What We Do

Step 1. Conceptualization of the Development

At Smith & Associates Real Estate, we don’t just sell real estate. We understand that the sales process begins long before we introduce the buyer to him or her new home. The preliminary process required to get your development to its beginning stages is just as important a foundation as the slab you will soon pour. Our expertise helps you to:

• Understand the Market Establish the current market identity, evaluate the optimal timing for release

• Relate to the Market Determine the appropriate product concept & mix, develope strategic project positioning.

• Secure Financing Estimate the potential pricing, prepare competitive project surveys & market analysis.

• Determine Architectural Elements Develope concept recommendations, architectural style, floor plans, elevations, features, optional selections, finish appointments and specifications.

Step 2. Creation of the Sales Environment

You never get a second opportunity to make a lasting impression. We’ll help to ensure that the market’s first impression of your development is spectacular.

• Marketing We’ll with our business partners to solidify the unique product brand and develope a marketing plan to meet the specific needs of the community, including theme, logo, advertising and promotional plans.

• Pricing Development Accurate recommendations for pricing and sales phasing based on views, finishes, floor plans & target demographic.

• Interior Design Selection of an interior designer and coordination of rooms, furniture, colors and accessories appealing to the target market.

• Sales Gallery Maximizing an efficient use of space & optimal presentation of sales tools by carefully mapping traffic flow through the sales gallery.

• Sales Staff Selecting agents from our team of development experts we’ll develop a disciplined sales approach to ensure a polished & unified presentation.

• Administration Establish procedures for effective communications between our team, yours and all other parties involved.