8 1 0 1 B I S C AY N E B LV D. S U I T E 70 8 - M I A M I , F L 3 3 1 3 8 | P. 8 8 8 . 3 1 5 .4 0 5 6
Hello, Hi Lindsey, Hi Lindsey, I am proud to introduce you to Smarthinking, Inc. We are a full service Marketing + Brand Agency and we would welcome the opportunity Hi Lindsey, Thank you for As requested, I am attaching a briefWithin capabilities deck for your review. I am outlined proud to introduce you toroots and to present ourreaching services out. to you & any other decision makers. this document, we have briefly company’s Thank you for reaching out. As requested, I am attaching a brief capabilities deck for your review. I am proud to our introduce you to Smarthinking, Inc. We are a full-service Marketing + Brand Agency and would welcome the opportunity to present our services to you background, included relevant case Smarthinking, Inc. We are asome full-service Marketing + Brand Agency and would deck welcome the opportunity present our services Thank you forand reaching out. As requested, I amstudies. attaching a brief capabilities for your review. I amtoproud to introduce youtotoyou & any We outlined our roots and background within and Smarthinking, Inc. We are a full-service Marketing + Brand Agency and would the opportunity to present ourincluded servicessome to & any other other decision-makers. decision-makers. We have have briefly briefly outlined our company's company's roots andwelcome background within this this document document and included some Our luxury hotel operational know-how provides us a unique perspective on how incredible brands are built and delivered. We understand you & any other decision-makers. We have briefly outlined our company's roots and background within this document and included relevant case studies. relevant case studies. the effect that our work has on RevPar, ADR and even Guest Recovery. Our vast experience with hotels and resorts allows us to skillfully some relevant case studies. Constructing brands truly a symphonic effort. If youdownshifting go to hear any and the winds or the brass play, and effectivelyremarkable round the corners from is high season to off-season, andphilharmonic speed shifting asonly needed. Constructing remarkable brands truly is a symphonic effort. If you go to hear any philharmonic and only the winds or the brass play, it never feels as emotive or impactful as if the entire orchestra was playing together. The same concept holds true with brands (or it never feels as emotive or impactful as if the entire orchestra was playing together. The same concept holds true with brands (or Constructing brands truly isand a symphonic effort. If youofgothese to hear any philharmonic and only the the winds or the brass play, of it never in life, for thatremarkable matter). The thoughtful meticulous planning details playing together creates depth and richness in life, for that matter). The thoughtful and meticulous planning of these details playing together creates the depth and richness of in life,asforproduct that matter). The thoughtful meticulous planning of these details playing together creates the depth and richness of for that a given or This ultimately becomes theplaying customer's experience with the product service. Preeminent feels emotive or service. impactful as then if theand entire orchestra were together. The same concept holdsor true with brands (or in brands life a given product or This then ultimately becomes the customer's experience with the product or service. Preeminent brands a given product or service. service. Thissymphonic then ultimately becomes theplaying customer's experience with the product or service. Preeminent brands are fanatically focused the story and its daily execution throughout every experience. From the brochure matter). The careful and on meticulous planning of these details together creates the depth and richness of aexquisite given product or service. are fanatically focused on the symphonic story and its daily execution throughout every experience. From the exquisite brochure to the clever napkin, everything you do has theand chance to further yourthroughout story. Smarthinking Inc. is well versed in the conducting of are fanatically focused on the symphonic story its daily execution everyPreeminent experience. From the brochure This then ultimately becomes the customer’s experience with the product or service. brands areexquisite fanatically focused on the to the symphonies. clever napkin, everything you do has the chance to further your story. Smarthinking Inc. is well versed in the conducting of these to the clever napkin, you do throughout has the chance further yourFrom story.the Smarthinking Inc. is well versed in the conducting of you do symphonic story and everything its daily execution everytoexperience. exquisite brochure to the clever napkin, everything these symphonies. these has thesymphonies. chance further your story. Smarthinking Inc. is well versed in the conducting of these symphonies. Thank you againtofor the opportunity to present our company and vision. Thank you again for the opportunity to present our company and vision. Thank you Thank you again again for for the the opportunity opportunity to to present present our our company company and and vision. vision. Sincerely, Sincerely, Best, Sincerely,
Allison Moraga Brand Executive Allison Moraga Allison@Smarthinkinginc.com I 786.577.4678 Brand Christelle Fourcade AllisonExecutive Moraga Allison@Smarthinkinginc.com I 786.577.4678 Director of Business Development Brand Executive christelle@smarthinkinginc.com | 786.577.4678 Allison@Smarthinkinginc.com I 786.577.4678
we are an agency of professional storytellers
Smarthinking Inc. was created to solve business challenges through the creation of compelling stories that businesses tell every day through a variety of mediums, including print, digital, operations, and conceptual.
