CONSUMER INSIGHTS & TRENDING PRODUCTS GUIDE
ity n u m m o c r u o m o fr Data collected hoppers s l a r u t a n 0 0 of over 500,0 socialnature.com
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WHAT’S INSIDE 04
A LETTER FROM SOCIAL NATURE FOUNDER & CEO 05 • Introducing the 2020 Consumer Insights & Trending Products Guide
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THE SOCIAL NATURE COMMUNITY 06 • A snapshot of the Social Nature community 07 • Social Nature consumer data and insights capabilities 08 • Social Nature community demographics
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WHY WE MADE THIS GUIDE 12 • Overview of our new Launchpad platform
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DATA SOURCES FOR THIS GUIDE 14 • Our methodology
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2020 CONSUMER TRENDS & INSIGHTS 16 • The next gen natural product shopper 20 • Cross-channel trends 24 • Ways to engage consumers
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2020 TRENDING PRODUCTS + CATEGORY INSIGHTS 26 • Food & Beverages
94 • Health & Supplements
118 • Personal Care & Beauty
134 • Household, Baby & Child
A LETTER FROM SOCIAL NATURE FOUNDER & CEO
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2020 Consumer Insights & Trending Products Guide
Did you know? The average person consumes 200 different types of products annually. Imagine if those products were helping people live healthier lives and helping the environment thrive. At Social Nature, we dream of a world where sustainable products are the norm, not the exception. Over the years Social Nature has inspired millions of consumers to make the switch to better-for-you products and so we’ve gained a deep understanding of consumer trends and purchase drivers. Our data is generated by our community members that use Social Nature to discover and request greener choices for their household and to give feedback on new and innovative products. And now we want to share these consumer insights to enable you to produce, supply, and ultimately sell more better-foryou products. Powered by data from half-million shoppers, we are proud to launch the inaugural 2020 Consumer Insights & Trending Products Guide to help retailers and suppliers understand what attributes are driving demand for hundreds of trending better-for-you products across several categories including: Food & Beverage, Health & Supplements, Personal Care & Beauty, Household, Baby & Child. You’ll enjoy this guide if you want to gain exclusive access to 2020 consumer insights, category trends and trending products.
Yours for a sustainable future,
Annalea Krebs socialnature.com
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THE SOCIAL NATURE COMMUNITY Social Nature has one of North America’s largest communities of natural product shoppers. Our community of 500,000+ shops across 25+ product categories over multiple channels and retail banners. A SNAPSHOT OF THE SOCIAL NATURE COMMUNITY Mostly female
Has some college education
60% USA / 40% Canada
Majority has Facebook connected to Social Nature
Mostly pet owners
Majority has kids
Ages 18-44
Buys natural/organic whenever they can
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2020 Consumer Insights & Trending Products Guide
Consumer-Powered Insights Tap into Social Nature’s half a million and growing community for actionable insights on your concepts, new products or product category. All of our consumer insights can be filtered by the retailer the consumer shops at or by the region the consumers lives in, giving you super relevant insights. SOCIAL NATURE CONSUMER DATA AND INSIGHTS CAPABILITIES Rich user and community data:
Trending consumer requests:
▶ Age range
▶ By Category
▶ Address
▶ By Sub-category
▶ Brands/Products Viewed
▶ By Trend
▶ Brands/Products Viewed Clicked On
▶ By Brand
▶ Brands/Products Members Want to Try
▶ By Product ▶ By SKU
▶ Brands Shared Most
▶ By Province/State
▶ Categories Browsed
▶ By Postal/Zip Code
▶ Dietary Preferences
▶ By Retailer
▶ Emails Opened / Clicked
▶ By Attribute
▶ Education Level
▶ By Demographic
▶ Engagement on Branded Social Posts ▶ Gender ▶ Household Size ▶ Last Login ▶ Lifestyle / Interests
3M+
PRODUCT SURVEYS COMPLETED TO DATE
▶ Marketing Funnel Entered
socialnature.com
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THE SOCIAL NATURE COMMUNITY
TOP STATES Based on the total of American community members
CALIFORNIA 10%
FLORIDA 9%
TEXAS 6%
NEW YORK 5%
OHIO 4%
PENNSYLVANIA 4%
TOP PROVINCES Based on the total of Canadian community members
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ONTARIO 41%
B.C 15%
QUEBEC 13%
ALBERTA 9%
NOVA SCOTIA 4%
MANITOBA 4%
2020 Consumer Insights & Trending Products Guide
AGE RANGES <20
3% 19%
20-30
30%
30-40 22%
40-50 17%
50-60 60+
9%
HAVE CHILDREN 67%
Yes No
33%
socialnature.com
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THE SOCIAL NATURE COMMUNITY
EDUCATION LEVELS Some College
32%
Bachelor’s Degree
26% 20%
High School or Equivalent Trade/ Technical / Vocational Training
11%
Master’s Degree
6%
Did Not Complete High School
4%
Doctoral Degree
10
1%
2020 Consumer Insights & Trending Products Guide
SHOPPING HABITS - NATURAL/ORGANIC I buy them whenever I can
43%
I don’t normally buy them, but I’m curious
28%
I only buy them when they are on sale I only shop natural/organic
24%
5%
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WHY WE MADE THIS GUIDE Retailers stock what consumers want. Yet retailers don’t have easy access to consumer demand data on new products. So we created a digital Launchpad for new products to get discovered and validated by our community of 500k shoppers in North America. All of the products in this guide are listed on Social Nature’s Launchpad. Consumers upvote the products they want to see in stores near them and answer specific questions to give wholesale buyers the data they need on these products. In this guide, we’ve shared the top purchase driver for each product (based on consumer surveys) so you know why it’s trending. For further data segmentation or partnership inquiries please contact us at marketing@socialnature.com.
"Launchpad provides exactly the kind of data I need to make a listing decision. Launchpad is a great tool to get brands retail ready." Allison Ball, Creator of Retail Ready™ & Host of Food Biz Wiz 12
2020 Consumer Insights & Trending Products Guide
HOW LAUNCHPAD WORKS DISCOVER NEW & TRENDING PRODUCTS Products and their features & benefits are showcased on our digital Launchpad along with their brand story & video. PRODUCT BOOSTS Our community upvotes their favorite products and shares their feedback which generates valuable insights for brands and retailers. LISTING DECISIONS The consumer demand data helps retailers decide which products they should have on shelf.
WAYS TO LEVERAGE LAUNCHPAD CONSUMER DATA FOR LISTING DECISIONS ▶ Identify which SKUs to list (flavor, scent, etc.) and segment by region or demographics. ▶ Understand key purchase drivers for new products. e.g. which attributes are resonating with consumers the most ▶ Ability to prioritize listing products that have above average consumer demand for your store.
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DATA SOURCES FOR THIS GUIDE INSIGHTS, TRENDS AND CATEGORY DATA: Social Nature conducted two surveys of our community of natural product consumers in 2019 to understand the state of the natural consumer in North America in relation to their top health goals, key purchase drivers, and shopping preferences.
The study focused on the primary household shopper: â&#x2013;ś Women aged 25-54+ (with a subset aged 18-24)
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2020 Consumer Insights & Trending Products Guide
Survey 1 - 2019
Survey 2 - 2019
Total: 2,974 respondents
Total: 2,498 respondents
48%
49%
52%
51%
TOP CONSUMER PURCHASE DRIVER:
Top consumer purchase driver: Plant-based
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2020 CONSUMER TRENDS & INSIGHTS WHO IS THE NEXT GEN NATURAL SHOPPER? Based on our recent community survey results, we have identified the following attributes in the Next Gen natural shopper: ▶ They are relatively new to the natural product category. ▶ 63% have been buying natural products for less than five years. ▶ 63% started buying natural products for a specific reason: ▶ Health condition/concern. ▶ Desire to create a better future for the planet. ▶ Healthier options for their children.
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2020 Consumer Insights & Trending Products Guide
TOP 5 ATTRIBUTES OF NEXT GEN NATURAL SHOPPERS: 1. HOLISTIC APPROACH TO HEALTH Health is more than eating healthier & exercising consumers strive to improve their mental and emotional health in 2020.
57%
want to eat healthier
52%
want to reduce stress
49%
want to increase exercise/fitness
46%
wanto to lose weight
43%
want to be happier
43%
want to increase energy levels
42%
want to get better sleep
36%
want to restore emotional balance
29%
want to improve mental-cognitive performance
Source: Social Nature community survey 1, 2019.
socialnature.com
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2020 CONSUMER TRENDS & INSIGHTS
2. SOCIALLY & ENVIRONMENTALLY CONSCIOUS ▶ People are more willing to support brands who share their values: 45% will be making environmentally friendly purchases in 2020. 36% want to eat more plant-based foods, and 33% plan to reduce waste. ▶ Company mission and sustainability influence brand loyalty. Consumers want to know the story behind the brand - and, they are willing to be part of your brand narrative. 81% said they would be interested in participating in their favorite brand’s ambassador program.
"It’s more about values and less about specific stages of life. Jessica Malach, Vice President of Growth at Social Nature 3. INFLUENCED BY THEIR PEERS ▶ Consumers trust recommendations from people they know (96%) more than celebrities and high-profile influencers (24%). ▶ The most influential factors affecting natural product purchases: recommendations from someone they know (58%), scoring even higher than discount or on sale (45%).
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WHAT INFLUENCES NATURAL PRODUCTS PURCHASES? Recommendations from someone I know
58% 45%
Discount or on sale 28%
Reviews on Amazon Recommendation from a health practitioner
27% 26%
Reviews on social media Company mission or sustainability
23%
Reviews on the brandâ&#x20AC;&#x2122;s website Reviews on a blogger or influencer site Product reviews in magazines Other
22%
14% 7% 3%
Source: Social Nature community survey 1, 2019.
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2020 CONSUMER TRENDS & INSIGHTS
4. SHOP ACROSS MULTIPLE CHANNELS Consumers are shopping across 3 channels on average for natural products both online and in-store. 67%
Mass retailers Regional grocery chains
53%
Drug store chains Online retailers Natural chain retailers Independent health retailers
45% 42% 41% 34%
Source: Social Nature community survey 2, 2019.
What can independent health stores be doing better? Better value Better loyalty program Wider range of natural products
55% 34% 30%
Ease and speed of shop
22%
More locally produced products
22%
Source: Social Nature community survey 2, 2019.
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What keeps them coming back to their favorite place to shop? 46%
Good deals/promotions Good value for money
44%
Great place to browse for new natural products
40%
Itâ&#x20AC;&#x2122;s near my house
40%
Easy to shop quickly
40%
I can get everything I need there
39%
I trust the products in the store
39%
Source: Social Nature community survey 2, 2019.
"Did you know? Next gen consumers shop online for supplements twice as much as the average consumer." Steph Catena, Launchpad Program Manager at Social Nature
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2020 CONSUMER TRENDS & INSIGHTS
What can online stores be doing better? We asked consumers for the top areas of improvement theyâ&#x20AC;&#x2122;d like to see when it comes to their online shopping experience.
75%
said cheaper shipping is the top thing that could be improved on
41%
want better deals & special offers
31%
want faster shipping
25%
want more customer reviews
20%
want easier ways to find products. Brands and retailers can take this opportunity to address these issues and stand out from their competitors.
Source: Social Nature community survey 1, 2019.
Natural shoppers not only shop by product category, but by key dietary and lifestyle attributes like Gluten-free, Paleo, Ketogenic, Dairy-free, Non-GMO, Vegan, etc. We suggest tagging products with these attributes in your online store so you can help your customers find what theyâ&#x20AC;&#x2122;re looking for quickly.
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5. EXPERIENTIAL DECISION MAKERS Consumers want to try before they buy, as they want to evaluate how a product tastes and feels. This is particularly important for skincare and beauty. On a scale of 1 to 5, how important is sampling or trying the product before purchasing it?
