āśaya I
DIGEST NOVEMBER 2023
Holiday Cheer !
Editor’s
note
In this month’s edition, we celebrate the theme of something old and something new. We take a closer look at two businesses that are over a century old and how they are reimagining / reinventing their space for the new workculture era. Plus, we highlight some changemakers in the world of fashion, bold moves that are leading the way in redefining luxury. Stay tuned for this insightful edition and Happy Holidays !
Smita Sahoo
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New Project : IBEW196 Headquarters
life line
spirit of solidarity
establishment integrity courage grit tolerance
brotherhood
network
connect
concept board
grit
Project IBEW 196 Headquarter : Asaya Design has the privilege of creating a new design vision for IBEW’s 196 headquarters in Huntley, Illinois. This company, founded in 1891, prides itself on the values of brotherhood, solidarity, grit, and perseverance. The concept design focused on these founding principles, balancing grit with structure in a palette that emphasizes establishment. Space planning of this new headquarters focuses on creating a sense of community between the IBEW chapters and their members. 4
New Project : Statefarm Experiencial Center Reimaging and Redefining the Insurance Customer Experience
Project StateFarm Experiencial Center : StateFarm, the century-old insurance company, understands the value of building a strong partnership with its clients. However, with remote working and the influence of technology, face-to-face interaction has decreased. To attract more clients and create a lasting impression, StateFarm has partnered with Asaya Design to create an immersive experience that fosters relationships and encourages clients to spend more time with their agents. 5
Celebrating Women Changemakers
Meet Sabrina Boseman, the founder of L’Etage Magazine, a luxury lifestyle publication based in Miami Beach. Sabrina’s remarkable story has left a lasting impression on many, including myself. Despite being on the fast track to the entertainment industry, Sabrina took a hiatus to raise her family. Now, she’s back and better than ever, attending top events in Miami and New York. We can’t wait to see what’s next for this hardworking and savvy entrepreneur. Read more about L’etage Magazine, here
Sabrina Boasman, L’Etage Magazine Editor - in - Chief | Fashion Editor
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Redefining Luxury Design The “Hidden Precious Diamond Dress” is a stunning example of beauty from discarded materials. Tailor-made with recycled ‘Can Tabs,’ this unique gown Coming soon - Spring 2024 proves that what is considered worthless Sanctuary - for the Galvins by many can possessHouse its own value and beauty.
Recycle + Re-invent
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SMITA SAHOO e: ss@asayadesign.com c: 404.754.7823 w: www.asayadesign.com
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