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Southern New Hampshire University MKT MKT MKT MKT

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Service Marketing Consumer Behavior Ethical Issues in Marketing Brand Communications

Note: Students who select the business administration with cooperative education program must use free electives to satisfy cooperative education requirements.

Total Major Credits: 36 Free electives

Credits: 12

Total Credits: 120 * Students are encouraged to use 3, 6 or 12 credits of free electives to complete a co-op work experience related to advertising.

Human Resource Management Concentration Courses are 3 credits unless otherwise indicated.

Business Administration (Online/On Location) Department Chair: Prof. Steven O. Booth


The past two decades have generated unparalleled change in business, industry and society. Emerging trends suggest that change is going to continue to be rapid, unpredictable at times and frequently disruptive.


As business and society have grown more complex, the demand for trained managers and leaders has increased. Managers no longer can make business decisions based on hunches or look to old solutions to solve new problems. Students in the business administration program will learn how to be leaders and managers in this ever-changing and hectic business environment. Southern New Hampshire University’s business administration program emphasizes leadership, communication, accounting, behavioral dynamics and quantitative analysis. These business and management skills, when complemented with the solid foundation provided by the B.A./B.S. core courses, enable students to become successful managers.

Business Administration Curriculum Bachelor of Science B.A./B.S. Core: Business Core: Major Courses OL 211 OL 215 OL 326 OL 342 OL

48 credits 24 credits Human Resource Management Principles of Management Social Environment of Business Organizational Behavior Four 300- or 400-level OL electives Total Major Credits: 24

Allied Courses FIN/ECO INT QSO 331

One FIN/ECO elective One INT elective Introduction to Operations Management Total Allied Credits: 9

Free electives

Credits: 15 Total Credits: 120


Concentrations Students in the business administration program may elect to specialize their course of study by selecting from the following organizational leadership concentrations. Students use elective credits for concentration courses.

322 325 442

Managing Organizational Change Total Rewards Human Resource Strategy and Development Two 300- or 400-level OL electives

Organizational Leadership Concentration Courses are 3 credits unless otherwise indicated. OL OL OL OL

322 324 328

Managing Organizational Change Managing Quality Leadership Two 300- or 400-level OL electives

Small Business Management Concentration Courses are 3 credits unless otherwise indicated. OL OL OL OL

317 320 324

Small Business Management Entrepreneurship Managing Quality Two 300- or 400-level OL electives

Business Studies (Online/On Location) The business studies curriculum provides students with the opportunity to concentrate on a specific area of business and the flexibility to tailor their degrees to meet their specific needs. Concentrations are available in accounting, business administration, business finance, information technology, human resource management, international management, marketing, organizational leadership, small business management, sport management (day only), and Web development. In addition to the major required courses, students are able to tailor the degree program depending upon their selection of free electives. The business studies degree also provides an option for transfer students (particularly liberal arts or science majors) who have completed two or more years at other colleges and now desire a business degree. The free elective credits enable transfer students to receive credit for a wide variety of previous courses.

SNHU Undergraduate Catalog 2009-2010  

Southern New Hampshire University 2009-2010 Undergraduate Catalog