4.5
4.3
4.2
4.0
Skin & Hair Care
Make-up & Beauty
Vitamins & Supplements
Packaged Foods
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2020 CONSUMER TRENDS & INSIGHTS
TOP 5 WAYS TO ENGAGE NEXT GEN NATURAL SHOPPERS 1. Build relationships with consumers directly: think of your early adopters as your tribe, get them involved in helping you tell your story to the marketplace and empower them to do so. Create the opportunity for Consumer Advocacy. 2. Create a customer-focused culture: Build products that consumers want. Create opportunities for them to share their voice and give you honest feedback in the early stages of your product development. 3. Keep validating across the product lifecycle: Focus on building community and involve new consumers and existing loyalists in your new product development to stay on top of changes in mindset and values.
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" The days of traditional marketing and talking at consumers are over. People have ad blockers and traditional media is less effective. Recommendations from friends and peer reviews are top drivers of purchase." Jessica Malach, Vice President of Growth at Social Nature 4. Personalization is a must, online & offline: With the influx of advanced e-commerce sites like Amazon that make it easy to find exactly what you are looking for in a few clicks, retailers must take personalization seriously if they want to compete in the long run at scale. Consumer data is a critical input into any personalized marketing program. 5. Goal based segmentation vs demographics: Better data and segmentation can also help you think holistically and find ways to market to the whole consumer. For example, by identifying your shoppersâ&#x20AC;&#x2122; top health goals, you can start to market products that align with their goals.
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FOOD & BEVERAGES
26 2020 Consumer Insights & Trending Products Guide
CATEGORY INSIGHTS Below is a breakdown of the top natural food & beverage categories including key health goals that significantly drive purchase. Understanding key health goals can help you to identify strong opportunities to convert new customers through enhanced segmentation/targeting. TOP PURCHASED CATEGORIES
Top 5 Purchased Categories
Currently Purchasing
Consumer health goals that significantly drive purchase
1. Natural-organic snacks
65%
Eat Healthier
2. Natural cereals/ breakfast foods
50%
Improve Digestive Health, Prevent Illness & Injury
3. Natural superfood blends
33%
Increase Energy, Improve Mental/Cognitive Performance
4. Meat alternative products
32%
Cut Back on Alcohol, Eat Healthier, Restore Emotional Balance
5. Natural frozen meal products
31%
Eat Healthier
Source: Social Nature community survey 1, 2019.
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FOOD & BEVERAGES
Next Generation consumers are experiential decision makers who value trying products before purchasing. We have identified the top emerging categories in natural food and beverage based on consumers interest in trying them. TOP EMERGING CATEGORIES Top 5 Emerging Categories
Consumer health goals that significantly drive purchase
Interested in trying
Currently Purchasing
1. Fortified functional beverages
61%
22%
Improve Digestive Health
2. Natural organic meal kits
72%
20%
Eat Healthier, Improve Digestive Health
3. Natural Energy Drinks
57%
19%
Lose Weight, Increase Energy, Cut Back on Alcohol
4. Ketogenicfriendly products
47%
13%
Lose Weight
5. Paleo-friendly food products
46%
10%
Improve Digestive Health
Source: Social Nature community survey 1, 2019.
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Targeting the digestive health segment can pay off as improving digestive health is related to purchasing within multiple categories. There is growth potential in natural energy drinks, fortified beverages, superfood blends, and meat- alternative products. Retailers can focus on ready-prepared foods & meal-kits, online shopping lists that make it easy to cook at home more, adding keto & paleo-friendly meals & recipe content as well as tagging products online by ingredient content e.g. lower-sugar, non-GMO etc.
Social Nature community testing new products.
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FOOD & BEVERAGES
TRENDING NATURAL PRODUCTS 4th & Heart
Natural Ghee Lactose-free and naturally rich in fatty acids, butyric acid, and CLA. All Natural, Paleo, Ketogenic Top consumer purchase driver: Made from grass fed, pasture raised New Zealand cows https://www.socialnature. SEE LAUNCHPAD PAGE com/l-4th-and-heart-natural-
Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"
Aâ&#x20AC;&#x2122;mond Snacks
Gluten Free Almond Puffs Crunchy almond & multi-grain puff with probiotics. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Almond based snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-amond-snacks-gluten-
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ActivPop
Organic Popcorn with Activated Charcoal Infused with activated charcoal to support a happy tummy. Canada Organic, All Natural, Gluten-Free Top consumer purchase driver: Healthy snack https://www.socialnature. SEEcom/l-activpopLAUNCHPAD PAGE
Afia Foods
Gluten Free Falafel Tasty when served on salads drizzled with tahini or yogurt sauce. Gluten-Free, Vegan, All Natural Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-afiafoods-gluten-
Aji Gourmet Products
All Natural Chili Condiments Healthy sauces that you can use as condiments, dips, sauce mixes & marinades. All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ajigourmetproducts-all-
socialnature.com
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FOOD & BEVERAGES Alter Eco
Organic Chocolate Made with grass-fed milk. USDA Organic, Fair Trade, All Natural Top consumer purchase driver: Made with grass fed milk
https://www.socialnature. SEEcom/l-alter-ecoLAUNCHPAD PAGE
Artisan Tropic
Cassava Chips More fibrous than potato chips, giving each bite a fuller snacking experience. Non-GMO Project, Gluten-Free, Certified Paleo Top consumer purchase driver: Made out of Cassava https://www.socialnature. SEE LAUNCHPAD PAGE com/l-artisantropic-cassava-
Backcountry Wok
Vegan Camping Meals Dehydrated compostable Asian meals for your adventures. Made in Canada, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-backcountrywok-asian-
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Bertâ&#x20AC;&#x2122;s Foods
Okra Snack Crunchy, green veggie treat with only three simple ingredients. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Crunchy veggie snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bertsfoodsinc-okra-
Better Bites Bakery
Plant-Based Chocolate Cookie Dough Bites Chocolate enrobed cookie dough. Non-GMO Project, Gluten-Free, Vegan Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-betterbitesbakery-plant-
Beyond Broth
Vegan Broth Healthy, organic instant broth with wellness herbs. Vegan, No Preservatives, Organic Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-beyondbroth-
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FOOD & BEVERAGES Bluebird Grain Farms
Whole Grain Einkorn Wheat Einkorn is a type of farro; an Italian term for "ancient hulled wheat." USDA Organic, Raw Food, Non-GMO
https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
Top consumer purchase driver: Rich in protein, phosphorus, vitamin B6, potassium, antioxidants and amino acids
Bonafide Provisions
Organic Bone Broth Made from pasture-raised bones, slowly simmered for 18+ hours. USDA Organic, No Preservatives, No Artifical Colors Top consumer purchase driver: Provides building blocks for healthy hair, skin & nails https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bonafide-provisions-
BRAMi
Lupini Beans Supersnack 50% more plant protein than chickpeas and 80% fewer calories than almonds. Non-GMO Project, All Natural Top consumer purchase driver: Whole food snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brami-lupini-
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Brewla Bars
Natural Ice Cream Bars Gourmet ice pops made from brewed tea and root beer. All Natural Top consumer purchase driver: Variety of Coffeehouse Inspired Flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brewlabars-natural-
Bright Greens
Blenderless Smoothies Combination of flash-frozen whole fruits & vegetables. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brightgreens-
brodo
Natural Bone Broth Frozen-fresh. No concentrates, no preservatives. Gluten-Free, All Natural Top consumer purchase driver: Helps support joint & bone health https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brodo-natural-bone-
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FOOD & BEVERAGES Brooklyn Born Chocolate
Organic White Chocolate Peanut Butter Cups Creamy, homemade and organic 35% white chocolate. USDA Organic, No Artificial Colors, All Natural Top consumer purchase driver: Natural indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brooklyn-born-
Buddha Brands
Keto Bars Keto-certified, packed with healthy fats from MCT oil, only 4g net carbs. Vegan, Non-GMO, Ketogenic Top consumer purchase driver: Keto friendly
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-buddha-brands-keto-
Buddy Fruits
Squeezable Fruit Pouches All natural multi-fruit blend with no added sugar. Non-GMO, No Preservatives, No Artifical Colors Top consumer purchase driver: Made with 100% fruits https://www.socialnature. SEE LAUNCHPAD PAGE com/l-buddyfruits-squeezable-
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Caffe Appassionato Coffee Co.
Organic Coffee Great tasting, award-winning roasts and blends. USDA Organic, Fair Trade, No Preservatives Top consumer purchase driver: Organic https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
Casa de Sante
Keto & Paleo Seasoning Low FODMAP, no onion and no garlic spice mixes. Organic, Low Sodium, No Preservatives Top consumer purchase driver: Keto Friendly https://www.socialnature. SEE LAUNCHPAD PAGE com/l-casadesante-fodmap-
Ceceâ&#x20AC;&#x2122;s Veggie Co.
