PARTNER GUIDE Vegans Explore
Q1 2024
VEGANS EXPLORE: PARTNER GUIDE
CONTENTS
FOUNDER & GENERAL MANAGER Sean Russell COMMUNITY MANAGERS Ron Arrindell Carla Guerra
03
About Vegans Explore
04
Vegans Explore Reach
05
Social Proof
06
Opportunities
07
Community Partners
09
Nonprofit Partners
12
Event Partner
15
Community Sponsorship
16
Promotional Opportunities
26
Marketing Services
PHONE (954) 980-8383
EMAIL contact@vegansexplore.com
ADDRESS Vegans Explore 300 SW 1st Ave, #155 Fort Lauderdale, FL 33301
Vegans Explore is proud to partner with the SoFlo Vegans community in an effort to amplify their marketing and promotional reach to millions of Vegan and Veg-curious consumers. This allows us to offer businesses such as yourself free services to help you reach and target new customers. Sean Russell General Manager/Founder
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ABOUT VEGANS EXPLORE Vegans Explore is spotlighting Vegan global hotspots. Tap into the growing movement by checking out our podcasts, videos, social media, LIVE events, and magazines.
Global Tour
Podcast Network
Interactive activations for events around the globe.
Production of Vegan video and audio podcasts.
Magazines & Guides
Online Resources
Digital magazines and directories supporting the Vegan movement.
Series & Films
Production of streaming series and films showcasing Veganism.
Vegans Explore Live
Quarterly campaign to raise money for nonprofit organizations..
Nonprofit Support
Marketing, promotional, and financial support for nonprofits.
Ebooks, Directories, Calendars, and a Mobile Application.
Memberships
Community support for individuals and businesses.
TABLE OF CONTENT
Mobile App
Quick access to all of our resources, content, and services.
OPPORTUNITIES
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VEGANS EXPLORE REACH
2023 REACH 1.6M+ Reach
Reflects the combined reach of the entire Vegans Explore Network in 2023. We will expand our reach in 2024 into additional markets through social media, paid advertising, influencer collaborations, Live events, and email marketing.
TOP MARKETS 1. Fort Lauderdale, FL 2. Miami, FL 3. Boca Raton, FL 4. Hollywood, FL 5. Davie, FL 6. Pembroke Pines, FL 7. Plantation, FL 8. West Palm Beach, FL 9. Coral Springs, FL 10. Miami Beach, FL
SOFLO VEGANS
11.1K Followers 185,551 Reach VEGANS WHO LIFT
147.3K Followers 1.4M Reach AGE & GENDER
FUTURE MARKETS 1. Orlando, FL 2. Tampa, FL 3. Atlanta, GA 4. Los Angeles, CA 5. Asheville, NC 6. Durham, NC 7. Las Vegans, NV 8. Wilmington, NC 9. New York, NY 10. Phoenix, AZ
TABLE OF CONTENT
OPPORTUNITIES
VEGANS EXPLORE: PARTNER GUIDE SOCIAL PROOF
TABLE OF CONTENT
OPPORTUNITIES
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OPPORTUNITIES Clip the thumbnails and titles below to advanced to the highlighted opportunity. Click OPPORTUNITIES the green button on each page to come back to this page.
Community Partners
Nonprofit Partners
Event Partners
Community Sponsors
Promotional Services
Marketing Services TABLE OF CONTENT
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COMMUNITY PARTNERS 100% Vegan businesses can register for a free account from Vegans Explore in a growing number of select markets including South Florida, Orlando, Tampa, Atlanta, and North Carolina. 2024 Reach: *10M People TABLE OF CONTENT
OPPORTUNITIES
*Estimated reach based on marketing campagins
PARTNER BENEFITS Partners can log in on our website to receive access to a variety of business tools. Receive access to a dedicated support specialist to help answer any questions. Submit your business to be included in the Local Guide Directory and Vegans Explore Magazine. Submit events, discounts, and promotions to share with our growing audience. In-person and digital workshops, webinars, and content to support your business. Discover new projects including our mobile app, global tour, and certification program. A Partner magazine featuring information and resources designed to help your business grow. Request video content produced by our Vegan Explorers, and promoted on our social media. Host memorable events for our community that are designed to build repeat customers.
