Design Portfolio - Mandy Smith

Page 1


eames chocolate Eames Dark Chocolate was inspired by midcentury modern furniture design. There are three darknesses of chocolate: 90% cacao, 70% cacoa, and 50% cacoa, indicated by the color of the bellyband and the debossed number. Just like midcentury modern design, form follows function with the Eames packaging. Only black ink and lasercut details are used, allowing the materials themselves to act as a prominent design element.







abstract expressionism book This book is about the abstract expressionist art movement. The pages are designed to reflect this art movement.



coeus financial COEUS Financial is a financial advising company from San Jose, CA. As an intern at CreativeOne, I had the opportunity to design the logo, along with many other items for COUES. The name for the company stems from Greek mythology. Therefore, the logo was inspired by the traditional Greek design element known as meander.







greeting cards This line of cards features laser-cut details on the front, revealing the sweeter part of the message, and spunky messages on the inside when the cards are opened.



distinctively kansas city This is a campaign that celebrates downtown Kansas City and the individuality of its districts. It represents them each indivually as well as representing the way that the they come together to form one colorful Kansas City. The goal is to increase the love for downtown Kansas City and the sense of community in order to help the area to continue to grow.





design and the play instinct book This book is a design for Paul Rand’s “Design and the Play Instinct.” It is designed to reflect a playful take on book design and page layout.



packaging corporation of america This is a re-brand of the Packaging Corporation of America. The logo was redesigned, inspired by the letter forms and an open box.



drift mobile app Drift is an app that helps the user experience the coast to its fullest, while saving money. With Drift, the user is able to rent any beach gear, from beach chairs and umbrellas to surf boards and bikes, from the locals around them. If the user lives by the coast, they can list and rent out their beach gear as well. The app allows you to see a feed of recently posted items, search for what you need, set up and view profiles, favorite items you like, rent the items, and message other users.






Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.