castelli Gallery Moves Out of SoHo Castelli Gallery on 420 West Broadway exhibited work of the most prominent artists from 1971 to 1999.

2000s

2010s

Destination retail & luxury building boom

2001-2010 Major Retail Opens on Broadway while Art Museums Close • Prada • Bloomingdale’s • Top Shop • Uniqlo • H&M

2011-2012 Tech Comes to Broadway Foursquare, Thrillist, 10gen, ZocDoc, and more move in.

2016 SoHo Continues to Evolve 2006 Nike opens 40 Mercer Opens flagship store; High-end, modern WeWork opens residential two locations on development Broadway. moves to SoHo.

SoHo Then & Now

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