Fresh Veggie Ramen Zucchini noodles in delicious broth. All Natural, Gluten-Free, Organic Top consumer purchase driver: Made with zucchini
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ceces-veggie-co-
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FOOD & BEVERAGES Cedar Beverages
Kombucha Unique flavour combinations that deliver premium superfood nutrition. Organic, All Natural Top consumer purchase driver: Functional ingredients
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cedar-beverages-
Chirps
Gluten Free Cricket Chips Made with 100% pure cricket powder made from roasted and milled crickets. All Natural, Gluten-Free, Non-GMO Top consumer purchase driver: Made with crickets https://www.socialnature. SEE LAUNCHPAD PAGE com/l-chirps-gluten-
Clio Snacks
Greek Yogurt Bars High in protein, billions of probiotics, deliciously sweet & tart. Gluten-Free, Vegetarian Top consumer purchase driver: Made with greek yogurt
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-clio-snacks-
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Cocina 54 Empanadas
Gluten-Free Empanadas Made with fresh vegetables and antibiotic-free meats. Wheat-Free, Gluten-Free, All Natural Top consumer purchase driver: Gluten-free crust https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cocina54empanadas-
Crafty Counter
All Natural Nuggets Packed with a variety of proteins, veggies and natural seasonings. No Preservatives, No Artificial Colours, No Artificial Flavour Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-craftycounter-all-
Crazy Richards
All Natural Peanut Butter American grown peanuts to pack the biggest punch of peanut flavor. Eco-Friendly, Non-GMO, Vegan Top consumer purchase driver: All natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-crazyrichards-all-
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FOOD & BEVERAGES Do Anything Foods
Cauliflower Alfredo Sauce Cauliflower-based sauce made with real, organic & non-GMO vegetables. USDA Organic, Non-GMO Project, Vegan Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-doanythingfoods-
Dodjivi
Mushroom Coffee Herbal superfood blend with Ganoderma mushroom. Vegan, All Natural, No Preservatives Top consumer purchase driver: Superfood blend with 7 medicinal herbs https://www. SEE LAUNCHPAD PAGE socialnature.com/l-dodjivi-
Dodjivi
Oolong Tea Hand picked and organic, smooth taste and distinctive flavor. Organic, All Natural Top consumer purchase driver: Boosts your energy levels
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dodjiviinc-oolong-
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Don Bugito
Cricket Snacks Crickets are farmed and raised with a natural diet of greens and grains. No Preservatives, No Artificial Flavour Top consumer purchase driver: High on Protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-donbugito-dark-
DUPIsCHAI
All Natural Chai Tea Rich source of natural antioxidants and polyphenols. Locally Made, All Natural, Made in Canada Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dupischai-all-
Eat Your Coffee
Energy Snack Bars Combination of flavour, performance and nutrition and naturally caffeinated. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Energizing Bar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-eatyourcoffee-
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FOOD & BEVERAGES Elmhurst 1925
Dairy Free Coffee Creamers Made with 5 ingredients. No added oils, gums, or emulsifiers. No Preservatives, Vegan, All Natural Top consumer purchase driver: Non-dairy, plant-based creamer https://www.socialnature. SEE LAUNCHPAD PAGE com/l-elmhurst-1925-dairy-
Enjoy Life Foods
Chocolate Protein Bites Indulgent combination of raspberries and dairy-free dark chocolate & 6g protein. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: 8g plant based protein per serving
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-enjoy-life-foods-
Etalia
Gluten Free Pizza Dough Real, craft pizzeria-style pizza without the worry of allergen issues. All Natural, Non-GMO, Handmade Top consumer purchase driver: Gluten free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-etalia-gluten-
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Etalia
Gluten Free Margherita Frozen Pizza Healthy at-home meal, with clean ingredients and authentic taste. Non-GMO, Gluten-Free, Vegetarian Top consumer purchase driver: Healthy at-home meal https://www.socialnature. SEE LAUNCHPAD PAGE com/gluten-free-margherita-
Eveâ&#x20AC;&#x2122;s Crackers
Gluten Free Crackers Keto-friendly, made with Canadian flaxseeds. Gluten-Free, No Preservatives, Vegan Top consumer purchase driver: Gluten free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evescrackers-
Evive
Frozen Smoothie Cubes Convenient & blender-free, combining fruits, vegetables, protein and superfoods. Non-GMO Project, Canada Organic, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evive-frozen-smoothie-
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FOOD & BEVERAGES Evoke Healthy Foods
Granola Crisps 100% whole grain, only 3g sugar per serving. Peanut-Free, All Natural, Vegan Top consumer purchase driver: Healthy convenient snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-evoke-healthy-
Fine and Raw
Raw Vegan Chocolate Artisan confections using conscious ingredients. Vegan, Fair Trade Top consumer purchase driver: Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fineandrawraw-
FlapJacked
Soft Baked Cookie Bars Healthy and indulgent with 10g of protein, prebiotics, and probiotics. All Natural, No Artificial Colours, No Preservatives Top consumer purchase driver: 10g protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flapjacked-soft-
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Flax4Life
Flax Brownies Loaded with chocolate, gluten-free and high in Omega-3. Nut-Free, Dairy-Free, GlutenFree Top consumer purchase driver: High in Fiber https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flax4life-flax-
Flourish Pancakes
Protein Pancake Mix Fortified with flax seed and whey protein isolate. Non-GMO, No Preservatives, All Natural Top consumer purchase driver: 23g whey protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flourish-pancakes-
Food Groove Mission
Superfood Bites Great-tasting and energy-packed snack that leverages the power of superfoods. All Natural, Dairy-Free, No Preservatives Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-foodgroovemission-
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FOOD & BEVERAGES Fortified Nutrition
Handcrafted Artisan Meat Snacks Handcrafted, grass-fed, made with healthy and thoughtfully used ingredients. Organic, All Natural, No Artificial Colours
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fortifiednutrition-
Top consumer purchase driver: Grass-fed meat
Fruit dâ&#x20AC;&#x2122;Or
Organic Dried Cranberries Only 2g of sugar per 40g portion, naturally found in the fruit. Canada Organic, Non-GMO Project, Vegan Top consumer purchase driver: No sugar added https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fruit-dor-organic-
Fusion Jerky
All Natural Jerky Handcrafted artisan protein snack, no MSG, preservatives or nitrites. Low Sodium, All Natural, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-fusionjerky-all-natural-
46 2020 Consumer Insights & Trending Products Guide
GOOD PLANeT Foods
Plant-Based Mozzarella Shreds Has the texture and meltability of real cheese. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-goodplanetfoods-plant-
Goodly Foods
Plant-Based Soups, Stews and Sauces Made with surplus produce that would otherwise not make it to the retail market. Gluten-Free, Made in Canada, Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-goodly-plant-based-
Top consumer purchase driver: Plant-based soups
Grain Free Mamaâ&#x20AC;&#x2122;s
Grain-Free Mixes Gluten-free crepe and pizza crust mix. Gluten-Free, USDA Organic, No Preservatives Top consumer purchase driver: Gluten-Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-grainfreemamas-
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FOOD & BEVERAGES Granola Girl
Gluten Free Granola Loaded with ingredients like pumpkin seeds, coconut, goji berries & hemp. Nut-Free, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-granolagirl-gluten-
Greenjoy
Superfood Salad Mixers Delicious blend of nuts, seeds, and dried fruit with no artificial ingredients. Vegan, Gluten-Free, All Natural Top consumer purchase driver: Very versatile, can be used on salads, yogurt, oatmeal, etc. https://www.socialnature. SEE LAUNCHPAD PAGE com/l-greenjoy-superfood-
Hakuna Brands
Banana Vegan Ice Cream Non-dairy frozen dessert naturally sweetened with whole fruit. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hakuna-brands-banana-
48 2020 Consumer Insights & Trending Products Guide
Hakuna Brands
Vegan Ice Cream Made from oats, dates, coconut cream, carob and guar gum. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hakunabrands-totes-
Haystack Goat Cheese
Raw Goat Milk Cheese Toasted almond and earthy notes, natural rind, aged Spanish-style cheese. No Preservatives, Handmade, Vegetarian Top consumer purchase driver: Handmade https://www.socialnature. SEE LAUNCHPAD PAGE com/l-haystackgoatcheese-
Hearthy Foods
Fruit and Vegetable Flours Gluten-free fruit & vegetable flour that harnesses the latest food technology. Gluten-Free, Vegan, Non-GMO Top consumer purchase driver: Substitute for regular flour https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hearthyfoods-fruit-
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FOOD & BEVERAGES Hempco Canada Superfoods
Hemp Seed Blend Blend of hemp, sunflower, pumpkin & sesame seeds, mixed with dark chocolate. Non-GMO Project, All Natural, Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hempcocanada-
Top consumer purchase driver: Versatile, can be added to other food or eaten on itâ&#x20AC;&#x2122;s own
Holy Smoke
Vegan Smoked Olive Oil 100% cold pressed extra virgin olive oil thatâ&#x20AC;&#x2122;s cold-smoked with hickory. All Natural, No Preservatives, 100% Raw Top consumer purchase driver: Hickory smoked https://www.socialnature. SEE LAUNCHPAD PAGE com/l-holy-smoke-vegan-
Honey Bunchies
Gluten-Free Honey Bars All-natural, simple ingredients, 42% honey by weight. All Natural, Gluten-Free, Soy-Free Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-honeybunchies-
50 2020 Consumer Insights & Trending Products Guide
Hopapops
Popped Water Lily Seeds Superfood snack thatâ&#x20AC;&#x2122;s crunchy, low-calorie and bursting with antioxidants. Non-GMO, Gluten-Free, All Natural Top consumer purchase driver: Made with water lily seeds https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hopapops-popped-
Hunter Browns
Brown Butter Cubes Pure, brown butter cubes making it easy and ideal for everyone to use. No Artificial Colours, No Preservatives, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hunterbrowns-
Jar Goods
Natural Pasta Sauces Premium, clean label & made with sweet, vine-ripened tomatoes. Non-GMO Project, No Preservatives, No Artifical Flavor Top consumer purchase driver: Certified Women Owned https://www.socialnature. SEE LAUNCHPAD PAGE com/l-jargoods-natural-
socialnature.com
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FOOD & BEVERAGES JOJOâ&#x20AC;&#x2122;s Chocolate
Guilt Free Chocolate Low in sugar & infused with an all natural protein. Gluten-Free, Non-GMO Project Top consumer purchase driver: Guilt-free snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-jojoschocolate-jojos-
Karuna
Prebiotic Superfood Juice Low in sugar with an ORAC level higher than 3.5 cups of blueberries. USDA Organic, Non-GMO Project, Fair Trade Federation Top consumer purchase driver: Prebiotics https://www.socialnature. SEE LAUNCHPAD PAGE com/l-karuna-prebiotic-
Kasama Chocolate
Bean-to-Bar Chocolates Made from scratch, directly with cacao beans. Gluten-Free, Nut-Free, Locally Made Top consumer purchase driver: Bean-to-Bar process https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kasamachocolate-
52 2020 Consumer Insights & Trending Products Guide
Kayâ&#x20AC;&#x2122;s Naturals
Gluten-Free Protein Puffs Snack balls high in protein made with all natural flavorings. Gluten-Free, Kosher, All Natural Top consumer purchase driver: High in Protein
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kaysnaturals-gluten-
Kiss My Keto
Keto Chocolate MCT-oil infused, made out of 45% Cacao and naturally sweetened with Stevia. Gluten-Free Top consumer purchase driver: 0g sugar - sweetened with stevia https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-
Kiss My Keto
Keto Gummies Made with MCT oil, low carb treat thatâ&#x20AC;&#x2122;s sweetened with erythritol and stevia. Dairy-Free, Gluten-Free Top consumer purchase driver: Made with MCT oil https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-
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FOOD & BEVERAGES Kiss My Keto
Ketogenic Nutrition Bars 20g fat, 9g protein and 3g net carbs per bar. Made in USA, Gluten-Free Top consumer purchase driver: Ketogenic
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kissmyketo-ketogenic-
La Dee Da Gourmet Sauces
Veggie Gourmet Sauces Tomato free and delicious option for those with nightshade sensitivities. Vegan, Gluten-Free, All Natural Top consumer purchase driver: Variety of flavors
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-la-dee-da-gourmet-
La Tortilla Factory
Non-GMO Whole Wheat Protein Tortillas Plant-based tortilla using pea and rice protein blend to help fuel every meal. Non-GMO Project, No Artifical Colors, No Artificial Flavor
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-latortillafactory-
Top consumer purchase driver: 12g protein per tortilla
54 2020 Consumer Insights & Trending Products Guide
Ladybird Provisions
Butter Coffee Bombs Made with organic coconut oil, grassfed butter and collagen protein. All Natural, Gluten-Free, Non-GMO
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ladybird-provisions-
Top consumer purchase driver: Coconut oil to help combat inflammation, boost immune function, increase metabolism
Late July Snacks
Organic Popcorn USDA certified organic made in a simple way to create a classic, crispy popcorn. USDA Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Variety of Flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-latejulysnacks-
Lebby Snacks
Sweet Dry-Roasted Chickpea Snacks Guilt-free and delicious, high in protein & fiber. Non-GMO, Gluten-Free Top consumer purchase driver: 10g of protein per pack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lebby-snacks-sweet-dry-
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FOOD & BEVERAGES Lillieâ&#x20AC;&#x2122;s Q
Natural BBQ Sauce Southern-inspired re-imagined into unique, authentic and delicious flavors. All Natural, No Artificial Flavour, No Artificial Colours Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lilliesq-natural-bbq-
Little Secrets
Fair Trade Certified Cookie Bar Crispy wafer made with dark chocolate and sea salt. Fair Trade, No Artificial Colors, Vegetarian Top consumer purchase driver: Fair trade https://www.socialnature. SEE LAUNCHPAD PAGE com/l-littlesecrets-fair-
Little Tucker
Plant-Based Energy Balls A nut butter and date caramel filling wrapped in chocolate gluten free treat. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-littletucker-plant-
56 2020 Consumer Insights & Trending Products Guide
Live Kuna
KunaPops Quinoa and chia puff loaded with 1 billion probiotics. Non-GMO, No Artificial Flavour, No Preservatives Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kunapops-quinoa-
LOCA
Vegan Cheese Dip Made from plants, delivers the texture and aroma of conventional cheese dip. Cert ID Non-GMO Certification, Vegan, All Natural Top consumer purchase driver: Plant-Based https://www. SEE LAUNCHPAD PAGE socialnature.com/l-loca-
Mâ&#x20AC;&#x2122;panadas
All Natural Frozen Empanadas Air fried, all natural ingredients, convenient & quick. Non-GMO, All Natural, Handmade Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mpanadas-frozen-
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FOOD & BEVERAGES Make Real Foods
Organic Overnight Oats Soak overnight in the fridge for a nutritious breakfast. USDA Organic, Vegan, Non-GMO Project Top consumer purchase driver: Nourishing breakfast https://www.socialnature. SEE LAUNCHPAD PAGE com/l-makerealfoods-
MakerBars
Energy Bar Kits A simple ingredient "meal-kit" for energy bars. Vegan, All Natural, No Preservatives Top consumer purchase driver: Do It Yourself https://www.socialnature. SEE LAUNCHPAD PAGE com/l-makerbars-energy-bar-
Maryâ&#x20AC;&#x2122;s Gone Crackers
Gluten Free Crackers Delicious taste and thin texture without the wheat. USDA Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Made with whole, organic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-marys-gone-crackers-
58 2020 Consumer Insights & Trending Products Guide
Mason Dixie
Cheddar Biscuits Made with 8 simple, natural ingredients including real cheddar. No Eggs, All Natural, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-masondixie-
Maxineâ&#x20AC;&#x2122;s Heavenly
Gluten Free Cookies Soft-baked and delicious made from real, wholesome ingredients. Gluten-Free, Non-GMO Project, Vegan Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-maxinesheavenly-
Meat Empire
Gluten Free Beef Jerky Specially cured with no chalky texture. No Preservatives, Sulphite-Free, Gluten-Free Top consumer purchase driver: No nitrates https://www.socialnature. SEE LAUNCHPAD PAGE com/l-meat-empire-
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FOOD & BEVERAGES Meraki Artisan Teas
Meraki Artisan Teas Handcrafted, ethically & responsibly sourced. Locally Made, Eco-Friendly, Biodegradable Top consumer purchase driver: Variety of flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-merakiartisanteas-
Metta Beverage
Herbal Supplement Drink Healthy energy drink alternative that elevates your overall performance. Vegan, All Natural, Organic Top consumer purchase driver: Organic
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-metta-herbal-
Mikeâ&#x20AC;&#x2122;s Hot Honey
Honey Infused with Chilies Combo of sweetness and heat, adds the perfect kick to all your favorite foods. No Artificial Colours, All Natural, No Preservatives Top consumer purchase driver: Variety of uses https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mikeshothoney-honey-
60 2020 Consumer Insights & Trending Products Guide
Mixallogy
Organic Powdered Cocktail Mix Minimally processed, organic powder cocktail shot-pods. USDA Organic, No Artificial Colors, Vegan Top consumer purchase driver: Organic https://www.socialnature. SEEcom/l-mixallogyLAUNCHPAD PAGE
Nabati Foods
Dairy-Free Cheesecakes Creamy, naturally sweet containing only dates as a sweetener. Gluten-Free, Vegan, Kosher Top consumer purchase driver: Dairy-free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nabatifoodsinc-dairy-
Naked Snacks
Healthy Snacks Sesame sticks, spicy pretzels, almonds & cashews slow-roasted in tamari. All Natural, No Preservatives, Vegan Top consumer purchase driver: Healthy snack that tastes good https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naked-snacks-
socialnature.com
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FOOD & BEVERAGES NanaShake
Vegan Ice Cream Frozen dessert made exclusively from plant-based ingredients. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Plant based, made with bananas https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nanashake-
Natural Force
Keto Coffee Creamer Dairy-free, vegan, ketogenic creamer made with emulsified MCT oil rich Gluten-Free, Paleo, Soy-Free, Top consumer purchase driver: Made from organic coconuts
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-keto-
Natural Force
Organic Clean Coffee Hand-picked, specialty grade, and USDA organic coffee beans. All Natural, Non-GMO, Ketogenic Top consumer purchase driver: Sourced from sustainable coffee plantations https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-
62 2020 Consumer Insights & Trending Products Guide
Nodder Snacks
Flavored Nuts Snacks crafted using the deep rich flavor of bourbon. Gluten-Free, Sesame-Free, Vegan Top consumer purchase driver: Pecan, peanut & sunflower seed combination https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nodder-snacks-flavored-
Nola Baking Co.