PARTNER EXPECTATIONS Partnerships are a two-sided relationship, so here is how you can support our organization. Actively promote Vegans Explore by placing a digital banner on your website linking back to us. Like, comment, and share content produced by us on social media to help us continue to grow the platform. Access the dashboard throughout the week and read our content to stay on top of new opportunities to grow your business.
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COMMUNITY PARTNER PACKAGES Community Partnerships showcase your business through magazines, videos, articles, and social media. It also features a custom campaign that includes events and promotional giveaways. Partnerships are currently available for businesses in South Florida, North Carolina, Tampa, Orlando, and Atlanta. TABLE OF CONTENT
Custom Campaign Each campaign is custom to each partner reaching local and visiting customers.
Featured Listing Featured listing in our Local Guide and Directory.
Instagram Stories + 30 Day Highlight Instagram Story shared throughout the one month campaign period with a 3-month highlight.
Video Showcase Video Showcase featured on Instagram Timeline.
OPPORTUNITIES
ULTIMATE
PREMIUM
ENHANCED
BASIC
$1,950
$1,125
$600
$250
90 Days
90 Days
60 Days
30 Days
75,000 People
55,000 People
25,000 People
10,000 People
Included
Included
Included
Included
x10
x5
x4
x2
Posts + Highlight
Posts + Highlight
Posts + Highlight
Posts + Highlight
x4
x3
x2
x1
Videos
Videos
Videos
Video
Website Article for SEO
x4
x3
x2
x1
Article on SoFloVegans.com:
Article
Articles
Articles
Article
N/A
N/A
$75
$50
Magazine Advertisement
x2
x1
Full-page advertisement in the Local Guide and Digest.
Ads
Ads
$150
$125
Promotional Credit Credit towards select additional promotions
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NONPROFIT PARTNERS Join the Vegans Explore Network and join our campaigns designed to make a global impact and share your event to an audience of passionate attendees. 2024 Reach: *10M+ People TABLE OF CONTENT
OPPORTUNITIES
*Estimated reach based on marketing campagins
PARTER BENEFITS Registered 501(c)3 nonprofits can register with Vegans Explore to access a growing number of do-it-yourself resources. Each registered organization receives access to a Partner Dashboard designed to help raise awareness for your cause. Access to participate in our Nonprofit of the Month Program designed to provide promotional and funding support eligible organizations. $1 from each Vegan Guide and 10% of each Premium Access Membership goes toward supporting our Nonprofits of the Month. Vegan Nonprofit Guide featuring a global directory of nonprofits that support Veganism. Paid promotional and marketing services for exposure to our local and global audiences. End of the year Gala honoring the top Vegan nonprofits, businesses, brands, and individuals.
PARTNER EXPECTATIONS Applicants must focus on the areas of Health and Wellness, Conservation, or Animal Welfare. Ongoing support in contingent on partners actively showcasing their Vegans Explore affiliation. Sharing campaigns via timeline posts, stories, email mentions, and at Live events. Showcasing a digital banner linking back to our community page to help with ongoing enrollment for our free membership programs.
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NONPROFIT PARTNERS OPTIONS NONPROFIT OF THE MONTH A Nonprofit of the Month program designed to provide promotional and funding support for eligible organizations. Nonprofit engagement is monitored each month with our top supporters becoming eligible for our nonprofit of the month program. Recipients are selected by our board of trustees with up to three organizations selected each month. Every September, all organizations are eligible to participate in our Vegans Explore Gala by sharing links to their donors and audience to purchase tickets with 50% of each ticket serving as a donation 50% of tickets sold directly by Vegans Explore will go into a pot shared by all organizations. Recipients are also in a pool to receive proceeds from the sale of ebooks, memberships, and select merchandise. NONPROFITS RECEIVE
(1x) full page ad banner in the Vegan Nonprofit Guide and Vegans Explore Magazine. (1x) Five minute Spotlight feature in the Pre-Vegans Podcast. (1x) Video Showcase shared to our followers on social media, Vegans Explore Magazine, and Vegan Nonprofit Guide. (2x) Complimentary ticket to the Gala in November.
