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Breman exhibit returns to Rich’s The Breman Museum in Atlanta celebrates the rich history of a Southern institution and the successful merchant industry launched by Jewish immigrants to the South in the 19th and 20th centuries. “Return to Rich’s — The Story Behind the Store” opens the third week of November and runs for six months. “The William Breman Jewish Heritage Museum is excited to tell the story of one of Atlanta’s favorite store. Rich’s was part of our city for 138 years. Most customers and employees didn’t think of it as a Jewish store, but as an Atlanta institution that shaped their lives. There is an important Jewish story here and the Breman is proud to open Rich’s doors once again,” said Aaron Berger, Executive Director of The Breman Museum. Founded in 1867 with a $500 investment by Jewish immigrant Morris Rich, Rich’s Department Store grew into one of the most influential and beloved institutions in Atlanta before being absorbed into Macy’s on March 6, 2005. Rich’s visionary leadership, commitment to its customers, and keen sense of civic duty inextricably linked the store to the commercial, political, social, cultural, as well as architectural development of Atlanta. In 1949, the Saturday Evening Post documented that special relationship in an article entitled, “The Store that Married a City.” That love affair lasted nearly 138 years. Rich’s became an iconic symbol of the community in which it was based. The store and city were often united in a common purpose. What was good for Rich’s was good for Atlanta. By the 1980s, there were also three Rich’s locations in Birmingham, as well as branches in South Carolina. “We hope this exhibition stirs fond memories of a ride on the Pink Pig, a glamorous evening at Fashionata, or Rich’s legendary customer service. Rich’s story also includes some of the most turbulent moments in Atlanta’s history — the economic crises involving school teachers’ pay and falling cotton prices; the Winecoff Hotel fire, and student sitins that propelled Rich’s onto the front page of national newspapers during the Civil Rights Movement, “said Berger. Rich’s first four presidents led the company for nearly a century and shared a common vision that the most precious asset of the store was “the spirit of Rich’s.” This spirit, shared by employees and customers alike, is best expressed in another common saying among Rich’s top management—“people are more important than things.”
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Breman launches concert series with “Music of the Holocaust” On Nov. 9 the Breman Museum, in partnership with The Atlanta Opera, will present a special concert commemorating the 75th anniversary of Kristallnacht. The 8 p.m. concert will feature music selected by Maestro Arthur Fagen of the Atlanta Opera, whose parents were among those saved by Oskar Schindler. He has chosen chamber pieces by Gideon Klein and Hans Krása, who were both at the Theresienstadt concentration camp. Fagen will lead American mezzo-soprano Helene Schneiderman, the daughter of Holocaust survivors, as she performs songs written in the ghettos of Germany and Poland. The second show in the concert series will be series will consist of music from great Jewish composers of the 19th and 20th centuries. It will be hosted by the Breman on Jan. 19 at 3 p.m. The final scheduled concert in the series will present the “Best of Broadway” featuring works by great Jewish Broadway composers. That show will be March 9. For more information and tickets, go to www. thebreman.org.
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Southern Jewish Life
November 2013
51