installation. Pernod Ricard Group The
Pernod
Ricard
was
set
in
up
Group
1975
as
a
Pernod the
Ricard
second
result of the merging of two
worldwide
French
and
companies
and
Ricard,
two
very
well
known
The
group
strong in
by
2001,
spirits
of
of
aperitifs.
experienced
growth,
possible
Pernod
brands
also
the
acquisition,
the
division
made
wine
of
and
Canadian
group Seagram, put on sale by Vivendi Universal following the merger between Vivendi and Seagram in 2000.
its second great acquisition, its
Competitor set
up
British
Allied
in 1994
by
Domecq, multiple
merging activities, which held strong
brands
like
Tequila
Sauza, Malibu rums, Canadian Club, Martell cognacs, Kahlua, and whiskies like Ballantines, Aberlour,
Long
John
and
Chivas. This operation has permitted
A
n°1 in Europe n°1 in South America n°1 in Asia 78 million crates of spirits 23 million crates of wine
27
with
billion
a
Euro
considerable
contribution
to the future development of the Pernod Ricard Group has been the recent acquisition of
Swedish
(Absolute allow to
the
aim
company
Vodka), French
at
the
V&S
which
will
company
top
position
The portfolio of Pernod Ricard holds
the
most
prestigious
brands of its sector: Pernod Anise,
Ballantine’s,
Regal
and
Scotch Irish
Chivas
The
whisky,
Glenlivet Jameson
Whiskey,
Ramazzotti,
Martell
Amaro cognac,
Havana Club rum, Beefeater gin, Kahlua and Malibu liquors, Mumm
and
Terrier-Jouët and
Jacob’s
Creek and Montana wines.
n° 2 in the world of wines and spirits
102 production sites.
6.5
wines
(2007-2008).
Numbers in 2008
80 branches worldwide
group
the
sector,
of
champagne,
17,500 employees
become
worldwide in all sectors.
In 1994 Pernod Ricard made absorbing
in
spirits
turnover
to
largest