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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

4th semester guide Multimedia design 2011 spring


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Table of Contents 3

Timeline and milestones


Contact persons


The tasks on 4th semester

6 7

Before the 4th semester begins - Semester start - Kick off - Registration The internship


Expectations to the internship


Expectations to the student - Expectations to the organisation


Types of internship:


A : Internship as a place of work - B : Project orientated internship - C : Virtual internship -


D : Entrepreneurship as internship - E: International internship


1st internship meeting - 2nd internship meeting


Internship test

11 The final project 11

Hand in






The digital application


The report


The final exam


The grading system


Appendix A: Collaboration agreement - English version


Appendix A: Samarbejdsaftale for praktikforløb - Dansk version


Appendix B: Learning Goals


Appendix C: Internship Journal: Learning process, The organization and its context, Methods and theories.


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Timeline & milestones This timeline will be continuously updated as new dates and deadlines become available 2010 MONTH October




Introduction to Internships.

Internship agreement

Keld + Henning

Start planning and search for internship. November Continued planning and search for internship Develop a plan for your internship: • What type of learning goals are you aiming at • What type of internship are you looking for • Write your first application • Develop you CV + maybe portfolio

Internship Guide Internship agreement Personal plan CV Portfolio

Keep a log on your application activities: where are you applying and how. This is necessary if you need any help later in finding internships If you want a dialogue around your personal profiling documents, contact: If you have information wishes on specific companies or market segment information, contact: December 1st

Status document on your internship search and agreement. If you have Internship agreement, upload to Fronter.

2011 January

Internship status document upload to Fronter


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Week 2-3


February 1st – 4th March 1st-11th

April 1st

3nd semester exams Upload Internship agreement on Fronter.


A coach will be assigned to you after finishing your internship agreement. • Start writing your learning goals document and arrange a meeting with your coach to finalize this.

Learning goals document upload to Fronter

Start of internship Kick-off meetings. Here you can also clarify questions before starting internship. For those who have still not found internships it is an opportunity to meet fellow students, coaches and consultant for support


Kick-off meetings continued


Midway dialogue. Meeting with coaches to discuss internship progress.


Hand in Internship report

Internship journal upload to Fronter

Hand in Internship report on Fronter (tba). Report must consist (read more in Internship Guide): • Learning goals • Diary • Reflection and sum up 1st - 8th

Internship exam


Online evaluation of internship by student and company/organization


End of internship

Keld + Henning + Coaches



Coaches Online


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

11th November May Throughout Ultimo (tba) June tba November

Start of exam project

Writing exam project. Delivery of Exam project


Other: • There will be given more information on exams and exam projects. Details about this will be announced • Follow Fronter to get the latest updates

Contacts: General 4th semester Information on: Finding internship coaches, information on final project, exam requirements and coaches Keld Møller Marple: Internship search Information on: General questions on internship, contacts to organizations and companies, internship agreement, CV-application dialogue Henning Schou: International scholarships Information: EU Erasmus scholarships, US-Can scholarship, International contacts Susanne Lund:


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

The tasks on 4th semester

On 4th semester you will have to do two things: An internship and your final project. The internship will be in the first 10 weeks of the semester, and the final project, will be in the second half of the semester. Both parts end with a test (exam). If you prefer, the two parts could overlap.

Before the 4th semester begins In the middle of 3.semester, we will give you general information about the 4th semester. The main point of this presentation and discussion is to give you an idea about the internship, and how you can prepare your 4th semester in the best possible way. If you already have ideas for your 4th semester internship, it is recommended to establish contact with the company/organization and make agreements. (See Appendix A) While looking for internship partners, you can contact our business consultant Henning Schou for information and inspiration. Find him either in the Staff Room or contact him via mail (

4th semester start – Kick off The semester starts with a kick off week. During this days all important information about 4th semester will be given. If you haven't found an internship by this point: Don't worry! We will use the first week of the semester to help the final few to find an internship.

Registration As soon as possible after semester start you'll have to register yourself as a 4th semester student on And later when you start your project, you'll have to log in on and register the group with all its members. This is important as this registration is our que to assign a coach for your group. When you register your group you can wish for a coach, and we will try to assign you the coach of your wish. When you register your project, you will also get a monline account, which will be found on registration.monline when you log in.


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

The internship An important part of the multimedia designer education is the internship on the 4th semester. The definition of internship is very broad, and therefore you can arrange your internship in many different ways. The purpose of the internship is to obtain knowledge of how multimedia can be used in different job areas, and to build up your network. The main focus during the internship will be the ability to reflect upon the communication situation in an organization as well as participation in various concrete, individual tasks. You do this by being a part of a proper workflow or project collaboration. During your internship you're expected to participate in a workflow similar to what you'd be doing as a professional multimedia designer. The internship is supposed to be half the workload on 4th semester and will normally be a period of 10 weeks. Your experiences in the internship can be connected to your graduation project, but not necessarily.

