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SPRING / SUMMER 2018 SALES TOOL


TABLE OF CONTENTS

I II

OUR COMMUNITY

3

THE COLLECTION

4

KEY LOOKS

6

BOTTOMS 7 CONSTRUCTION 8 FIT GUIDE

10

FINISH GUIDE

12

III

­TOPS

20

IV

SHOP KIT

32

2


OUR COMMUNITY

3

Levi's has long been the denim of choice for skateboarders. This collection meets the demands of skateboarders today – reimagined basics, designed, and constructed to endure. Through Levi's Skateboarding, we're proud to support communities through local skate shop partnerships, board donations, and park builds.


I  THE COLLECTION

4


SPRING / SUMMER 2018

F E F O TH P D E DE EN The two decades after World War II saw an enormous building boom across the U.S. California’s mild climate, low labor costs, and abundance of land allowed young families to afford their dream homes. These homes embodied the American dream complete with the now ubiquitous swimming pool. The pool boy archetype was born. Our Spring / Summer 2018 collection celebrates this California phenomenon by exploring the clothing worn by these pool boys. Square hems, seersucker stripes, and a pool tile pattern set the tone for our quintessential California vibe this season.

5


KEY LOOKS KEY LOOK 1

KEY LOOK 3

TYPE 2 TRUCKER

SS BUTTON DOWN

Inglewood

Waterthrush Navy Seersucker

GRAPHIC SS TEE

EASY PANT

Orange

Black Ripstop

WORK PANT Bright White

6

KEY LOOK 2

KEY LOOK 4

ANORAK

MECHANIC JACKET 2

Blue Seersucker Ripstop

Navy Blazer

2 PACK TEE

RIVETER SHIRT

Bright Whtie

Slub Chambray

EASY SHORT

501® ORIGINAL

Blue Seersucker Ripstop

Walteria


II BOTTOMS

7


CONSTRUCTION The Levi’s® Skateboarding collection combines classic Levi’s® styling with superior construction, comfort and durability. All products carry a black, tan and red theme throughout, including the back patch, labels, rivets, buttons and thread.

COMFORT Engineered for comfort. Our fabrics include superior stretch fibers for the ultimate in stretch, flexibility, and comfort.

DURABILITY Built to last. Our products have the look, comfort and feel of traditional 100% cotton denim, but are woven with CORDURA® fiber for enhanced durability and exceptional abrasion resistance.

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1

2

3

CONSTRUCTION DETAILS 1 Riveted construction 2 Reinforced belt loops 3 Multiple bar tacks in the crotch 4 Double layered back pockets 5 Internal stash pocket 6 E xtra stitches throughout seams for additional durability

9

4

5

6


FIT GUIDE 501 ORIGINAL ®

A 90'S CLASSIC REIMAGINED FOR SKATEBOARDING. Shrink-to-fit skate fabrication Sits at the waist Straight leg Button-fly 17” Leg opening

511 SLIM ™

10

OUR POPULAR AND VERSATILE SLIM FIT. Sits below the waist Slim fit Slightly tapered leg 14½” Leg opening

512

SLIM TAPER

OUR 511 ™ SLIM, MADE NARROWER FOR A MORE TAPERED FIT. Sits below the waist Slim through the seat and thigh Tapered leg 133/4" Leg opening

501 ORIGINAL ®

511 SLIM ™

512

SLIM TAPER


FIT GUIDE BAGGY 5 POCKET A WIDER LEG FOR COMFORT AND EASE OF MOVEMENT. Wide straight Sits at waist Relaxed fit Straight leg 17½” Leg opening

WORK PANT

11

OUR CLASSIC WORK PANT. MADE FOR SKATEBOARDING. Sits at the waist Regular fit Slightly tapered leg 15½” Leg opening

BAGGY 5 POCKET

WORK PANT


1

2

3

4

5

FINISH GUIDE

DENIM FINISHES

6

11

7

12

8

13

9

14

10

15

1  2  3  4  5  6  7  8  9  10  11 

Caviar Dark Rinse Highland Indigo Rinse Rigid Indigo Soma Pedro No Comply Lomita Beverly Walteria

NON-DENIM FINISHES 12 Black 13 Navy Blazer 14 Harvest Gold 15 Bright White

12


NO COMPLY 35747-0000

PEDRO 35747-0004

WALTERIA 35747-0008

DARK RINSE 35747-0017

INDIGO RINSE 35747-0019 13

501

®

ORIGINAL

A 90'S CLASSIC REIMAGINED FOR SKATEBOARDING. Shrink-to-fit skate fabrication Sits at the waist Straight leg Button-fly 17” Leg opening


RIGID INDIGO 95581-0042

CAVIAR 95581-0009

SOMA 95581-0020

BEVERLY 95581-0036

LOMITA 95581-0040 14

511

 SLIM

OUR POPULAR AND VERSATILE SLIM FIT. Sits below the waist Slim fit Slightly tapered leg 14½” Leg opening


CAVIAR 36702-0000

INDIGO RINSE 36702-0007

15

512

 SLIM TAPER

OUR 511 ™ SLIM, MADE NARROWER FOR A MORE TAPERED FIT. Sits below the waist Slim through seat and thigh Tapered leg 133/4" Leg opening


