Barbie Careers

Short description & features

- top left: logo in pink

- top right: pink symbols as references to social media channels

- in between: toolbar, black bold sans-serif capital letters, sections separated by vertical pink bars

- underneath: thick pink bar including the headline „careers“ in bold, sans-serif capital letters

- body text: sans-serif, regular, right aligned

Pros

- the traditional corporate identity still remains

- good structure of the timeline recognisable

- no reinventation of the brand itself, only of the message behind

- strong contrast between pink, cursive writing in the logo and rational, technical sans-serif body text

Cons

- discontinuity in the body text

- pink as a gender-sterotypical colour which can be seen as too girly

Interactions

- when the toolbar area is touched by the cursor a small rectangular window with a list of specific subtopics pops up (the window contains a thinner, regular version of the font in the toolbar)

- pink rectangular underlinement (with less saturation) of a specific subtopic when touched by the cursor

- the structure of the content and hiding of details help to have a quick general overview of the content on the website and enables the user to find particular examples from specific years more quickly