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LETTER FROM THE CEO
CHARITY AND PRIZES
report also includes the ideas
sound working environment.
and goals we have for 2014/15.
These people are the force of the
Our main focus this year has
company, and we believe that
once again been accessibility,
providing a stable and positive
as we are still firm believers that
working environment will ensure
everyone has the right to access
a better quality of work as well
the web. We believe this is a basic
as a strong determination.
human right and hence a focus
LETTER FROM THE CEO
area where Siteimprove has the
In an attempt to secure a positive
ability to make a difference.
working environment, Siteimprove has taken the initiative of creating
Knowing that 20 percent of the
our own soccer team. Furthermore,
population has a disability, we
we held a pedometer challenge
have fulfilled our goal from last
along with multiple social events
year to hire a second accessi-
that strengthen the bond between
bility expert, Kevin Rydberg, in
our employees. This ensures that
our US office. Kevin has more
the heart of Siteimprove keeps
than 20 years of experience in
the accessibility field, so we plan on utilising his experience going
In the effort to minimise our carbon
forward. We have worked hard
footprint, we have encouraged
the last year to develop new initi-
each other to ride bikes to work,
Welcome to Siteimprove’s fourth
atives toward a more accessible
take public transportation or
report to the UN’s Global Compact,
web for our clients, through online
even carpool. We have planted
an important initiative that we
webinars and a new PDF checker.
trees in Malawi through the UK
joined in 2010. Global Compact
Furthermore, we now provide
‘Fruitful Office’ program, and we
is a program that has received
online accessibility certification
are recycling paper, cardboard,
worldwide recognition, which is
courses to our customers, so the
plastic and cans with consid-
why its 10 Principles function as
first private company to do in the
eration to the environment. We
the framework of our Corporate
US. We have now expanded the
have also begun sponsoring the
Social Responsibility (CSR) work
courses to cover the UK, Germany,
Hammerhead shark in an ef-
for our primary markets in the
Sweden and Denmark as well.
fort to protect this endangered
UK, US, Sweden, Germany and
species. These are merely some
A sound working environment
Co2 emissions and contributing
We are very proud to show the
While our focus lies within ac-
towards a cleaner environment
progress we have made in regards
cessibility, we are dedicated to
to CSR, and to demonstrate which
providing our employees with a
goals we have achieved. This
psychologically and physically
of our steps towards lowering
Charity and fundraising
Developing CSR initiatives is a
rately responsible. We still hope
As a new angle within our CSR, we
continuous journey for Siteimprove,
that other IT-companies will be
have chosen to extend our focus
and we know that our job is not
encouraged to share our vision
on charity and fundraising. We
done yet. We want to increase
of contributing to a sustainable
received a prize for our last CSR
our ambitions and spread our
information society for all.
report, which made us even more
initiatives to all of our offices.
enthusiastic about developing
We want to work with CSR in
our efforts in regards to being
new ways, and ensure that our
CEO - Siteimprove
a socially responsible company.
indirect influence through our
We have collaborated with the
supply chain is socially respon-
‘Family-to-Family’ NGO, we have
sible. With this CSR report, we
put on our running shoes for the
want to share our journey with
Syrian Refugees, and we have
you and demonstrate that even a
hosted a cake sale fundraising
Software as a Service company
for ‘Children In Need’.
can be both socially and corpo-
Accessing the web has gone
continue to work for and support
from being a superfluous utility
the rights of those affected by
to becoming a necessity in the
websites with poor accessibility.
increased digitisation of our
As such, we have come up with
society. To us at Siteimprove,
various initiatives to improve digital
this means that web access has
accessibility. You can read more
become a basic human right.
about this below, as well as our plans for the coming year.
Having a disability should not exclude anyone from accessing
Global Compact principles 1-2 1.
the internet. Since one fifth of the population is estimated to have a disability, it is our firm belief that it
The company should sup-
will prove essential for businesses
port and respect the protection
and organisations - private as
of internationally declared human
well as public - to increase the
accessibility of their websites.
Ensure that the company
does not contribute to the violation
As online self-service solutions
of human rights
increase, we at Siteimprove
WHY make it more DIFFICULT?