Expectations to internship for MMD students •

We see the internship as a job-like situation within the multimedia field: Communication and presentation, design and visualisation, interaction development and the company.

In order to make the internship match the expectations we'll describe some of the expectations to the organizations as well as to the students.

Expectations of the student: •

Actively participating in the learning process in one or more of the four subject areas: Communication and presentation, design and visualisation, interaction development and the company.

Making realistic learning goals in collaboration with the organization within one or more of the four subject areas.

Procativity regarding the participation in relevant tasks in the organization.

The internship is to be seen as a full time job throughout the period and the student is expected to participate in the work on an equal level with the rest of the staff.

Immediate reaction on any change in the relation with the organisation, and if necessary taking contact to a coach or the business consultant at KEA-MedieIT.


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Expectations of the organisation:

That there will be a person assigned the student, who can maintain a dialogue and professional sparring with the student throughout the whole period. •

In collaboration with the student, the organisation will specify relevant tasks within one or more of the four subject areas: Communication and presentation, design and visualisation, interaction development and the company.

As much as possible the organisation will let the student be a part of or get knowledge of typical working processes and communication challenges in the organisations.

Immediate reaction on any change in the relation with the organisation, and if necessary taking contact to a coach or the business consultant at KEA-MedieIT.

Will take the time to answer a short online evaluation after the end of the internship period.

We recommend that you make a kind of log (or blog) or something similar, so that you on a weekly basis describe your professional progression. Make a portfolio with the projects/product you have been a part of during the internship. You'll be able to use that when you're writing your internship journal.

Types of internship There are five different kinds of internship that are possible:

A: Internship as a place of work

You are expected to participate in the daily work of an organisation. You are expected to have an insight in, and understanding of, areas of work that would be typical for a qualified multimedia designer

B: Project orientated internship

In cooperation with an organisation, you will work on a clearly defined project. You will take part in a number of meetings with the organisation in which you and the stakeholders within the organisation will set up a frame work for the project and define specific goals for your project.

C: Virtual internship

You will establish and develop a project with, and for, an organisation. However, in this case, the communication between you and the organisation is entirely virtual. (i.e. you are not expected to attend meetings at the place of work). It is important that you and the organisation agree on specific uses of different forms of virtual communication and that you document the progression of your project outlining this process. We recommend this kind of internship for international cooperation.


KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

D: Entrepreneurship as internship

This can be of two kinds: 1 You cooperate with an entrepreneur, and through that you will learn about the specific challenges that an entrepreneur faces. The internship may be based at a place of work or as a project orientated internship or 2 You start your own company/organisation, and are your own entrepreneur. In this case, you must show evidence of external advisors who can act as external coaches.

E: International internship

You have your internship abroad in cooperation with a company. If the internship takes place in another EU country you may apply for Erasmus scholarship. If the internship takes place in the USA or Canada you may apply for a scholarship.

1st internship meeting After finding the internship partner, you have to fill out an Internship Agreement (see Appendix A) with the company/organisation. It is important to write a detailed agreement as it helps you and the company to focus on specific job/project areas and help match expectations. When you write the content of the job/project areas try to: - Use process oriented language instead of product oriented. - Apart from the job oriented description try also to include some analysis of the organization and its communication. - Your main focus is writing realistic goals for your internship, but you can also indicate some areas of potential job/project activity that you plan to engage in, if time should permit. When the collaboration agreement has been made, you can have your first internship meeting with your internship counselor. You are expected to start drafting document of your learning goals before the meeting, which you can then discuss and finalize with the approval of your coach during the meeting. At this meeting you'll talk about what you expect to learn and do during the internship period. What will your focus be during your internship? It is important that you think this over thoroughly, as it will help you to achieve important new skills during the first half of the semester. This must be specified in the document called Learning Goals (see Appendix B) Reflections of your learning goals will be evaluated in the internship test.

2nd internship meeting The second internship meeting will follow up on your learning goals. As you are going to write an internship journal that must be handed in at the end of the internship period, We expect you to have a draft of part of the journal, on the basis of which we will talk about what to write in that

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

journal during our 2nd meeting. The internship journal is a short paper (approx. 5 pages) about what you have learned during the internship. There is a more detailed description of this in Appendix C. The 2nd meeting will take place half way through the internship period.