A successful brand integrates images, words, products, services, people, and places to create an experience for the customer. It is the consistent ability to tell a compelling story. No matter how small or insignificant something seems, there exists an opportunity to create an unforgettable experience. We believe that everything communicates. It is not enough to build a great product. The market is filled with great products, just ask your competitors. To truly be a world-class brand, Smarthinking Inc. insists that the client’s product be remarkable!
Smarthinking Inc. opened in 2006 as a full-service Brand + Marketing Agency. Its founding principals formed the agency after years in the New York Hospitality and Real Estate Industries. Our New York Roots provide us with a unique perspective and an incredibly strong work ethic that translates into distinctive and compelling products. It is the basis for How We Do, What We Do, The Way We Do…
Our insider know-how of resorts, real state, and hotels allows for signature brand insights, delivering remarkable results to our clients. Smarthinking Inc. is located in the magic city of Miami, Florida.
our New York roots provide us with an incredibly strong work ethic that translates into unique and compelling creative. it’s the basis for how we do what we do…
TH I N K C R ITI C A LLY
AC T C R E ATI V E LY
discovery process
brand execution
This critical first step allows Smarthinking Inc.’s team
The Brand Strategy will be the guiding force in
to meet and collect information from the client and
developing the future communications, marketing and
important stakeholders, conduct research on the
advertising. From on-going brand management to
competitive landscape and to meet with the developers
collateral development and social media, Smarthinking
on the project to ensure the new brand compliments
Inc. has
the design.
express the brand.
birth of a brand
After the discovery process, Smarthinking Inc.’s creative team thinks critically on how to weave all the findings to tell a unique story and create an overall brand strategy. The brand story is presented with mood boards and possible design directions to the client for feedback. The brand story is refined until it’s perfected. The brand strategy will include the identity, logos, colors, fonts, brand narrative, tone of voice & photographic direction.
a comprehensive list of capabilities to
industries served
Kenya, Africa
Palm Springs, USA
New York, USA
hospitality
industries served
San Miguel, Mexico
McCall, USA
private clubs
real estate
services Smarthinking Inc. offers a variety of client services that meet the needs of those seeking branding strategy, brand management, social media marketing, and collateral development. Services include:
brand strategy
advertising & marketing
Conceptualize, strategize, organize, and
Creating the perfect formula for your
manage the process of creating memorable
business requires an exacting strategy
experiences with products. We believe that
that incorporates the proper balance of
every business has a remarkable story that
products, targets, placements, messaging,
needs to be told consistently every day.
and productivity. It’s a system that we craft
Brand Identity Brand Conceptual Development
specifically for you. Planning Print & Digital Campaigns Media Placement
digital
The power of touch cannot be overstated.
Digital capabilities enhance your ability to
Print is definitely not dead, and when
immerse your guests in the brand. Be it
done right, these pieces become guests’
through email, social, web design, or film, the
keepsakes from their time at your property.
opportunities are almost endless. Sharpen
What are you doing to create remarkable
your focus and create a connected strategy.
print experiences?
