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Designing for the Web ~ Layout
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‘The book is deliberately restricted to pure typography, to working with prefabricated types which are subordinated to a precise system of measurements. Its purpose is to make apparent the laws of typography and — in spite of certain common features – the contrast between it and graphic design which in both the selection and means of their application, is freer and more complex.’ So, in that sense, Ruder’s teachings are fairly black and white. There is a focus on typography and the subtlety of designing with letterforms. Ruder takes you through the rights and wrongs, which is a great place to start learning the fundamental principles. There are some great exercises in there covering not only white space, but also other compositional devices. It’s chock—a—block with drills. It’s expensive, but I urge you to buy this book and follow the examples. White Space is not about the space in between things; the space ‘left over’. Knowing how to design and manipulate the space outside, in and around your content will not only give your readers a head start, or your product the right market positioning, but will perhaps make you see your content in a new light.
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