āśaya I
DIGEST JANUARY 2024
be HUE
integrated wellness - Interiors + Wellness
ultra luxury
art+ architecture + automotives
Editor’s
note
As we welcome the new year of 2024, we have plenty to celebrate and be excited about! From our acceptance into the prestigious Goldman Sachs 10,000 Small Businesses program, to our continued expansion in the South Florida region, we are thrilled to be making strides in our industry. We are exploring the influence of hospitality and curating unique experiences in the emerging field of modern medicine. We also take a look at a fun collaboration that showcases a perfect blend of art, architecture, and automobiles - a truly one-of-a-kind project! Stay tuned for more exciting updates as we continue to innovate and grow in our field.
Cheers to 2024!
Smita Sahoo
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Goldman Sachs 10,000 SB Smita Sahoo has been accepted into the Goldman Sachs 10,000 Small Businesses program Cohort 38! The selection committee chose Smita from a strong pool of candidates in Chicago and surrounding areas. This prestigious program is a testament to Smita’s hard work, tenacity and dedication to growing her business. We are excited for her to continue learning and expanding her skills through this incredible opportunity.
God is in the details
Ultra Luxury Art + Architecture + Automotives
@ PROFILE Collector’s Club: Evolution of Hypercars event at the Prestige Imports
Evolution of Hypercars event at the Prestige Imports flagship dealership featuring some of the most well-known names in South Florida’s car industry. Brett David (Prestige Imports), John Temerian (Curated), Gil Dezer (Dezer Development) and Avery Andon (Art Life) discussed car collecting trends, the history behind unique car brands, connection between real estate, art and automotives, building real estate communities for car lovers - The Porsche Tower and The Bentley Towers were two building case studies discussed. 4
Ultra Luxury Art + Architecture + Automotives
Smita and Alyssa DeMartino with Gil Dezer, Ceo Dezer Development
The Dezervator at Porsche Design Tower
Photo credit: Porsche Design Tower
Real estate visionary Gil Dezer of Dezer Development has changed the face of ultra-luxury real estate forever with his patented ‘Dezervator’ - a one-of-a-kind ultra-luxury car elevator. The ‘Dezervator’ provides residents of the iconic Porsche Design Tower with direct access to their apartments inside their cars, offering a seamless and unprecedented lifestyle experience. Gil’s passion for cars and his commitment to innovation have resulted in an amenity that no other tower in the world offers! 5
Celebrating women in wellness Be HUE founder Kimberly Writt is an Integrative Wellness Coach, Yoga & Meditation Instructor and Hygge expert. Her affinity for interiors, architecture and wellness prompted her to launch be HUE in January, 2021; a hybridization of her passion areas she had been imagining for years. Writt has over a decade of expertise in marketing and branding, paired with nearly 10 years of teaching yoga and meditation and 20+ years practicing on her own. Throughout her career, she’s collaborated with phenomenal brands, including Luxury Portfolio, St. Regis, Donna Mondi Interior Design, En Masse Architecture & Design, SuzAnn Kletzien Design, IIDA, ASID IL, Chicago Architecture Biennial, VIKING, HAY Chicago, The Gettys Group, Lululemon, Athleta, Vital Proteins, A Sweat Life, HI-VIBE Superfood Juicery, Strength in the City, Chi-Society and others. be HUE embodies Writt’s mission, which is to ignite the same zest for life and radiation from within that she experienced
Kimberly Writt Integrative Wellness Coach, Founder at be HUE
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Interiors, Architecture and Wellness - be HUE
https://www.behuewellness.com/
be HUE is a wellness brand that empowers home + design professionals and enthusiasts to overcome stress, increase energy and improve mental clarity to heighten one’s personal curb appeal and attract like-minded people. Through be HUE’s three-month virtual wellness coaching program - MOOD. MOLD. MAKE. - individuals learn to feel at home in their body and form a deeper connection within to function as their most vibrant, liberated self. 7
Printer’s Row Pharmacy - Reimaging modern medicines
āśaya I DESIGN
2
Printer’s Row Pharmacy is changing the game in modern healthcare. As a boutique compounding pharmacy, they specialize in creating customized medications for you, your family, or even your furry friends. The owner’s vision was to provide a warm and comforting space that caters to your sensitive medical needs. From a dedicated compounding area to an exam room, consultation and vaccination room, and a central pick-up area, every aspect of the space was designed with your comfort in mind. 8
Printer’s Row Pharmacy - Reimaging modern medicines
m o o d + f i n i s h e s
reception
coffee + beverage + water waiting
pharmacy
consult + vaccination
examination āśaya I DESIGN
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One of the unique design features is the main accent wall that hosts the central dispensing station for prescription drop off and pickups. The warm and inviting waiting area offers a beverage station, allowing you to relax and educate yourself with the latest medicinal products. The use of natural warm tones and fresh sage green with deep navy compliments the space. 9
SMITA SAHOO e: ss@asayadesign.com c: 404.754.7823 w: www.asayadesign.com