Experts on Accessibility
Since the accessibility issues that
survey asking them about their
At Siteimprove, we have provided
companies experience on their
accessibility efforts and how our
tools to help identify website ac-
websites have only grown over
tool has helped them. The results
cessibility issues since 2007. This
time, our US office also hired an
of the survey were overwhelming-
has been a great asset for our
Accessibility consultant last year,
ly positive as many Siteimprove
customers, but we have learned
Kevin Rydberg. With experts like
customers find our tool helpful in
that many find it difficult to solve
these, we are even more capable
making their websites accessible.
accessibility problems. Due to this,
of assisting our customers to
This confirms our belief that dig-
in 2011, Siteimprove DK hired Senior
help them make their websites
ital accessibility is an important
eAccessibility Specialist, Helene
accessible to everyone.
focus area. In the survey, our
Nørgaard Bech, to educate and
To further understand the needs
provide support to our customers.
of our clients, we rolled out a
“IT'S HARD TO MAKE SURE EVERYTHING IS CORRECT IF IT IS NOT YOUR AREA OF EXPERTISE!” /UK CLIENT/
“We don’t have an accessibility specialist.
One on the web team looks through the Siteimprove accessibility reports monthly to identify areas we need to improve.” /UK CLIENT/
â&#x20AC;&#x153;SITEIMPROVE HELPS US TO CREATE A BETTER WEB FOR ALL.â&#x20AC;? /SE CLIENT/
These quotes clearly state that
website accessibility problems
accessibility is far from an easy
such as websites that require the
fix. Accessibility takes time which
user to activate various features
is why we believe that our servic-
by using the mouse, or important
es make a significant difference
information that is embedded in
in helping companies provide
graphics on a site making it impos-
sible for a screen reader to identify.
Web Accessibility is an Eye-Opening Experience
Jacob says that he is happy to help
We work actively to put digital
fore, he often takes active part in
accessibility issues on the public
Siteimprove customer events, as
and private agenda, informing
well as participating in our other
people about challenges that
various projects such as our 2012
disabled users experience when
accessibility documentary that
navigating the web and utilising
we produced together with the
self-service solutions. As true
Danish Institute for Human Rights.
anybody who works to increase focus on digital accessibility. There-
believers of the fact that firsthand experiences are one of the best methods for teaching, we have begun collaborating with a Danish consultant, Jacob Nielsen, who has been blind almost his whole life. Jacob uses the web every day and is often challenged by websites with poor accessibility. During his talks he often points out common
24/ WHITEPAPERS WEBINARS
Helping people see clearly
In Februar y 2014, we identi-
makes it easier for businesses
fied a pilot group of customers
and organisations to ensure that
from Denmark, Germany and
all web content, including the
Great Britain in order to test the
often forgotten PDFs, are meeting
American initiative within the
European market. The feedback we are contemplating rolling out
Accessibility Workshop in London
the program in 2014 for all Euro-
In an effort to contribute to
pean customers as well.
educating the UK on digital
was overwhelmingly positive and
accessibility, Siteimprove UK held
Siteimprove’s PDF Checker
2013, which was attended by
Siteimprove’s online Accessibility Certification Program
As part of our continued focus on
over 80 customers over two days.
accessibility and making the web
The overall topic was website
more accessible for everyone, we
accessibility, and as such one
In 2013, we introduced a free
are constantly looking for new
of Siteimprove’s senior e-Ac-
of charge accessibility certifica-
ways to improve our accessibility
cessibility specialists was there
tion program for Siteimprove’s
product offering. One major area
teaching the latest methods
US customers. The certification
in which we have made substantial
in ensuring accessible websites.
is designed for customers who
improvements this year is within
want to enhance their web skills,
the field of checking Portable
best practices and develop their
Document Formats (PDFs) for
Siteimprove Collaborates with Swedish ETU
possible accessibility issues.
In early 2014, Siteimprove SE entered
training and knowledge on accessibility.
a website workshop in October
into collaboration with the Swedish It is a common misunderstand-
Accessibility consultancy firm
ing that PDFs are inaccessible
ETU that provides companies with
The two courses, technical and
but in fact, a PDF is a document
an overview of accessibility issues
non-technical, are offered online
for mat that can be greatly
on their websites. They help provide
and available for the participant
accessible to many users. Here
a tailored solution to the individual
any time anywhere. Each course
at Siteimprove we know that ac-
company, using the Siteimprove
consists of a series of videos and
cessibility can seem overwhelm-
Accessibility tool along with their
corresponding quizzes. The cus-
ing, and so, one major product
tomer has to pass all quizzes with
enhancement we focused on and
at least an 80 percent final score
released in early 2014 was the
to be awarded a certificate that
ability to check PDFs on websites
they can display (and show off)
in their office. In April 2014, 248
With an easy and simple layout,
customers had passed the test.
the new product enhancement
Global Accessibility Awareness Day (GAAD) In May 2013, Siteimprove kindly asked our customers to perform a series of website accessibility tasks. For each customer who participated, we donated money to various charities for blind people. After the event, one of the customers told us that:
“It was frustrating!