ADVERTISEMENTS Nonprofits can purchase full page advertising in issues of the Nonprofit Guide and Vegans Explore Magazine to gain additional exposure. 8.5 x 11 Full Color Ad: $550 1/3 Color Ad: $350 Community Ad: $150
Full-Page Advertisment $550 per issue
1/3 Page Advertisment $350 per issue
Local Advertisment $150 per issue
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NONPROFIT PARTNERS OPTIONS VEGANS EXPLORE LIVE 100% of the money raised during the Live broadcast support select nonprofit partners. Features Live 1 hour podcasts featuring shows on the Vegans Explore Network. Goal to raise $25,000 with a stretch goal of $50,000. Booking of high profile guests to join the event and help promote the fundraiser. Features online auctions with donated items from our friends and partners. Includes fun milestones from our hosts when fundraising milestones are reached. Takes place once a quarter to raise funds for Nonprofit of the Month recipients.
MOBILE APPLICATION Developing a state of the art mobile application designed to improve the quality of life of anyone on their Vegan Journey. Feature an interactive directory of rescues, sanctuaries, and other animal care resources. The app also will feature a vetted classified directory of available fosters in cities around the world. Our team carefully moderates member activities when it comes to animal-related activities to ensure they end up in loving and supporting homes. Any member registering as a foster on our platform must first go through a screening process facilitated by a third party partner.
VEGANS EXPLORE GALA End of the year event that honors the top Vegan brands, restaurants, nonprofits, and individuals nominated by our community. Goal is to raise $100K for our supported nonprofits. Limited to 200 tickets at $250 with 50% of ticket sales go to support 2-3 organizations. The event is LIVE streamed to our community through our platform. Dinner is catered by one of the top Vegan chefs in the country and comes with 5 courses. Every nominee is given a free ticket to attend. Film screening of a brand new never before screen film produced by Vegans Explore. Takes place at a theater or playhouse with a green carpet with press and photo opportunities.
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EVENT PARTNERS Join the Vegans Explore Network and join our campaigns designed to make a global impact and share your event to an audience of passionate attendees. 2024 Reach: *10M+ People TABLE OF CONTENT
OPPORTUNITIES
*Estimated reach based on marketing campagins
PARTER BENEFITS Promotion to 250K people Event spotlighted in our Global Tour that is promoted on the Vegans Explore website, magazine, podcast and social media feed Support securing vendors and sponsors (1x) Recap video shot in portrait mode for IG reels, TikTok, and YouTube Short (1x) Collaborative timeline post with creative developed by Vegans Explore
PARTNER EXPECTATIONS Vegans Explore prominently listed as media sponsor in all promotions Sean Russell listed as a featured guest in media promotion (2x) 10x10 booths for Vegans Explore in a prominent location Ability to place flyers in tote bags if applicable 20% commission for vendors and sponsors Commissions paid out within 14 days of the event’s conclusion
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EVENT PARTNER PACKAGES The following is a breakdown of our services for additional promotion on top of what we are offering you through the customized campaign on the previous page. Packages can be customized on request. 2024 Reach: *10M+ People TABLE OF CONTENT
OPPORTUNITIES
*Estimated reach based on marketing campagins
PLATINUM
GOLD
PARTNER BENEFITS
$5,000
$3,000
1-3-MONTHS
1-3-MONTHS
Promotional Reach
1.2M PEOPLE
750K PEOPLE
Event spotlighted on the Vegans Explore website, magazine, podcast and social media feed
YES
YES
Support securing vendors and sponsors with a 10% commission for whatever we secure
YES
YES
Ability for you to leverage our promotion in your vendor and sponsorship offerings
YES
YES
30—60 second portrait social video featuring food vendors, shared by Vegan influencers and event
x2
x1
VIDEOS
VIDEO