Gluten Free Granola Baked in small batches with all natural ingredients and no added sugar. All Natural, No Preservatives, Gluten-Free Top consumer purchase driver: Gluten free oats https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nola-baking-co-
Nom Noms World Food
Healthy Prepared Meals Nutritionally loaded with fruit, vegetables and pulses. All Natural Top consumer purchase driver: On-The-Go Meal
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nomnomsworldfood-
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FOOD & BEVERAGES Nora Snacks
Seaweed Snacks High in vitamins A, B6, and B12, as well as protein, iron, and fiber. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Made of seaweed https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nora-snacks-
nud fud
Organic Crackers Made with simple seeds & ketofriendly. USDA Organic, Ketogenic, Vegan Top consumer purchase driver: Seed based healthy snack
https://www.socialnature. SEE com/l-nud-fudLAUNCHPAD PAGE
Nuts For Cheese
Organic Vegan Cheese Cashew-based, smooth, semi-firm wedge with a rind of activated charcoal. Canada Organic, Vegan, All Natural Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nuts-for-cheese-
64 2020 Consumer Insights & Trending Products Guide
O’MY Dairy Free Gelato
Dairy Free Gelato Dairy-free and less than 9 ingredients. Non-GMO Project, Fair Trade, Vegan Top consumer purchase driver: Indulgent, dairy-free treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-omy-dairy-free-gelato-
Ocean’s
Tuna in Basil Infused Oil Responsibly caught, combined with delicious and healthy oils. All Natural, No Preservatives, Non-GMO
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-in-
Top consumer purchase driver: Supports sustainable and environmentally friendly fishing practices
Ocean’s
Tuna Salad Healthy meal solution for people on the go. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: Ready to eat snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-salads?utm_
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FOOD & BEVERAGES Ocean’s
Tuna Pouches High in protein, healthy snack for people on the go. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: High in protein
https://www. SEE LAUNCHPAD PAGE socialnature.com/l-oceans-
Ocean’s
Solid Light Tuna Responsibly caught with delicious and healthy oils. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: 16g protein per serving
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-in-
Ocean’s
Tuna Snack Kit Ready to eat with rice crackers, spoon & napkin. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: On the go snack
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-tuna-snack-
66 2020 Consumer Insights & Trending Products Guide
Ocean’s
Yellowfin Tuna Steaks Responsibly caught, ready in less than 10 minutes. B-Corp, Non-GMO, Shellfish-free Top consumer purchase driver: Ready to cook
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceans-yellowfin-
Ocean’s Halo
Deep Sea Waters Drinks which contain deep seawater, with naturally occurring electrolytes. USDA Organic, No Preservatives, No Artificial Colors Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-oceanshalo-
P.S. Snacks Co.
Chickpea Cookie Dough Made with simple, pure, feel-good ingredients, ready to eat. Gluten-Free, Vegan, Non-GMO Project Top consumer purchase driver: Healthy https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pssnacks-chickpea-
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FOOD & BEVERAGES Parks & Nash
Bone Broth Soup All-natural, protein-packed instant soups. No Preservatives, All Natural, No Artificial Colours Top consumer purchase driver: High in protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-parksandnash-
Partake Brewing
Non-Alcoholic Craft Beer Made with four simple ingredients: water, barley, hops, and yeast. Non-GMO, Organic, Vegan Top consumer purchase driver: Benefits of reducing alcohol intake https://www.socialnature. SEE LAUNCHPAD PAGE com/l-partakebrewing-craft-
PATHWATER
Purified Water in Reusable Bottle 100% responsibly & locally sourced water in an aluminum reusable bottle. BPA-Free, Eco-Friendly, Recyclable
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pathwater-purified-
Top consumer purchase driver: Reusable
68 2020 Consumer Insights & Trending Products Guide
Picaflor
Probiotic Hot Sauce Fermented, live cultures, organic and delicious. USDA Organic, All Natural, No Artificial Flavors Top consumer purchase driver: Probiotics https://www.socialnature. SEE LAUNCHPAD PAGE com/l-picaflor-probiotic-
Pili Hunters
Gluten Free Pili Nuts Sprouted, seasoned with coconut oil & pink himalaying salt. Vegan, Paleo, Ketogenic Top consumer purchase driver: Keto & paleo friendly
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pili-hunters-gluten-
Pique Tea
Instant Tea Powder Concentrated elixir, dissolves in cold or hot water, high in phytonutrients. USDA Organic, Certified Paleo, No Artificial Flavor Top consumer purchase driver: Antioxidants https://www.socialnature. SEE LAUNCHPAD PAGE com/l-piquetea-single-
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FOOD & BEVERAGES Pizootz
Flavor Infused Peanuts Artisan peanuts infused with quality ingredients, and slowly cooked. No Preservatives, No Artificial Colours, All Natural Top consumer purchase driver: Variety of flavors https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pizootz-flavor-
Poshi
Steamed and Marinated Vegetables Fresh, exciting flavors, high quality ingredients, real nutrition on the go. All Natural, Vegan, Non-GMO Top consumer purchase driver: Savory steamed vegetable snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-poshi-steamed-and-
Positively Plantain
Plantain Tortillas Nutrient-dense, made with simple ingredients, no banana taste. Locally Made, Gluten-Free, Vegan Top consumer purchase driver: Uniqueness https://www.socialnature. SEE LAUNCHPAD PAGE com/l-positivelyplantain-
70 2020 Consumer Insights & Trending Products Guide
Primal Kitchen
Mayo with Avocado Oil Made without added sugar, gluten, soy, or canola oil. Non-GMO Project, Certified Paleo, Dairy-Free Top consumer purchase driver: Made with avocado oil https://www.socialnature. SEE LAUNCHPAD PAGE com/l-primal-kitchen-
Primal Noms
Keto Mug Cake Mixes Keto-friendly dessert that satisfies your sweet tooth without the sugar. Gluten-Free, All Natural, Ketogenic Top consumer purchase driver: Keto friendly indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-primal-noms-keto-
Quantum Squares
Natural Energy Bars Plant-based, made from clean macros blended with organic green coffee. All Natural, Vegan, Gluten-Free Top consumer purchase driver: 10g plant-based protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumsquares-
socialnature.com
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FOOD & BEVERAGES Quorn Foods
Vegan Buffalo Dippers Crispy breading that includes oats, flaxseed, and quinoa. Non-GMO, Soy-Free, Vegan Top consumer purchase driver: Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quorn-foods-vegan-
R.E.D.D.