I definitely have new appreciation for accessibility and why it is so important. Two very popular news sites were selected for the test. One of the sites is known for being accessible and it was a breeze to navigate through. There were a few instances where I couldn’t navigate as smoothly as I wished, but I was very impressed by the ”skip to content” feature. The second site, which I assumed would be accessible, was very difficult to navigate and I quickly found myself in a never-ending keyboard loop. This GAAD experience will certainly kickstart our team’s work towards making our website more accessible.” MARIAN DOUCETTE Web Architect County of Huron Canada
In Denmark, we chose to donate the money to ‘Dansk Blindesamfunds Ungdom’ (Danish Blind Youth Society) for the children’s canoe trip in Sweden. Afterwards, they told us that:
“The trip was a great success! The weather was wonderful and luckily, no one fell over-
board! In the evening, we joined a big barbecue dinner with live music on the camping site, which wouldn’t have been possible for us without your donation. We returned home the next day, tired but happy!” MARK SONNE Dansk Blindesamfunds Ungdom
Dansk Blindesamfunds Ungdom canoeing in Sweden
Accessibility Advisory Board In November 2011, Siteimprove assembled an Accessibility Advisory Board consisting of various stakeholders, many of which work for large Danish public organisations. Since the assembly of the board, it has provided us with a forum in which to receive feedback on how we can improve our services. We convene throughout the year to remain up to date and have invited the board to act as BETA testers on several occasions in connection with planning and developing new features in our Accessibility tool.
PEOPLE COME FIRST
We Believe IN our
New hires since May 2013
Average age 32Y9M16D
Average time of employment
Management division W54%
We are Close TO YOU
UNITED States Minneapolis Employees / 48 Customers / 1,091 Users / 19,431
DENMARK Copenhagen Employees / 39 Customers / 225 Users / 7,405
UNITED KINGDOM London Employees / 11 Customers / 432 Users / 6,913
Sweden Malmรถ Employees / 4 Customers / 99 Users / 1,406
GERMANy Berlin Employees / 5 Customers / 57 Users / 367
our successes (both small and big)
work began in 2014. It is estimated
with each other.
that by the end of 2014, employees
In the past year we once again broke
will be able to enjoy a ‘Bavarian’
all records in terms of growth and
beer-style garden where fresh air
new hires. We went from 76 to 107
is in abundance and employees
employees across our offices in Lon-
don, Minneapolis and Copenhagen. Our success adds a lot of energy and positivity to the organisation, but it also brings a fast pace and
continuous changes, which may affect the work environment in both positive and negative ways. In order to keep track of the general employee satisfaction we rolled out an annual workplace assess-
Global Compact principles 3-6
The company should support
The results of the AWA build the
the right to unionize and effectively
foundation for the evaluation of goals
recognise the right of collective
for the next year, and also help us
pinpoint which areas to focus on in
2014 in order to make Siteimprove
Support the eradication of
all forms of forced labour 5.
an even better workplace.
Support the effective erad-
ication of all forms of child labour 6.
ment (AWA) for the fourth time in
Eradicate discrimination in
Physical work environment
respect to employment and occu-
The physical work environment is
the base of our company and our employees deserve only the best.
Siteimprove’s success relies 100
Every year, we look to improve the
percent on every single employee
working environment and in 2013,
and therefore it is fundamental to
the US office took the biggest step
our success that everybody is in
by moving the entire office. This
the game with all they have got.
has resulted in much more suitable
We believe that happy people work
conditions for all employees.
better, and we enjoy finding new ways and reasons to improve the
In 2013, we set a goal to have a patio
working environment and celebrate
in our Copenhagen office and this
Nominated for best place to work in Minneapolis
facility in Copenhagen. This is a
We are very proud to announce
the company of great colleagues.
that for the third year in a row,
In the spring of 2014, Siteimprove
Minnesota Business Magazine has
US signed up a softball team
named the US office as one of the
with the local softball league in
‘100 Best Companies to Work For’.
