pet care
seasoned meat and always remove the fatty skin. Instead, try Hollywood Feed’s Georgia Made Jerky or Heartland Lung Bites. These healthy treats are low in calories and have a HUGE reward value. More options are coming with the addition of Hollywood Feed’s new Fresh Bakery in Memphis. The bakery is free of corn, wheat, soy, artificial preservatives, colorings, sugar, and refined sweeteners. Each recipe has been created by a classically trained pastry chef and hand-crafted by Hollywood Feed bakers. Biscuits in flavors like Superfood, Peanut, Oat and Flax; Pumpkin and Cranberry as well as Buckwheat and Mint are being shipped out to stores in the coming months. Hollywood Feed offers a wide selection of natural and holistic pet food and products, and supports local rescues through regular pet adoption and community events. The company has several stores in Alabama, Mississippi, Arkansas and Memphis. For more information, visit www. hollywoodfeed.com.
Helping pets live longer, healthier lives by Arthur Serwitz
Happy Hanukkah
from The Pig!
Piggly Wiggly has a rich tradition built over several decades by stores that are locally owned and operated. We are so happy to be back home in Crestline in our new location, with plenty of kosher items in stock. If you don’t see it, just ask & we’ll order it! Happy Hanukkah from all your friends at the Birmingham-area Piggly Wiggly stores! Crestline: 41 Church Street Homewood: 3000 Montgomery Hwy River Run: 3800 River Run Dr Clairmont: 3314 Clairmont Ave and other stores throughout Birmingham pigbham.com
Pets are living longer and healthier lives thanks to advancements in veterinary medicine, and the importance of good nutrition and exercise. The same understanding of how we have improved human health care and awareness also applies to the veterinary field. Pet foods have improved with science and research leading the way for better, healthier choices: better quality of ingredients, less chemicals, specialized diets for life stages, for chronic health issues, holistic diets, low allergenic diets, and even grain free diets. Today’s veterinary medicine offers so much more than annual vaccinations. Improved diagnostics, more affordable technology available to veterinary practices, specialized veterinary medicine (“boarded” veterinary surgeons, internal medicine specialists, cardiologists, neurologists, dermatologists, ophthalmologists, oncologists, and more), telemedicine, advances in diagnosing, testing, hospital therapies, cancer treatments, all have advanced the delivery of a new quality and sophistication of care and medicine for our pets. Pet insurance has been around for years, but the market is changing, and we are now seeing more attractive policies, and more affordable coverage. There are websites that compare and rate the most popular pet insurance companies. Microchipping pets has become more accepted and universal. This gives us a greater ability to reunite lost or missing pets with their owners. Fleas and ticks have always been an issue, especially in the South. “Tick Borne” diseases can be very dangerous to your pet: Rocky Mountain Spotted Fever, Ehrlichiosis, and, in other parts of the country, Lyme’s Disease (but isolated cases are now being reported in this region). We have seen so many new flea and tick products that have come on the market lately. Oral preventives seem to be replacing “topicals.” Please check with your veterinarian for their recommendations of safety and effectiveness. The isolated outbreaks of canine Flu (influenza) in certain parts of the country has also been in the news over the last 3 years. There are new “flu vaccines” available. If your dog is traveling more, attending dog shows, going to facilities with lots of other dogs, you should consult with your regular veterinarian as to whether the vaccine would be recommended. Dr. Arthur Serwitz founded Riverview Animal Clinic in 1984, a landmark on Highway 280 south of Birmingham, originally the old “Motel for Pets” built in the mid-1950s. Serwitz is a 1970 graduate of University of Georgia College of Veterinary Medicine.
46 Southern Jewish Life • December 2016