30—60 second portrait event recap shared by Vegans Explore, our influncers, and event on Instagram as a collabration
x2
x1
VIDEOS
VIDEO
PARTNER EXPECTATIONS Vegans Explore prominently listed as media sponsor in all promotions Sean Russell listed as featured guest in media promotion (1x) 10x10 booth for Vegans Explore in prominent location 50% due to secure Vegan Explore’s involvement with the balance due in full before the day the event
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EVENT PARTNER OPTIONS The following is a breakdown of our services for additional promotion on top of what we are offering you through the customized campaign on the previous page. Packages can be customized on request. TABLE OF CONTENT
OPPORTUNITIES
MEDIA PACKAGE 30—60 second portrait social videos featuring food vendors, shared by Vegan influencers and the the events (100K+ Followers each post) Professional landscape recap video produced by our video team (100K+ Followers each post) (100x) Professionally shot photos comprising of 80 unedited and 20 edited (Up to 3 minutes) 50% due to secure Vegan Explore’s involvement with the balance due in full before the day the event
INDIVIDUAL OPTIONS
INVESTMENT
Vegan Showcase videos shot in portrait mode featuring a Vegan influencer trying food at different vendor booths
$350
30—60 second portrait social videos featuring food vendors, shared by Vegan influencers and the events (100K+ Followers each post)
$550
Recap video shot in portrait mode for IG reels, TikTok, and YouTube Short
$550
Professional landscape recap video produced by our video team (Up to 3 minutes)
$1,550
100 total professional photos (80 unedited and 20 edited)
$475
Press Release to relevant media outlets, influencers, and blogs (Access to over 550K contacts)
$750
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ONLINE PROMOTION Secure your spot in our quarterly online promotions that feature placements in our digital media. This includes our magazines, social feeds, and our website. Estimated Impressions: *425K+ TABLE OF CONTENT
OPPORTUNITIES
*Estimated impressions based on marketing campagins
MARKETING CAMPAIGN: $2,250 Promoted through social media, email marketing, Global Tour, influencer collaborations, and paid advertising. Campaign Report using insights gathered through a traceable QR Code, website analytics, and insights from our digital magazine platform, Issuu.
Full-Page Advertisement 250K Impressions 8.5x11 ad featured in a Vegan Guide and Vegans Explore Magazine issue. Brand featured in a cover tile.
Social Media Commercial 75K Impressions (2x) Social media commercial produced and shared to our Network IG accounts reaching over 100K people.
Website Promotion 100K Impressions Logo featured at the footer of every page on the website for 3-months. Logo featured on our partner page.
AVAILABLE MAGAZINES
Vegan Explore Magazine January 2024
Vegan Dairy Guide January 2024
Vegan Protein Guide February 2024
Local Guide February 2024
Vegan Nonprofit Guide February 2024
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PODCAST SPONSORSHIPS Take advantage of the long-term investment of having your brand mentioned on our network. Options include on-air promotion, airing of commercials produced by your team, or a news feature spotlighting your brand. Estimated Impressions: *300K+ TABLE OF CONTENT
OPPORTUNITIES
*Estimated impressions based on marketing campagins
DISTRIBUTION
SOFLO VEGANS PODCAST PRICING Instagram Reach: 100K people
3-5 Minute Featured Story: $2,500 per episode 30 second commercial read by host: $2,000 per episode 30-Second Commercial (produced by sponsor): $1,500 per episode
PRE-VEGANS PODCAST PRICING Instagram Reach: 100K people
3-5 Minute Featured Story: $2,500 per episode 30 second commercial read by host: $2,000 per episode 30-Second Commercial (produced by sponsor): $1,500 per episode
VEGANS WHO LIFT PODCAST PRICING Instagram Reach: 100K people
30 second commercial (read by host): $3,000 per episode 30-Second Commercial (produced by sponsor): $2,500 per episode
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VEGANS EXPLORE LIVE Participate in our quarterly giveback campaign that includes a 4-hour podcast marathon that features Vegan celebrities and a chance to raise over $25K for Vegan nonprofit organizations. Estimated Impressions: *5M+ TABLE OF CONTENT
