where
welcome A Note From the Publisher
magazine
publisher EDITOR
What’s in a Name?
You are one lucky reader. You are literally holding history in your hands. We’ll get back to that in a minute. But first, what’s in a name? William Shakespeare’s famous line asks a very good question. Names define. Names identify. Names differentiate. Parents expend a great deal of loving effort to pick the perfect name for their new child. Sports teams’ names inspire passion and competition. Corporations spend millions on consultants for the perfect brand name for their products. Our name is our word. Well, next month, WHERE Magazine gets a new name. It’s not a big change, but it’s an important one. Starting in June, this fine publication will be reintroduced as
WHERE TRAVELER Magazine. Like parents, we wanted to be sure that the name was meaningful. Like sports teams, we had to ensure it would inspire a great following. Like corporations, we needed to ensure the name was memorable, easy to remember and would stand on its own. And, most importantly, it had to convey the message that we are indeed the last word in Los Angeles travel. WHERE TRAVELER better explains our purpose, which is to maximize the quality of the visitor experience for every single person who visits Los Angeles (oh yeah—and our 40-plus other sister WHERE cities …) It greets you as a traveler who has arrived at your destination. It tells you at a glance that we are a travel guide. Couple that with WHERE’s 85 years of visitor publishing experience, and you have, well, quite a name to put on top of WHERE’s carefully curated editorial pages. Now, why are you lucky? Because after publishing over 700 monthly editions (40 million copies) of WHERE Los Angeles Magazine, this is the last one. And it’s yours. I hope you use it to make the most of your visit while you are here, then maybe bring it home and save it as a unique and special souvenir from your time in the City of Angels. Thanks for traveling, and when you come back, maybe you’ll get lucky again and use WHERE TRAVELER to slay L.A. Enjoy my city. Cordially,
Jeff Levy
Gillian Glover
ART DIRECTOR
Carol Wakano
EDITOR IN CHIEF
Benjamin Epstein
PRODUCTION ARTIST Diana Gonzalez Contributing designer Heidi Schwindt Contributing EDITOR Suzanne Ennis copy Editor Aja Hoggatt contributing WRITERs
Teena Apeles, Vicki Arkoff, Roger Grody, Andrea Richards digital Editor William Yelles digital contributor Jordan Fraser contributing photographers
Dale Berman, Brown Cannon III, Matt Hartman, Edwin Santiago advertising Director ACCOUNT MANAGERS
Jessica Levin Poff
Kerry Brewer, Tim Egan, Joel Gilliam, Sara Kemp, Heather Price business manager
Leanne Killian Riggar
Circulation/Special events MANAGER
Kelsey Bauder
marketing/PRODUCTION MANAGER
Dawn Kiko Cheng administration
Whitney Lauren Han, Eva Scattergood For Advertising Information, contact Jessica.Levin@WhereLA.com 310.280.2880 NATIONAL SALES Joy Lona 213.596.7211 honorary president
Ted Levy
where Los Angeles
3679 Motor Ave., Suite 300 Los Angeles, California 90034 Phone: 310.280.2880 Fax: 310.280.2890 EMAIL Editorial Gillian.Glover@WhereLA.com Art Art@WhereLA.com Production Ads@WhereLA.com Digital William.Yelles@WhereLA.com Circulation Kelsey.Bauder@WhereLA.com Plan for your next visit to Los Angeles. Subscribe to where: single copy $4, 12 issues $36. Phone: 310.280.2880 © 2019 Southern California Media Group. All rights reserved. Published by Southern California Media Group. where makes every effort to ensure the accuracy of the information it publishes but cannot be held responsible for any consequences arising from errors or omissions. All rights reserved. Reproduction in whole or in part strictly prohibited. where is a registered trademark of Morris Visitor Publications.
Printed in the United States Circulation audited by Alliance for Audited Media
Jeff Levy, Publisher On the Web: socalpulse.com a maggie award-winning publication Best consumer Visitor’s Guide
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