Plant-Based Protein Bar 10g protein, adaptogenic mushroom blend only 3-5g sugar. Gluten-Free, Vegan, Non-GMO Top consumer purchase driver: Plant-based, clean ingredients
https://www.socialnature. SEEcom/l-redd-plantLAUNCHPAD PAGE
Real Coconut
Coconut Flour Tortilla Chips Grain free chips with an assertive salt flavor cooked with coconut oil. USDA Organic, Non-GMO Project, All Natural Top consumer purchase driver: Made with coconut flour https://www.socialnature. SEE LAUNCHPAD PAGE com/l-realcoconut-coconut-
72 2020 Consumer Insights & Trending Products Guide
Red Plate Foods
Vegan and Gluten Free Cupcakes Safe for everyone, including people with food allergies & celiac disease. Gluten-Free, Vegan, Peanut-Free Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-redplatefoods-
Revol Snax
Coconut Keto Bites Keto-friendly, made of coconut and almonds with a rich creamy center. Ketogenic, Non-GMO, Paleo Top consumer purchase driver: Keto-friendly
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-revol-snax-coconut-keto-
Rhythm Superfoods
Organic Kale Chips Gently air-crisped kale under low heat, high in vitamins A & K. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Organic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-
socialnature.com 73
FOOD & BEVERAGES Rhythm Superfoods
Organic Carrot Sticks Healthy snack alternative high in potassium. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Good source of vitamin A https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-
Rhythm Superfoods
Organic Beet Chips Gluten free, vegan dehydrated beet chips. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: High in fiber and potassium https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-
Rhythm Superfoods
Organic Pineapple Chips Crunchy dehydrated pineapple chips high in fiber. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-
74 2020 Consumer Insights & Trending Products Guide
Rhythm Superfoods
Organic Mango Bites Gently dehydrated mango and then pressure popped to maximize their flavor. Non-GMO Project, USDA Organic, Vegan Top consumer purchase driver: Dehydrated fruit https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rhythmsuperfoods-
Ripple Foods
Plant-Based Milk Pea-based beverage, high in protein, low in sugar, loaded with nutrition. Non-GMO, No Artificial Colours, Vegan Top consumer purchase driver: 100% vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ripplefoods-plant-based-
Roli Roti
Organic Bone Broth Natural and super nutritious, you can cook with it or drink it every day. USDA Organic, Paleo, Ketogenic Top consumer purchase driver: Organic
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-roliroti-organic-bone-
socialnature.com 75
FOOD & BEVERAGES Sasya Foods
Indian Salsa and Dips All natural, made with simple and wholesome ingredients. Vegan, No Preservatives, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sasyafoods-indian-
Schoccolatta Chocolates
Vegan Chocolates Handcrafted chocolates sweetened only with coconut blossom sugar. Vegan, Organic, Handmade Top consumer purchase driver: Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-schoccolatta-
Scramblers
Omelet Bar Organic, fully cooked, omeletinspired breakfast bars. No Preservatives, No Artificial Colours, Organic Top consumer purchase driver: On-The-Go Snack https://www.socialnature. SEE LAUNCHPAD PAGE com/lp-scramblers-omelet-
76 2020 Consumer Insights & Trending Products Guide
Seed Ranch Flavor Co
Organic Gourmet Hot Sauces Sophisticated flavors for everyday use. Organic, Vegan, Low Sodium Top consumer purchase driver: Organic
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-seedranchflavorco-
Shaka Tea
Plant Based Herbal Tea Brewed with mÄ maki which is only found and grown in the Hawaiian Islands. All Natural, Vegan, No Preservatives Top consumer purchase driver: Zero carbs, calories and sugar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-shaka-tea-plant-
Shrub & Co
Natural Cocktail Mixer Organic syrups created for cocktails with simple ingredients. Vegan, No Artificial Flavour, Organic Top consumer purchase driver: Made from natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-shrubandco-natural-
socialnature.com
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FOOD & BEVERAGES Siete Family Foods
Grain Free Tortilla Gluten free almond flour tortillas. Gluten-Free, Non-GMO Project Top consumer purchase driver: Made with gluten free almond flour
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-siete-family-foods-
Skinny Souping
Single Serve Soups Veggie broth based, always fresh and absolutely no preservatives. Vegan, No Artificial Colors, No Preservatives Top consumer purchase driver: No preservatives https://www.socialnature. SEE LAUNCHPAD PAGE com/l-skinnysouping-
Slice of Sauce
Mess-Free Ketchup Slices Delicious, made with only real ingredients, no high fructose. Vegan, No Preservatives, Non-GMO Top consumer purchase driver: Unique format - slice https://www.socialnature. SEE LAUNCHPAD PAGE com/l-slice-of-sauce-mess-
78 2020 Consumer Insights & Trending Products Guide
Slim Secrets
Gluten Free Chocolate Bites No sugar added, low carb, gluten free and contains protein. Gluten-Free, Non-GMO, Vegan Top consumer purchase driver: Sugar free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-slim-secrets-gluten-
Snacklins
Yuca Puffed Chips Healthy snack made from yuca, mushrooms and onions. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Made with real veggies https://www.socialnature. SEE LAUNCHPAD PAGE com/l-snacklins-healthy-
So Good Food
Miso Mayo Plant-based condiment made with artisnal black garlic. Non-GMO Project, Vegan, All Natural Top consumer purchase driver: Plant based mayo alternative https://www.socialnature. SEE LAUNCHPAD PAGE com/l-so-good-food-miso-
socialnature.com 79
FOOD & BEVERAGES Spread’em Kitchen
Vegan Cashew Dips And Cheese Artisanal cashew ‘cheezes’ made with ethically & locally-sourced ingredients. All Natural, Gluten-Free, Vegan Top consumer purchase driver: Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spreademkitchen-
Start Right Foods
Gluten-Free Belgian Waffles Packed with protein and nutritious. Gluten-Free, Vegetarian Top consumer purchase driver: Gluten Free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-startrightfoods-gluten-
SugarLike
Natural Sweetener 100% natural sweetener made from monk fruit. No Preservatives, Vegan, All Natural Top consumer purchase driver: Sugar free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nutraex-food-inc-
80 2020 Consumer Insights & Trending Products Guide
sunomi switchel
Prebiotic Sparkling Beverage All-natural apple cider vinegar and ginger based drink. No Preservatives, No Artificial Colours, All Natural Top consumer purchase driver: Contains apple cider vinegar, ginger and citrus https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sunomi-switchel-
Sunwink
Sparkling Herbal Tonic Crafted with specific herbs to boost your mood and soothe your spirit. No Artificial Flavour, All Natural, No Artificial Colours Top consumer purchase driver: Made with herbs https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sunwink-sparkling-
Sustainable Indulgence
Superfood Cookies Exceptionally wholesome and delicious cookies. No Preservatives, Gluten-Free, Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sustainableindulgence-
Top consumer purchase driver: Made with superfoods - chia, flax, hemp protein, maca, goji berry powder, lucuma powder
socialnature.com 81
FOOD & BEVERAGES Swapples
Vegan Toaster Waffles Made with whole fruits, veggies and spices. Beyond Celiac Gluten Free, Certified Paleo, Vegan Top consumer purchase driver: Certified Vegan https://www.socialnature. SEE LAUNCHPAD PAGE com/l-swapples-vegan-
SweetMonk
Monk Fruit Sweetener All natural, zero calories & safe for diabetics and 200x sweeter than sugar. All Natural, Vegan, No Preservatives Top consumer purchase driver: Alternative to sugar https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sweetmonk-monk-
Swerve
Natural Sweetener Zero calorie, non-glycemic and measures cup-for-cup like sugar. No Artificial Colours, All Natural, Gluten-Free Top consumer purchase driver: Zero-calorie https://www.socialnature. SEE LAUNCHPAD PAGE com/l-swerve-natural-
82 2020 Consumer Insights & Trending Products Guide
Tandem Natural Foods
Fiber Bars Rich in prebiotics, soluble fiber and insoluble fiber. Heart-Check Certified, GlutenFree, No Eggs Top consumer purchase driver: High on Fiber https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tandembars-fiber-
Taste of Nature Foods
Organic Snack Bites Made in Canada with sustainably grown nuts and real dark chocolate. Canada Organic, Non-GMO Project, Gluten-Free Top consumer purchase driver: Natural indulgent snack https://www.socialnature. SEE LAUNCHPAD PAGE com/l-taste-of-nature-
Tea Squares
Energy Bites Made with superfoods & caffeinated from organic tea. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Help support mental energy
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teaquares-energy-
socialnature.com 83
FOOD & BEVERAGES Teeccino
Caffeine Free Herbal Coffee Sweet and creamy caramel, roasted dandelion and chicory root. Gluten-Free, All Natural Top consumer purchase driver: Caffeine free coffee alternative
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teeccino-caffeine-
Teeccino
Caffeine Free Herbal Tea Classic & dandelion sampler boxes. Organic, Non-GMO, All Natural Top consumer purchase driver: Caffeine-free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-teeccino-caffeine-
Tenayo
Natural Salsa & Dips Made with just a few simple, easy to remember ingredients. Vegan, All Natural, No Artificial Flavour Top consumer purchase driver: All Natural https://www.socialnature. SEE com/lp-tenayoLAUNCHPAD PAGE
84 2020 Consumer Insights & Trending Products Guide
The Dirty Cookie
Dairy Free Cookie Shots Warm in the microwave, fill with your choice of liquid, sip, bite and enjoy. Non-GMO, Vegan, Gluten-Free Top consumer purchase driver: Unique Product
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thedirtycookie-dairy-
The GFB
Gluten Free Snack Bites Great-tasting, made with plant protein and packaged in a resealable pouch. Certified Vegan, Non-GMO Project, Gluten-Free Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-the-gfb-gluten-
The Philosopherâ&#x20AC;&#x2122;s Stoneground
Nut Butters Stone ground and sprouted, made in small batches. Kosher, USDA Organic, Certified Fair Trade Top consumer purchase driver: All Natural https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
socialnature.com 85
FOOD & BEVERAGES Three Trees Organics
Organic Nut Milk 4x more nuts and protein, all organic ingredients, naturally creamy. USDA Organic, Vegan, No Preservatives Top consumer purchase driver: Plant-based https://www.socialnature. SEE LAUNCHPAD PAGE com/l-threetreesorganics-
Tiger Butter Co.
Tiger Nut Butter Allergen-free, made in small batches with clean ingredients. Dairy-Free, Nut-Free, All Natural Top consumer purchase driver: All natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tiger-butter-co-
Tipson Tea
Organic Tea Single origin 100% pure Ceylon. USDA Organic, All Natural, Vegan Top consumer purchase driver: Organic
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tipson-organic-
86 2020 Consumer Insights & Trending Products Guide
Torillâ&#x20AC;&#x2122;s Table
Waffle Mix Filled with high quality ingredients like almonds, ground flax and whole grains. Gluten-Free, No Artificial Flavour, No Preservatives Top consumer purchase driver: Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-torillstable-
Trail Truffles
Peanut Butter Cup Plant-based, low-glycemic energy bites. Non-GMO Project, Vegan, Gluten-Free Top consumer purchase driver: Natural indulgent treat https://www.socialnature. SEE LAUNCHPAD PAGE com/l-trail-truffles-
True Made Foods
No Sugar Veggie Ketchup No sugar added, naturally sweetened with vegetables. Certified Paleo, Vegan, Non-GMO Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-truemadefoods-no-
socialnature.com 87
FOOD & BEVERAGES Tubify
Organic Freezies Ethically-sourced, organic, minimally-processed real food. No Artificial Flavour, No Artificial Colours, Vegan Top consumer purchase driver: Made with 100% fruit ingredients https://www. SEE LAUNCHPAD PAGE socialnature.com/l-tubify-
Uglies Snacks
Kettle Potato Chips Made in small batches using up-cycled potatoes with minor imperfections. Non-GMO, Vegan, Gluten-Free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-uglies-snacks-
Top consumer purchase driver: Decreasing waste by using potatoes with minor cosmetic imperfections
Uncle Dougieâ&#x20AC;&#x2122;s
Organic Barbecue Sauce Five unique delicious flavors in a convenient squeeze pouch. USDA Organic, No Preservatives, All Natural Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-uncledougies-organic-
88 2020 Consumer Insights & Trending Products Guide
Undercover
Gluten Free Quinoa Snacks Crispy & lightly covered in premium chocolate. Non-GMO Project, Gluten-Free, Vegan Top consumer purchase driver: Gluten free, made with organic quinoa https://www.socialnature. SEE LAUNCHPAD PAGE com/l-undercover-gluten-
Urban Foods
Sunflower and Pumpkin Seeds A shelled blend of two nutritional powerhouses, packed with protein. Gluten-Free, Non-GMO Project, All Natural Top consumer purchase driver: Combo of two superfood seeds https://www.socialnature. SEE LAUNCHPAD PAGE com/l-urbanfoods-sunflower-
Urban Foods
Superfood Bites Natural, nutrient-rich ingredients with a touch of honey. Non-GMO Project, Gluten-Free, All Natural Top consumer purchase driver: Superfood ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-urbanfoods-superfood-
socialnature.com 89
FOOD & BEVERAGES Vermont Tortilla Company
Organic Stone Ground Corn Tortillas Nixtamalization corn is more nutritious, has less mycotoxins & better flavor. Kosher, USDA Organic, Non-GMO Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-vermonttortillacompany-
Waku
Herbal Tea Blend of 20 herbs & flowers, packed with benefits to support digestive health. Vegan, Fair Trade, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-waku-wellness-
Wild Joy Goods
Banana Jerky Healthy, chewy, sweet & savory plant-based jerky. Non-GMO Project, USDA Organic, OU Kosher Top consumer purchase driver: No Sugar Added https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildjoygoods-banana-
90 2020 Consumer Insights & Trending Products Guide
Wild Zora
Paleo Instant Soup Mushroom beef soup with a a rich, savory broth & AIP friendly. No Preservatives, All Natural, Gluten-Free Top consumer purchase driver: 100% grass-fed beef https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wild-zora-paleo-instant-
Within/Without
Paleo Granola Tasty, grain-free and paleo-friendly. Certified Paleo, Gluten-Free, All Natural Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-withinwithout-
Woodfire
Pita Chips Zaatar flavored, thin, authentic & crunchy. Zero Trans Fat, Dairy-Free Top consumer purchase driver: Woodfired
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-woodfire-pita-
socialnature.com
91
FOOD & BEVERAGES World of Chia
Wild Berries Chia Seed Fruit Spread Chia in a delicious, naturally sweetened, real fruit spread. Non-GMO Project, Gluten-Free, Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-worldofchia-wild-berries-
Top consumer purchase driver: Chia seeds used instead of pectin
Yolélé Foods
Gluten Free Ancient Grain Gluten-free, nutrient rich supergrain. Gluten-Free, All Natural, Vegan Top consumer purchase driver: Gluten free grain
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yolele-foods-gluten-
Yondu
Umami Seasoning Sauce Made from fermented soybeans and concentrated broth from 8 vegetables. USDA Organic, Non-GMO Project, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yondu-umami-
92 2020 Consumer Insights & Trending Products Guide
Young Kobras
Gluten-Free Sourdough Bread Made with simple ingredients, no gums, starches or refined flours. Gluten-Free, No Preservatives, Organic Top consumer purchase driver: Gluten Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-youngkobras-gluten-
ZEGO
Fruit Bars Purity tested for allergens, pesticides and glyphosphates. B Corporation Certified, Vegan, No Artifical Colors Top consumer purchase driver: GMO Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-zego-fruit-bars?utm_
Zolli Candy
Clean Teeth Candy Tasty, healthy candy that delivers flavor, fun and oral health. No Artificial Colours, SugarFree, No Artificial Flavour Top consumer purchase driver: Sugar free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-zolli-candy-healthy-
socialnature.com 93
HEALTH & SUPPLEMENTS
94 2020 Consumer Insights & Trending Products Guide
CATEGORY INSIGHTS 69% of consumers (US & CAN) currently take supplements. TOP REASONS FOR BUYING SUPPLEMENTS To support my general health
56%
As a preventative measure
33%
Specific health
24%
Challenging to get everything from food
24%
I am vegan/ vegetarian Other
7% 1%
Source: Social Nature community survey 2, 2019.