OPPORTUNITIES
*Estimated impressions based on marketing campagins
MARKETING CAMPAIGN: $5,250 Secure sponsors to help fund the production and promotion with a portion of the sponsorship going towards the charities (1x) 30-second commercial aired during Live stream and appearing in the on-demand version (4x) Sponsor Mentions during the actual broadcasts that will also appear in each episode (2x) Instagram Reels shared on our network reaching over 500K engaged and passionate people interested in plant-based products Logo featured on the event landing pages and during the broadcast Estimated promotion to over 10M people throughout the lifetime of the event include promotion on social, email, paid ads, influencer collaborations, Live streaming, and on-demand viewing POTENTIAL CELEBRITIES
Tabitha Brown Actress
Earthling Ed Activist
Pinky Cole Entrepreneur
James Wiliks Athlete
Bella Ramsey Actress
Kevin Smith Director
Nimai Delgado Bodybuilder
Moby Producer
Stella McCartney Athlete
Alicia Silverstone Actress
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GLOBAL TOUR Spread your brand to audiences at events around the world. This campaign includes fun booth activations, distribution of flyers and samples, direct sponsorship with events, and social media promotion. Estimated Impressions: *5M+ TABLE OF CONTENT
OPPORTUNITIES
*Estimated impressions based on marketing campagins
MARKETING CAMPAIGN Flyers, website and booth signage include a traceable QR code to monitor the campaign’s Your brand featured in a fun and interactive activation in a prime location at the event. Brand integration in one episode of the Vegans Explore Reality Series
TOUR DATES VEGAN STREET PARTY ORLANDO (1/24) Sponsorship: $3,500 Estimated: 500 - 1,000 Attendees
Orlando, Florida Ivanhoe Park Brewing Co.
INTERNATIONAL VEGAN FESTIVAL (1/27) Sponsorship: $5,500 Estimated: 10,000 - 15,000 Attendees
Orlando, Florida Wall Street Plaza
VEGAN BLOCK PARTY ORLANDO (2/10) Sponsorship: $3,500 Estimated: 1,000 - 2,000 Attendees
Orlando, Florida Luminary Green Park
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GLOBAL TOUR DATES VEGAN STREET FAIR LOS ANGELES (3/22 - 3/24) Sponsorship: $5,500 Estimated: 10,000 - 25,000 Attendees
Los Angeles, California Luminary Green Park
VEGAN BLOCK PARTY (4/27) Sponsorship: $5,500 Estimated: 3,000 - 5,000 Attendees
Fort Lauderdale, Florida TBD
MEMPHIS VEGFEST (5/5) Sponsorship: $3,500 Estimated: 1,000 - 2,000 Attendees
Memphis, Tennessee TBD
VEGAN STREET FAIR BRONX (5/18-19) Sponsorship: $5,500 Estimated: 3,000 - 5,000 Attendees
Orlando, Florida Luminary Green Park
ASHBURY PARK VEGAN FOOD FESTIVAL (5/18-19) Sponsorship: $3,500 Estimated: 1,000 - 2,000 Attendees
Ashbury, New Jersey TBD
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GLOBAL TOUR DATES
Memphis VegFest May 5, 2024 Memphis, Tennessee
Vegan Street Fair Atlanta June 15-16, 2024 Atlanta, Georgia
Vegan SoulFest August 19-20, 2024 Baltimore, Maryland
Vegan Street Fair The Bay August 24-25, 2024 Alameda, California
Georgia VegFest August 25, 2024 Atlanta, Georgia
Plant Based World Expo September 11-12, 2024 New York, NY
TriVeg September 15, 2024 Durham, North Carolina
Vegan Street Fair Denver September 21, 2024 Denver, Colorado
Bellingham Veg Fest September 22, 2024 Bellingham, Washington
Ashville VeganFest October 6, 2024 Ashville, North Carolina
Vegan Life Live October 18-20, 2024 London, England
Vegandale Los Angeles October 19, 2024 Los Angeles, California
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MAGAZINE ADVERTISEMENTS Digital advertisements are designed to give the South Florida business community additional exposure in our publications. Right now we are offering a combo package where your ad appears in a total of three publications. START PROMOTION
GUIDE DIGITAL ADS Featured in three publications including the SoFlo Vegans Digest, Local Guide, and Dairy Guide. Promoting your business with interactive links and calls to action. Design services are available for an additional fee. Distributed at LIVE events, partner locations, paid promotions, affiliates, and social media.
