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CONSUMER INSIGHTS & TRENDING PRODUCTS GUIDE

ity n u m m o c r u o m o fr Data collected hoppers s l a r u t a n 0 0 of over 500,0 socialnature.com

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WHAT’S INSIDE 04

A LETTER FROM SOCIAL NATURE FOUNDER & CEO 05 • Introducing the 2020 Consumer Insights & Trending Products Guide

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THE SOCIAL NATURE COMMUNITY 06 • A snapshot of the Social Nature community 07 • Social Nature consumer data and insights capabilities 08 • Social Nature community demographics

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WHY WE MADE THIS GUIDE 12 • Overview of our new Launchpad platform

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DATA SOURCES FOR THIS GUIDE 14 • Our methodology


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2020 CONSUMER TRENDS & INSIGHTS 16 • The next gen natural product shopper 20 • Cross-channel trends 24 • Ways to engage consumers

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2020 TRENDING PRODUCTS + CATEGORY INSIGHTS 26 • Food & Beverages

94 • Health & Supplements

118 • Personal Care & Beauty

134 • Household, Baby & Child


A LETTER FROM SOCIAL NATURE FOUNDER & CEO

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2020 Consumer Insights & Trending Products Guide


Did you know? The average person consumes 200 different types of products annually. Imagine if those products were helping people live healthier lives and helping the environment thrive. At Social Nature, we dream of a world where sustainable products are the norm, not the exception. Over the years Social Nature has inspired millions of consumers to make the switch to better-for-you products and so we’ve gained a deep understanding of consumer trends and purchase drivers. Our data is generated by our community members that use Social Nature to discover and request greener choices for their household and to give feedback on new and innovative products. And now we want to share these consumer insights to enable you to produce, supply, and ultimately sell more better-foryou products. Powered by data from half-million shoppers, we are proud to launch the inaugural 2020 Consumer Insights & Trending Products Guide to help retailers and suppliers understand what attributes are driving demand for hundreds of trending better-for-you products across several categories including: Food & Beverage, Health & Supplements, Personal Care & Beauty, Household, Baby & Child. You’ll enjoy this guide if you want to gain exclusive access to 2020 consumer insights, category trends and trending products.

Yours for a sustainable future,

Annalea Krebs socialnature.com

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THE SOCIAL NATURE COMMUNITY Social Nature has one of North America’s largest communities of natural product shoppers. Our community of 500,000+ shops across 25+ product categories over multiple channels and retail banners. A SNAPSHOT OF THE SOCIAL NATURE COMMUNITY Mostly female

Has some college education

60% USA / 40% Canada

Majority has Facebook connected to Social Nature

Mostly pet owners

Majority has kids

Ages 18-44

Buys natural/organic whenever they can

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2020 Consumer Insights & Trending Products Guide


Consumer-Powered Insights Tap into Social Nature’s half a million and growing community for actionable insights on your concepts, new products or product category. All of our consumer insights can be filtered by the retailer the consumer shops at or by the region the consumers lives in, giving you super relevant insights. SOCIAL NATURE CONSUMER DATA AND INSIGHTS CAPABILITIES Rich user and community data:

Trending consumer requests:

▶ Age range

▶ By Category

▶ Address

▶ By Sub-category

▶ Brands/Products Viewed

▶ By Trend

▶ Brands/Products Viewed Clicked On

▶ By Brand

▶ Brands/Products Members Want to Try

▶ By Product ▶ By SKU

▶ Brands Shared Most

▶ By Province/State

▶ Categories Browsed

▶ By Postal/Zip Code

▶ Dietary Preferences

▶ By Retailer

▶ Emails Opened / Clicked

▶ By Attribute

▶ Education Level

▶ By Demographic

▶ Engagement on Branded Social Posts ▶ Gender ▶ Household Size ▶ Last Login ▶ Lifestyle / Interests

3M+

PRODUCT SURVEYS COMPLETED TO DATE

▶ Marketing Funnel Entered

socialnature.com

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THE SOCIAL NATURE COMMUNITY

TOP STATES Based on the total of American community members

CALIFORNIA 10%

FLORIDA 9%

TEXAS 6%

NEW YORK 5%

OHIO 4%

PENNSYLVANIA 4%

TOP PROVINCES Based on the total of Canadian community members

8

ONTARIO 41%

B.C 15%

QUEBEC 13%

ALBERTA 9%

NOVA SCOTIA 4%

MANITOBA 4%

2020 Consumer Insights & Trending Products Guide


AGE RANGES <20

3% 19%

20-30

30%

30-40 22%

40-50 17%

50-60 60+

9%

HAVE CHILDREN 67%

Yes No

33%

socialnature.com

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THE SOCIAL NATURE COMMUNITY

EDUCATION LEVELS Some College

32%

Bachelor’s Degree

26% 20%

High School or Equivalent Trade/ Technical / Vocational Training

11%

Master’s Degree

6%

Did Not Complete High School

4%

Doctoral Degree

10

1%

2020 Consumer Insights & Trending Products Guide


SHOPPING HABITS - NATURAL/ORGANIC I buy them whenever I can

43%

I don’t normally buy them, but I’m curious

28%

I only buy them when they are on sale I only shop natural/organic

24%

5%

socialnature.com

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WHY WE MADE THIS GUIDE Retailers stock what consumers want. Yet retailers don’t have easy access to consumer demand data on new products. So we created a digital Launchpad for new products to get discovered and validated by our community of 500k shoppers in North America. All of the products in this guide are listed on Social Nature’s Launchpad. Consumers upvote the products they want to see in stores near them and answer specific questions to give wholesale buyers the data they need on these products. In this guide, we’ve shared the top purchase driver for each product (based on consumer surveys) so you know why it’s trending. For further data segmentation or partnership inquiries please contact us at marketing@socialnature.com.

"Launchpad provides exactly the kind of data I need to make a listing decision. Launchpad is a great tool to get brands retail ready." Allison Ball, Creator of Retail Ready™ & Host of Food Biz Wiz 12

2020 Consumer Insights & Trending Products Guide


HOW LAUNCHPAD WORKS DISCOVER NEW & TRENDING PRODUCTS Products and their features & benefits are showcased on our digital Launchpad along with their brand story & video. PRODUCT BOOSTS Our community upvotes their favorite products and shares their feedback which generates valuable insights for brands and retailers. LISTING DECISIONS The consumer demand data helps retailers decide which products they should have on shelf.

WAYS TO LEVERAGE LAUNCHPAD CONSUMER DATA FOR LISTING DECISIONS ▶ Identify which SKUs to list (flavor, scent, etc.) and segment by region or demographics. ▶ Understand key purchase drivers for new products. e.g. which attributes are resonating with consumers the most ▶ Ability to prioritize listing products that have above average consumer demand for your store.

socialnature.com

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DATA SOURCES FOR THIS GUIDE INSIGHTS, TRENDS AND CATEGORY DATA: Social Nature conducted two surveys of our community of natural product consumers in 2019 to understand the state of the natural consumer in North America in relation to their top health goals, key purchase drivers, and shopping preferences.

The study focused on the primary household shopper: â&#x2013;ś Women aged 25-54+ (with a subset aged 18-24)

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2020 Consumer Insights & Trending Products Guide


Survey 1 - 2019

Survey 2 - 2019

Total: 2,974 respondents

Total: 2,498 respondents

48%

49%

52%

51%

TOP CONSUMER PURCHASE DRIVER:

Top consumer purchase driver: Plant-based

socialnature.com

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2020 CONSUMER TRENDS & INSIGHTS WHO IS THE NEXT GEN NATURAL SHOPPER? Based on our recent community survey results, we have identified the following attributes in the Next Gen natural shopper: ▶ They are relatively new to the natural product category. ▶ 63% have been buying natural products for less than five years. ▶ 63% started buying natural products for a specific reason: ▶ Health condition/concern. ▶ Desire to create a better future for the planet. ▶ Healthier options for their children.

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2020 Consumer Insights & Trending Products Guide


TOP 5 ATTRIBUTES OF NEXT GEN NATURAL SHOPPERS: 1. HOLISTIC APPROACH TO HEALTH Health is more than eating healthier & exercising consumers strive to improve their mental and emotional health in 2020.

57%

want to eat healthier

52%

want to reduce stress

49%

want to increase exercise/fitness

46%

wanto to lose weight

43%

want to be happier

43%

want to increase energy levels

42%

want to get better sleep

36%

want to restore emotional balance

29%

want to improve mental-cognitive performance

Source: Social Nature community survey 1, 2019.

socialnature.com

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2020 CONSUMER TRENDS & INSIGHTS

2. SOCIALLY & ENVIRONMENTALLY CONSCIOUS ▶ People are more willing to support brands who share their values: 45% will be making environmentally friendly purchases in 2020. 36% want to eat more plant-based foods, and 33% plan to reduce waste. ▶ Company mission and sustainability influence brand loyalty. Consumers want to know the story behind the brand - and, they are willing to be part of your brand narrative. 81% said they would be interested in participating in their favorite brand’s ambassador program.

"It’s more about values and less about specific stages of life. Jessica Malach, Vice President of Growth at Social Nature 3. INFLUENCED BY THEIR PEERS ▶ Consumers trust recommendations from people they know (96%) more than celebrities and high-profile influencers (24%). ▶ The most influential factors affecting natural product purchases: recommendations from someone they know (58%), scoring even higher than discount or on sale (45%).

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WHAT INFLUENCES NATURAL PRODUCTS PURCHASES? Recommendations from someone I know

58% 45%

Discount or on sale 28%

Reviews on Amazon Recommendation from a health practitioner

27% 26%

Reviews on social media Company mission or sustainability

23%

Reviews on the brandâ&#x20AC;&#x2122;s website Reviews on a blogger or influencer site Product reviews in magazines Other

22%

14% 7% 3%

Source: Social Nature community survey 1, 2019.

socialnature.com

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2020 CONSUMER TRENDS & INSIGHTS

4. SHOP ACROSS MULTIPLE CHANNELS Consumers are shopping across 3 channels on average for natural products both online and in-store. 67%

Mass retailers Regional grocery chains

53%

Drug store chains Online retailers Natural chain retailers Independent health retailers

45% 42% 41% 34%

Source: Social Nature community survey 2, 2019.

What can independent health stores be doing better? Better value Better loyalty program Wider range of natural products

55% 34% 30%

Ease and speed of shop

22%

More locally produced products

22%

Source: Social Nature community survey 2, 2019.

20 2020 Consumer Insights & Trending Products Guide


What keeps them coming back to their favorite place to shop? 46%

Good deals/promotions Good value for money

44%

Great place to browse for new natural products

40%

Itâ&#x20AC;&#x2122;s near my house

40%

Easy to shop quickly

40%

I can get everything I need there

39%

I trust the products in the store

39%

Source: Social Nature community survey 2, 2019.

"Did you know? Next gen consumers shop online for supplements twice as much as the average consumer." Steph Catena, Launchpad Program Manager at Social Nature

socialnature.com

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2020 CONSUMER TRENDS & INSIGHTS

What can online stores be doing better? We asked consumers for the top areas of improvement theyâ&#x20AC;&#x2122;d like to see when it comes to their online shopping experience.

75%

said cheaper shipping is the top thing that could be improved on

41%

want better deals & special offers

31%

want faster shipping

25%

want more customer reviews

20%

want easier ways to find products. Brands and retailers can take this opportunity to address these issues and stand out from their competitors.

Source: Social Nature community survey 1, 2019.

Natural shoppers not only shop by product category, but by key dietary and lifestyle attributes like Gluten-free, Paleo, Ketogenic, Dairy-free, Non-GMO, Vegan, etc. We suggest tagging products with these attributes in your online store so you can help your customers find what theyâ&#x20AC;&#x2122;re looking for quickly.