socialnature.com 95
HEALTH & SUPPLEMENTS TOP PURCHASED CATEGORIES Top 5 Purchased Categories
Interested in Trying
Currently Purchasing
Consumer health goals that significantly drive purchase
1. Homeopathic herbal remedies
66%
42%
Restore Emotional Balance, Improve Mental/Cognitive Performance, Improve Digestive Health, Prevent Illness/Injury, Reduce Physical Pain
2. Natural sleep aids
57%
35%
Reduce Stress, Get Better Sleep , Cut Back on Alcohol
3. Natural pain relief aids
65%
31%
Improve Digestive Health, Prevent Illness & Injury, Reduce Physical Pain
4. Natural stress management aids
64%
25%
Reduce Stress, Restore Emotional Balance
23%
Reduce Stress, Restore Emotional Balance, Improve Mental/Cognitive Performance, Improve Digestive Health, Quit Smoking
5. Natural mood boosters
64%
Source: Social Nature community survey 1, 2019.
96 2020 Consumer Insights & Trending Products Guide
TOP EMERGING SUPPLEMENTS CATEGORIES Top Emerging Categories 1. Natural bone-joint support
Consumer health goals that significantly drive purchase
Interested in Trying
Currently Purchasing
61%
22%
None
2. Natural memorycognitive function aids
72%
20%
Improve Mental/ Cognitive Performance, Improve Digestive Health
3. Natural weight management supplements
54%
14%
Lose Weight, Quit Smoking
4. Natural sport performance products
47%
13%
Increase Exercise/ Fitness
Source: Social Nature community survey 1, 2019.
socialnature.com 97
HEALTH & SUPPLEMENTS TOP SUPPLEMENT CATEGORIES 61%
Vitamins & Minerals 32%
Probiotics
26%
Fish Oil
21%
Herbals
19%
Antioxidants
18%
Protein
16%
Collagen Greens
13%
Sports
5%
Other
1%
Source: Social Nature community survey 2, 2019.
"Each year weâ&#x20AC;&#x2122;re seeing more consumers switching to plant-based, naturallysourced supplements. As the majority take vitamins daily, price is what influences the decision to purchase." Reem Ayyash, Director of Customer Success at Social Nature
98 2020 Consumer Insights & Trending Products Guide
WHATâ&#x20AC;&#x2122;S IMPORTANT WHEN BUYING SUPPLEMENTS? 48%
Price/value
45%
Safe & Trustworthy Clean, pure ingredients
44%
Made with natural, whole food ingredients
36%
High potency for maximum benefit
27%
Non-GMO
26%
Professional Quality
26% 25%
Scientifically researched Multi-ingredient to give you everything you need
23% 21%
Certified Organic 16%
Great Taste Made in North America
12%
Developed by health practitioners
12%
3rd party certifications
8%
Personalized
5%
Source: Social Nature community survey 2, 2019.
socialnature.com 99
HEALTH & SUPPLEMENTS
TRENDING NATURAL PRODUCTS Adaptogen Pharma Corporation
Natural Energy Tonic Liquid tincture, American Ginseng Extract. No Preservatives, All Natural Top consumer purchase driver: Helps with fatigue, weakness and stress https://www.socialnature. SEE LAUNCHPAD PAGE com/l-adaptogen-pharma-
Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"
AOR
Natural Migraine Manager Applies a multifactorial approach to headache management. Non-GMO, Vegan, Gluten-Free Top consumer purchase driver: Multi symptom relief from migraines https://www.socialnature. SEEcom/l-advancedLAUNCHPAD PAGE
100 2020 Consumer Insights & Trending Products Guide
AOR
Natural Pain Relief Acts as a potent anti-inflammatory agent. Non-GMO, Gluten-Free, Vegan Top consumer purchase driver: Natural supplmenet
https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
AOR
Probiotics for Childrenâ&#x20AC;&#x2122;s Immunity and Oral Health Designed to support a childrenâ&#x20AC;&#x2122;s ear, nose and throat health. Non-GMO, Vegetarian, GlutenFree Top consumer purchase driver: Candy-like probiotic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aor-probiotics-
AromaStick
Natural Inhaler 100% natural inhalers that boost your mood instantly. Organic, All Natural, Non-GMO Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aromastick-
socialnature.com 101
HEALTH & SUPPLEMENTS AURA
Collagen Creamer Boosted by MCT (coconut oil powder), virtually tasteless and odorless BUY BC, Dairy-Free, Soy-Free Top consumer purchase driver: Product benefits
https://www. SEE LAUNCHPAD PAGE socialnature.com/l-aura-
AURA
Protein for Women Undenatured whey protein and multi-sourced plant-based protein powders. BUY BC, Vegetarian, All Natural Top consumer purchase driver: Made for women https://www.socialnature. SEE LAUNCHPAD PAGE com/l-aura-protein-
Balance the Superfood Shot
Superfood Shot Functional 2oz. shots with 1/2 dayâ&#x20AC;&#x2122;s serving of organic fruits and veggies. Organic, No Preservatives, Vegan Top consumer purchase driver: Organic https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
102 2020 Consumer Insights & Trending Products Guide
BiofactorX
Natural Energy Supplement ATP supplement that supports energy, stamina & recovery. Vegetarian, Gluten-Free, All Natural Top consumer purchase driver: Improved stamina and a healthy post- workout recovery https://www.socialnature. SEE LAUNCHPAD PAGE com/l-biofactorx-natural-
BiOptimizers
Diet Support Supplement Enzymes that break down fat and protein, aid digestion and promote ketogenesis. Vegan, Cruelty-Free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-diet-
Top consumer purchase driver: Helps break down fat and protein, aid digestion and promote ketogenesis
BiOptimizers
Digestive Enzyme 17-enzyme full-spectrum formula with 5 different kinds of protease. No Preservatives, No Artificial Colours Top consumer purchase driver: Breaks down fats, starches and sugars https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-
socialnature.com 103
HEALTH & SUPPLEMENTS BiOptimizers
Magnesium Supplement Combines 7 types of magnesium in a unique blend, to optimize absorption. Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bioptimizers-
Top consumer purchase driver: Combines 7 types of magnesium in a humic/fulvic monoatomic blend, to optimize absorption
Brain Juice
Brain Boost Drink Mix Powdered supplement for improved energy, memory, focus, clarity & mood. Vegetarian, Gluten-Free, Non-GMO
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brainjuice-brain-
Top consumer purchase driver: Helps with focus, clarity & memory
Brain Juice
Brain Boost Supplement Enhances cognitive function, helps get you to peak productivity. Cert ID Non-GMO Certification, Gluten-Free, All Natural Top consumer purchase driver: No Preservatives https://www.socialnature. SEE LAUNCHPAD PAGE com/l-brainjuice-brain-
104 2020 Consumer Insights & Trending Products Guide
Dr. Gingerâ&#x20AC;&#x2122;s
Natural Toothpaste Dental care that gives he benefits of oil pulling without the funky taste. Recyclable, All Natural, CrueltyFree Top consumer purchase driver: All natural https://www.socialnature. SEEcom/l-dr-gingersLAUNCHPAD PAGE
Drip Fit Health Supplements
All Natural Workout Enhancer Topical cream that increases blood flow and circulation. No Artificial Colours, No Preservatives, All Natural Top consumer purchase driver: 100% Natural https://www. SEE LAUNCHPAD PAGE socialnature.com/l-
EZ Lifestyles
Hangover Prevention Supplement All-natural alcohol aid that helps prevent hangovers before you get them. Vegetarian, All Natural, No Preservatives
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ez-lifestyles-hangover-
Top consumer purchase driver: Significantly decreases or eliminates the effects of a hangover
socialnature.com 105
HEALTH & SUPPLEMENTS Genial Day
Eco Friendly Menstrual Pads Helps alleviate the common problems associated with PMS and vaginal infections. Vegetarian Society, Biodegradable, Eco-Friendly Top consumer purchase driver: Eco Friendly https://www.socialnature. SEE LAUNCHPAD PAGE com/l-genial-day-eco-
Green Goo
Natural First Aid Kit Multi-purpose, plant-based salve with calendula, yarrow & comfrey. USDA Organic, Cruelty-Free, Paraben-Free Top consumer purchase driver: Multipurpose natural salve https://www.socialnature. SEEcom/l-green-gooLAUNCHPAD PAGE
Gryph & IvyRose
Chocolate Probiotic for Adults Raw cacao, certified organic chocolate containing 15 billion probiotics each. USDA Organic, Lactose-Free, All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-gryphivyrosechocolate-
Top consumer purchase driver: 15 billion probiotics
106 2020 Consumer Insights & Trending Products Guide
Gryph & IvyRose
Herbal Supplements for Children Each certified organic chocolate heart contains 15 billion probiotics. Kosher, Vegan, All Natural Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-gryphivyroseherbal-
OlloĂ?s
Arnica Natural Homeopathic Remedy Traditionally used for: Pain from trauma, bruises, stiffness & muscle soreness. Vegan, Organic, Lactose-Free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ollois-arnica-natural-
Top consumer purchase driver: Helps relieve muscle soreness and stiffness
HealFast
Surgical & Injury Recovery Tablets Helps with healing, recovery, inflammation, swelling and pain control. Contains Probiotic, No Preservatives
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-healfast-surgical-and-
Top consumer purchase driver: Helps speed up recovery
socialnature.com 107
HEALTH & SUPPLEMENTS Honey Pot
Plant-Based Feminine Hygiene Plant-based wipes and washes for feminine hygiene care. Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thehoneypotcompany-
Honibe
Honey Lozenges Made with real honey, menthol & eucalyptus. Gluten-Free, Vegetarian, All Natural Top consumer purchase driver: Naturally soothes sore throat and congestion https://www. SEE LAUNCHPAD PAGE socialnature.com/l-honibe-
Kuli Kuli
Superfood Wellness Shots Made with organic moringa, packed with functional ingredients. USDA Organic, Vegan, GlutenFree Top consumer purchase driver: Functional ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kuli-kuli-superfood-
108 2020 Consumer Insights & Trending Products Guide
Lunapads
Reusable Menstrual Pads Ultra-thin leak-proof backing and magical wicking cotton top layer. B Corporation Certified, Eco-Friendly, Made in Canada Top consumer purchase driver: Reusable https://www.socialnature. SEE LAUNCHPAD PAGE com/l-lunapads-reusable-
Mushroom Wisdom
Mushroom Immune Supplement Support for the immune system. Gluten-Free, Vegan, All Natural Top consumer purchase driver: Immune enhancer
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mushroomwisdom-
Nasopure
Nasal Wash System Solve allergies & sinus pain with this all natural nasal wash. Made in USA, BPA-Free, Recyclable Top consumer purchase driver: Congestion relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-nasopure-nasal-
socialnature.com 109
HEALTH & SUPPLEMENTS Natreve
100% Grass Fed Whey Protein 100% grass-fed/hormone free with collagen & organic greens. Non-GMO, No Artificial Colours, No Preservatives Top consumer purchase driver: 100% Grass Fed Whey https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE
Natreve
Keto Collagen Collactive (TM) pure marine collagen, highly active and sustainably sourced. No Artificial Colours, No Artificial Flavour, Gluten-Free Top consumer purchase driver: Contains pure marine collagen https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE
Natreve
Vegan Protein Carefully blended protein complex with probiotics & organic greens. Vegan, Gluten-Free, Non-GMO Top consumer purchase driver: 100% real organic greens
https://www.socialnature. SEE com/l-natreveLAUNCHPAD PAGE
110 2020 Consumer Insights & Trending Products Guide
Natural Force
Pure Omega-3 Mercury free fish oil sourced from wild caught Menhaden fish. Recyclable, Low Sodium, Non-GMO Top consumer purchase driver: No detectable mercury https://www.socialnature. SEE LAUNCHPAD PAGE com/l-naturalforce-
Natural Force
Keto MCT Oil 100% pure C8 (caprylic acid) MCT oil from coconuts. Vegan, All Natural, No Preservatives Top consumer purchase driver: Supports weight loss https://www.socialnature. SEE LAUNCHPAD PAGE com/l-natural-force-keto-mct-
NATURELO Premium Supplements
Postnatal Vitamins for Breastfeeding Moms Premium food-based formula designed specifically for breastfeeding Moms. Non-GMO, Gluten-Free, Vegan
https://www.socialnature. SEE com/l-natureloLAUNCHPAD PAGE
Top consumer purchase driver: Aids Momâ&#x20AC;&#x2122;s energy and wellness
socialnature.com 111
HEALTH & SUPPLEMENTS New Chapter
