H E A LT H & B E AU T Y
SAINT ANTHONY
ES Collection, 2017 Basics escollection.es
If you have the body and are ready to go full Euro, Barcelona’s ES Collection is what they’re wearing on Ibiza. And Mykonos. And Saint-Tropez. So, why not give them a whirl at Egypt Beach or turn some heads in Montauk. Olé! $50+
By Anthony Michael
I
f ever a category was getting crowded, it would be men’s personal care. The originals are always the best, though, and Anthony brand products continue to get better with age. On the occasion of Father’s Day, the father/namesake of the brand, Anthony Sosnick, spoke to Social Life about his new kids on the block and how the ladies are getting “logical.” Now that the Anthony brand has become something of an icon, what is your focus these days? Creating products that are innovative. There’s a lot of competition, which is good for awareness, but it’s important to create new items that people need but don’t necessarily think about. Such as? No Sweat Body Defense, which is a defensive barrier for your delicate areas and private parts. Also look for shower sheets. You think they’d be common, but they’re not. Essentially, they are a giant wipe, which is perfect for camping, after the gym . . . these are things that are different and go above and beyond shave cream.
Birddogs birddogs.com Why is finding the right pair of shorts so damn hard? Too short, too long, too tight . . . it’s one tog that too many get oh so wrong. Birddogs may have nailed it. Among other things, they feature a generous fit, deep pockets, a kaleidoscope of fun designs and, get this, a ball pouch (“it contours instead of mashes,” they say, “with enough room for a summer squash”). A total score. $54.95+
Tani taniusa.com While Birddogs may preclude the need for undies, most other times it’s best to be safe rather than sorry. Wearing Tani is like wearing nothing at all, however. By placing a premium on luxury fabric, these upscale undies live up to their mantra “the best pair you’ll ever wear.” The Silk Cut Collection features premium Superfine fabric which is unbelievably soft. Don’t stop at the underwear, check out Tani loungewear for an all-day comfort option. $30+ SocialLifeMagazine.com
You refer to your products as gender neutral — aren’t they just for guys? Women are often buying for themselves and their guys. Products like our facial serums or eye creams have all the efficacy of products marketed to women, but at a fraction of the price, so we are always being innovative in our marketing and keeping women in mind when creating our products. What continues to set you apart? Our ingredients — such as aloe vera and vitamins A, C, and E. Everything is allergy- and dermatologist-tested and packaged with a quality that is reflective of our brand. We also want customers to try something first and see if it works. We are big on sampling and events! So what are your top three personal favorite Anthony brand products? Invigorating Rush Hair and Body Wash — it smells like you’re in the Swiss Alps. Our Oil Free Facial Lotion, I use every day! And, our Glycolic Facial Cleanser — it’s a perfectly balanced formulation. anthony.com