22 2020 Consumer Insights & Trending Products Guide


5. EXPERIENTIAL DECISION MAKERS Consumers want to try before they buy, as they want to evaluate how a product tastes and feels. This is particularly important for skincare and beauty. On a scale of 1 to 5, how important is sampling or trying the product before purchasing it?

4.5

4.3

4.2

4.0

Skin & Hair Care

Make-up & Beauty

Vitamins & Supplements

Packaged Foods

socialnature.com 23


2020 CONSUMER TRENDS & INSIGHTS

TOP 5 WAYS TO ENGAGE NEXT GEN NATURAL SHOPPERS 1. Build relationships with consumers directly: think of your early adopters as your tribe, get them involved in helping you tell your story to the marketplace and empower them to do so. Create the opportunity for Consumer Advocacy. 2. Create a customer-focused culture: Build products that consumers want. Create opportunities for them to share their voice and give you honest feedback in the early stages of your product development. 3. Keep validating across the product lifecycle: Focus on building community and involve new consumers and existing loyalists in your new product development to stay on top of changes in mindset and values.

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" The days of traditional marketing and talking at consumers are over. People have ad blockers and traditional media is less effective. Recommendations from friends and peer reviews are top drivers of purchase." Jessica Malach, Vice President of Growth at Social Nature 4. Personalization is a must, online & offline: With the influx of advanced e-commerce sites like Amazon that make it easy to find exactly what you are looking for in a few clicks, retailers must take personalization seriously if they want to compete in the long run at scale. Consumer data is a critical input into any personalized marketing program. 5. Goal based segmentation vs demographics: Better data and segmentation can also help you think holistically and find ways to market to the whole consumer. For example, by identifying your shoppersâ&#x20AC;&#x2122; top health goals, you can start to market products that align with their goals.

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FOOD & BEVERAGES

26 2020 Consumer Insights & Trending Products Guide


CATEGORY INSIGHTS Below is a breakdown of the top natural food & beverage categories including key health goals that significantly drive purchase. Understanding key health goals can help you to identify strong opportunities to convert new customers through enhanced segmentation/targeting. TOP PURCHASED CATEGORIES

Top 5 Purchased Categories

Currently Purchasing

Consumer health goals that significantly drive purchase

1. Natural-organic snacks

65%

Eat Healthier

2. Natural cereals/ breakfast foods

50%

Improve Digestive Health, Prevent Illness & Injury

3. Natural superfood blends

33%

Increase Energy, Improve Mental/Cognitive Performance

4. Meat alternative products

32%

Cut Back on Alcohol, Eat Healthier, Restore Emotional Balance

5. Natural frozen meal products

31%

Eat Healthier

Source: Social Nature community survey 1, 2019.

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FOOD & BEVERAGES

Next Generation consumers are experiential decision makers who value trying products before purchasing. We have identified the top emerging categories in natural food and beverage based on consumers interest in trying them. TOP EMERGING CATEGORIES Top 5 Emerging Categories

Consumer health goals that significantly drive purchase

Interested in trying

Currently Purchasing

1. Fortified functional beverages

61%

22%

Improve Digestive Health

2. Natural organic meal kits

72%

20%

Eat Healthier, Improve Digestive Health

3. Natural Energy Drinks

57%

19%

Lose Weight, Increase Energy, Cut Back on Alcohol

4. Ketogenicfriendly products

47%

13%

Lose Weight

5. Paleo-friendly food products

46%

10%

Improve Digestive Health

Source: Social Nature community survey 1, 2019.

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Targeting the digestive health segment can pay off as improving digestive health is related to purchasing within multiple categories. There is growth potential in natural energy drinks, fortified beverages, superfood blends, and meat- alternative products. Retailers can focus on ready-prepared foods & meal-kits, online shopping lists that make it easy to cook at home more, adding keto & paleo-friendly meals & recipe content as well as tagging products online by ingredient content e.g. lower-sugar, non-GMO etc.

Social Nature community testing new products.

socialnature.com 29


FOOD & BEVERAGES

TRENDING NATURAL PRODUCTS 4th & Heart

Natural Ghee Lactose-free and naturally rich in fatty acids, butyric acid, and CLA. All Natural, Paleo, Ketogenic Top consumer purchase driver: Made from grass fed, pasture raised New Zealand cows https://www.socialnature. SEE LAUNCHPAD PAGE com/l-4th-and-heart-natural-

Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"

Aâ&#x20AC;&#x2122;mond Snacks

Gluten Free Almond Puffs Crunchy almond & multi-grain puff with probiotics. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Almond based snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-amond-snacks-gluten-

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ActivPop

Organic Popcorn with Activated Charcoal Infused with activated charcoal to support a happy tummy. Canada Organic, All Natural, Gluten-Free Top consumer purchase driver: Healthy snack https://www.socialnature. SEEcom/l-activpopLAUNCHPAD PAGE

Afia Foods

Gluten Free Falafel Tasty when served on salads drizzled with tahini or yogurt sauce. Gluten-Free, Vegan, All Natural Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-afiafoods-gluten-

Aji Gourmet Products

All Natural Chili Condiments Healthy sauces that you can use as condiments, dips, sauce mixes & marinades. All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ajigourmetproducts-all-

socialnature.com

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FOOD & BEVERAGES Alter Eco

Organic Chocolate Made with grass-fed milk. USDA Organic, Fair Trade, All Natural Top consumer purchase driver: Made with grass fed milk

https://www.socialnature. SEEcom/l-alter-ecoLAUNCHPAD PAGE

Artisan Tropic

Cassava Chips More fibrous than potato chips, giving each bite a fuller snacking experience. Non-GMO Project, Gluten-Free, Certified Paleo Top consumer purchase driver: Made out of Cassava https://www.socialnature. SEE LAUNCHPAD PAGE com/l-artisantropic-cassava-

Backcountry Wok

Vegan Camping Meals Dehydrated compostable Asian meals for your adventures. Made in Canada, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-backcountrywok-asian-

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Bertâ&#x20AC;&#x2122;s Foods

Okra Snack Crunchy, green veggie treat with only three simple ingredients. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Crunchy veggie snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bertsfoodsinc-okra-

Better Bites Bakery

Plant-Based Chocolate Cookie Dough Bites Chocolate enrobed cookie dough. Non-GMO Project, Gluten-Free, Vegan Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-betterbitesbakery-plant-

Beyond Broth

Vegan Broth Healthy, organic instant broth with wellness herbs. Vegan, No Preservatives, Organic Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-beyondbroth-

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FOOD & BEVERAGES Bluebird Grain Farms

Whole Grain Einkorn Wheat Einkorn is a type of farro; an Italian term for "ancient hulled wheat." USDA Organic, Raw Food, Non-GMO

https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

Top consumer purchase driver: Rich in protein, phosphorus, vitamin B6, potassium, antioxidants and amino acids

Bonafide Provisions

Organic Bone Broth Made from pasture-raised bones, slowly simmered for 18+ hours. USDA Organic, No Preservatives, No Artifical Colors Top consumer purchase driver: Provides building blocks for healthy hair, skin & nails https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bonafide-provisions-

BRAMi

Lupini Beans Supersnack 50% more plant protein than chickpeas and 80% fewer calories than almonds. Non-GMO Project, All Natural Top consumer purchase driver: Whole food snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brami-lupini-

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Brewla Bars

Natural Ice Cream Bars Gourmet ice pops made from brewed tea and root beer. All Natural Top consumer purchase driver: Variety of Coffeehouse Inspired Flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brewlabars-natural-

Bright Greens

Blenderless Smoothies Combination of flash-frozen whole fruits & vegetables. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brightgreens-

brodo

Natural Bone Broth Frozen-fresh. No concentrates, no preservatives. Gluten-Free, All Natural Top consumer purchase driver: Helps support joint & bone health https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brodo-natural-bone-

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FOOD & BEVERAGES Brooklyn Born Chocolate

Organic White Chocolate Peanut Butter Cups Creamy, homemade and organic 35% white chocolate. USDA Organic, No Artificial Colors, All Natural Top consumer purchase driver: Natural indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brooklyn-born-

Buddha Brands

Keto Bars Keto-certified, packed with healthy fats from MCT oil, only 4g net carbs. Vegan, Non-GMO, Ketogenic Top consumer purchase driver: Keto friendly

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-buddha-brands-keto-

Buddy Fruits

Squeezable Fruit Pouches All natural multi-fruit blend with no added sugar. Non-GMO, No Preservatives, No Artifical Colors Top consumer purchase driver: Made with 100% fruits https://www.socialnature. SEE LAUNCHPAD PAGE com/l-buddyfruits-squeezable-

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Caffe Appassionato Coffee Co.

Organic Coffee Great tasting, award-winning roasts and blends. USDA Organic, Fair Trade, No Preservatives Top consumer purchase driver: Organic https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

Casa de Sante

Keto & Paleo Seasoning Low FODMAP, no onion and no garlic spice mixes. Organic, Low Sodium, No Preservatives Top consumer purchase driver: Keto Friendly https://www.socialnature. SEE LAUNCHPAD PAGE com/l-casadesante-fodmap-

Ceceâ&#x20AC;&#x2122;s Veggie Co.

Fresh Veggie Ramen Zucchini noodles in delicious broth. All Natural, Gluten-Free, Organic Top consumer purchase driver: Made with zucchini

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ceces-veggie-co-

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FOOD & BEVERAGES Cedar Beverages

Kombucha Unique flavour combinations that deliver premium superfood nutrition. Organic, All Natural Top consumer purchase driver: Functional ingredients

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cedar-beverages-

Chirps

Gluten Free Cricket Chips Made with 100% pure cricket powder made from roasted and milled crickets. All Natural, Gluten-Free, Non-GMO Top consumer purchase driver: Made with crickets https://www.socialnature. SEE LAUNCHPAD PAGE com/l-chirps-gluten-

Clio Snacks

Greek Yogurt Bars High in protein, billions of probiotics, deliciously sweet & tart. Gluten-Free, Vegetarian Top consumer purchase driver: Made with greek yogurt

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-clio-snacks-

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Cocina 54 Empanadas

Gluten-Free Empanadas Made with fresh vegetables and antibiotic-free meats. Wheat-Free, Gluten-Free, All Natural Top consumer purchase driver: Gluten-free crust https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cocina54empanadas-

Crafty Counter

All Natural Nuggets Packed with a variety of proteins, veggies and natural seasonings. No Preservatives, No Artificial Colours, No Artificial Flavour Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-craftycounter-all-

Crazy Richards

All Natural Peanut Butter American grown peanuts to pack the biggest punch of peanut flavor. Eco-Friendly, Non-GMO, Vegan Top consumer purchase driver: All natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-crazyrichards-all-

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FOOD & BEVERAGES Do Anything Foods

Cauliflower Alfredo Sauce Cauliflower-based sauce made with real, organic & non-GMO vegetables. USDA Organic, Non-GMO Project, Vegan Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-doanythingfoods-

Dodjivi

Mushroom Coffee Herbal superfood blend with Ganoderma mushroom. Vegan, All Natural, No Preservatives Top consumer purchase driver: Superfood blend with 7 medicinal herbs https://www. SEE LAUNCHPAD PAGE socialnature.com/l-dodjivi-

Dodjivi

Oolong Tea Hand picked and organic, smooth taste and distinctive flavor. Organic, All Natural Top consumer purchase driver: Boosts your energy levels

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dodjiviinc-oolong-

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Don Bugito

Cricket Snacks Crickets are farmed and raised with a natural diet of greens and grains. No Preservatives, No Artificial Flavour Top consumer purchase driver: High on Protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-donbugito-dark-

DUPIsCHAI

All Natural Chai Tea Rich source of natural antioxidants and polyphenols. Locally Made, All Natural, Made in Canada Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dupischai-all-

