everybody has a soft side Associated weavers’ latest collection targets the super soft sector. Sensuality is Associated weavers’ latest collection of super soft carpet using the exclusive iSense yarn. A typical feature of the Sensuality collection is its extremely soft polyamide yarn that allows the carpet to be strong, resilient and soft at the same time, says Steve elliott, Associated weavers UK md. ‘Fibre used in carpets is becoming softer and softer to meet consumer demands and iSense will recover faster and quicker from traffic wear than any other carpet.’ There are six ranges in the Sensuality collection. ‘Seduction has everything to seduce, with irresistible softness in combination with a strong resilience. Splendour is a light frise yarn and Serenity is pure luxury for all the senses allowing consumers to surround themselves in high performance luxury. L’Amour’s silky shades offer sheer tactile delight, while Illusions is frivolous and graceful at the same time. Adoration is full of softness, comfort and luxury and is a magnificently versatile carpet. Sensuality adds another dimension to broadloom carpet,’ he explains. All come in 14 colours, apart from L’Amour which has 12. The Sensuality iSense branded carpets come in 4m and 5m widths with the new Fusion Bac backing. This is easy to fit, keeps in the heat better than other backings and is compatible with underfloor heating. Sensuality iSense display stands are being introduced to retailers and a video promoting the range is available online. For more information visit: www.carpetyourlife.com Top: Seduction Above: Serenity. SMG News | Spring 2014 | 35
SMG News - Spring 2014_NEW.indd 35
25/03/2014 12:04:23