p 13 Signage System Heilbronner Strasse 7 Gold & Wirtschaftswunder, Stuttgart (DE) gww-design.de The building H7 is one of the most remarkable buildings of Stuttgart. The former control centre for the Deutsche Bahn was converted in 2006 into cheap office spaces for creative businesses and the night club Rocker33. Gold & Wirtschaftswunder was charged with developing a signage system for the complex and variying uses of the building. It ought to be flexible, easy to update and cheap in production. The types used are a revised sans serif font and a revised Egyptian font, reflecting on the former use and character of the building. Client: H7, Raum auf Zeit GmbH.
p 14 Falls Creek Alpine Resort Wayfinding Buro North, Melbourne (AU) buronorth.com The Falls Creek Alpine Resort required the development of a wayfinding system to help visitors navigate the complex ski resort. The designed system needed to be an environmentally conscious solution to match the resort’s claim as the first alpine-based organization to be benchmarked by Green Globe 21: the international certification program for sustainable tourism. A modular system of sign types was created to provide information in a wide variety of directions to suit the complex village layout. The design of the sign system aims to promote the highest possible visibility of information while retaining the smallest presence of supporting structure. Photography: Daniel Colombo. 2010.
p 15 French road signage Benoît Bodhuin, Villeneuve d’Ascq (FR) benbenworld.com This is a phantasmagoric application for Pipo, a typeface designed in 2011 and distributed by Gestalten Fonts. Use this type for a road sign creates a dialogue between the road and the drawing of the letters. Indeed, Pipo – with its hand-drawn style and sinuous, tubular drawing – is all about departure and arrival. But it is also a way to say that it is a typography of signage by its stencil character. And it is also a little joke.
p 16 House of Tales R2 Design, Porto (PT) r2design.pt Typographical intervention of an arts & residence establishment in a nineteenth-century palace, which was rebuilt after a fire, located in Porto. Following a request from the client to reinterpret the destroyed ceilings and walls featuring angels and figures such as harps and other music instruments in plaster molders, R2 chose to break from this concept, creating a more conceptual
approach. R2 propose the client to collect texts from authors who experienced the house before the fire. Each author wrote a text about one of the areas, and particular typographic compositions were created for each one of the spaces. Telling stories along the ceilings a distinct graphical expression was attributed to each of the texts.
p 17 Gutenbergmuseum Mainz Zweizehn (in corporation with Robin Scholz), Mainz (DE) zweizehn.com robinscholz.com Draft for a pitch for the new identity of the Gutenbergmuseum Mainz. The CI is based on the aspect ratio of the Gutenberg Bibel’s print space. This ratio forms a triangle which can be found in the modular poster grid, the »Gutenbergfraktur« – a headline font specifically designed for the museum – as well as in the logo of the museum and the icons of the guidance system. In addition to the »Gutenbergfraktur« we used our font Mainzer Grotesk for the signages.
p 18 Flaminia OS Andrea Bergamini, Milano (IT) mintea.org Flaminia OS is a Multiple Master system that can help analyze and understand what variables improve a letter’s readability. The variables taken into consideration are: x-height, width, thickness, squareness of the shape, presence of ambiguous glyphs, roundness of the terminals, irregularities in the strokes, presence of serifs. Generating a great number of mockup fonts it is possible to test the actual importance of each variable in real-life conditions (e. g. light, materials). The project was released with an OFL License to be fully developed and changed according to the needs.
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the village into one big theater. 2010s theme was Voir la ville autrement (See the town differently). Therefore we created a signage system based on the town itself. Villeréal is a Bastide, which is a special urban composition. We translated this by the object of a wooden palette in which we let the theaterplays come out. Because of all the different angles, the structures always look different when you change your position and point of view.
p 23 Orientation system, Düsseldorf University of Applied Sciences Benjamin Brinkmann, Düsseldorf (DE) benjaminbrinkmann.com Similiar to an advertising pillar the elements of the orientation system are printed on paper and placed on the wall. Any changes of the accordant parts are simply pasted over. As the system is modularly constructed, it easily fits different architectural situations and variable information densities. Strong murals and strong signals arise adding identity to the place. Diploma thesis, supervised by Prof. Andreas Uebele, Prof. Diane Ziegler.
p 23 Orientation system for Werkschau 2011 at HTW Berlin Sebastian Bareis, Matthias Klinger, Dirk Gössler, Berlin (DE) sebastian-bareis.com The orientation system only consists of colored Din A4 papers. For the wall-installation we’ve used 252 sheets for a size of 8 × 3 meters. It shows the ground plan of the building with notes and self-shot pictures representing each exhibited project. The posters were produced the same way. In summary we used 500 sheets of Din A4 paper, 3 MacBooks, a camera, 3 packages of rubber gum, tape and an inkjet printer. Typeface: FF Isonorm Regular and a self-made oblique version. Time: two weeks. Budget: low / no.
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VitraHaus, proposal L2M3, Stuttgart (DE) l2m3.com The Vitra house by Herzog & de Meuron is simple and complex in one. The customer takes the lift up to the top floor, from where he descends the various houses (= floors). He has to take the right stairs and turns. Our idea was to lay a kind of red thread through the sequence of rooms. Large overhead arrows are signposts indicating the various destinations. The outer shell of the arrows consists of a transparent fabric, under which the changing information can be inserted as simple color print-outs.
p 22 Un Festival à Villeréal, Wanja Ledowski – Studio, Paris (FR) wanjaledowski-studio.com
Curbside Haiku, John Morse, Atlanta NY (US) stardogstudio.com Curbside Haiku, a New York City DOT safety education and public art campaign launched in November 2011, is a set of twelve bright, eyecatching designs by artist John Morse that mimic the style of traditional street safety signs. Each sign is accompanied by a haiku poem – ten in English and two in Spanish – also created by Morse. Half the haiku appear as separate text signs below the images, while half the images feature the haiku imbedded in QR codes which, when scanned, send the haiku to users’ smart phones. The Curbside Haiku installation can be seen citywide on 144 signs to promote road safety. Each design and haiku delivers a safety message by focusing on a particular transportation mode such cycling or walking.
Un Festival à Villeréal is a theater-festival that takes place once a year. All plays are performing in different parts of Villeréal and transforming
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People and Projects
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