Bloomington, MN. We see this as
fun way to exercise and unwind in
a great way to support an active
Pru Health: Prevention is the best cure!
ticipating employees and have
Whilst Siteimprove strives to help
therefore decided to cover the
and motivate employees to utilise
league’s fees so the employees
their potential in the workplace,
can play free of charge.
and social lifestyle for the par-
we also recognise the importance of a healthy work – life balance.
Pedometer challenge – let’s get moving!
Siteimprove provides private
Siteimprove DK decided that it was
healthcare to every employee in
time to get up and get moving. In
the UK. Our provider -Pru Health-
that spirit, a four day pedometer
not only caters for any employee's
challenge was arranged. Every
medical needs, but also embodies
employee wore a pedometer, meas-
the idea that prevention is the best
uring their every step, and with a
cure, offering excellent benefits
luxurious spa treatment prize so
and rewards for daily activities
close they could almost feel the
with exercise. We have been
massage, motivation was not an
members of Pru Health for over
issue. Other incentives included
a year now, and the benefits have
diplomas, inspiring posters around
contributed to many employee's
the office and goodie-bags for all
daily winners that contributed towards making the challenge a
Health and Sports
big success. This is a new tradition
In the fall of 2013, a dozen Danish
at Siteimprove, and one which
Siteimprovers decided to get to
we look forward to expanding in
know each other on a whole new
2014 and 2015.
level by creating a Siteimprove DK soccer team. The players meet up twice a month for a few hours of adrenalin pumping soccer playing in a central indoors
47,552 Steps /out of 420,662 24
Average step length 45CM
• The employees felt less stressed
values, business model, work
in 2013 compared to 2012
ethics, requirements, company
• HR-responsible employees ap-
and history. This program allows
Psychological work environment
pointed in all offices
us to bring on a large number of
• Improvement in clear expectations
new employees whilst embracing
Siteimprove never sleeps and
the spirit of Siteimprove and better
therefore the pace is high, which
utilising the resources required for
can lead to stress. A wide range
training. The feedback from the
of initiatives were implemented in
employees has been extremely
2013 and 2014 to help keep a good
The AWA 2014 showed that the
positive and as a result, we have
work-life-balance, and the latest
overall job satisfaction across
started to have new employees
AWA findings proved that we are
all markets grew positively and
from Siteimprove’s other offices
moving in the right direction as
that a stunning 96 percent of
flown in to participate.
employees indicated that they
employees stated that they are
feel less stressed compared to
either satisfied or very satisfied.
last year. Management will keep
Between June 2013 and June 2014, the UK office ran over 16 training
employees who were appointed
Training and Competence Development
have a wealth of knowledge and
At Siteimprove, we care about
experience across all three offices
the personal development of our
(UK, Denmark and USA), and we
Another positive result of the
employees, and we are passion-
channel this through internal
AWA in 2014 was that employees
ate about investing in our work
training to empower the rest of
feel that management has gotten
force. We believe that improving
the Siteimprove community.
better at communicating goals
the teams’ personal skills will
and expectations, and that the
enable them to expand their job
We are proud of the fact that all
wellbeing of the employees has
skill repertoires which both ben-
European sales staff members
improved. Employees feel that they
efits Siteimprove as well as their
participated in a three day sales
can come to management with
future employability. There is also
training program in London in
their problems and concerns to
the added benefit of stimulating
January 2014 and that a total of
a greater extend. We expect that
the mind and improving morale
63 per cent of the Danish full time
this improvement also reflects
through learning new things and
staff have received competence
positively on the level of stress.
taking on new challenges.
development in the period May
focusing on the subject, as will the
sessions. We are lucky enough to
2013 to May 2014. In 2014, we Finally, we are doing our best to
With a growth rate close to 100
have external training plans for
nurture a culture where all Site-
percent per year, the US office
the Customer Experience team
improvers not only watch out
has decided to implement a two
and office management and we
for themselves, but also for their
week on boarding program de-
will expand the US on-boarding
colleagues and that they raise a
signed to give new employees
program to the EU markets in
red flag if the pace gets too high.
a better understanding of our
order to provide new hires with
plans for EU market expansion.
