The #1 skill every entrepreneur should learn EVERY HUMAN ON THIS PLANET SHOULD LEARN SALES. HERE’S WHY – EVERYTHING IS SALES.
Sales has some bad connotations, but ultimately it boils down to the ability to effectively and honestly communicate with people. Sales is the true test of personal and interpersonal skills. We’re not talking about snake oil car salesmen here. We’re talking about the people we feel warm around, who help solve our problems. Last year, I spent a morning with John Perrin who founded Tactical Sales Training. At first, I was reluctant to go on the course, as I never considered myself a sales person. I’d tell myself “you’re a marketer and an entrepreneur, not a salesman”. Bullshit. We’re all sales people whether we like it or not. The afternoon after John’s course, I closed a potential client over the phone in half an hour. This was unheard of – usually clients took weeks, if not months to close. Maybe it was a fluke?
The months following the training, clients began to sign up more and more effortlessly. I also began to notice that I was communicating better with my girlfriend, friends, and virtually everyone I came into contact with. I realised that what I’d learned about sales wasn’t just relevant to making sales. I want to share three key lessons that I learned from John with you. If you’re in South England, I highly recommend going along to one of their courses, but for those who aren’t here are some valuable takeaways.