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research to distribution, and encourages them to share ownership of the campaign’s output. The agency has tackled issues ranging from homelessness, knife crime and child marriage, through to more traditional challenges around branding and market positioning. According to the UK Office for National Statistics, the current unemployment rate for 16-24 year olds in the UK is 13.6%, and the unused digital skills of these unemployed young people are estimated to be worth £6.7 billion. Latimer’s co-creation process empowers young people to become active citizens and provides new opportunities for them to enter the media industry. Since its inception in 2010, Latimer has so far created over 200 job opportunities for its youth network, believing that it is far more important to create opportunities than have a purely transactional relationship with its network of young creatives and influencers. Matt Hay co-founder at Latimer Group, said: “The team at ClearlySo supported us effectively throughout the whole process. The funding we secured is testament to our methodology of co-creation and highlights how having a genuine social goal as part of your business objectives is becoming not only popular but critical given the vulnerable world we now live in.” Mike Mompi, Investment Manager at ClearlySo, further added: “The Latimer team are stellar – they continue to be pioneers in the co-creation space as they define new and impactful ways of creating and distributing the most relevant content on behalf of their clients. They have executed consistently and this investment will help them take the business to another level.”
PRINDIVILLE PLC LAUNCHES SUPER CAR MINI-BOND FOR INVESTORS Luxury car dealership Prindiville plc is launching a mini-bond to expand its business, giving investors a rare opportunity to buy into the supercar market. Chief executive Alex Prindiville, who has more than 20 years of experience in the industry, is raising capital to acquire
stock of sought-after supercars and classic cars, including iconic brands such as Ferrari, Lamborghini, McLaren, Porsche, Rolls Royce and Maserati. From its London showroom, Prindiville plc serves a global network of High Net Worth clients, securing rare and desirable super cars with significant investment potential, sometimes before they have even been launched. The Asset-Backed Prindiville Bond aims to provide investors a gross return of 7.5% per annum, paid every six months, with a return of their capital at the end of the five-year term. It has been designed for sophisticated investors with a minimum investment of £50,000, especially those with a passion for luxury cars. Investors who put in a minimum of £100,000 will have access to exclusive events at Prindiville’s London showroom and be able take part in track days, experiencing the thrill of driving the world’s most sought-after super cars. The bond is secured against Prindiville plc’s stock, which is projected to exceed 120 cars. Around 20 of these will be in the £200,000 to £1m price range, including rare exotica and special classics, which offer the highest profit margins. The business is planning to raise £12m from the mini-bonds and terms have been agreed in principle to move to a new, larger showroom once sufficient profits have been achieved from the business. Some of the stock will be selected to offer conventional nearterm returns, but a significant percentage will be targeted for medium to long-term investment potential. The classic and sports car market has offered investors a 467% return on their investment over a 10-year period, according to research by Knight Frank, out-performing all other equivalent asset classes, but the market is starting to plateau. Meanwhile, limited edition super cars such as the McLaren P1 - only 375 were produced - have more than doubled in value since launch and the P1 now sells for around £1.7m. ‘The UK and global luxury markets have been both my workplace and passion for over 20 years and I have amassed enormous experience in identifying the potential investment opportunities and where to go to acquire them,’ said Mr Prindiville. ‘At the heart of the Prindiville proposition is our ability to identify and then source cars that will be in high demand, often at significant discounts to their market value. Our investors will be supporting a new and innovative British company. ‘The demand is outstripping what I can keep up with. I am turning business away because I haven’t got the capital.” Mr Prindiville, 42, decided to launch the bond after a wealthy client expressed an interest in investing in the company and suggested he create a suitable structure that was safe enough to allow him to do so.
11 Gamechangers