Urban Call --Sponsored by Blue Cross and Blue Shield of North Carolina

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Urban Call — Healthy Living Every Day!

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Blue Cross and Blue Shield of North Carolina’s mission For generations, Blue Cross and Blue Shield of North Carolina (BCBSNC) has offered its customers high quality health insurance at a competitive price and has led the charge toward better health and health care in the state. BCBSNC is a fully taxed, not-for-profit North Carolina company with headquarters in Chapel Hill and major operations centers in Durham and Winston-Salem. The company employs more than 4,000 North Carolinians and serves more than 3.7 million customers. BCBSNC is committed to making the health care system in North Carolina better. It works with doctors, hospitals and others to bring customers innovative solutions that simplify the health care system, improve efficiency and outcomes, and help rein in costs. BCBSNC customers have access to

one of the state’s largest network of providers and world-class customer service. Its networks include more than 97 percent of medical doctors and 99 percent of Brad Wilson hospitals in North President/CEO Carolina. BCBSNC employees work hard for their customers and the communities where they work and live. Since 1997, employees logged more than 352,000 volunteer hours at a value of over $6 million in donated time. Diversity initiatives are fully integrated in the culture, workforce, marketplace and the community.

The independent Blue Cross and Blue Shield of North Carolina Foundation has invested more than $87 million into North Carolina communities to improve the health of populations served by the state’s health care safety net, promote physical activity and healthy eating, and help North Carolina non-profits reach their goals. BCBSNC has earned the highest level of accreditation from the National Committee for Quality Assurance (NCQA) for its HMO (Personal Care Plan and Blue Care), Point of Service (MedPoint and Blue Choice), and PPO (Blue Options) health plans. BCBSNC joins the elite ranks of health plans nationwide whose level of service and clinical quality meet or exceed NCQA’s rigorous requirements for consumer protection and quality improvement.

See Community Health Forums in your area listed at

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SMSi-Urban Call Marketing, Inc. Financial Services: Wanda Courts National Special Events Director: Joyce LeFlore Executive Assistants: Alexandria Smith, Avis Patterson Warehouse and Shipping: Bernard Archie, Aaron Fox

Segmented Marketing Services, Inc. SMSi Founding Chair and CEO: Sandra Miller Jones National Project Manager: Constance Harris Director Financial Services: Roslyn Hickman Director Operations: Tahnya Bowser

National Public Relations Manager: Tonya Monteiro National Senior Consultant: Nancy Lash National Logistics Manager: Camille Allen

For information on Urban Call — Healthy Living Every Day edition call (336) 759-7477 or e-mail President@ smsi-net.com. © 2013 SMSi-Urban Call Marketing Inc. Urban Call is published as part of a strategic alliance with World Media Enterprise. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi-Urban Call Marketing, Inc. is expressly prohibited. Publishers reserve the right to accept or reject advertising. SMSi-Urban Call Marketing Inc., founded in 1978 in Winston-Salem, N.C., includes minority-owned national marketing, promotion and publishing companies that specialize in helping major companies and organizations better serve ethnic consumers. These companies distribute millions of free product samples, custom publications and consumer offers through national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment, health care and other networks. Urban Call™ and SMSi™ are registered trademarks of SMSi-Urban Call Marketing Inc..

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OPINION LEADERS

Blue Cross and Blue Shield of North Carolina was recognized as one of the World's Most Ethical Companies by Ethisphere Institute, a leading international think tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. Each year, Ethisphere evaluates several thousand companies from around the world and recognizes those few that demonstrate a true commitment to ethical leadership, compliance practices and corporate social responsibility. Over 5,000 companies were reviewed and out of those, 145 companies were designated as World’s Most Ethical. * BCBSNC is one of the World’s Most Ethical Companies. Ethisphere Institute reviewed nominations from companies in more than 100 countries and 36 industries; the 2013 list includes a total of 145 organizations.

4265 Brownsboro Road, Suite 225 Winston-Salem, NC 27106-3425 SMSiUrbanCallMarketing.com SegmentedMarketing.com FAX: (336) 759-7212 PHONE: (336) 759-7477 President and CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Production Manager: Jodi S. Sarver Graphic Designer and Photo Director: Terrence Petree

Blue Cross and Blue Shield of North Carolina wins ethics award

Communities receive support The Basics Glossary FAQ Our Ambassadors Comunity Health Forums

Get Answers in Person/ Find a Community Health Forum in your area

Community Health Forums are being planned in North Carolina to update consumers on new insurance options that are available to those who need coverage by Jan. 1, 2014. These forums will be especially helpful to those who have never had insurance coverage, now mandated by the Affordable Care Act. In order to find a meeting time and place in your locale, visit SMSiUrbanCallHealth.com. Find out more about subsidies that are available and about the new and expanded benefits in all insurance plans. Meet the SMSi Community Ambassadors working in your community.

Blue Cross and Blue Shield of North Carolina (BCBSNC) sponsors community activities including the “Strive to Revive” program in black churches in which defibrillators — medical equipment that assists people with emergency heart problems — are distributed. 100 Black Men of America and the Harvey B. Gantt Center for African-American Arts & Culture in Charlotte have received assistance. A number of historically black colleges (HBCUs) in the state including North Carolina Agricultural & Technical State University’s school band and its Aggie Foundation have benefited. Other recipients: golf tournaments at Bennett College for women and Elizabeth City State University; health programs at North Carolina Central University and Johnson C. Smith University; a black alumni program at the University of North Carolina at Chapel Hill.


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