Eat Your Coffee

Energy Snack Bars Combination of flavour, performance and nutrition and naturally caffeinated. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Energizing Bar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-eatyourcoffee-

socialnature.com

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FOOD & BEVERAGES Elmhurst 1925

Dairy Free Coffee Creamers Made with 5 ingredients. No added oils, gums, or emulsifiers. No Preservatives, Vegan, All Natural Top consumer purchase driver: Non-dairy, plant-based creamer https://www.socialnature. SEE LAUNCHPAD PAGE com/l-elmhurst-1925-dairy-

Enjoy Life Foods

Chocolate Protein Bites Indulgent combination of raspberries and dairy-free dark chocolate & 6g protein. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: 8g plant based protein per serving

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-enjoy-life-foods-

Etalia

Gluten Free Pizza Dough Real, craft pizzeria-style pizza without the worry of allergen issues. All Natural, Non-GMO, Handmade Top consumer purchase driver: Gluten free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-etalia-gluten-

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Etalia

Gluten Free Margherita Frozen Pizza Healthy at-home meal, with clean ingredients and authentic taste. Non-GMO, Gluten-Free, Vegetarian Top consumer purchase driver: Healthy at-home meal https://www.socialnature. SEE LAUNCHPAD PAGE com/gluten-free-margherita-

Eveâ&#x20AC;&#x2122;s Crackers

Gluten Free Crackers Keto-friendly, made with Canadian flaxseeds. Gluten-Free, No Preservatives, Vegan Top consumer purchase driver: Gluten free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evescrackers-

Evive

Frozen Smoothie Cubes Convenient & blender-free, combining fruits, vegetables, protein and superfoods. Non-GMO Project, Canada Organic, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evive-frozen-smoothie-

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FOOD & BEVERAGES Evoke Healthy Foods

Granola Crisps 100% whole grain, only 3g sugar per serving. Peanut-Free, All Natural, Vegan Top consumer purchase driver: Healthy convenient snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evoke-healthy-

Fine and Raw

Raw Vegan Chocolate Artisan confections using conscious ingredients. Vegan, Fair Trade Top consumer purchase driver: Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fineandrawraw-

FlapJacked

Soft Baked Cookie Bars Healthy and indulgent with 10g of protein, prebiotics, and probiotics. All Natural, No Artificial Colours, No Preservatives Top consumer purchase driver: 10g protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flapjacked-soft-

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Flax4Life

Flax Brownies Loaded with chocolate, gluten-free and high in Omega-3. Nut-Free, Dairy-Free, GlutenFree Top consumer purchase driver: High in Fiber https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flax4life-flax-

Flourish Pancakes

Protein Pancake Mix Fortified with flax seed and whey protein isolate. Non-GMO, No Preservatives, All Natural Top consumer purchase driver: 23g whey protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flourish-pancakes-

Food Groove Mission

Superfood Bites Great-tasting and energy-packed snack that leverages the power of superfoods. All Natural, Dairy-Free, No Preservatives Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-foodgroovemission-

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FOOD & BEVERAGES Fortified Nutrition

Handcrafted Artisan Meat Snacks Handcrafted, grass-fed, made with healthy and thoughtfully used ingredients. Organic, All Natural, No Artificial Colours

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fortifiednutrition-

Top consumer purchase driver: Grass-fed meat

Fruit dâ&#x20AC;&#x2122;Or

Organic Dried Cranberries Only 2g of sugar per 40g portion, naturally found in the fruit. Canada Organic, Non-GMO Project, Vegan Top consumer purchase driver: No sugar added https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fruit-dor-organic-

Fusion Jerky

All Natural Jerky Handcrafted artisan protein snack, no MSG, preservatives or nitrites. Low Sodium, All Natural, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fusionjerky-all-natural-

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GOOD PLANeT Foods

Plant-Based Mozzarella Shreds Has the texture and meltability of real cheese. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-goodplanetfoods-plant-

Goodly Foods

Plant-Based Soups, Stews and Sauces Made with surplus produce that would otherwise not make it to the retail market. Gluten-Free, Made in Canada, Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-goodly-plant-based-

Top consumer purchase driver: Plant-based soups

Grain Free Mamaâ&#x20AC;&#x2122;s

Grain-Free Mixes Gluten-free crepe and pizza crust mix. Gluten-Free, USDA Organic, No Preservatives Top consumer purchase driver: Gluten-Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-grainfreemamas-

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FOOD & BEVERAGES Granola Girl

Gluten Free Granola Loaded with ingredients like pumpkin seeds, coconut, goji berries & hemp. Nut-Free, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-granolagirl-gluten-

Greenjoy

Superfood Salad Mixers Delicious blend of nuts, seeds, and dried fruit with no artificial ingredients. Vegan, Gluten-Free, All Natural Top consumer purchase driver: Very versatile, can be used on salads, yogurt, oatmeal, etc. https://www.socialnature. SEE LAUNCHPAD PAGE com/l-greenjoy-superfood-

Hakuna Brands

Banana Vegan Ice Cream Non-dairy frozen dessert naturally sweetened with whole fruit. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hakuna-brands-banana-

48 2020 Consumer Insights & Trending Products Guide


Hakuna Brands

Vegan Ice Cream Made from oats, dates, coconut cream, carob and guar gum. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hakunabrands-totes-

Haystack Goat Cheese

Raw Goat Milk Cheese Toasted almond and earthy notes, natural rind, aged Spanish-style cheese. No Preservatives, Handmade, Vegetarian Top consumer purchase driver: Handmade https://www.socialnature. SEE LAUNCHPAD PAGE com/l-haystackgoatcheese-

Hearthy Foods

Fruit and Vegetable Flours Gluten-free fruit & vegetable flour that harnesses the latest food technology. Gluten-Free, Vegan, Non-GMO Top consumer purchase driver: Substitute for regular flour https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hearthyfoods-fruit-

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FOOD & BEVERAGES Hempco Canada Superfoods

Hemp Seed Blend Blend of hemp, sunflower, pumpkin & sesame seeds, mixed with dark chocolate. Non-GMO Project, All Natural, Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hempcocanada-

Top consumer purchase driver: Versatile, can be added to other food or eaten on itâ&#x20AC;&#x2122;s own

Holy Smoke

Vegan Smoked Olive Oil 100% cold pressed extra virgin olive oil thatâ&#x20AC;&#x2122;s cold-smoked with hickory. All Natural, No Preservatives, 100% Raw Top consumer purchase driver: Hickory smoked https://www.socialnature. SEE LAUNCHPAD PAGE com/l-holy-smoke-vegan-

Honey Bunchies

Gluten-Free Honey Bars All-natural, simple ingredients, 42% honey by weight. All Natural, Gluten-Free, Soy-Free Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-honeybunchies-

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Hopapops

Popped Water Lily Seeds Superfood snack thatâ&#x20AC;&#x2122;s crunchy, low-calorie and bursting with antioxidants. Non-GMO, Gluten-Free, All Natural Top consumer purchase driver: Made with water lily seeds https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hopapops-popped-

Hunter Browns

Brown Butter Cubes Pure, brown butter cubes making it easy and ideal for everyone to use. No Artificial Colours, No Preservatives, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hunterbrowns-

Jar Goods

Natural Pasta Sauces Premium, clean label & made with sweet, vine-ripened tomatoes. Non-GMO Project, No Preservatives, No Artifical Flavor Top consumer purchase driver: Certified Women Owned https://www.socialnature. SEE LAUNCHPAD PAGE com/l-jargoods-natural-

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FOOD & BEVERAGES JOJOâ&#x20AC;&#x2122;s Chocolate

Guilt Free Chocolate Low in sugar & infused with an all natural protein. Gluten-Free, Non-GMO Project Top consumer purchase driver: Guilt-free snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-jojoschocolate-jojos-

Karuna

Prebiotic Superfood Juice Low in sugar with an ORAC level higher than 3.5 cups of blueberries. USDA Organic, Non-GMO Project, Fair Trade Federation Top consumer purchase driver: Prebiotics https://www.socialnature. SEE LAUNCHPAD PAGE com/l-karuna-prebiotic-

Kasama Chocolate

Bean-to-Bar Chocolates Made from scratch, directly with cacao beans. Gluten-Free, Nut-Free, Locally Made Top consumer purchase driver: Bean-to-Bar process https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kasamachocolate-

52 2020 Consumer Insights & Trending Products Guide


Kayâ&#x20AC;&#x2122;s Naturals

Gluten-Free Protein Puffs Snack balls high in protein made with all natural flavorings. Gluten-Free, Kosher, All Natural Top consumer purchase driver: High in Protein

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kaysnaturals-gluten-

Kiss My Keto

Keto Chocolate MCT-oil infused, made out of 45% Cacao and naturally sweetened with Stevia. Gluten-Free Top consumer purchase driver: 0g sugar - sweetened with stevia https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-

Kiss My Keto

Keto Gummies Made with MCT oil, low carb treat thatâ&#x20AC;&#x2122;s sweetened with erythritol and stevia. Dairy-Free, Gluten-Free Top consumer purchase driver: Made with MCT oil https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-

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FOOD & BEVERAGES Kiss My Keto

Ketogenic Nutrition Bars 20g fat, 9g protein and 3g net carbs per bar. Made in USA, Gluten-Free Top consumer purchase driver: Ketogenic

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-ketogenic-

La Dee Da Gourmet Sauces

Veggie Gourmet Sauces Tomato free and delicious option for those with nightshade sensitivities. Vegan, Gluten-Free, All Natural Top consumer purchase driver: Variety of flavors

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-la-dee-da-gourmet-

La Tortilla Factory

Non-GMO Whole Wheat Protein Tortillas Plant-based tortilla using pea and rice protein blend to help fuel every meal. Non-GMO Project, No Artifical Colors, No Artificial Flavor

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-latortillafactory-

Top consumer purchase driver: 12g protein per tortilla

54 2020 Consumer Insights & Trending Products Guide


Ladybird Provisions

Butter Coffee Bombs Made with organic coconut oil, grassfed butter and collagen protein. All Natural, Gluten-Free, Non-GMO

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ladybird-provisions-

Top consumer purchase driver: Coconut oil to help combat inflammation, boost immune function, increase metabolism

Late July Snacks

Organic Popcorn USDA certified organic made in a simple way to create a classic, crispy popcorn. USDA Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Variety of Flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-latejulysnacks-

Lebby Snacks

Sweet Dry-Roasted Chickpea Snacks Guilt-free and delicious, high in protein & fiber. Non-GMO, Gluten-Free Top consumer purchase driver: 10g of protein per pack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lebby-snacks-sweet-dry-

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FOOD & BEVERAGES Lillieâ&#x20AC;&#x2122;s Q

Natural BBQ Sauce Southern-inspired re-imagined into unique, authentic and delicious flavors. All Natural, No Artificial Flavour, No Artificial Colours Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lilliesq-natural-bbq-

Little Secrets

Fair Trade Certified Cookie Bar Crispy wafer made with dark chocolate and sea salt. Fair Trade, No Artificial Colors, Vegetarian Top consumer purchase driver: Fair trade https://www.socialnature. SEE LAUNCHPAD PAGE com/l-littlesecrets-fair-

Little Tucker

Plant-Based Energy Balls A nut butter and date caramel filling wrapped in chocolate gluten free treat. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-littletucker-plant-

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Live Kuna

KunaPops Quinoa and chia puff loaded with 1 billion probiotics. Non-GMO, No Artificial Flavour, No Preservatives Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kunapops-quinoa-

LOCA

Vegan Cheese Dip Made from plants, delivers the texture and aroma of conventional cheese dip. Cert ID Non-GMO Certification, Vegan, All Natural Top consumer purchase driver: Plant-Based https://www. SEE LAUNCHPAD PAGE socialnature.com/l-loca-

