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LOOP 1: READY, STEADY, GO! FOR an organization delivering complex services through a multi channel customer lifecycle, WHO HAS a need for crucial business level output in order to facilitate a Go/No Go decision before proceeding with release planning and project chartering, “Ready, Steady, Go” IS AN agile collaboration loop, THAT delivers a business model and a story map, UNLIKE a traditional feasibility study, “READY, STEADY, GO” delivers in 5–10 working days This loop use collaborative agile techniques to generate a similar outcome as a traditional feasibility study. A pre-condition to succeed with the loop is to execute the techniques with a collocated, cross-functional team and with key stakeholders available in parallel for fast answers and validation of results. When to use Loop 1 is used when the answer is yes to any of these questions: • Is your product context a complex service with many features delivered through a multichannel customer life cycle? 6