Full Website Design & Programming
Collateral
Social Media Management
Signage
Film & Photoshoot Production
Print Management
think critically. act creatively. case studies
case study #1
J AC K PA R K E R CORPORATION
For over a dozen years, our agency developed smart, creative brands for The Jack Parker Corporation, with distinct properties in both New York City and Palm Springs.
our approach The hotels and residential buildings all shared a fun and cheeky attitude for their respective markets. The New York hotel brand focused on giving people a quintessential New York experience while never taking things too seriously, a brand they dubbed NewYorkSmart. The Palm Springs hotel is a resort-style property that shares some of the same personality traits but is very focused on giving an accessible 5-star guest experience, aptly named HappyChic. The two hotels are different brands, with several outlets throughout the resort/ hotel serving as sub-brands, all poised to support the overarching brand story. Smarthinking Inc. continuously managed and implemented various projects simultaneously between both properties to ensure operational, experiential, and marketing goals were being met. Our task was to conceptualize new sub-brands and re-imagine old ones as well as to strategically communicate and execute all brands with print and digital campaigns, sales and on-site collateral, film, and ensure the brand was implemented into the hotel operation. In addition to conceptualizing outlets, campaigns, and guest collateral communications, Smarthinking Inc. developed and implemented the Why We Do, What We Do, The Way We Do program to educate the various hotel departments on the multiple brands and how to execute them. Full collateral packages were developed in conjunction with the program as well as standard operating procedures to ensure brand consistency across all customer interactions.
brand structure
The two hotels are different brands, with several outlets throughout the resort/hotel serving as sub brands, all poised to support the overarching brand story. Smarthinking Inc. continuously managed and implemented various projects simultaneously between both properties to ensure operational, experiential and marketing goals were being met. Our task was to conceptualize new subbrands and re-imagine old ones as well as to strategically communicate and execute all brands with print and digital campaigns, sales and on-site collateral, film, and ensure the brand was implemented into the hotel operation.
THE JACK PARKER CORP.
branding identity & conceptual
coaster
conceptual branding
copywriting
menu
uniforms
brand identity
amboy abcdefghijklm n o p q r s tu v w x y z 1234567890&
source san traditional chinese
advertising and marketing
ad campaign
postcard at Gravity
spa brochure
california
a closer look at our copywriting
THE QUINTESSENTIAL Classic Swedish moves and sweet smelling oils make this a “must do.”
THE WRINGER
For the masochist in you, this deep tissue work will hammer out all of the trouble spots.
ROCK STAR
Hot stones work deep into the muscle to eliminate the demons of life in the limelight.
mr. parker’s menus
VOODOO WE DO
Thai-inspired stretches that work points to unwind and refuel your vim and vigor.
TAILOR MADE
Pick and choose the specific areas you want us to focus on.
spa menu
print new york
THIS JUST IN!
laundry service - packaging and order form
118 WEST 57TH STREET NEW YORK NY 10019 TEL212.245.5000 FAX212.307.1776 RESERVATIONS@PARKERMERIDIEN.COM WWW.PARKERMERIDIEN.COM
city info guide
key card insert
street sign campaign
internal stationary
street sign campaign
digital
web design & development
copywriting
THE QUINTESSENTIAL Classic Swedish moves and sweet smelling oils make this a “must do.”
THE WRINGER
For the masochist in you, this deep tissue work will hammer out all of the trouble spots.
ROCK STAR
Hot stones work deep into the muscle to eliminate the demons of life in the limelight.
VOODOO WE DO
Thai-inspired stretches that work points to unwind and refuel your vim and vigor.