Mâ&#x20AC;&#x2122;panadas

All Natural Frozen Empanadas Air fried, all natural ingredients, convenient & quick. Non-GMO, All Natural, Handmade Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mpanadas-frozen-

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FOOD & BEVERAGES Make Real Foods

Organic Overnight Oats Soak overnight in the fridge for a nutritious breakfast. USDA Organic, Vegan, Non-GMO Project Top consumer purchase driver: Nourishing breakfast https://www.socialnature. SEE LAUNCHPAD PAGE com/l-makerealfoods-

MakerBars

Energy Bar Kits A simple ingredient "meal-kit" for energy bars. Vegan, All Natural, No Preservatives Top consumer purchase driver: Do It Yourself https://www.socialnature. SEE LAUNCHPAD PAGE com/l-makerbars-energy-bar-

Maryâ&#x20AC;&#x2122;s Gone Crackers

Gluten Free Crackers Delicious taste and thin texture without the wheat. USDA Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Made with whole, organic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-marys-gone-crackers-

58 2020 Consumer Insights & Trending Products Guide


Mason Dixie

Cheddar Biscuits Made with 8 simple, natural ingredients including real cheddar. No Eggs, All Natural, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-masondixie-

Maxineâ&#x20AC;&#x2122;s Heavenly

Gluten Free Cookies Soft-baked and delicious made from real, wholesome ingredients. Gluten-Free, Non-GMO Project, Vegan Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-maxinesheavenly-

Meat Empire

Gluten Free Beef Jerky Specially cured with no chalky texture. No Preservatives, Sulphite-Free, Gluten-Free Top consumer purchase driver: No nitrates https://www.socialnature. SEE LAUNCHPAD PAGE com/l-meat-empire-

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FOOD & BEVERAGES Meraki Artisan Teas

Meraki Artisan Teas Handcrafted, ethically & responsibly sourced. Locally Made, Eco-Friendly, Biodegradable Top consumer purchase driver: Variety of flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-merakiartisanteas-

Metta Beverage

Herbal Supplement Drink Healthy energy drink alternative that elevates your overall performance. Vegan, All Natural, Organic Top consumer purchase driver: Organic

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-metta-herbal-

Mikeâ&#x20AC;&#x2122;s Hot Honey

Honey Infused with Chilies Combo of sweetness and heat, adds the perfect kick to all your favorite foods. No Artificial Colours, All Natural, No Preservatives Top consumer purchase driver: Variety of uses https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mikeshothoney-honey-

60 2020 Consumer Insights & Trending Products Guide


Mixallogy

Organic Powdered Cocktail Mix Minimally processed, organic powder cocktail shot-pods. USDA Organic, No Artificial Colors, Vegan Top consumer purchase driver: Organic https://www.socialnature. SEEcom/l-mixallogyLAUNCHPAD PAGE

Nabati Foods

Dairy-Free Cheesecakes Creamy, naturally sweet containing only dates as a sweetener. Gluten-Free, Vegan, Kosher Top consumer purchase driver: Dairy-free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nabatifoodsinc-dairy-

Naked Snacks

Healthy Snacks Sesame sticks, spicy pretzels, almonds & cashews slow-roasted in tamari. All Natural, No Preservatives, Vegan Top consumer purchase driver: Healthy snack that tastes good https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naked-snacks-

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FOOD & BEVERAGES NanaShake

Vegan Ice Cream Frozen dessert made exclusively from plant-based ingredients. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Plant based, made with bananas https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nanashake-

Natural Force

Keto Coffee Creamer Dairy-free, vegan, ketogenic creamer made with emulsified MCT oil rich Gluten-Free, Paleo, Soy-Free, Top consumer purchase driver: Made from organic coconuts

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-keto-

Natural Force

Organic Clean Coffee Hand-picked, specialty grade, and USDA organic coffee beans. All Natural, Non-GMO, Ketogenic Top consumer purchase driver: Sourced from sustainable coffee plantations https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-

62 2020 Consumer Insights & Trending Products Guide


Nodder Snacks

Flavored Nuts Snacks crafted using the deep rich flavor of bourbon. Gluten-Free, Sesame-Free, Vegan Top consumer purchase driver: Pecan, peanut & sunflower seed combination https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nodder-snacks-flavored-

Nola Baking Co.

Gluten Free Granola Baked in small batches with all natural ingredients and no added sugar. All Natural, No Preservatives, Gluten-Free Top consumer purchase driver: Gluten free oats https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nola-baking-co-

Nom Noms World Food

Healthy Prepared Meals Nutritionally loaded with fruit, vegetables and pulses. All Natural Top consumer purchase driver: On-The-Go Meal

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nomnomsworldfood-

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FOOD & BEVERAGES Nora Snacks

Seaweed Snacks High in vitamins A, B6, and B12, as well as protein, iron, and fiber. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Made of seaweed https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nora-snacks-

nud fud

Organic Crackers Made with simple seeds & ketofriendly. USDA Organic, Ketogenic, Vegan Top consumer purchase driver: Seed based healthy snack

https://www.socialnature. SEE com/l-nud-fudLAUNCHPAD PAGE

Nuts For Cheese

Organic Vegan Cheese Cashew-based, smooth, semi-firm wedge with a rind of activated charcoal. Canada Organic, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nuts-for-cheese-

64 2020 Consumer Insights & Trending Products Guide


O’MY Dairy Free Gelato

Dairy Free Gelato Dairy-free and less than 9 ingredients. Non-GMO Project, Fair Trade, Vegan Top consumer purchase driver: Indulgent, dairy-free treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-omy-dairy-free-gelato-

Ocean’s

Tuna in Basil Infused Oil Responsibly caught, combined with delicious and healthy oils. All Natural, No Preservatives, Non-GMO

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-in-

Top consumer purchase driver: Supports sustainable and environmentally friendly fishing practices

Ocean’s

Tuna Salad Healthy meal solution for people on the go. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: Ready to eat snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-salads?utm_

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FOOD & BEVERAGES Ocean’s

Tuna Pouches High in protein, healthy snack for people on the go. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: High in protein

https://www. SEE LAUNCHPAD PAGE socialnature.com/l-oceans-

Ocean’s

Solid Light Tuna Responsibly caught with delicious and healthy oils. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: 16g protein per serving

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-in-

Ocean’s

Tuna Snack Kit Ready to eat with rice crackers, spoon & napkin. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: On the go snack

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-snack-

66 2020 Consumer Insights & Trending Products Guide


Ocean’s

Yellowfin Tuna Steaks Responsibly caught, ready in less than 10 minutes. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: Ready to cook

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-yellowfin-

Ocean’s Halo

Deep Sea Waters Drinks which contain deep seawater, with naturally occurring electrolytes. USDA Organic, No Preservatives, No Artificial Colors Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceanshalo-

P.S. Snacks Co.

Chickpea Cookie Dough Made with simple, pure, feel-good ingredients, ready to eat. Gluten-Free, Vegan, Non-GMO Project Top consumer purchase driver: Healthy https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pssnacks-chickpea-

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FOOD & BEVERAGES Parks & Nash

Bone Broth Soup All-natural, protein-packed instant soups. No Preservatives, All Natural, No Artificial Colours Top consumer purchase driver: High in protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-parksandnash-

Partake Brewing

Non-Alcoholic Craft Beer Made with four simple ingredients: water, barley, hops, and yeast. Non-GMO, Organic, Vegan Top consumer purchase driver: Benefits of reducing alcohol intake https://www.socialnature. SEE LAUNCHPAD PAGE com/l-partakebrewing-craft-

PATHWATER

Purified Water in Reusable Bottle 100% responsibly & locally sourced water in an aluminum reusable bottle. BPA-Free, Eco-Friendly, Recyclable

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pathwater-purified-

Top consumer purchase driver: Reusable

68 2020 Consumer Insights & Trending Products Guide


Picaflor

Probiotic Hot Sauce Fermented, live cultures, organic and delicious. USDA Organic, All Natural, No Artificial Flavors Top consumer purchase driver: Probiotics https://www.socialnature. SEE LAUNCHPAD PAGE com/l-picaflor-probiotic-

Pili Hunters

Gluten Free Pili Nuts Sprouted, seasoned with coconut oil & pink himalaying salt. Vegan, Paleo, Ketogenic Top consumer purchase driver: Keto & paleo friendly

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pili-hunters-gluten-

Pique Tea

Instant Tea Powder Concentrated elixir, dissolves in cold or hot water, high in phytonutrients. USDA Organic, Certified Paleo, No Artificial Flavor Top consumer purchase driver: Antioxidants https://www.socialnature. SEE LAUNCHPAD PAGE com/l-piquetea-single-

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FOOD & BEVERAGES Pizootz

Flavor Infused Peanuts Artisan peanuts infused with quality ingredients, and slowly cooked. No Preservatives, No Artificial Colours, All Natural Top consumer purchase driver: Variety of flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pizootz-flavor-

Poshi

Steamed and Marinated Vegetables Fresh, exciting flavors, high quality ingredients, real nutrition on the go. All Natural, Vegan, Non-GMO Top consumer purchase driver: Savory steamed vegetable snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-poshi-steamed-and-

Positively Plantain

Plantain Tortillas Nutrient-dense, made with simple ingredients, no banana taste. Locally Made, Gluten-Free, Vegan Top consumer purchase driver: Uniqueness https://www.socialnature. SEE LAUNCHPAD PAGE com/l-positivelyplantain-

70 2020 Consumer Insights & Trending Products Guide


Primal Kitchen

Mayo with Avocado Oil Made without added sugar, gluten, soy, or canola oil. Non-GMO Project, Certified Paleo, Dairy-Free Top consumer purchase driver: Made with avocado oil https://www.socialnature. SEE LAUNCHPAD PAGE com/l-primal-kitchen-

Primal Noms

Keto Mug Cake Mixes Keto-friendly dessert that satisfies your sweet tooth without the sugar. Gluten-Free, All Natural, Ketogenic Top consumer purchase driver: Keto friendly indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-primal-noms-keto-

Quantum Squares

Natural Energy Bars Plant-based, made from clean macros blended with organic green coffee. All Natural, Vegan, Gluten-Free Top consumer purchase driver: 10g plant-based protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumsquares-

socialnature.com

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FOOD & BEVERAGES Quorn Foods

Vegan Buffalo Dippers Crispy breading that includes oats, flaxseed, and quinoa. Non-GMO, Soy-Free, Vegan Top consumer purchase driver: Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quorn-foods-vegan-

R.E.D.D.