Full-Page Advertisment $550 per issue
1/3 Page Advertisment $350 per issue
Local Advertisment $150 per issue
AVAILABLE ISSUES
Local Guide
Dairy Guide
Vegans Explore Magazine
Click to Read the Latest Issue
Click to Read the Latest Issue
Coming Soon
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SOCIAL MEDIA PROMOTION Access to a growing network of influencers. Content created by our team of media professionals and influencers. Stories are featured in highlight section of profile for pinned promotion. TABLE OF CONTENT
IG Story Post
IG Story Post + Highlight
OPPORTUNITIES
IG Timeline Post
SOFLO VEGANS + VEGANS EXPLORE PRICING Instagram Reach: 11.1K followers | @SOFLOVEGANS + @VEGANSEXPLORE
Instagram Story Post: $25 per story Instagram Story Post + 30 Day Highlight: $100 per story Instagram Timeline Post: $500 per post
VEGANS WHO LIFT PODCAST PRICING Instagram Reach: 11.1K followers | @THEBODYBUILDINGVEGAN + @MISS_MEATLESS_MUSCLE
Instagram Story Post: $200 per story Instagram Story Post + 30 Day Highlight: $350 per story Instagram Timeline Post: $750 per post
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MEDIA PRODUCTION Supercharge your social media channels and YouTube with captivating video content. Review options designed to engage new customers and grow your brand. TABLE OF CONTENT
OPPORTUNITIES
SPOTLIGHT VIDEO: $1,250 1-2 hour video shoot at your place of business. 3-5 minute video shot with a mirrorless cameras. Interview with your team or one of our influencers discussing your business with footage of your goods and services layered on top. 15-30 second promotional version made for Instagram, Facebook, TikTok, and YouTube Shorts. Video shared on the Vegans Explore Platform.
SHOWCASE VIDEO: $250 30-60 minute video shoot at your place of business or booth at an event. 30-45 second video shot in portrait made for Instagram, Facebook, TikTok, and YouTube Shorts. Video shared on the Vegans Explore or SoFlo Vegans (South Florida Businesses Only) Instagram timeline with an option for collaboration. Shot on a high-definition phone with a shotgun microphone. Promotion through SoFlo Vegans website and weekly newsletter.
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COMMUNITY SPONSORSHIPS Community Sponsorships are designed to provide your business with highquality media production and promotion through influencers, social media, Live events, magazines, podcasts, streaming television and film. . TABLE OF CONTENT
Campaign Reach See what’s included in the Podcast Network sponsorship.
Online Promotion Media production and marketing package.
Podcast Network 30-second commercial read on all 3 shows.
Vegans Explore Live Featured sponsor for our quarterly giveback campaign.
Global Tour See what’s included in the Podcast Network Sponsorship.
OPPORTUNITIES
PLATINUM
GOLD
SILVER
BRONZE
$30,000
$15,500
$7,500
$2,250
3-Months
3-Months
3-Months
3-Months
10.5M
5.5M
1M
425K
Impressions
Impressions
Impressions
Impressions
YES
YES
YES
YES
YES
YES
YES
NO
YES
YES
NO
NO
YES
NO
NO
NO
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FEATURED PARTNERS
Miami HEAT
Veganuary
Miami Dolphins
Vegan Block Party
Carnival Cruise Line
VegFest Expos
Smorgasburg
IVFF
Green Vegan Bags
Suja
Fullei Fresh
Hodo
Tiger Seed
GreenThumb Popcorn
Nutrition SMART
Miracle Tree
PETA
The Humane League
Ultima
SunWarrior
v e g a n s ex p l o r e . co m Partner Guide 2024
TABLE OF CONTENT
OPPORTUNITIES
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Explore a variety of media production and marketing services to help your business.