TAILOR MADE
Pick and choose the specific areas you want us to focus on.
spa menu
case study #2
Shore Lodge is an iconic hotel that opened on the shores of Payette Lake in McCall, Idaho over 70 years ago. The property changed ownership in 2008, and with the shift, a two-fold mission became top priority: reclaim its roots as an authentic mountain lodge and generate a wider appeal among travelers.
our approach Annually, Smarthinking Inc. develops and executes a multifaceted marketing plan that supports the marketing strategies and initiatives for Whitetail Club and its multiple outlets, including: the hotel, five restaurants, the membership, twelve amenities and multiple social activities. Smarthinking Inc. manages all advertising and marketing initiatives for the property. Telling the entire story of Whitetail Club along multiple communication channels is both an art and a science.
Establishing and maintaining a presence within
key
markets
with
and
digital activities, handling all internal communications
with
the
existing
membership and their limitless events schedule, conceptualizing new creative collateral concepts, crafting films that uniquely showcase the property and its happenings… needless to say, we stay quite busy.
brand structure
For the on-going advertising initiatives, Smarthinking
Inc.
was
tasked
with
positioning Whitetail Club as one of the preeminent private communities in the United States. The hotel resort, Shore Lodge, was to be positioned in a similar fashion but as a resort property open to the public.
To accomplish this, Smarthinking Inc. manages the brand development and marketing initiatives for all target markets and external communications as well as all internal communications to the existing customer base.
R E A L S TAT E
branding identity
The Quintessential McCall Experience Occasionally you need a place free from the GDLO\ JULQG DQG ÀOOHG ZLWK QHZ IURQWLHUV« literally. Shore Lodge, an authentic McCall, Idaho resort lures families and couples alike to our stunning lakeside destination. Here, DGYHQWXUH FDVXDO DQG ÀQH GLQLQJ VSD GD\V and more are all within reach.
HISTORY Nestled in the spectacular Salmon River Mountains, McCall, Idaho is rooted in the spirit of recreation and exploration. In the late 19th century, as the U.S. population grew exponentially, the McCall family traded a team of horses for a cabin and 160 acres of land. Within the dense Ponderosa pines they established a school, a saloon, a post office, and a hotel. Shore Lodge has been the preeminent Idaho destination for adventurous pursuits since 1948, serving families, couples and group events. This inspiring historic resort is situated a scenic two-hour drive from Boise, Idaho.
brand identity
Interstate Light
Century Schoolbook Regular
Interstate Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 12 34 56 78 90
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
branding conceptual
conceptual branding
brand identity
Copperplate
Goudy Old Style
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
spa monthly email
branding conceptual
conceptual branding
spa monthly email
brand identity
Copperplate
Goudy Old Style
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
stationary
advertising and marketing
print advertising campaigns digital collateral
email campaigns
…a common term heard at steakhouses around the world, but at The Narrows Steakhouse, prime also refers to the quality of seafood we pride ourselves in serving. From our remarkable Seafood Platter, to the famed Wild Caught Pacific Northwest Salmon, our definitive selections are sure to elevate and enhance your dining experience with us. We invite you to experience The Narrows Steakhouse, located within the iconic Shore Lodge.
uniforms Call 208.630.0203 for reservations or book online at ShoreLodge.com
menu
501 West Lake Street | McCall, Idaho 83638
magazine ad
in-room directory
room service menu
digital
web design & development
monthly emails
email campaigns
digital campaigns
digital
dgital collateral
instagram campaign
dedicated web page
copywriting
ItaeOutdoors reri doloriae etopportunities magnam esciumquiam, nem The McCall presents endless for vigorous adventure and sport. It is a constant fascination that lures us daily. Occasionally though, we need a respite from the quias maxim dit hilibus et, simaionse et pliatis pursuit. An opportunity to reflect on our past excursions and take stock of our efforts. For this, we have discovered another form of adventure.ulparum One for your spiritidasqui much as your physical self. destisciet dolorporum essi nihicia volloruptat aciamet Step inside THE COVE foralis an adventure in luxury…
#HireUs
8101 BISCAYNE BLVD. SUITE 708 - MIAMI, FL 33138 | P. 888.315.4056