Creating Facebook Pages with Impact • Step 5
Static Content When it comes time to post content on your Page, the first thing you want to do is complete the static content sections. Static content is content that doesn’t change often, like the description of your organization, your campaign goals, your contact information, and your profile picture.
Start with Your Basic Info Go to Admin Panel, Edit Page, Update Info. Here you can edit all the essential information about your organization or campaign. The fields available depend on the type of Page you created. When filling out these fields, be consistent with language used in your other publications and websites. Unlike the other information, the About entry is limited to a maximum of 155 characters. It will be displayed on the lefthand side of the homepage, just below your profile picture.
Craft your About statement carefully using relevant keywords so that visitors will know who you are without clicking on the About icon to view your Mission, Company Overview, and Basic Info. This will also help search engines index your Page.