Plant-Based Protein Bar 10g protein, adaptogenic mushroom blend only 3-5g sugar. Gluten-Free, Vegan, Non-GMO Top consumer purchase driver: Plant-based, clean ingredients

https://www.socialnature. SEEcom/l-redd-plantLAUNCHPAD PAGE

Real Coconut

Coconut Flour Tortilla Chips Grain free chips with an assertive salt flavor cooked with coconut oil. USDA Organic, Non-GMO Project, All Natural Top consumer purchase driver: Made with coconut flour https://www.socialnature. SEE LAUNCHPAD PAGE com/l-realcoconut-coconut-

72 2020 Consumer Insights & Trending Products Guide


Red Plate Foods

Vegan and Gluten Free Cupcakes Safe for everyone, including people with food allergies & celiac disease. Gluten-Free, Vegan, Peanut-Free Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-redplatefoods-

Revol Snax

Coconut Keto Bites Keto-friendly, made of coconut and almonds with a rich creamy center. Ketogenic, Non-GMO, Paleo Top consumer purchase driver: Keto-friendly

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-revol-snax-coconut-keto-

Rhythm Superfoods

Organic Kale Chips Gently air-crisped kale under low heat, high in vitamins A & K. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Organic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-

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FOOD & BEVERAGES Rhythm Superfoods

Organic Carrot Sticks Healthy snack alternative high in potassium. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Good source of vitamin A https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-

Rhythm Superfoods

Organic Beet Chips Gluten free, vegan dehydrated beet chips. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: High in fiber and potassium https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-

Rhythm Superfoods

Organic Pineapple Chips Crunchy dehydrated pineapple chips high in fiber. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-

74 2020 Consumer Insights & Trending Products Guide


Rhythm Superfoods

Organic Mango Bites Gently dehydrated mango and then pressure popped to maximize their flavor. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Dehydrated fruit https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-

Ripple Foods

Plant-Based Milk Pea-based beverage, high in protein, low in sugar, loaded with nutrition. Non-GMO, No Artificial Colours, Vegan Top consumer purchase driver: 100% vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ripplefoods-plant-based-

Roli Roti

Organic Bone Broth Natural and super nutritious, you can cook with it or drink it every day. USDA Organic, Paleo, Ketogenic Top consumer purchase driver: Organic

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-roliroti-organic-bone-

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FOOD & BEVERAGES Sasya Foods

Indian Salsa and Dips All natural, made with simple and wholesome ingredients. Vegan, No Preservatives, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sasyafoods-indian-

Schoccolatta Chocolates

Vegan Chocolates Handcrafted chocolates sweetened only with coconut blossom sugar. Vegan, Organic, Handmade Top consumer purchase driver: Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-schoccolatta-

Scramblers

Omelet Bar Organic, fully cooked, omeletinspired breakfast bars. No Preservatives, No Artificial Colours, Organic Top consumer purchase driver: On-The-Go Snack https://www.socialnature. SEE LAUNCHPAD PAGE com/lp-scramblers-omelet-

76 2020 Consumer Insights & Trending Products Guide


Seed Ranch Flavor Co

Organic Gourmet Hot Sauces Sophisticated flavors for everyday use. Organic, Vegan, Low Sodium Top consumer purchase driver: Organic

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-seedranchflavorco-

Shaka Tea

Plant Based Herbal Tea Brewed with mÄ maki which is only found and grown in the Hawaiian Islands. All Natural, Vegan, No Preservatives Top consumer purchase driver: Zero carbs, calories and sugar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-shaka-tea-plant-

Shrub & Co

Natural Cocktail Mixer Organic syrups created for cocktails with simple ingredients. Vegan, No Artificial Flavour, Organic Top consumer purchase driver: Made from natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-shrubandco-natural-

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FOOD & BEVERAGES Siete Family Foods

Grain Free Tortilla Gluten free almond flour tortillas. Gluten-Free, Non-GMO Project Top consumer purchase driver: Made with gluten free almond flour

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-siete-family-foods-

Skinny Souping

Single Serve Soups Veggie broth based, always fresh and absolutely no preservatives. Vegan, No Artificial Colors, No Preservatives Top consumer purchase driver: No preservatives https://www.socialnature. SEE LAUNCHPAD PAGE com/l-skinnysouping-

Slice of Sauce

Mess-Free Ketchup Slices Delicious, made with only real ingredients, no high fructose. Vegan, No Preservatives, Non-GMO Top consumer purchase driver: Unique format - slice https://www.socialnature. SEE LAUNCHPAD PAGE com/l-slice-of-sauce-mess-

78 2020 Consumer Insights & Trending Products Guide


Slim Secrets

Gluten Free Chocolate Bites No sugar added, low carb, gluten free and contains protein. Gluten-Free, Non-GMO, Vegan Top consumer purchase driver: Sugar free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-slim-secrets-gluten-

Snacklins

Yuca Puffed Chips Healthy snack made from yuca, mushrooms and onions. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Made with real veggies https://www.socialnature. SEE LAUNCHPAD PAGE com/l-snacklins-healthy-

So Good Food

Miso Mayo Plant-based condiment made with artisnal black garlic. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Plant based mayo alternative https://www.socialnature. SEE LAUNCHPAD PAGE com/l-so-good-food-miso-

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FOOD & BEVERAGES Spread’em Kitchen

Vegan Cashew Dips And Cheese Artisanal cashew ‘cheezes’ made with ethically & locally-sourced ingredients. All Natural, Gluten-Free, Vegan Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spreademkitchen-

Start Right Foods

Gluten-Free Belgian Waffles Packed with protein and nutritious. Gluten-Free, Vegetarian Top consumer purchase driver: Gluten Free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-startrightfoods-gluten-

SugarLike

Natural Sweetener 100% natural sweetener made from monk fruit. No Preservatives, Vegan, All Natural Top consumer purchase driver: Sugar free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nutraex-food-inc-

80 2020 Consumer Insights & Trending Products Guide


sunomi switchel

Prebiotic Sparkling Beverage All-natural apple cider vinegar and ginger based drink. No Preservatives, No Artificial Colours, All Natural Top consumer purchase driver: Contains apple cider vinegar, ginger and citrus https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sunomi-switchel-

Sunwink

Sparkling Herbal Tonic Crafted with specific herbs to boost your mood and soothe your spirit. No Artificial Flavour, All Natural, No Artificial Colours Top consumer purchase driver: Made with herbs https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sunwink-sparkling-

Sustainable Indulgence

Superfood Cookies Exceptionally wholesome and delicious cookies. No Preservatives, Gluten-Free, Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sustainableindulgence-

Top consumer purchase driver: Made with superfoods - chia, flax, hemp protein, maca, goji berry powder, lucuma powder

socialnature.com 81


FOOD & BEVERAGES Swapples

Vegan Toaster Waffles Made with whole fruits, veggies and spices. Beyond Celiac Gluten Free, Certified Paleo, Vegan Top consumer purchase driver: Certified Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-swapples-vegan-

SweetMonk

Monk Fruit Sweetener All natural, zero calories & safe for diabetics and 200x sweeter than sugar. All Natural, Vegan, No Preservatives Top consumer purchase driver: Alternative to sugar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sweetmonk-monk-

Swerve

Natural Sweetener Zero calorie, non-glycemic and measures cup-for-cup like sugar. No Artificial Colours, All Natural, Gluten-Free Top consumer purchase driver: Zero-calorie https://www.socialnature. SEE LAUNCHPAD PAGE com/l-swerve-natural-

82 2020 Consumer Insights & Trending Products Guide


Tandem Natural Foods

Fiber Bars Rich in prebiotics, soluble fiber and insoluble fiber. Heart-Check Certified, GlutenFree, No Eggs Top consumer purchase driver: High on Fiber https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tandembars-fiber-

Taste of Nature Foods

Organic Snack Bites Made in Canada with sustainably grown nuts and real dark chocolate. Canada Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Natural indulgent snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-taste-of-nature-

Tea Squares

Energy Bites Made with superfoods & caffeinated from organic tea. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Help support mental energy

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teaquares-energy-

socialnature.com 83


FOOD & BEVERAGES Teeccino

Caffeine Free Herbal Coffee Sweet and creamy caramel, roasted dandelion and chicory root. Gluten-Free, All Natural Top consumer purchase driver: Caffeine free coffee alternative

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teeccino-caffeine-

Teeccino

Caffeine Free Herbal Tea Classic & dandelion sampler boxes. Organic, Non-GMO, All Natural Top consumer purchase driver: Caffeine-free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teeccino-caffeine-

Tenayo

Natural Salsa & Dips Made with just a few simple, easy to remember ingredients. Vegan, All Natural, No Artificial Flavour Top consumer purchase driver: All Natural https://www.socialnature. SEE com/lp-tenayoLAUNCHPAD PAGE

84 2020 Consumer Insights & Trending Products Guide


The Dirty Cookie

Dairy Free Cookie Shots Warm in the microwave, fill with your choice of liquid, sip, bite and enjoy. Non-GMO, Vegan, Gluten-Free Top consumer purchase driver: Unique Product

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thedirtycookie-dairy-

The GFB

Gluten Free Snack Bites Great-tasting, made with plant protein and packaged in a resealable pouch. Certified Vegan, Non-GMO Project, Gluten-Free Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-the-gfb-gluten-

The Philosopherâ&#x20AC;&#x2122;s Stoneground

Nut Butters Stone ground and sprouted, made in small batches. Kosher, USDA Organic, Certified Fair Trade Top consumer purchase driver: All Natural https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

socialnature.com 85


FOOD & BEVERAGES Three Trees Organics

Organic Nut Milk 4x more nuts and protein, all organic ingredients, naturally creamy. USDA Organic, Vegan, No Preservatives Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-threetreesorganics-

Tiger Butter Co.

Tiger Nut Butter Allergen-free, made in small batches with clean ingredients. Dairy-Free, Nut-Free, All Natural Top consumer purchase driver: All natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tiger-butter-co-

Tipson Tea

Organic Tea Single origin 100% pure Ceylon. USDA Organic, All Natural, Vegan Top consumer purchase driver: Organic

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tipson-organic-

86 2020 Consumer Insights & Trending Products Guide


Torillâ&#x20AC;&#x2122;s Table

Waffle Mix Filled with high quality ingredients like almonds, ground flax and whole grains. Gluten-Free, No Artificial Flavour, No Preservatives Top consumer purchase driver: Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-torillstable-

Trail Truffles

Peanut Butter Cup Plant-based, low-glycemic energy bites. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Natural indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-trail-truffles-

True Made Foods

No Sugar Veggie Ketchup No sugar added, naturally sweetened with vegetables. Certified Paleo, Vegan, Non-GMO Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-truemadefoods-no-

socialnature.com 87


FOOD & BEVERAGES Tubify

Organic Freezies Ethically-sourced, organic, minimally-processed real food. No Artificial Flavour, No Artificial Colours, Vegan Top consumer purchase driver: Made with 100% fruit ingredients https://www. SEE LAUNCHPAD PAGE socialnature.com/l-tubify-

Uglies Snacks

Kettle Potato Chips Made in small batches using up-cycled potatoes with minor imperfections. Non-GMO, Vegan, Gluten-Free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-uglies-snacks-

Top consumer purchase driver: Decreasing waste by using potatoes with minor cosmetic imperfections

Uncle Dougieâ&#x20AC;&#x2122;s

Organic Barbecue Sauce Five unique delicious flavors in a convenient squeeze pouch. USDA Organic, No Preservatives, All Natural Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-uncledougies-organic-

88 2020 Consumer Insights & Trending Products Guide


Undercover

Gluten Free Quinoa Snacks Crispy & lightly covered in premium chocolate. Non-GMO Project, Gluten-Free, Vegan Top consumer purchase driver: Gluten free, made with organic quinoa https://www.socialnature. SEE LAUNCHPAD PAGE com/l-undercover-gluten-

Urban Foods

Sunflower and Pumpkin Seeds A shelled blend of two nutritional powerhouses, packed with protein. Gluten-Free, Non-GMO Project, All Natural Top consumer purchase driver: Combo of two superfood seeds https://www.socialnature. SEE LAUNCHPAD PAGE com/l-urbanfoods-sunflower-

Urban Foods

Superfood Bites Natural, nutrient-rich ingredients with a touch of honey. Non-GMO Project, Gluten-Free, All Natural Top consumer purchase driver: Superfood ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-urbanfoods-superfood-

socialnature.com 89


FOOD & BEVERAGES Vermont Tortilla Company

Organic Stone Ground Corn Tortillas Nixtamalization corn is more nutritious, has less mycotoxins & better flavor. Kosher, USDA Organic, Non-GMO Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-vermonttortillacompany-

Waku

Herbal Tea Blend of 20 herbs & flowers, packed with benefits to support digestive health. Vegan, Fair Trade, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-waku-wellness-

Wild Joy Goods

Banana Jerky Healthy, chewy, sweet & savory plant-based jerky. Non-GMO Project, USDA Organic, OU Kosher Top consumer purchase driver: No Sugar Added https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildjoygoods-banana-

