Day of the Girl

Short description & features

- horizontal bar in the shade of blue associated with UNICEF

- centered sans-serif headline with an italic, serif quotation as a subheadline

- next section: a call to action changes the background colour from white to grey

- photographs of small groups of girls interacting with each other or single girls

Interactions

- donate button on the right side (white rectangle)

- red text in capital letters, which draws attention onto itself (signal colour)

- integrated YouTube videos which can be played without leaving the website

- round, fixed, blue icon on the bottom right whose click leads to appearance of more symbols with references to other social media channels

Pros

- clarity, neutrality and purity

- formal and serious appearance

Cons

- typographic mistakes in the body text

- too stiff and formal