New Titles Design, Decorative and Applied Arts
LaFerrari Dynamic Art Edited by Moreno Gentili
Specifications Size 91/2 x 91/2 in. (24 x 24 cm) 144 pages 110 colour illustrations paperback ISBN 978-88-572-1956-1 £ 22.50, $ 35.00, Can. $ 35.00
LaFerrari: the last masterpiece realized by the worldwide famous Italian brand
Publication October 2013
Exhibition Schedule Maranello, Museo Ferrari 8 March – 30 September 2013
hat lies behind the search for excellence in a sports car? This book reveals the work put into the production of the new supercar, LaFerrari: a car whose ambitions are evident in its very name. A voyage of discovery of the Italian passion, method and excellence that created an authentic masterpiece on four wheels, unfolding through the stories of the people who have worked on the project and the photos of its creation. Comparisons with its predecessors, the first style drafts, the clay models, wind-tunnel research, studies on cockpit ergonomics, vehicle dynamics, the perfection of the gears and brakes – all is revealed here in an ebb and flow of images and drawings. Furthermore, the development of the HY-KERS technology, thanks to its contribution in Formula 1 races, allows an insight into one of the most advanced frontiers in the world of sports cars destined for the road. High-craftsmanship, human experiences and futuristic technologies combine in this fascinating story, a group work that achieves the greatest combination of innovation and aesthetic beauty.
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• The official catalogue realized on the occasion of LaFerrari exhibition at the Museo Ferrari in Maranello. • Through over 100 images never before published, the volume examines the amazing story of aesthetic and technological research behind LaFerrari, a masterpiece of “dynamic art”. Moreno Gentili see on page 19. An artist and concept designer, he is author of Bally since 1851 (Skira, 2007) and Guzzini. Infinite Italian Design (Skira, 2012). 20