Social Media
Grow and connect with audiences using popular social channels.
SEO
Expand your brand with Search Engine Optimization.
Web Development
Make an impression by building a powerful online home base.
Advertising
Amplify your reach by using paid advertising platforms.
Media Production
Video content ranging from commercials, series, and films.
Brand Management
Hire a freelance Marketing Director to help scale your business.
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SOCIAL MEDIA Keep your customers informed using a social strategy that combines posting, content creation, engagement, and execution of growth strategies for your social channels. TABLE OF CONTENT
MONTHLY PACKAGES
PLATINUM
GOLD
SILVER
$1,750
$1,250
$650
Included
Included
Included
Social Media Audit Careful inspection of existing social media presence and implementation of best practices to optimize branding, descriptions, and strategic development.
Social Media Posts Posting of curated social media content to Instagram with optional sharing on Facebook or TikTok. This does not include content creation.
Social Media Stories Creation of an article shared on the SoFlo Vegans website, newsletter, and Vendor Digest Magazine.
Copywriting Professionally produced bios and post captions matching the voice of your brand.
Engagement Daily engagement with your audience, and answering direct messages in a timely manner.
Growth + Calendar Management Execution of strategies to grow your audience and monthly reporting.
x7
x7
x5
Per Week
Per Week
Per Week
x14
x7
x5
Per Week
Per Week
Per Week
Included
Included
Included
15
10
5
Hours
Hours
Hours
Included
Included
Included
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WEB DEVELOPMENT Your website is the digital home and deserves to represent your business in the best possible light. Discover how Lesaruss Media makes this possible. TABLE OF CONTENT
DEVELOPMENT: $1,550 Includes: * * * * *
Includes a one hour initial development session to plan the outline of the redesign. Clients receive weekly updates and bi-weekly Zoom check-ins. First phase include the graphic design of the layout. The site moves into production once the layout is approved. The site launches once the final site is approved.
Terms: * * * *
Includes up to 2 months of development. Client chooses a monthly package after the initial 3 months developmental period. Pricing does not include hosting, plugins, or additional subscriptions. 50% deposit due to begin development with 25% installments due at the 30 and 60 day mark.
MONTHLY PACKAGES
PLATINUM
GOLD
SILVER
$1,500
$1,000
$550
Included
Included
Included
Included
Included
Included
Web Audit Careful inspection of existing social media presence and implementation of best practices to optimize branding, descriptions, and strategic development.
Daily Maintenance Management of website security and implementation of best practices to improve overall site performance.
Content Update Posting of content and development of web pages.
x20
x10
x5
Hours
Hours
Hours
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SEARCH ENGINE OPTIMIZATION Your online presence helps consumers build trust with your brand and can mean the difference between them choosing you or a competitor. Leverage our understanding of the Vegan community to build a site that gives you a competitive advantage. TABLE OF CONTENT
MONTHLY PACKAGES
PLATINUM
GOLD
SILVER
$750
$550
$350
Included
Included
Included
SEO Website Audit Deep dive into the website’s search engine accessibiity every three months to make sure everything is being done to improve month to month performance.
On Page SEO Updating of pages and posts on your website to make sure all content is fully optimized to improve the website’s organic SEO.
Keyword Tracking Tracking and on page optimization of keywords assigned by Google through the creation of blog articles, and back links.
Blog Articles Keyword enriched blog content developed on your website to increase organic search engine optimization. (1,500 minimum word count)
Backlink Outreach Outreach to brands related to your industry to produce guest posts, and share links to increase search engine rankings.