Social events in the US office:
The AWA results reflect the
• A summer party where the entire
satisfaction of employees with
office and their significant other
regards to Siteimprove meeting
went on a boat cruise around Lake
their training needs.
better training and to meet the
• A Halloween pumpkin carving
Knowledge sharing has not always
• A winter holiday party in down-
been Siteimprove’s strongest suit,
town Minneapolis with car service
which has caused some frustration
before and after the event in line
among the employees. To bridge
with Siteimprove’s strong stand
this gap we introduced a ‘new
on drinking and driving
ideas’ forum in 2013 in our cus-
• A roller derby game
tomer relationship management system that allows sales staff to
After the boat cruise, Steve Hennigs,
give their input and vote on their
Senior Product Specialist, said:
favourite ideas, thereby influenc-
“I am grateful that our leadership
ing the development process to
places a premium on the ‘work
a higher degree. Additionally our
hard, play hard’ culture. It was
project manager and head of
great seeing everyone and meeting
development now present every
some new people on this year’s
sprint (development cycle) to all
cruise. Here’s to another year of
employees in order for everybody
At Siteimprove, we place a high
success and next year we may
to get a better understanding of
value on employee satisfaction,
need a bigger boat!
the coming releases.
and one way in which we assure this remains high is through the planning of numerous social activities. These activities are a great opportunity for employees and their families to spend time together. Throughout 2013 and 2014, we arranged a number of social events, which is a great way for management to show their appreciation, and for everyone to get to know each other outside the offices. We definitely work hard and play hard!
Social events in the Copenhagen office:
Social events in the UK office:
• A Halloween pumpkin carving
• A circus themed party where
• A summer party with bowling,
• A Christmas party at the Artillery
all employees learnt new circus
cocktails and flamingos, 1950’s
Gardens HAC in London
skills such as juggling, tightrope
style at the All Star Lanes in Hol-
• An ‘Into the wild’ costume day
walking and acrobatics.
born. Followed by dinner at the
in favour of “Children in Need”
• A gala held at the National
South Kensington Gardens
Aquarium Denmark to celebrate
• Santa’s little helpers costume day
Siteimprove’s 10-year anniver-
for the “Save the Children” cause
sary. With well over 100 people in attendance - employees and their partners - the event was the roaring success with guests enjoying personalised behind the scenes tours, as well as being treated to an exclusive threecourse meal whilst surrounded by floor to ceiling tanks. • A Halloween pumpkin carving contest • A festive Christmas party driving go-karts, followed by a restaurant dinner, cocktails and all night dancing • A Mexican Friday Bar
WHERE can we do BETTER Support & Acknowledgement The AWA 2013 indicated a decrease in support and acknowledgement from management. We have added a significant amount of new people to the Siteimprove family in the past year, and combined with the US office relocation there is no doubt that every single manager
on all markets has been extreme-
Since 2011, a yearly bonus based
ly busy. However, this is not an
on a percentage of Siteimprove’s
excuse, and as mentioned earlier,
annual profits has been divided
Siteimprove relies 100 percent
between all employees based on
on every single employee, and
length of service seniority. The
therefore it is fundamental to our
purpose of the Profit Sharing
success that everybody is in the
program is to recognise and award
game with everything they have.
the staff’s efforts and hard work.
In 2014, management will focus
The program will continue in 2014,
on doing everything they can to
allowing us to once again share
help everyone be successful in
the company’s success with all
of our employees.
MAKING THE WORLD a BETTER PLACE
that we buy our electricity from
wind turbines. Through this, we furthermore contribute to the construction of the new wind turbines on AvedĂ¸re Holme. You can read more about our commitment to the environment and our green initiatives below.
Siteimprove DK travels on two wheels At Siteimprove Denmark, we are very committed to reducing our carbon footprint. As a result, and in a bid to aid the well-being of
Global Compact principles 7-9
Copenhagen office is encouraged
to ride their bike to work.
The company should support
our co-workers, everyone in the
a careful approach to environmental challenges
With the infrastructure in Co-
Take initiatives to promote
penhagen developed to make
increased environmental responsi-
it easier to ride a bike, it is not
only the healthy option but the
Encourage the development
smart option, especially since it
and dispersion of environmentally
is often both faster by bike, and
easier to find a parking spot. An internal poll actually showed that
At Siteimprove, we are very
70 percent of our employees ride
committed to minimising our
their bike to the office, whilst 27
carbon footprint, which is why
percent takes public transport
we strive to live up to climate
and the last 3 percent arrives to
and environmental principles.
the office by foot.