Internship test After your internship has finished (or approximately 10 weeks after the beginning of the semester) there will be a test of your internship. The basis of this test will be the documentation that you have written plus a 10 minutes presentation, where you show what you have done during your internship. Before your internship test you'll have to complete an online survey, where you will evaluate your internship. Furthermore your internship partner will evaluate the internship seen from their point of view. The internship tests will be held in the end of the internship period. You must pass this test before you can take the 4th semester project exam.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

The final project A very important part of your 4th semester will be your final project. This project is your opportunity to prove how good a multimedia designer you have become during the 2 years you have studied. The project is entirely yours. You are free to choose the subject. The subject should however be chosen so that it can be approached with theories, analysis and techniques from all the 4 disciplines of Multimedia design: Communication and presentation, Design and visualisation, Interaction development and The company. You can do it alone, but we highly recommend that you chose to work together with one or two fellow students. Final projects tend to be best, when students work in groups. But ultimately it's your decision. You can work alone or in groups of two or three students. The final project is a separate project, but can be based upon competences and themes from the internship. The finale project must be made in coherence with the curriculum, and you must demonstrate knowledge within all four subject areas of the multimedia design education. When you do your project you have to develop a working multimedia application plus an analytical report.

Hand in The hand in date for the 4th semester project has not been defined at the time of writing, but it will be ready in the beginning of the semester. This document will be updated, and a message will be published on Fronter.

Coaching When you decide what to do and you register your project (, we'll assign you a coach. Use the coach to discuss your idea and how you plan to do it. All coaches have a lot of experience in various fields. They have all seen many different ideas turn out in different ways, and their advice can help you in developing your project. There is a limit to the coaching time though. Each student will generate 2 hours of coaching. If you work together, you'll get more time equal to the number of students times 2 hours. The coach assigned to your group is your project coach and will be your examiner as well.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Counseling It is possible to get counseling in the four subject areas if you feel that you need it. Four teachers have been appointed this task. If you need counseling you must write an email to the one dealing with the topic in question, specify what your problem is, and maybe meet with the counselor according to what agreement you make with that person.

The digital application The product on 4th semester will be an interactive multimedia product that shows the relevant techniques you have learned during your entire study, and maybe more, in order to display your Multimedia design professionalism. This could be a website, a computer game, mobile application etc. In connection with the application, there could also be other different digital media products, for example, video or audio, podcast etc. There could also be print solutions, for example, a magazine, poster, postcard etc. The normal requirements are that the core functionality of the application is fully implemented.

The report Along with the digital product you must hand in a report. The report cannot be longer than 30 pages + 15 pages per group member. One page is equal to 2400 characters. Illustrations count as 700 characters. Note the following schema: Number of persons in the group 1 person: 2 persons 3 persons:

Maximum pages that can be handed in Max. 45 pages Max. 60 pages Max. 75 pages

The report must contain an abstract in English and a complete literature list.

The final exam The exam on 4th semester is a very similar to the exam on 3rd except the requirements of complexity and completeness are a lot higher. This time you must produce something that really works, and you have to get deep into your subject, so that you can produce a nontrivial analysis. The exam will start with a 15 minutes group presentation. It's up to you what you chose to do for your presentation, but all group members that want to go to the exam have to be present. After the presentation the actual exam will take place. The exam is an individual exam, and only one group member can be present at a time. Each student will be examined for 25 minutes. After the exam each group member will receive a grade.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

The grading system The grading system is the international grading system in which the following grades can be given:

12 // The outstanding performance For an excellent performance displaying a high level of command of all aspects of the relevant material, with no or only a few minor weaknesses. 10 //

The excellent performance For a very good performance displaying a high level of command of most aspects of the relevant material, with only minor weaknesses.

7 //

The good performance For a good performance displaying good command of the relevant material but also some weaknesses.

4 //

The fair performance For a fair performance displaying some command of the relevant material but also some major weaknesses.

02 //

The sufficient performance For a performance meeting only the minimum requirements for acceptance.

00 //

The insufficient performance For a performance which does not meet the minimum requirements for acceptance.

-3 //

The poor performance For a performance which is unacceptable in all respects

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Appendix A – English version: Collaboration agreement for internship - Multimedia design student Formalia for the internship The organisation hereby accepts an agreement on a planned internship for multimedia design student, The Copenhagen School of Design and Technology (CSDT): FROM DATE MMD STUDENT E-MAIL DATE & SIGNATURE CSDT INTERNSHIP CONTACT PERSON EMAIL DATE SIGNATURE




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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

The internship is expected to give the student a possibility to gain experience within fields that are typical for a professional multimedia designer to be working on. The job field or project should be wide enough to include themes from the subject areas: communication and presentation, design and visualisation, interaction development, the company. Multimedia designer students will not be receiving any payment from the organisation in relation to the internship.