Collagen Supplement Boosted with matcha green tea and 6 DNA-tested mushrooms. Gluten-Free, Dairy-Free, NonGMO Top consumer purchase driver: Hormone free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-new-chapter-
Olbas Herbal Remedies
Aromatherapy Oil for Children Gentle, yet effective natural decongestant formulated for children and infants. Eco-Friendly, Cruelty-Free, All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-olbas-aromatherapy-
Top consumer purchase driver: All Natural
Organifi
Superfoods Green Juice Powder Infused with ashwagandha and tumeric. Organic, Vegan, Gluten-Free Top consumer purchase driver: Energy inducing superfoods https://www.socialnature. SEE LAUNCHPAD PAGE com/l-organifi-superfoods-
112 2020 Consumer Insights & Trending Products Guide
Organixx
Collagen Supplement Features five clean-sourced collagen types from four different sources. All Natural, No Preservatives, Non-GMO Top consumer purchase driver: Anti-aging https://www.socialnature. SEE LAUNCHPAD PAGE com/l-organixx-collagen-
ProBiotein
Multi-Prebiotic Powder blend with 4 fermented prebiotic for the good bacteria in your gut. All Natural, No Artificial Flavour, Non-GMO
https://www.socialnature. SEEcom/l-probioteinLAUNCHPAD PAGE
Top consumer purchase driver: Helps increase good gut bacteria
Quantum Health
Vitamins for Eye Health Complete line of vision supplements that support eye health at any age. Recyclable, No Artificial Colours, Fragrance-Free Top consumer purchase driver: Optimize visual performance https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumhealth-
socialnature.com 113
HEALTH & SUPPLEMENTS Quantum Nutrition Labs
Plant-Based Vitamins for Bone and Cardiovascular Health Vegan-sourced D3 (5,000IU) & K2 (180mcg) supplement. Non-GMO, All Natural, GlutenFree
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-quantumnutritionlabs-
Top consumer purchase driver: Promotes proper calcium metabolism
RidgeCrest Herbals
Blue Light & Eye Support Full-spectrum support for overall eye wellness. Vegan, All Natural, Gluten-Free Top consumer purchase driver: Supports eyes exposed to electronics & blue light https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ridgecrest-herbals-
Sambucol
Immune Support Supplement Helps reduce symptoms and the duration of illness. Gluten-Free, Vegan, No Artificial Colours
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-pharmacare-immune-
Top consumer purchase driver: Contains high antioxidant levels
114 2020 Consumer Insights & Trending Products Guide
Satya Organics
Organic Eczema Relief Cream Non-toxic, non-steroid, relieves dryness, itch & irritation. USDA Organic, Fragrance-Free, All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-satyaorganicsinc-
Top consumer purchase driver: No Harsh Preservatives or Petrochemicals
SmartyPants
Kids Formula Multi + Omega-3, Vitamin D3 and Vitamin K. No Artificial Colours, No Preservatives, Non-GMO Top consumer purchase driver: Supports immune health https://www.socialnature. SEE LAUNCHPAD PAGE com/l-smartypants-
SOMEGA Nutrition
Omega-3 Supplement for Kids Creamy, delicious, smoothie-like liquid supplement with no fishy taste. No Artificial Colours, GlutenFree, No Preservatives
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-someganutrition-
Top consumer purchase driver: Sugar Free
socialnature.com 115
HEALTH & SUPPLEMENTS Spinster Sisters
Sore Muscle Balm Topical balm that uses natural ingredients to simultaneously warm and cool skin. PETA Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: Provides sore muscle relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinstersisters-
Sun Genomics
Custom Probiotics The worldâ&#x20AC;&#x2122;s first precision probiotic custom tailored to your gut. No Preservatives, No Artificial Colours, Vegan Top consumer purchase driver: Custom-Made https://www.socialnature. SEE LAUNCHPAD PAGE com/l-sungenomics-
The PUR Company
Aspartame Free Chewing Gum Premium long lasting chewing gum, all-natural flavors and clean ingredients. Vegan, Sugar-Free, No Artificial Flavor
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thepurcompanyinc-
Top consumer purchase driver: Aspartame free
116 2020 Consumer Insights & Trending Products Guide
Vous Vitamin
Personalized All-In-One Vitamin A personalized vitamin combination that is right for you. Gluten-Free, Non-GMO, All Natural Top consumer purchase driver: Personalized https://www.socialnature. SEE LAUNCHPAD PAGE com/l-vousvitamin-
Wallyâ&#x20AC;&#x2122;s Natural Products
Ear Soy Candles Soy and Candelilla waxes and a worry free no-drip filter. Cruelty-Free, Handmade, All Natural Top consumer purchase driver: Used to relax & melt away stress https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wallys-natural-products-
Yurika
Natural Menstrual Cramp Relief USFDA & Health Canada certified for the elimination of menstrual cramps. Vegan, All Natural, Organic Top consumer purchase driver: Natural menstrual pain relief https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yurika-natural-
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PERSONAL CARE & BEAUTY
118 2020 Consumer Insights & Trending Products Guide
CATEGORY INSIGHTS 62% of next gen consumers are currently purchasing natural beauty products. 80% are interested in trying them. Consumers rated the importance of sampling Skin & Hair Care before purchasing a 4.5 out of 5, and for Make-up & Beauty a 4.3 out of 5.
Purchased Category
Interested in Trying
Currently Purchasing
Natural Beauty Products
80%
62%
Consumer health goals that significantly drive purchase Restore Emotional Balance, Reduce Stress
Source: Social Nature community survey 1, 2019.
"Consumers are more interested in what they are putting on their skin than ever before. Theyâ&#x20AC;&#x2122;re looking for transparency and a clean ingredient list thatâ&#x20AC;&#x2122;s good for them and the planet." Reem Ayyash, Director of Customer Success at Social Nature
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PERSONAL CARE & BEAUTY
WHATâ&#x20AC;&#x2122;S MOST IMPORTANT TO CONSUMERS WHEN CHOOSING SKINCARE PRODUCTS? Natural Ingredients
64% 57%
Price 39%
Online Reviews
35%
No Parabens No Sulphates
34%
Brand
34%
Fragrance free
28%
Dermatologist tested
28%
Cruelty free
25%
Suitable for sensitive skin
25%
Source: Social Nature Skincare campaigns 2019 (sample size of 28K consumers)
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WHAT IS CONSUMERS PRIMARY SKIN CONCERN? Anti-aging
37% 19%
Dry 14%
Oily, Unbalanced
13%
Blemishes Sensitive Start of fine lines & wrinkles
10% 7%
Source: Social Nature Skincare campaigns 2019 (sample size of 72K consumers)
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PERSONAL CARE & BEAUTY
TRENDING NATURAL PRODUCTS 4Ever Magic Cosmetics
Eyebrow Gel and Brush Cream-like eyebrow gel made with castor oil. Vegan, Cruelty-Free Top consumer purchase driver: Animal cruelty free
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-4evermagiccosmetics-
Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"
Aba Love Apothecary
Organic Serum Made with pure essential oils blended in an organic grapeseed oil infusion. Organic, Non-GMO, All Natural Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-abaloveapothecary-
122 2020 Consumer Insights & Trending Products Guide
Bathorium
Natural Bath Bombs Premium, indulgent bath bombs made with 100% natural ingredients. Handmade, All Natural Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-bathorium-natural-
Beauty By Earth
Organic Facial Oil Luxurious, all natural, non-toxic, balances the oils and pH in your skin. Organic, All Natural, Hypoallergenic Top consumer purchase driver: Organic, all natural, effective ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-beauty-by-earth-
Caribbean Sol
All Natural Sunscreen Biodegradable, made with all natural, plant, and mineral ingredients. Biodegradable, Cruelty-Free, Eco-Friendly Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-caribbeansol-all-
socialnature.com 123
PERSONAL CARE & BEAUTY Cuccio Somatology
Natural Milk Bath Post fitness soak with milk, epsom salt, vanilla bean + mastiha. Cruelty-Free, Eco-Friendly Top consumer purchase driver: Detoxifying with natural epsom salt https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cuccio-somatology-
Devera Naturals
Facial Serum Minimizes the appearance of wrinkles, dark spots, and uneven skin tone. Fragrance-Free, Cruelty-Free, Organic Top consumer purchase driver: Increases collagen and elastin https://www.socialnature. SEE LAUNCHPAD PAGE com/l-devera-naturals-
DorMauri
Mineral Clay Facial Cleanser A nourishing facial cleanser, gentle enough to be used daily. Made in Canada, All Natural, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-dormauri-mineral-
124 2020 Consumer Insights & Trending Products Guide
Exsens
Organic Massage Oil 100% natural, warming, body safe and flavored. All Natural, Organic, Vegan Top consumer purchase driver: 100% natural ingredients
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-exsens-organic-
Faceme Beauty
Retinol Serum Anti-aging + youth promoting, antioxidants & botanicals. All Natural, Vegan, Cruelty-Free Top consumer purchase driver: All natural retinol product
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-facemebeauty-
glow + gather
All Natural Lip Balms Simple, high quality, effective with pure, natural ingredients. Best for Colorado, Handmade, All Natural Top consumer purchase driver: Natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-glowgather-all-
socialnature.com 125
PERSONAL CARE & BEAUTY glow + gather
Natural Hand and Foot Salve Nourishing salve that smooths + renews dry, cracked hands and feet. Best for Colorado, Cruelty-Free, Paraben-Free Top consumer purchase driver: Natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-glowandgather-
Herbal Dynamics
Organic Face Toner Soothes and calms skin with rose, green tea, chamomile, and witch hazel. Organic, Cruelty-Free, Vegan Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-herbaldynamics-
hunny b. skincare
Organic Lip Balm Made with locally harvested beebased ingredients in a sustainable way. All Natural, Cruelty-Free, Handmade Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-hunnybskincare-
126 2020 Consumer Insights & Trending Products Guide
I Luv It
All Natural Deodorant Made with essential oils and natural ingredients. Leaping Bunny, All Natural, Handmade Top consumer purchase driver: Aluminum-Free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-iluvit-all-natural-
Kaike
Sugar Body Scrub Exfoliates and nourishes to help smooth skin and restore softness. All Natural, Vegan, Cruelty-Free Top consumer purchase driver: All Natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-kaike-sugar-body-
Love Beauty and Planet
Color Protect Shampoo Lovingly crafted containing ethically & sustainably-sourced ingredients. Vegan, Paraben-Free, Organic Top consumer purchase driver: All natural
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-love-beauty-and-planet-
socialnature.com 127
PERSONAL CARE & BEAUTY Love, Sylvie
Seasonal Natural Perfume Vegan, cruelty-free, free of parabens and phthalates. Leaping Bunny, Handmade, Paraben-Free Top consumer purchase driver: All Natural https://www.socialnature. SEEcom/l-lovesylvieLAUNCHPAD PAGE
OLIKA
Hand Sanitizer Spray Natural germ-fighter spray that also hydrates. Cruelty-Free, Eco-Friendly, Vegan Top consumer purchase driver: Natural sanitizing ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-olika-hand-sanitizer-
Parissa
Strip-Free Hot Wax Strip-free for face, brow and bikini. Leaping Bunny, All Natural, Eco-Friendly Top consumer purchase driver: Great for sensitive skin
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-parissa-strip-free-hot-
128 2020 Consumer Insights & Trending Products Guide
PiperWai
Natural Deodorant Uses super-absorbent activated charcoal to neutralize odor & absorb wetness. Cruelty-Free, Vegan, ParabenFree Top consumer purchase driver: No synthetic ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-piperwai-natural-
Prep U
Natural Deodorant for Teens Free of aluminum & parabens, essential oils provide strong odor protection. Paraben-Free, All Natural, Cruelty-Free Top consumer purchase driver: All Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-prepu-natural-
RINSE Co.
