Elevator Pitch can benefit from being produced in a similar fashion as the vision activities, that is everyone builds their own draft version and the team collaborates on narrowing down the options and discuss their different interpretations and end up with one clear agreement on what the product effort will offer and for whom. A brief word of advice – if your product effort is an enhancement of an already existing product and you find it difficult to differentiate towards competitors, you can compare the benefits against the previous version of your product. Sometimes, you may also need to refer to a well known quality product with LIKE product x, our product etc. At this point we know why we need to do what on a high level. Before we dive into the product capabilities in a more detail, we focus on the target group and their needs by creating user personas, which facilitate a strong emphasis on the customer experience.
Xxxx
MOI?
Xxxx
Xxxx
Xxxx
Xxxx
Xxxx Xxxx
Xxxx
Xxxx Xxxx
Xxxx
User Personas Use the power of a persona to understand your customer segment and establish a strong design target. A user persona is an archetypal description of a fictional person’s characteristics, demographics and goals that support planning of product capabilities and facilitate making trade-off decisions with user personas acting as the Voice of The Customer. It is Use user personas, archetypal descriptions of fictional persons’ characteristics, demographics and goals, to zoom in on your customer segments.
12