Declaration of secrecy The undersigned student is obliged not to expose information about the organisation and the projects developed during the internship period, except in relation to discussions with the students coach and in relation to the exam at the end of the internship. The promise of secrecy also applies to the coach and censor.

Permit to use - Licenses Projects developed during the internship can be used as part of teaching sessions on The Copenhagen School of Design and Technology (CSDT) – Multimedia designer education. The student also holds the right to use the content of the tasks – software solutions, methods and design – for educational use or as a reference in communication material. If graphical copyrighted material is provided for the internship by The Copenhagen School of Design and Technology (CSDT): or the organisation, all rights remain the provider's. By the end of the internship the student(s) will hand over all developed materials to the organisation including a short description of the productspecification. If the student as part of the product development is using software belonging to The Copenhagen School of Design and Technology (CSDT), it's important to note that all software is on educational licences. Therefore the use of the products are limited. If the product or parts of it is intended for commercial use, software published under commercial licences must be used.

Job description A job or project description must be made as part of the collaboration agreement. The job or project description is made by the student and the organisation in collaboration, and it must be approved the internship coordination team of The Copenhagen School of Design and Technology (CSDT). Three copies of the collaboration agreement is made: One for the organisation, one for the student and one for The Copenhagen School of Design and Technology (CSDT) At the end of the internship the contact person from the organisation makes an evaluation of the internship. The student also makes an evaluation of the internship.

Description of the internship For internship as a place of work, a specification is made, defining the tasks that the student will be participating in. For project oriented internship, a full description of the project the themes related to the four subject areas is made.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Appendix A – Dansk version: Samarbejdsaftale for praktikforløb - Multimediedesign studerende Rammer for praktikforløbet Virksomheden indgår hermed aftale om planlagt praktikforløb for multimediedesign studerende, Københavns Erhvervsakademi (KEA):






Praktikforløbet forventes at give den/de studerende mulighed for at opnå læringserfaringer indenfor jobområder, som multimediedesignere typisk vil komme til at beskæftige sig med. Der bør tilstræbes en tilstrækkelig bredde i jobområdet eller projektet, til at inkludere temaer fra fagområderne: Kommunikation og formidling, Design og visualisering, Interaktionsudvikling, Virksomheden. Multimediedesign studerende modtager ikke honorarer eller anden belønning i form af betaling fra

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

virksomheden i forbindelse med praktikforløbet.

Tavshedserklæring Undertegnede studerende forpligter sig til ikke at videregive oplysninger om virksomheden og de projekter der udføres i løbet af praktikforløbet, udover i diskussioner med de(n) studerendes praktikvejleder og i forbindelse med eksamensopgave ved periodens afslutning. Tavshedsforpligtelsen gælder også vejleder og censor.

Brugsret – Licenser Projektopgaver udviklet i praktikforløbet kan indgå som en del i et undervisningsforløb og Københavns Erhvervsakademi - Multimediedesigner uddannelsen. Derudover har de(n) deltagende studerende retten til at anvende projektopgavernes indhold: software-løsninger, metoder og design i undervisningsmæssig sammenhæng eller som reference i sit kommunikationsmateriale. Leverer Københavns Erhvervsakademi eller virksomheden grafisk copyright beskyttet materiale til praktikforløbet, tilhører rettighederne til disse materialer stadig leverandøren også i en ny version. Ved praktikforløbets afslutning overgiver de studerende udviklede produkter til virksomheden, inklusive en kort beskrivelse af produkternes specifikationer samt eventuelle muligheder for videreudvikling. Hvis de(n) studerende under udarbejdelsen af et projekt anvender software tilhørende Københavns Erhvervsakademi, skal man være opmærksom på at der er tale om uddannelseslicenser, hvis anvendelse er underlagt visse begrænsninger. Såfremt produktet, eller dele deraf, skal anvendes i kommerciel sammenhæng, skal der benyttes software med kommercielle licenser.

Jobbeskrivelse Samarbejdsaftalen vedlægges job / projekt beskrivelse, som virksomheden i samarbejde med de(n) studerende udarbejder og som godkendes af Københavns Erhvervsakademis praktikkoordinationsteam. Samarbejdsaftalen udfærdiges i 3 eksempler: 1 til virksomheden, 1 til de(n) studerende, 1 til Københavns Erhvervsakademi. Ved praktikforløbets afslutning udarbejder virksomhedens daglige leder/kontaktperson en vurdering af praktikforløbet. Samtidig udarbejder de(n) studerende en vurdering af praktikforløbet.

