Supplier news
Deal between UK-based Totally Natural Solutions and NZ Hops creates new additions to HopInspiration® range
A unique range of New Zealand premium hop oil extracts, offering an array of flavours and aromas, is now available to brewers of all sizes across the world thanks to an exclusive partnership between Totally Natural Solutions (TNS) and NZ Hops. TNS, a UK-headquartered provider of innovative, natural hop oil extracts, joined forces with NZ Hops, New Zealand’s leading supplier of premium
NZ-grown hops, to bring brand new hop varieties to the UK and global markets. In recent months, TNS has worked to deliver a sustainable and secure supply of dry hop extracts from premium NZ Hop varieties. NZ Hops is a cooperative of master growers based in Nelson, Tasman, which is renowned as New Zealand’s sunniest region. The area’s terroir helps create highly sought-after aromas and flavours in craft and traditional beers. The joint venture has allowed TNS to marry its patented clean label extraction technologies with NZ Hops to deliver unique soluble hop aroma and flavour. The new HopInspiration® Premium NZ hops range has been created to offer brewers hop varieties that have never existed as extracts before. New Zealand-grown hops are in high demand, providing a unique chemical composition that cannot be replicated anywhere else in the world, and they are therefore in scarce supply. Teaming up with TNS has allowed soluble NZ Hop Oils to be offered to brewers of all sizes. Using a completely natural, patented and proprietary oil extraction processes, TNS has retained the quality, aroma and flavour profiles of NZ Hops. The purest oils are extracted by TNS and can then replace pellets or whole hops as part of the brewing process. Find out more at www.totallynaturalsolutions.com
Mae Day Marketing helps Brook House Hops increase customer base by 50% Whilst some businesses have slowed right down, stopped trading - or worse - gone out of business during the pandemic, independent Brook House Hops has continued to grow. Brook House Hops started working with Mae Day Marketing, launched by experienced communications expert Judi-mae Alderton, in 2019 because they foresaw that her experience would be beneficial to them as a business. After an initial review and a marketing strategy was created, a monthly agreement was put in place which covered a diverse set of marketing activities intended to boost the profile of Brook
House Hops: bring in new fans and followers, increase online sales, improve website rankings, increase online engagement and capture the attention of the industry press. Within 6 weeks, eyes on social media content was up more than 3 fold and engagement across all social media networks was nearly 5 times what it had been before they started working together. Brook House Hops’ commercial success went from strength to strength, with new routes for customers to discover their portfolio of UK and international hops. As the pandemic effects kicked in, budgets were put under pressure but the benefits of marketing were really clear so activity continued,
maintaining the company ethos of supporting the industry by introducing some unique initiatives and lowering prices. By the beginning of 2021, Brook House Hops had increased their customer base by an incredible 50%, despite the impact of the pandemic, due to a dedication to sales and marketing activity and innovation. Mae Day Marketing owner Judi-mae says: “Brook House Hops were my first client and will always have a special place in my heart. Working with them was always exciting and we tried out so many new things with their brand, constantly achieving great results.” Find out more at www.maeday.co.uk
www.siba.co.uk | SIBA Independent Brewer | Summer 2021
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