TRENDING TIDES

AMERICAN ADVERTISING FEDERATION CONFERENCE HITS THE BEACH

Photography by Antonio Leal

From September 27-29, the American Advertising Federation District 10 hosted the Trending Tides D10 Summit at the Courtyard by Marriott South Padre Island. The weekend, organized by AAF Rio Grande Valley, opened with a reception at the SPI Birding, Nature, and Alligator Sanctuary, setting the perfect scene for the next morning’s inspiring talk by Wendy Knight, CEO of Sea Turtle, Inc. The day sizzled with insights from industry heavyweights: Herschel Patel, Hotelier at Ruby Red Hospitality; Brenda Hernandez, Creative Director at Airbnb; and Stephanie Price, Digital Marketing Director at Historic Hotels of America.

Saturday included dynamic sessions like Multicultural Super Powers, led by Aldo Quevedo, CEO & Creative Chairman of Beautiful Beast, and Boring is Expensive by Francisco Cárdenas, Principal of Digital at LERMA/. The summit capped off with a game-changing keynote by Ben James, Chief Innovation Officer at GALE New York, urging attendees to shatter the old models of marketing, embrace their creativity, and lean into our humanity.

Discover more and get involved at aafrgv.com.

AAF RGV Board of DirectorsColleen Willis (left), Maria Alvarez, Jacqueline Folacci (back), Dr. Kimberly Selber (Vice President), Sally Fraustro Guerra (President), Flower Guerrero, A.B. Barrera (AAF D10 Governor), Arlina Larson

Hershal Patel, Dr. Kimberly Selber & Ben James

Pollux Castor Crew with Ben James & Francisco Cardenas

A.B. Barrera, Danya Selber & Jerry Sanchez

R.C. Cepeda, Hershal Patel & Sabrina Walker Hernandez

ALEX GUERRERO, STEPHANIE ORTEGA & PERLA PEQUEÑO

Enrique Leal & Flower Guerrero

AAF D10 Governor A.B. Barrera, South Padre Island Mayor, Patrick McNulty, & AAF RGV President Sally Fraustro Guerra

Sea Turtle, Inc. CEO, Wendy Knight