HARVEST GOLD 95588-0001

BLACK 95588-0003

NAVY BLAZER 95588-0008

BRIGHT WHITE 95588-0021

16

WORK PANT THE CLASSIC WORK PANT. MADE FOR SKATEBOARDING. Sits at the waist Regular fit Slightly tapered leg 15½” Leg opening


HIGHLAND 39707-0004

17

BAGGY 5 POCKET A WIDER LEG FOR COMFORT AND EASE OF MOVEMENT. Wide straight Sits at waist Relaxed fit 17½” Leg opening


BLACK RIPSTOP 39437-0001

18

EASY PANT Regular Straight Sits Below Waist Regular Fit Through Thigh Straight Leg 16½" Leg Opening


BLUE SEERSUCKER RIPSTOP 39438-0000

BLACK RIPSTOP 39438-0001

GRAPHITE RIPSTOP 39438-0003

19

EASY SHORT Regular straight Sits below waist Regular fit through thigh


III TOPS

20


JET BLACK W/ BRIGHT WHITE 19452-0010

HEATHER GREY W/ BLACK & WHITE 19452-0016

21

2 PACK TEE 80% Cotton, 20% Poly Standard fit Crew neck


WHITE 34201-0008

HEATHER GREY 34201-0010

NAVY - SMALL LOGO 34201-0011

ORANGE - SMALL LOGO 34201-0013

22

GRAPHIC SS TEE 80% Cotton, 20% Poly Standard fit Crew neck


GREEN 29495-0005

POOL GRADIENT 29495-0009

23

GRAPHIC LS TEE 80% Cotton, 20% Poly Standard fit Crew neck


JET BLACK 39433-0000

24

SS POLO 230gm Slub pique 100% Cotton Standard fit Two button collar


WATERTHRUSH NAVY SEERSUCKER 39432-0001

BLUE SEERSUCKER 39432-0000

25

SS BUTTON DOWN 4.3oz 100% Cotton Standard fit Seersucker Two chest pockets Square hem


RIGID SLUB CHAMBRAY 29799-0012

26

RIVETER SHIRT 4.8oz 100% Cotton Standard fit Dropped back hem Single patch pocket


JET BLACK 34988-0000

27

THERMAL 100% Cotton Standard fit 300g Waffle knit thermal


JET BLACK 26915-0000

28

FULL ZIP HOODIE 88% Cotton, 12% Poly 550g Brushed back fleece Standard fit full zip with welt pockets


BLUE SEERSUCKER RIPSTOP 39479-0000

29

ANORAK 70% Cotton, 16% CORDURA®, 14% Polyester 8.8oz Side zips for mobility Snap pockets Zippered Anorak pocket


NAVY BLAZER 47746-0001

30

MECHANIC JACKET 2 4.8oz 100% Polyester Standard fit Seersucker lined body with taffeta lined sleeves Durable water repellent finish Interior chest pock


INGLEWOOD 39436-0000

31

TYPE 2 TRUCKER 85% Cotton, 15% CORDURA® Standard fit Two chest pockets No lining


IV  SHOP KIT

32


ENVIRONMENTAL DESIGN The following environmental guidelines are shared with retail shops to create a consistent consumer experience with the collection. The design is clean and simple. It doesn’t focus on a specific product so shops can tailor it to their inventory. Materials: vinyl, natural wood, pegboards, cinder blocks and photo boards. 33


WINDOWS Natural wood is used for multi-purpose product display. Full bleed images behind them highlight seasonal photography. Branding appears in white vinyl window clings.

34


WINDOW DISPLAY ELEMENTS CAMPAIGN PHOTOGRAPHY

WINDOW CLING Vinyl

13.65" x 6.3"

Printed on mesh banners

18" x 13.65"

44" x 3.65"

35

60" x 42"

PRODUCT DISPLAY PEDESTAL Knotty pine plywoodv

2. 20" x 20" x 20"

24" x 36"

1. 14" x 36" x 14"


PRIMARY DIRECTION

Incorporates all elements: photography, vinyl window clings, and both pedestals

FULL WINDOW

HALF WINDOW

36


SECONDARY DIRECTION

Same as primary without larger custom pedestal

FULL WINDOW

HALF WINDOW

37


TERTIARY DIRECTION

Only photography and vinyl window clings

FULL WINDOW

HALF WINDOW

38


SIGNAGE KNOTTY PINE PLYWOOD TABLE TOP BLOCK

Double-sided wooden block with extruded white logo on front and back. 11” x 5.625” x 1.75”

CINDERBLOCK

Logo and tagline are mechanically engraved on long sides of the cinderblock and painted white. 16” x 8” x 8”

Front

39

Back


COLLATERAL

ZINE

SKATE TOOL

5.5" x 8.5"

F PO 5

DOUBLE-SIDED POSTER 11" x 17"

COLOMBIA

40

MATCHES 2.25" x .84"

USB OR DVD WITH VIDEOS Contains documentary and campaign videos for sales teams to give to local shops to screen for further storytelling and product education.

INDIVIDUAL STICKERS 4" x 1.7"


COLLATERAL

RUBBER MAT 60" x 36"

POP-UP TENT 10' x 10'

BOARD DONATION BIN 18" x 18" x 30"

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Available on Levi.com and skate shops worldwide @LevisSkateboarding # LevisSkateboarding Levi.com/Skateboarding

Levi's skateboarding catalog 2018  

Levi's skateboarding catalog 2018 collection

Levi's skateboarding catalog 2018  

Levi's skateboarding catalog 2018 collection

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