Powder Facial Cleanser Non-liquid facial cleanser that is free of synthetic chemicals. All Natural, Cruelty-Free, Paraben-Free Top consumer purchase driver: All natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-rinse-laboratoriesinc-
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PERSONAL CARE & BEAUTY Samâ&#x20AC;&#x2122;s Natural
Natural Body Deodorant Plant-derived odor busters, longlasting effectiveness without harsh chemicals. All Natural Top consumer purchase driver: Aluminum free https://www.socialnature. SEE LAUNCHPAD PAGE com/l-samsnatural-natural-
Spinster Sisters
Body Lotion Bar Solid bars that contain no water for intense moisturization. PETA Cruelty-Free, All Natural, Biodegradable Top consumer purchase driver: Unique format - a bar form of moisturizer https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sisters-
Spinster Sisters
Coconut Lime Conditioner Bar Made with natural oils and cocoa butter to gently detangle & deep condition hair PETA Cruelty-Free, All Natural, Biodegradable
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-
Top consumer purchase driver: Sulfate, phthalate, and paraben-free
130 2020 Consumer Insights & Trending Products Guide
Spinster Sisters
Coconut Lime Shampoo Bar Made with natural oils mixed with essential oils and apple cider vinegar. PETA Cruelty-Free, Vegan, Biodegradable
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-
Top consumer purchase driver: Sulfate, phthalate, and paraben free
Spinster Sisters
Face Cleanser Packed with essential oils, aloe vera & beneficial plant oils to nourish skin. PETA Cruelty-Free, All Natural, Biodegradable
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinster-sister-
Top consumer purchase driver: Formula enriched with nourishing, soothing ingredients like babassu seed oil, aloe vera, and pomegranate extract Spinster Sisters
Natural Charcoal Deodorant Aluminum-free with activated charcoal and baking soda. Leaping Bunny, PETA CrueltyFree, Fragrance-Free Top consumer purchase driver: No Aluminium https://www.socialnature. SEE LAUNCHPAD PAGE com/l-spinstersisters-natural-
socialnature.com 131
PERSONAL CARE & BEAUTY Thirsty Naturals
Foaming Face Wash 100% natural, keeps skin nourished, prevents or reduces breakouts. Fragrance-Free, Cruelty-Free, Vegan
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thirstynaturals-
Top consumer purchase driver: Sustainable plant-based ingredients from natural sources
Thrive Natural Care
Sunscreen Balm SPF 30, non-nano zinc mineral sunscreen that delivers hydration. Cruelty-Free, Eco-Friendly, Vegan Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thrive-natural-care-
Trilogy Natural Products
Organic Rosehip Oil Nourishing pure seed oil that delivers intense all-over nourishment. Biodegradable, Eco-Friendly, Cruelty-Free Top consumer purchase driver: Helps reduce the appearance of fine lines and wrinkles https://www.socialnature. SEE LAUNCHPAD PAGE com/l-trilogynaturalproducts-
132 2020 Consumer Insights & Trending Products Guide
wildcraft
Chamomile Honey Makeup Remover 92% organic, unique and gentle blend of healing and cleansing ingredients. Cruelty-Free, Eco-Friendly Top consumer purchase driver: Natural Ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildcraft-chamomile-
YUNI Beauty
Eco Friendly Body Wipes Freshen up on the go. Instantly cleanse, refresh, and deodorize. Biodegradable, All Natural, Cruelty-Free Top consumer purchase driver: Biodegradable https://www.socialnature. SEE LAUNCHPAD PAGE com/l-yunibeauty-eco-
socialnature.com 133
HOUSEHOLD, BABY & CHILD
134 2020 Consumer Insights & Trending Products Guide
CATEGORY INSIGHTS Interested in Trying
Currently Purchasing
Consumer health goals that significantly drive purchase
Natural Household Cleaners
80%
59%
Restore Emotional Balance, Increase Exercise/Fitness
Natural Baby & Childrenâ&#x20AC;&#x2122;s Products
44%
28%
Prevent illness and injury
26%
None
Purchased Category
HOUSEHOLD Natural Pet Products
51%
Source: Social Nature community survey 1, 2019.
socialnature.com 135
HOUSEHOLD
TRENDING NATURAL PRODUCTS Abeego
Beeswax Food Wrap Reusable, antibacterial, breathable, plastic free, compostable. Compostable, All Natural Top consumer purchase driver: Zero Waste
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-abeego-beeswax-food-
Of the people who upvoted (boosted) a product, this is the top result for the question "What appeals most about this product?"
Adoratherapy
Natural Room Freshener Exuberant and uplifting. Top notes of blood orange, ylang-ylang and mandarin. All Natural, Cruelty-Free, Eco-Friendly
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-adoratherapy-natural-
Top consumer purchase driver: An alternative to candles, room fresheners and diffusers
136 2020 Consumer Insights & Trending Products Guide
OTHERS cleancult
Natural Dishwasher Detergent Phosphate-free tablets that actually clean. Cruelty-Free, Eco-Friendly, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cleancult-natural-
Clear Conscience Pet
Natural Dog Food Topper Superfood gravy & broth mix for dog food. Gluten-Free, Non-GMO, All Natural Top consumer purchase driver: Made with natural ingredients https://www.socialnature. SEE LAUNCHPAD PAGE com/l-clearconsciencepet-
E-Cloth
Microfiber Cloth for Chemical-Free Cleaning The cloths effortlessly remove thick grease & dirt with just water Eco-Friendly, Hypoallergenic, BPA-Free Top consumer purchase driver: Chemical Free Cleaning https://www.socialnature. SEE LAUNCHPAD PAGE com/l-ecloth-microfiber-
socialnature.com 137
HOUSEHOLD Flax Sleep
Hypoallergenic Linen Bedding Sleeps cooler, uses less water, and lasts much longer than cotton. Hypoallergenic Top consumer purchase driver: Hypoallergenic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-flaxsleep-hypoallergenic-
Grandmaâ&#x20AC;&#x2122;s Garden
Natural Laundry Soap Biodegradable. Scented with pure essential oil of Tea Tree and Lemongrass. All Natural, Biodegradable, Eco-Friendly Top consumer purchase driver: Natural essential oils https://www.socialnature. SEE LAUNCHPAD PAGE com/l-grandmasgarden-
Great Bear Rainforest Essential Oils
Essential Oils Steam-distilled from fresh, sustainably harvested conifer needles. Locally Grown, Eco-Friendly, Locally Made Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-greatbearrainforest-
138 2020 Consumer Insights & Trending Products Guide
OTHERS Himalayan Pet Supply
Dog Chews Made using traditional methods with all natural products with no preservatives. All Natural, Gluten-Free, No Preservatives Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-himalayanpetsupply-
Plant Therapy
Aromafuse Gift Set 100% pure essential oils: Top 7 single oils + top 7 synergies. Vegan, Cruelty-Free, All Natural Top consumer purchase driver: All natural essential oils
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-plant-therapy-
Purple Pastures Lavender Farm
Dryer Sachets Biodegradable lavender sachets filled with all-natural dried lavender. Eco-Friendly, Organic, Biodegradable Top consumer purchase driver: Each sachet can be used up to 10 cycles https://www. SEE LAUNCHPAD PAGE socialnature.com/l-purple-
socialnature.com 139
The Olfactory Shop
Mojito Mint Essential Oil Like strolling the warm sands with a mojito in hand. All Natural, Social Good Top consumer purchase driver: Mojito Mint fragrance
https://www.socialnature. SEE LAUNCHPAD PAGE com/l-the-olfactory-shop-
TUSHY
Bamboo Toilet Paper Made with unbleached, silky-strong bamboo fibers. Soft + sustainable. Biodegradable, Recyclable, Eco-Friendly Top consumer purchase driver: Bamboo fibers https://www.socialnature. SEE LAUNCHPAD PAGE com/l-tushy-bamboo-toilet-
Wild Bites
Lean Meat Dog Treats Made with free-range, nonmedicated, lean exotic meat. No Artificial Colours, GlutenFree, No Preservatives Top consumer purchase driver: High in Protein https://www.socialnature. SEE LAUNCHPAD PAGE com/l-wildbites-lean-meat-dog-
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OTHERS
BABY & CHILD
TRENDING NATURAL PRODUCTS Bla Bla Foods
Instant Oat Milk Nutrient-dense, packed with vitamins, proteins, iron and fiber. No Preservatives, Vegan, Eco-Friendly Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-blablafoods-instant-oat-
Cutie Pea
Natural Bamboo Diapers and Wipes Made from bamboo, hypoallergenic, completely natural & non-toxic. Hypoallergenic, Eco-Friendly, Biodegradable Top consumer purchase driver: All Natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-cutiepea-natural-
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BABY & CHILD Little Dish
Natural Toddler Meals Made from only 100% natural ingredients and lots of veggies. No Artificial Colours, No Preservatives, No Artificial Flavour Top consumer purchase driver: All natural https://www.socialnature. SEE LAUNCHPAD PAGE com/l-little-dish-natural-
MeWe Nutrition
Natural Nut Butter for Babies Delicious, easy-to-swallow peanut spread for babies 6+ months. Non-GMO Project, All Natural, No Preservatives Top consumer purchase driver: 100% of profits are given to help end malnutrition worldwide https://www.socialnature. SEE LAUNCHPAD PAGE com/l-mewe-nutrition-natural-
Square Baby
Organic Baby Food 100% of a babyâ&#x20AC;&#x2122;s daily recommended serving of fruit, veggies, protein and grain. USDA Organic, No Preservatives, No Artificial Flavor Top consumer purchase driver: Organic https://www.socialnature. SEE LAUNCHPAD PAGE com/l-squarebaby-baby-
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OTHERS The Brown Crayon Project
Organic Body Lotion for Kids Hydrating formula designed to soothe & protect skinâ&#x20AC;&#x2122;s natural moisture barrier. Vegan, Leaping Bunny, GlutenFree Top consumer purchase driver: Formulated for children https://www.socialnature. SEE LAUNCHPAD PAGE com/l-thebrowncrayonproject-
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144 2020 Consumer Insights & Trending Products Guide