90 2020 Consumer Insights & Trending Products Guide


Wild Zora

Paleo Instant Soup Mushroom beef soup with a a rich, savory broth & AIP friendly. No Preservatives, All Natural, Gluten-Free Top consumer purchase driver: 100% grass-fed beef https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wild-zora-paleo-instant-

Within/Without

Paleo Granola Tasty, grain-free and paleo-friendly. Certified Paleo, Gluten-Free, All Natural Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-withinwithout-

Woodfire

Pita Chips Zaatar flavored, thin, authentic & crunchy. Zero Trans Fat, Dairy-Free Top consumer purchase driver: Woodfired

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-woodfire-pita-

socialnature.com

91


FOOD & BEVERAGES World of Chia

Wild Berries Chia Seed Fruit Spread Chia in a delicious, naturally sweetened, real fruit spread. Non-GMO Project, Gluten-Free, Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-worldofchia-wild-berries-

Top consumer purchase driver: Chia seeds used instead of pectin

Yolélé Foods

Gluten Free Ancient Grain Gluten-free, nutrient rich supergrain. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Gluten free grain

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yolele-foods-gluten-

Yondu

Umami Seasoning Sauce Made from fermented soybeans and concentrated broth from 8 vegetables. USDA Organic, Non-GMO Project, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yondu-umami-

92 2020 Consumer Insights & Trending Products Guide


Young Kobras

Gluten-Free Sourdough Bread Made with simple ingredients, no gums, starches or refined flours. Gluten-Free, No Preservatives, Organic Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-youngkobras-gluten-

ZEGO

Fruit Bars Purity tested for allergens, pesticides and glyphosphates. B Corporation Certified, Vegan, No Artifical Colors Top consumer purchase driver: GMO Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-zego-fruit-bars?utm_

Zolli Candy

Clean Teeth Candy Tasty, healthy candy that delivers flavor, fun and oral health. No Artificial Colours, SugarFree, No Artificial Flavour Top consumer purchase driver: Sugar free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-zolli-candy-healthy-

socialnature.com 93


HEALTH & SUPPLEMENTS

94 2020 Consumer Insights & Trending Products Guide


CATEGORY INSIGHTS 69% of consumers (US & CAN) currently take supplements. TOP REASONS FOR BUYING SUPPLEMENTS To support my general health

56%

As a preventative measure

33%

Specific health

24%

Challenging to get everything from food

24%

I am vegan/ vegetarian Other

7% 1%

Source: Social Nature community survey 2, 2019.

socialnature.com 95


HEALTH & SUPPLEMENTS TOP PURCHASED CATEGORIES Top 5 Purchased Categories

Interested in Trying

Currently Purchasing

Consumer health goals that significantly drive purchase

1. Homeopathic herbal remedies

66%

42%

Restore Emotional Balance, Improve Mental/Cognitive Performance, Improve Digestive Health, Prevent Illness/Injury, Reduce Physical Pain

2. Natural sleep aids

57%

35%

Reduce Stress, Get Better Sleep , Cut Back on Alcohol

3. Natural pain relief aids

65%

31%

Improve Digestive Health, Prevent Illness & Injury, Reduce Physical Pain

4. Natural stress management aids

64%

25%

Reduce Stress, Restore Emotional Balance

23%

Reduce Stress, Restore Emotional Balance, Improve Mental/Cognitive Performance, Improve Digestive Health, Quit Smoking

5. Natural mood boosters

64%

Source: Social Nature community survey 1, 2019.

96 2020 Consumer Insights & Trending Products Guide


TOP EMERGING SUPPLEMENTS CATEGORIES Top Emerging Categories 1. Natural bone-joint support

Consumer health goals that significantly drive purchase

Interested in Trying

Currently Purchasing

61%

22%

None

2. Natural memorycognitive function aids

72%

20%

Improve Mental/ Cognitive Performance, Improve Digestive Health

3. Natural weight management supplements

54%

14%

Lose Weight, Quit Smoking

4. Natural sport performance products

47%

13%

Increase Exercise/ Fitness

Source: Social Nature community survey 1, 2019.

socialnature.com 97


HEALTH & SUPPLEMENTS TOP SUPPLEMENT CATEGORIES 61%

Vitamins & Minerals 32%

Probiotics

26%

Fish Oil

21%

Herbals

19%

Antioxidants

18%

Protein

16%

Collagen Greens

13%

Sports

5%

Other

1%

Source: Social Nature community survey 2, 2019.

"Each year weâ&#x20AC;&#x2122;re seeing more consumers switching to plant-based, naturallysourced supplements. As the majority take vitamins daily, price is what influences the decision to purchase." Reem Ayyash, Director of Customer Success at Social Nature

98 2020 Consumer Insights & Trending Products Guide


WHATâ&#x20AC;&#x2122;S IMPORTANT WHEN BUYING SUPPLEMENTS? 48%

Price/value

45%

Safe & Trustworthy Clean, pure ingredients

44%

Made with natural, whole food ingredients

36%

High potency for maximum benefit

27%

Non-GMO

26%

Professional Quality

26% 25%

Scientifically researched Multi-ingredient to give you everything you need

23% 21%

Certified Organic 16%

Great Taste Made in North America

12%

Developed by health practitioners

12%

3rd party certifications

8%

Personalized

5%

Source: Social Nature community survey 2, 2019.

socialnature.com 99


HEALTH & SUPPLEMENTS

TRENDING NATURAL PRODUCTS Adaptogen Pharma Corporation

Natural Energy Tonic Liquid tincture, American Ginseng Extract. No Preservatives, All Natural Top consumer purchase driver: Helps with fatigue, weakness and stress https://www.socialnature. SEE LAUNCHPAD PAGE com/l-adaptogen-pharma-

Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"

AOR

Natural Migraine Manager Applies a multifactorial approach to headache management. Non-GMO, Vegan, Gluten-Free Top consumer purchase driver: Multi symptom relief from migraines https://www.socialnature. SEEcom/l-advancedLAUNCHPAD PAGE

100 2020 Consumer Insights & Trending Products Guide


AOR

Natural Pain Relief Acts as a potent anti-inflammatory agent. Non-GMO, Gluten-Free, Vegan Top consumer purchase driver: Natural supplmenet

https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

AOR

Probiotics for Childrenâ&#x20AC;&#x2122;s Immunity and Oral Health Designed to support a childrenâ&#x20AC;&#x2122;s ear, nose and throat health. Non-GMO, Vegetarian, GlutenFree Top consumer purchase driver: Candy-like probiotic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aor-probiotics-

AromaStick

Natural Inhaler 100% natural inhalers that boost your mood instantly. Organic, All Natural, Non-GMO Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aromastick-

socialnature.com 101


HEALTH & SUPPLEMENTS AURA

Collagen Creamer Boosted by MCT (coconut oil powder), virtually tasteless and odorless BUY BC, Dairy-Free, Soy-Free Top consumer purchase driver: Product benefits

https://www. SEE LAUNCHPAD PAGE socialnature.com/l-aura-

AURA

Protein for Women Undenatured whey protein and multi-sourced plant-based protein powders. BUY BC, Vegetarian, All Natural Top consumer purchase driver: Made for women https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aura-protein-

Balance the Superfood Shot

Superfood Shot Functional 2oz. shots with 1/2 dayâ&#x20AC;&#x2122;s serving of organic fruits and veggies. Organic, No Preservatives, Vegan Top consumer purchase driver: Organic https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

102 2020 Consumer Insights & Trending Products Guide


BiofactorX

Natural Energy Supplement ATP supplement that supports energy, stamina & recovery. Vegetarian, Gluten-Free, All Natural Top consumer purchase driver: Improved stamina and a healthy post- workout recovery https://www.socialnature. SEE LAUNCHPAD PAGE com/l-biofactorx-natural-

BiOptimizers

Diet Support Supplement Enzymes that break down fat and protein, aid digestion and promote ketogenesis. Vegan, Cruelty-Free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-diet-

Top consumer purchase driver: Helps break down fat and protein, aid digestion and promote ketogenesis

BiOptimizers

Digestive Enzyme 17-enzyme full-spectrum formula with 5 different kinds of protease. No Preservatives, No Artificial Colours Top consumer purchase driver: Breaks down fats, starches and sugars https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-

socialnature.com 103


HEALTH & SUPPLEMENTS BiOptimizers

Magnesium Supplement Combines 7 types of magnesium in a unique blend, to optimize absorption. Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-

Top consumer purchase driver: Combines 7 types of magnesium in a humic/fulvic monoatomic blend, to optimize absorption

Brain Juice

Brain Boost Drink Mix Powdered supplement for improved energy, memory, focus, clarity & mood. Vegetarian, Gluten-Free, Non-GMO

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brainjuice-brain-

Top consumer purchase driver: Helps with focus, clarity & memory

Brain Juice

Brain Boost Supplement Enhances cognitive function, helps get you to peak productivity. Cert ID Non-GMO Certification, Gluten-Free, All Natural Top consumer purchase driver: No Preservatives https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brainjuice-brain-

104 2020 Consumer Insights & Trending Products Guide


Dr. Gingerâ&#x20AC;&#x2122;s

Natural Toothpaste Dental care that gives he benefits of oil pulling without the funky taste. Recyclable, All Natural, CrueltyFree Top consumer purchase driver: All natural https://www.socialnature. SEEcom/l-dr-gingersLAUNCHPAD PAGE

Drip Fit Health Supplements

All Natural Workout Enhancer Topical cream that increases blood flow and circulation. No Artificial Colours, No Preservatives, All Natural Top consumer purchase driver: 100% Natural https://www. SEE LAUNCHPAD PAGE socialnature.com/l-

EZ Lifestyles

Hangover Prevention Supplement All-natural alcohol aid that helps prevent hangovers before you get them. Vegetarian, All Natural, No Preservatives

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ez-lifestyles-hangover-

Top consumer purchase driver: Significantly decreases or eliminates the effects of a hangover

socialnature.com 105


HEALTH & SUPPLEMENTS Genial Day

Eco Friendly Menstrual Pads Helps alleviate the common problems associated with PMS and vaginal infections. Vegetarian Society, Biodegradable, Eco-Friendly Top consumer purchase driver: Eco Friendly https://www.socialnature. SEE LAUNCHPAD PAGE com/l-genial-day-eco-

Green Goo

Natural First Aid Kit Multi-purpose, plant-based salve with calendula, yarrow & comfrey. USDA Organic, Cruelty-Free, Paraben-Free Top consumer purchase driver: Multipurpose natural salve https://www.socialnature. SEEcom/l-green-gooLAUNCHPAD PAGE

Gryph & IvyRose

Chocolate Probiotic for Adults Raw cacao, certified organic chocolate containing 15 billion probiotics each. USDA Organic, Lactose-Free, All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-gryphivyrosechocolate-

Top consumer purchase driver: 15 billion probiotics

106 2020 Consumer Insights & Trending Products Guide


Gryph & IvyRose

Herbal Supplements for Children Each certified organic chocolate heart contains 15 billion probiotics. Kosher, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-gryphivyroseherbal-

OlloĂ?s

Arnica Natural Homeopathic Remedy Traditionally used for: Pain from trauma, bruises, stiffness & muscle soreness. Vegan, Organic, Lactose-Free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ollois-arnica-natural-

Top consumer purchase driver: Helps relieve muscle soreness and stiffness

HealFast

Surgical & Injury Recovery Tablets Helps with healing, recovery, inflammation, swelling and pain control. Contains Probiotic, No Preservatives

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-healfast-surgical-and-

Top consumer purchase driver: Helps speed up recovery

socialnature.com 107


HEALTH & SUPPLEMENTS Honey Pot

Plant-Based Feminine Hygiene Plant-based wipes and washes for feminine hygiene care. Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thehoneypotcompany-