Beskrivelse af praktikforløb. For arbejdspladspraktik udarbejdes en beskrivelse af de planlagte jobområder de(n) studerende deltager i. For projektsamarbejdspraktik udarbejdes en samlet beskrivelse af projektet og temaer der relaterer sig til fagområderne: Kommunikation og formidling, Design og visualisering, Interaktionsudvikling, Virksomheden.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Appendix B: Learning Goals The below table shows central learning goals for each type of internship. Types of internship

Important learning goals

Internship as a place of work

The relevance of multimedia design within the trade in question

Project oriented internship

Solving specifik multimedia task(s)

Virtual internship

To develop and use concepts and tools suited for virtual communication when participating in a multimedia project

Entrepreneurship as internship

To gain experience in the challenges related to being an entrepreneur

International internship

The relevance of multimedia design within the trade in question / Solving specific multimedia task(s)

Examples of concrete learning goals : •

Optimal streaming af video til net og mobil

Improve 3D skills

Where is it suitable to use 3D

Ask ”what”, ”why” and ”who” to reach a higher level of reflection.

Gain more knowledge of methodical tests of usability.

Learn to transform a printed media into an online media.

To make a good useful design manual.

I want to learn to use Joomla.

On a 10-step scale my photoshop skills are on 4 – I want to reach 8.

Use journalist technics to create texts for the internet.

Raise my knowlegde of the trade to improve my future job chances.

Learn to make task estimations.

I want to be able to make a qualified choise between coding from scratch and choosing a CMS.

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Fill out the below template Name



Generel reflection What do I know now, and what do I need to learn? Personal swot

Choise of type of internship and place Reason behind choise

General learning goals for internship Including thoughts on the collaboration relation during the internship

Specific learning goals for the four subject areas The Company Interaction development Communication and presentation Design and visualisation

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Appendix C: Internship Journal The internship experience in 4th semester is summed up in a journal. The journal is expected to contain a description and analysis on what you have learned during your internship. We expect that you demonstrate that you can combine practical experience with theoretical knowledge from the four main areas of multimedia design: The Company, Communication and presentation, Design and visualization and interaction development. In addition, you are expected to describe how you have attained the learning goals you defined before the start of the internship. The journal will be the basis of the internship test. The journal is to be uploaded to Fronter. The internship test will take place at the end of the internship period.

What is an internship journal? An internship journal is a working paper which presents the experiences and reflections you have had during, and after, the internship. The journal is expected to include reflections on your learning goals and whether they have been achieved or not i.e. what what did you learn and how did you go about this process? You should also include a description of how you were integrated in the organization and what your assignments was all about.

What is the journal expected to contain? The journal is expected to be a maximum of 5 pages. It should be written with 1.5 line spacing. It can contain illustrations, pictures etc . These are not included in the 5 pages. The following is a guide to the possible structure of the journal. However, it is not compulsory that you follow this structure. The important fact is that you discuss the general aspects of your internship such as: the learning process, the organization, the social or market context and methods.

Learning process (approx. 1 page) -

What type of new qualifications and competences have you developed during your internship? What are the kind of jobs and projects in which you have participated? What kind of jobs and projects have you had the responsibility of developing?

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KEA – Multimedia design – 4th semester guide – Update: 12-11-2010

Have you achieved your original learning goals on the internship?

The organization and its context (approximately 2 pages) -

Description of the organization and its fields of activity. What kind of micro and macro economic conditions influence the operation of the organization? What kind of communication challenges is the organization involved in? What kind of communication scenarios is the organization working on? Sum up of the most important issues encountered during the internship.

Methods and theories (approximately 1 page) -

Reflections on your presence and participation in jobs or projects in the organization What type of methods and theories have you used? In what context? In the organization? (In connection with job or projects initiated by the company) What kind of methods and theories does the organization use in the development of its communication activities? Communication strategy? Specific types of communication?

Conclusion (approximately 1 page) - Explain the main things you have learned during the internship. - Explain what you think the organization gained from your contribution during the internship. If you are having your internship as an entrepreneurship, you should describe and analyze your business idea and the various organizations with which you have dialogues during the internship process. ---------------------------------------------Expectations of your journal if you are a group. The content of the journal follows the same expectations as in individual journals, as mentioned above. There is however expected to be an increased amount of text, and with it an increased opportunity of including more details in the journal. 1 person: 5 pages 2 persons: 5-7 pages (divided into one common and two individual parts) 3 persons: 7-10 pages (divided into one common and three individual parts) One collectively written journal is handed in, but the evaluation of the internship will be on an individual basis.


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