The State Of Social Media Marketing 2012

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TOP SOCIAL MARKETING RESOURCES STATE OF SOCIAL MEDIA MARKETING

1R WUDGH FDQ à RXULVK ZLWKRXW LWV WRROV 0DUNHWHUV VXUYH\HG IRU WKLV UHSRUW DUH avid learners, tapping into multiple resources on a daily basis to learn about QHZ GHYHORSPHQWV HPEUDFH EHVW SUDFWLFHV DQG ÀQG SUDFWLFDO DGYLFH RQ KRZ WR PD[LPL]H WKHLU PDUNHWLQJ HIIRUWV %ORJV DUH WKH WRS UHSRUWHG UHVRXUFH IRU VRFLDO PDUNHWLQJ LQIRUPDWLRQ ZLWK RI SDUWLFLSDQWV ORRNLQJ WR WKH EORJRVSKHUH IRU VRFLDO PDUNHWLQJ NQRZ KRZ 3HHUV DQG LQGXVWU\ FRQIHUHQFHV URXQG XS WKH WRS WKUHH 2WKHU UHVRXUFHV PDUNHWHUV XVH WR NHHS XS WR GDWH ZLWK WKH ODWHVW DQG JUHDWHVW LQ VRFLDO PDUNHWLQJ LQFOXGH ZHELQDUV ZKLWH SDSHUV DQG QHZVOHWWHUV Top Resources for Social Marketing News and Best Practices

Blogs

82%

3HHUV

59%

Industry conferences

43%

Analyst groups

30% 15%

Others 0

n=278 20

40

60

80

100

7KHUH LV QR VLQJOH DXWKRULW\ IRU VRFLDO PHGLD PDUNHWLQJ EHVW SUDFWLFHV 0DUNHWHUV ZKR SDUWLFLSDWHG LQ WKLV VXUYH\ UHSRUW XVLQJ RYHU GLIIHUHQW UHVRXUFHV WR JHW the latest in social marketing. Among those quoted resources, Mashable ZDV D FOHDU IDYRULWH IRU RYHU RI PDUNHWHUV IROORZHG E\ Hubspot, Social Media Examiner, Marketing Profs, LinkedIn, Twitter, Facebook, Social Media Today, TechCrunch, Awareness, Inc., and SmartBrief.

Additional Social Marketing Resources Mashable.com: 7KH 6RFLDO 0HGLD VHFWLRQ RI WKH 0DVKDEOH ZHEVLWH LV GHGLFDWHG WR WRS QHZV VWRULHV KRZ WRV DQG SUDFWLFDO JXLGHV RQ HQJDJLQJ LQ VRFLDO DQG PHDVXULQJ your social marketing effectiveness. SocialMediaExaminer.com: *UHDW UHVRXUFH ZKLFK RIIHU D ZLGH DUUD\ RI LQVLJKWV DERXW VRFLDO PHGLD PDUNHWLQJ (QMR\ WKH FDVH VWXGLHV KRZ WRV UHYLHZV YLGHRV H[SHUW LQWHUYLHZV DQG LQ GHSWK LQGXVWU\ DQDO\VLV Sponsored by:

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