Honibe

Honey Lozenges Made with real honey, menthol & eucalyptus. Gluten-Free, Vegetarian, All Natural Top consumer purchase driver: Naturally soothes sore throat and congestion https://www. SEE LAUNCHPAD PAGE socialnature.com/l-honibe-

Kuli Kuli

Superfood Wellness Shots Made with organic moringa, packed with functional ingredients. USDA Organic, Vegan, GlutenFree Top consumer purchase driver: Functional ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kuli-kuli-superfood-

108 2020 Consumer Insights & Trending Products Guide


Lunapads

Reusable Menstrual Pads Ultra-thin leak-proof backing and magical wicking cotton top layer. B Corporation Certified, Eco-Friendly, Made in Canada Top consumer purchase driver: Reusable https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lunapads-reusable-

Mushroom Wisdom

Mushroom Immune Supplement Support for the immune system. Gluten-Free, Vegan, All Natural Top consumer purchase driver: Immune enhancer

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mushroomwisdom-

Nasopure

Nasal Wash System Solve allergies & sinus pain with this all natural nasal wash. Made in USA, BPA-Free, Recyclable Top consumer purchase driver: Congestion relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nasopure-nasal-

socialnature.com 109


HEALTH & SUPPLEMENTS Natreve

100% Grass Fed Whey Protein 100% grass-fed/hormone free with collagen & organic greens. Non-GMO, No Artificial Colours, No Preservatives Top consumer purchase driver: 100% Grass Fed Whey https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE

Natreve

Keto Collagen Collactive (TM) pure marine collagen, highly active and sustainably sourced. No Artificial Colours, No Artificial Flavour, Gluten-Free Top consumer purchase driver: Contains pure marine collagen https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE

Natreve

Vegan Protein Carefully blended protein complex with probiotics & organic greens. Vegan, Gluten-Free, Non-GMO Top consumer purchase driver: 100% real organic greens

https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE

110 2020 Consumer Insights & Trending Products Guide


Natural Force

Pure Omega-3 Mercury free fish oil sourced from wild caught Menhaden fish. Recyclable, Low Sodium, Non-GMO Top consumer purchase driver: No detectable mercury https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-

Natural Force

Keto MCT Oil 100% pure C8 (caprylic acid) MCT oil from coconuts. Vegan, All Natural, No Preservatives Top consumer purchase driver: Supports weight loss https://www.socialnature. SEE LAUNCHPAD PAGE com/l-natural-force-keto-mct-

NATURELO Premium Supplements

Postnatal Vitamins for Breastfeeding Moms Premium food-based formula designed specifically for breastfeeding Moms. Non-GMO, Gluten-Free, Vegan

https://www.socialnature. SEE com/l-natureloLAUNCHPAD PAGE

Top consumer purchase driver: Aids Momâ&#x20AC;&#x2122;s energy and wellness

socialnature.com 111


HEALTH & SUPPLEMENTS New Chapter

Collagen Supplement Boosted with matcha green tea and 6 DNA-tested mushrooms. Gluten-Free, Dairy-Free, NonGMO Top consumer purchase driver: Hormone free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-new-chapter-

Olbas Herbal Remedies

Aromatherapy Oil for Children Gentle, yet effective natural decongestant formulated for children and infants. Eco-Friendly, Cruelty-Free, All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-olbas-aromatherapy-

Top consumer purchase driver: All Natural

Organifi

Superfoods Green Juice Powder Infused with ashwagandha and tumeric. Organic, Vegan, Gluten-Free Top consumer purchase driver: Energy inducing superfoods https://www.socialnature. SEE LAUNCHPAD PAGE com/l-organifi-superfoods-

112 2020 Consumer Insights & Trending Products Guide


Organixx

Collagen Supplement Features five clean-sourced collagen types from four different sources. All Natural, No Preservatives, Non-GMO Top consumer purchase driver: Anti-aging https://www.socialnature. SEE LAUNCHPAD PAGE com/l-organixx-collagen-

ProBiotein

Multi-Prebiotic Powder blend with 4 fermented prebiotic for the good bacteria in your gut. All Natural, No Artificial Flavour, Non-GMO

https://www.socialnature. SEEcom/l-probioteinLAUNCHPAD PAGE

Top consumer purchase driver: Helps increase good gut bacteria

Quantum Health

Vitamins for Eye Health Complete line of vision supplements that support eye health at any age. Recyclable, No Artificial Colours, Fragrance-Free Top consumer purchase driver: Optimize visual performance https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumhealth-

socialnature.com 113


HEALTH & SUPPLEMENTS Quantum Nutrition Labs

Plant-Based Vitamins for Bone and Cardiovascular Health Vegan-sourced D3 (5,000IU) & K2 (180mcg) supplement. Non-GMO, All Natural, GlutenFree

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumnutritionlabs-

Top consumer purchase driver: Promotes proper calcium metabolism

RidgeCrest Herbals

Blue Light & Eye Support Full-spectrum support for overall eye wellness. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Supports eyes exposed to electronics & blue light https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ridgecrest-herbals-

Sambucol

Immune Support Supplement Helps reduce symptoms and the duration of illness. Gluten-Free, Vegan, No Artificial Colours

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pharmacare-immune-

Top consumer purchase driver: Contains high antioxidant levels

114 2020 Consumer Insights & Trending Products Guide


Satya Organics

Organic Eczema Relief Cream Non-toxic, non-steroid, relieves dryness, itch & irritation. USDA Organic, Fragrance-Free, All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-satyaorganicsinc-

Top consumer purchase driver: No Harsh Preservatives or Petrochemicals

SmartyPants

Kids Formula Multi + Omega-3, Vitamin D3 and Vitamin K. No Artificial Colours, No Preservatives, Non-GMO Top consumer purchase driver: Supports immune health https://www.socialnature. SEE LAUNCHPAD PAGE com/l-smartypants-

SOMEGA Nutrition

Omega-3 Supplement for Kids Creamy, delicious, smoothie-like liquid supplement with no fishy taste. No Artificial Colours, GlutenFree, No Preservatives

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-someganutrition-

Top consumer purchase driver: Sugar Free

socialnature.com 115


HEALTH & SUPPLEMENTS Spinster Sisters

Sore Muscle Balm Topical balm that uses natural ingredients to simultaneously warm and cool skin. PETA Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: Provides sore muscle relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinstersisters-

Sun Genomics

Custom Probiotics The worldâ&#x20AC;&#x2122;s first precision probiotic custom tailored to your gut. No Preservatives, No Artificial Colours, Vegan Top consumer purchase driver: Custom-Made https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sungenomics-

The PUR Company

Aspartame Free Chewing Gum Premium long lasting chewing gum, all-natural flavors and clean ingredients. Vegan, Sugar-Free, No Artificial Flavor

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thepurcompanyinc-

Top consumer purchase driver: Aspartame free

116 2020 Consumer Insights & Trending Products Guide


Vous Vitamin

Personalized All-In-One Vitamin A personalized vitamin combination that is right for you. Gluten-Free, Non-GMO, All Natural Top consumer purchase driver: Personalized https://www.socialnature. SEE LAUNCHPAD PAGE com/l-vousvitamin-

Wallyâ&#x20AC;&#x2122;s Natural Products

Ear Soy Candles Soy and Candelilla waxes and a worry free no-drip filter. Cruelty-Free, Handmade, All Natural Top consumer purchase driver: Used to relax & melt away stress https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wallys-natural-products-

Yurika

Natural Menstrual Cramp Relief USFDA & Health Canada certified for the elimination of menstrual cramps. Vegan, All Natural, Organic Top consumer purchase driver: Natural menstrual pain relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yurika-natural-

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PERSONAL CARE & BEAUTY

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CATEGORY INSIGHTS 62% of next gen consumers are currently purchasing natural beauty products. 80% are interested in trying them. Consumers rated the importance of sampling Skin & Hair Care before purchasing a 4.5 out of 5, and for Make-up & Beauty a 4.3 out of 5.

Purchased Category

Interested in Trying

Currently Purchasing

Natural Beauty Products

80%

62%

Consumer health goals that significantly drive purchase Restore Emotional Balance, Reduce Stress

Source: Social Nature community survey 1, 2019.

"Consumers are more interested in what they are putting on their skin than ever before. Theyâ&#x20AC;&#x2122;re looking for transparency and a clean ingredient list thatâ&#x20AC;&#x2122;s good for them and the planet." Reem Ayyash, Director of Customer Success at Social Nature

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PERSONAL CARE & BEAUTY

WHATâ&#x20AC;&#x2122;S MOST IMPORTANT TO CONSUMERS WHEN CHOOSING SKINCARE PRODUCTS? Natural Ingredients

64% 57%

Price 39%

Online Reviews

35%

No Parabens No Sulphates

34%

Brand

34%

Fragrance free

28%

Dermatologist tested

28%

Cruelty free

25%

Suitable for sensitive skin

25%

Source: Social Nature Skincare campaigns 2019 (sample size of 28K consumers)

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WHAT IS CONSUMERS PRIMARY SKIN CONCERN? Anti-aging

37% 19%

Dry 14%

Oily, Unbalanced

13%

Blemishes Sensitive Start of fine lines & wrinkles

10% 7%

Source: Social Nature Skincare campaigns 2019 (sample size of 72K consumers)

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PERSONAL CARE & BEAUTY

TRENDING NATURAL PRODUCTS 4Ever Magic Cosmetics

Eyebrow Gel and Brush Cream-like eyebrow gel made with castor oil. Vegan, Cruelty-Free Top consumer purchase driver: Animal cruelty free

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-4evermagiccosmetics-

Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"

Aba Love Apothecary

Organic Serum Made with pure essential oils blended in an organic grapeseed oil infusion. Organic, Non-GMO, All Natural Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-abaloveapothecary-

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Bathorium

Natural Bath Bombs Premium, indulgent bath bombs made with 100% natural ingredients. Handmade, All Natural Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bathorium-natural-

Beauty By Earth

Organic Facial Oil Luxurious, all natural, non-toxic, balances the oils and pH in your skin. Organic, All Natural, Hypoallergenic Top consumer purchase driver: Organic, all natural, effective ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-beauty-by-earth-

Caribbean Sol

All Natural Sunscreen Biodegradable, made with all natural, plant, and mineral ingredients. Biodegradable, Cruelty-Free, Eco-Friendly Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-caribbeansol-all-

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PERSONAL CARE & BEAUTY Cuccio Somatology

Natural Milk Bath Post fitness soak with milk, epsom salt, vanilla bean + mastiha. Cruelty-Free, Eco-Friendly Top consumer purchase driver: Detoxifying with natural epsom salt https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cuccio-somatology-

Devera Naturals

Facial Serum Minimizes the appearance of wrinkles, dark spots, and uneven skin tone. Fragrance-Free, Cruelty-Free, Organic Top consumer purchase driver: Increases collagen and elastin https://www.socialnature. SEE LAUNCHPAD PAGE com/l-devera-naturals-

DorMauri

Mineral Clay Facial Cleanser A nourishing facial cleanser, gentle enough to be used daily. Made in Canada, All Natural, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dormauri-mineral-

124 2020 Consumer Insights & Trending Products Guide


Exsens

Organic Massage Oil 100% natural, warming, body safe and flavored. All Natural, Organic, Vegan Top consumer purchase driver: 100% natural ingredients

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-exsens-organic-

Faceme Beauty

Retinol Serum Anti-aging + youth promoting, antioxidants & botanicals. All Natural, Vegan, Cruelty-Free Top consumer purchase driver: All natural retinol product

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-facemebeauty-

glow + gather

All Natural Lip Balms Simple, high quality, effective with pure, natural ingredients. Best for Colorado, Handmade, All Natural Top consumer purchase driver: Natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-glowgather-all-