Monthly Report Tracking of SEO efforts to ensure current strategies are effective.
x15
x10
x5
Hours
Hours
Hours
x4
x3
x2
Keywords
Keywords
Keywords
x3
x2
x1
Per Month
Per Month
Per Month
x15
x10
x5
People
People
People
Included
Included
Included
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ADVERTISING Restaurants can benefit from an advertising campaign that leverages the audiences of Meta and Google and uses tools designed to help you communicate with present and future customers. 3 Month Commitment TABLE OF CONTENT
SETUP: $2,000 First Month Set Up Includes the configuration of one ad account * *
Meta Advertising configuration (Instagram/Facebook) Google Adwords account configuration
Daily testing and monitoring for the most effective advertising configuration for your business Monthly reporting designed to find ways to optimize performance
DELUXE
BASIC
MONTHLY INVESTMENT
$1,500
$1,000
Daily testing and monitoring for the most effective advertising configuration for your business
Included
Included
Monthly reporting designed to find ways to optimize performance
Included
Included
Included
N/A
Setup and management of Reputation Management Software (RMS) * * * * * * * * * *
1 hour recorded demo to review RMS 2 Way Text Messaging Consolidated communication: Facebook Messenger, Instagram DM, GMB Messaging, business email and texts. Web Chat added to website Reputation Management: automation of Google Review Requests GMB Call Tracking Missed Call Text Back Text To Pay Free app to access all of it on their phone
NOTES: $1,000+ Monthly Minimum Ad Spend (Card information connected directly to ad campaign) Ad spend dedicated to either Meta or Google Advertising Management service begin the second month Setup payment due in full to begin service for the first month 3-month initial commitment required Management package pricing begins the second month
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DIGITAL SALES FUNNELS Digital Sales Funnels are a way to leverage your skills and expertise into a product that can be sold passively online. Through the use of smaller offers, you are able to lead your customers on a journey to increasingly higher priced items. 6-Month Commitment TABLE OF CONTENT
SETUP: $5,500 Complete build of your Digital Sales Funnel (Does not include content creation) Includes the configuration of one ad account * *
Meta Advertising configuration (Instagram/Facebook) or Google Adwords account configuration
Daily testing and monitoring for the most effective advertising configuration for your business Monthly reporting designed to find ways to optimize performance Two month development period for digital sales funnel once content is secured Setup and management of Reputation Management Software (RMS) * * * * * * * * * *
1 hour recorded demo to review RMS 2 Way Text Messaging Consolidated communication: Facebook Messenger, Instagram DM, GMB Messaging, business email and texts. Web Chat added to website Reputation Management: automation of Google Review Requests GMB Call Tracking Missed Call Text Back Text To Pay Free app to access all of it on their phone
MONTHLY INVESTMENT: $1,500 Daily testing and monitoring for the most effective advertising configuration for your business Monthly reporting designed to find ways to optimize performance
NOTES: $1,000+ Monthly Minimum Ad Spend (Card information connected directly to ad campaign) Ad spend dedicated to either Meta or Google Advertising Management service begin the second month Setup payment due in full to begin service for the first month 6-month initial commitment required
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BRAND MANAGEMENT Brand Management focuses on bringing all of your Marketing efforts together in one detailed strategy designed to put your company in the best possible position to grow and increase revenue. 3 Month Commitment TABLE OF CONTENT
MONTHLY INVESTMENT Management Execution and development of a Marketing Strategy with weekly email reports, bi-weekly Zoom sessions, and end of the month debriefs of all Marketing activities.
EVENT
PRODUCT
TALENT
$2,500
$750
$350
Included
Included
Included
Included
Included
Included
Gold
Silver
Package
Package
N/A
Branding Creation of the look and feel of your company so customers can connect with your brand. This includes creating a logo, defining the mission, vision, voice, typography, graphics and photo style. These elements will be used to define both your web and social media channels.
Social Media Management (See Packages) Create a strategy for your social media presence. This includes content suggestions, posting schedule, and technology recommendations. This also includes building out the channels and initial posts.
Web Development (See Packages) Use the Branding Guidelines to design a website that paints your business in the best possible light and supports in converting visitors into paying customers and clients.
Content Creation A combination of video production, photography, and graphic design services to post content on your website and social channels.
Gold
Silver
Package
Package
x10 Hours
N/A
N/A
N/A