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PERSONAL CARE & BEAUTY glow + gather

Natural Hand and Foot Salve Nourishing salve that smooths + renews dry, cracked hands and feet. Best for Colorado, Cruelty-Free, Paraben-Free Top consumer purchase driver: Natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-glowandgather-

Herbal Dynamics

Organic Face Toner Soothes and calms skin with rose, green tea, chamomile, and witch hazel. Organic, Cruelty-Free, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-herbaldynamics-

hunny b. skincare

Organic Lip Balm Made with locally harvested beebased ingredients in a sustainable way. All Natural, Cruelty-Free, Handmade Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hunnybskincare-

126 2020 Consumer Insights & Trending Products Guide


I Luv It

All Natural Deodorant Made with essential oils and natural ingredients. Leaping Bunny, All Natural, Handmade Top consumer purchase driver: Aluminum-Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-iluvit-all-natural-

Kaike

Sugar Body Scrub Exfoliates and nourishes to help smooth skin and restore softness. All Natural, Vegan, Cruelty-Free Top consumer purchase driver: All Natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kaike-sugar-body-

Love Beauty and Planet

Color Protect Shampoo Lovingly crafted containing ethically & sustainably-sourced ingredients. Vegan, Paraben-Free, Organic Top consumer purchase driver: All natural

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-love-beauty-and-planet-

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PERSONAL CARE & BEAUTY Love, Sylvie

Seasonal Natural Perfume Vegan, cruelty-free, free of parabens and phthalates. Leaping Bunny, Handmade, Paraben-Free Top consumer purchase driver: All Natural https://www.socialnature. SEEcom/l-lovesylvieLAUNCHPAD PAGE

OLIKA

Hand Sanitizer Spray Natural germ-fighter spray that also hydrates. Cruelty-Free, Eco-Friendly, Vegan Top consumer purchase driver: Natural sanitizing ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-olika-hand-sanitizer-

Parissa

Strip-Free Hot Wax Strip-free for face, brow and bikini. Leaping Bunny, All Natural, Eco-Friendly Top consumer purchase driver: Great for sensitive skin

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-parissa-strip-free-hot-

128 2020 Consumer Insights & Trending Products Guide


PiperWai

Natural Deodorant Uses super-absorbent activated charcoal to neutralize odor & absorb wetness. Cruelty-Free, Vegan, ParabenFree Top consumer purchase driver: No synthetic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-piperwai-natural-

Prep U

Natural Deodorant for Teens Free of aluminum & parabens, essential oils provide strong odor protection. Paraben-Free, All Natural, Cruelty-Free Top consumer purchase driver: All Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-prepu-natural-

RINSE Co.

Powder Facial Cleanser Non-liquid facial cleanser that is free of synthetic chemicals. All Natural, Cruelty-Free, Paraben-Free Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rinse-laboratoriesinc-

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PERSONAL CARE & BEAUTY Samâ&#x20AC;&#x2122;s Natural

Natural Body Deodorant Plant-derived odor busters, longlasting effectiveness without harsh chemicals. All Natural Top consumer purchase driver: Aluminum free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-samsnatural-natural-

Spinster Sisters

Body Lotion Bar Solid bars that contain no water for intense moisturization. PETA Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: Unique format - a bar form of moisturizer https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sisters-

Spinster Sisters

Coconut Lime Conditioner Bar Made with natural oils and cocoa butter to gently detangle & deep condition hair PETA Cruelty-Free, All Natural, Biodegradable

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-

Top consumer purchase driver: Sulfate, phthalate, and paraben-free

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Spinster Sisters

Coconut Lime Shampoo Bar Made with natural oils mixed with essential oils and apple cider vinegar. PETA Cruelty-Free, Vegan, Biodegradable

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-

Top consumer purchase driver: Sulfate, phthalate, and paraben free

Spinster Sisters

Face Cleanser Packed with essential oils, aloe vera & beneficial plant oils to nourish skin. PETA Cruelty-Free, All Natural, Biodegradable

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-

Top consumer purchase driver: Formula enriched with nourishing, soothing ingredients like babassu seed oil, aloe vera, and pomegranate extract Spinster Sisters

Natural Charcoal Deodorant Aluminum-free with activated charcoal and baking soda. Leaping Bunny, PETA CrueltyFree, Fragrance-Free Top consumer purchase driver: No Aluminium https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinstersisters-natural-

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PERSONAL CARE & BEAUTY Thirsty Naturals

Foaming Face Wash 100% natural, keeps skin nourished, prevents or reduces breakouts. Fragrance-Free, Cruelty-Free, Vegan

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thirstynaturals-

Top consumer purchase driver: Sustainable plant-based ingredients from natural sources

Thrive Natural Care

Sunscreen Balm SPF 30, non-nano zinc mineral sunscreen that delivers hydration. Cruelty-Free, Eco-Friendly, Vegan Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thrive-natural-care-

Trilogy Natural Products

Organic Rosehip Oil Nourishing pure seed oil that delivers intense all-over nourishment. Biodegradable, Eco-Friendly, Cruelty-Free Top consumer purchase driver: Helps reduce the appearance of fine lines and wrinkles https://www.socialnature. SEE LAUNCHPAD PAGE com/l-trilogynaturalproducts-

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wildcraft

Chamomile Honey Makeup Remover 92% organic, unique and gentle blend of healing and cleansing ingredients. Cruelty-Free, Eco-Friendly Top consumer purchase driver: Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildcraft-chamomile-

YUNI Beauty

Eco Friendly Body Wipes Freshen up on the go. Instantly cleanse, refresh, and deodorize. Biodegradable, All Natural, Cruelty-Free Top consumer purchase driver: Biodegradable https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yunibeauty-eco-

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HOUSEHOLD, BABY & CHILD

134 2020 Consumer Insights & Trending Products Guide


CATEGORY INSIGHTS Interested in Trying

Currently Purchasing

Consumer health goals that significantly drive purchase

Natural Household Cleaners

80%

59%

Restore Emotional Balance, Increase Exercise/Fitness

Natural Baby & Childrenâ&#x20AC;&#x2122;s Products

44%

28%

Prevent illness and injury

26%

None

Purchased Category

HOUSEHOLD Natural Pet Products

51%

Source: Social Nature community survey 1, 2019.

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HOUSEHOLD

TRENDING NATURAL PRODUCTS Abeego

Beeswax Food Wrap Reusable, antibacterial, breathable, plastic free, compostable. Compostable, All Natural Top consumer purchase driver: Zero Waste

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-abeego-beeswax-food-

Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"

Adoratherapy

Natural Room Freshener Exuberant and uplifting. Top notes of blood orange, ylang-ylang and mandarin. All Natural, Cruelty-Free, Eco-Friendly

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-adoratherapy-natural-

Top consumer purchase driver: An alternative to candles, room fresheners and diffusers

136 2020 Consumer Insights & Trending Products Guide


OTHERS cleancult

Natural Dishwasher Detergent Phosphate-free tablets that actually clean. Cruelty-Free, Eco-Friendly, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cleancult-natural-

Clear Conscience Pet

Natural Dog Food Topper Superfood gravy & broth mix for dog food. Gluten-Free, Non-GMO, All Natural Top consumer purchase driver: Made with natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-clearconsciencepet-

E-Cloth

Microfiber Cloth for Chemical-Free Cleaning The cloths effortlessly remove thick grease & dirt with just water Eco-Friendly, Hypoallergenic, BPA-Free Top consumer purchase driver: Chemical Free Cleaning https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ecloth-microfiber-

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HOUSEHOLD Flax Sleep

Hypoallergenic Linen Bedding Sleeps cooler, uses less water, and lasts much longer than cotton. Hypoallergenic Top consumer purchase driver: Hypoallergenic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flaxsleep-hypoallergenic-

Grandmaâ&#x20AC;&#x2122;s Garden

Natural Laundry Soap Biodegradable. Scented with pure essential oil of Tea Tree and Lemongrass. All Natural, Biodegradable, Eco-Friendly Top consumer purchase driver: Natural essential oils https://www.socialnature. SEE LAUNCHPAD PAGE com/l-grandmasgarden-

Great Bear Rainforest Essential Oils

Essential Oils Steam-distilled from fresh, sustainably harvested conifer needles. Locally Grown, Eco-Friendly, Locally Made Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-greatbearrainforest-

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OTHERS Himalayan Pet Supply

Dog Chews Made using traditional methods with all natural products with no preservatives. All Natural, Gluten-Free, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-himalayanpetsupply-

Plant Therapy

Aromafuse Gift Set 100% pure essential oils: Top 7 single oils + top 7 synergies. Vegan, Cruelty-Free, All Natural Top consumer purchase driver: All natural essential oils

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-plant-therapy-

Purple Pastures Lavender Farm

Dryer Sachets Biodegradable lavender sachets filled with all-natural dried lavender. Eco-Friendly, Organic, Biodegradable Top consumer purchase driver: Each sachet can be used up to 10 cycles https://www. SEE LAUNCHPAD PAGE socialnature.com/l-purple-

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The Olfactory Shop

Mojito Mint Essential Oil Like strolling the warm sands with a mojito in hand. All Natural, Social Good Top consumer purchase driver: Mojito Mint fragrance

https://www.socialnature. SEE LAUNCHPAD PAGE com/l-the-olfactory-shop-

TUSHY

Bamboo Toilet Paper Made with unbleached, silky-strong bamboo fibers. Soft + sustainable. Biodegradable, Recyclable, Eco-Friendly Top consumer purchase driver: Bamboo fibers https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tushy-bamboo-toilet-

Wild Bites

Lean Meat Dog Treats Made with free-range, nonmedicated, lean exotic meat. No Artificial Colours, GlutenFree, No Preservatives Top consumer purchase driver: High in Protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildbites-lean-meat-dog-

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OTHERS

BABY & CHILD

TRENDING NATURAL PRODUCTS Bla Bla Foods

Instant Oat Milk Nutrient-dense, packed with vitamins, proteins, iron and fiber. No Preservatives, Vegan, Eco-Friendly Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-blablafoods-instant-oat-

Cutie Pea

Natural Bamboo Diapers and Wipes Made from bamboo, hypoallergenic, completely natural & non-toxic. Hypoallergenic, Eco-Friendly, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cutiepea-natural-

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BABY & CHILD Little Dish

Natural Toddler Meals Made from only 100% natural ingredients and lots of veggies. No Artificial Colours, No Preservatives, No Artificial Flavour Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-little-dish-natural-

MeWe Nutrition

Natural Nut Butter for Babies Delicious, easy-to-swallow peanut spread for babies 6+ months. Non-GMO Project, All Natural, No Preservatives Top consumer purchase driver: 100% of profits are given to help end malnutrition worldwide https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mewe-nutrition-natural-

Square Baby

Organic Baby Food 100% of a babyâ&#x20AC;&#x2122;s daily recommended serving of fruit, veggies, protein and grain. USDA Organic, No Preservatives, No Artificial Flavor Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-squarebaby-baby-

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OTHERS The Brown Crayon Project

Organic Body Lotion for Kids Hydrating formula designed to soothe & protect skinâ&#x20AC;&#x2122;s natural moisture barrier. Vegan, Leaping Bunny, GlutenFree Top consumer purchase driver: Formulated for children https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thebrowncrayonproject-

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144 2020 Consumer Insights & Trending Products Guide

Profile for Social Nature

2020 Consumer Insights & Trending Products Guide  

Powered by data from half-million natural shoppers, Social Nature is proud to launch the 2020 Consumer Insights & Trending Products Guide to...

2020 Consumer Insights & Trending Products Guide  

Powered by data from half-million natural shoppers, Social Nature is proud to launch the 2020 Consumer Insights & Trending Products Guide to...