Due to this commitment, we have since the beginning of 2011
While Siteimprove does not wish to
been a member of a climate part-
dictate that all of our co-workers
nership with Denmarkâ&#x20AC;&#x2122;s largest
should ride their bike to work, we
energy producer; DONG Energy.
do find it important to increase
This climate partnership means
awareness of a healthier lifestyle.
More people – More Space During 2013, Siteimprove US
Preserving the Beautiful Nature of the World
employee numbers grew from 18
Interior landscaping is great for
to an impressive 31. This growth
buildings and people. Although
pushed the limits of our 5,500
the effects may be subtle, plants
ft. Minneapolis office to a point
are fundamental in a tranquil and
Since the office move in January
where it was no longer possible
stress relieving work environment.
2014, a few US Siteimprovers have
to uphold the level of comfort
‘Enterprise Plants’ supplies the
been carpooling to work for envi-
for our employees that we feel
Siteimprove UK office with leafy
ronmental, ethical and financial
they deserve. As a result, we
friends from near and far.
reasons. Two colleagues make the
started looking for a new space
trip together four days a week,
in October 2013.
and sometimes more colleagues
Through our work with Enterprise Plants, we are also contributing
join in as well. The roundtrip is on
After researching all the different
to efforts and projects on a much
average 30.5 miles/ 50 kilometers
options the Twin Cities have to
larger scale. Over the past year
a day, amounting to 122 miles/200
offer, a 14,000 ft. office in the
we have helped towards safe-
kilometers a week. This great
8000 Tower in the Normandale
guarding forests in Central and
initiative saves both gas and the
Lake Office Park in Bloomington
South America, in turn protecting
was selected – almost tripling the
some rare breeds of animals such
square footage. The 8,000 Tower
as Pygmy Elephants, Orangutans,
Prestigious green award for our Data Center
is a ‘Class A’ office building and
Proboscis Monkeys, Silver-leaf
offers a ton of amenities, including
monkeys and macaques!
Being a SaaS-company, Siteim-
a free-to-use gym, covered parking,
prove is very concerned with the
daycare, an outdoor patio, and
inevitable CO2-emissions caused
by our many servers. The new building is a much more For more than ten years, our
energy efficient building and offers
data center Interxion has worked
a more comfortable and tranquil
actively with optimising energy
indoor climate due to multi zone
efficiency, reducing CO2-emis-
HVAC and high efficiency windows.
sions and minimising their overall
The noise levels are also handled
more efficiently in the new space with a sound absorbing dropped
Interxion have proven to be ex-
ceiling, a white noise system, and
perts in their field, as they were
28 private offices.
appointed Denmark’s greenest
We started working out of the
data center both in 2013 and 2013.
new office on January 2, 2014.
24 fruit trees in
Fruitful Office Fruit is available to employees in every Siteimprove office. In the UK, the fruit is delivered by the company ‘Fruitful Office’ that plants trees in Malawi. As a result of our fruit consumption, Siteimprove UK planted 24 fruit trees in Malawi, Africa, during the period July 2013 to December 2013. The UK team is proud of this achievement, and it makes eating from the fruit basket even more enjoyable!
Going Green! Literally! Siteimprove is passionate about preserving the environment and endeavour to do so at any given opportunity, whether it be through creating a more environmentally friendly office environment, or educating the employees on being pro-eco! We also have a ‘Head of Recycling‘, who is constantly looking for new ways we can be more green! To kick start our ‘Going Green’ campaign in 2013, Siteimprove UK invested in 14 eye-grabbing illuminous green recycling bins. They are stationed all around the office, leaving no room for stray paper! With the excellent effort of the UK team, we were able to recycle 14 bin loads of paper within the first few months.
Siteimprove and the Hammerheads
these mouse mats have been made
In 2013, Siteimprove Denmark en-
from old, disused car tyres!
mats. We say ‘new’ but, ironically,
tered into a sponsorship agreement with the newly opened National
Remarkable Mouse Mat is an in-
Aquarium Denmark, which is the
novative UK eco-manufacturing
largest aquarium in Northern
company, driven by a passion and
Europe. As a sponsor, we were
belief that the environment needs
also given the chance to choose
to be treated with care. They make
an endangered species close to
economically viable, good quality
our heart that we could support.
‘new life’, cool everyday products.
After a lot of fun discussion, we chose to support the Hammerhead Shark, which features on the WWF (World Wide Fund for Nature) and the IUCN (International Union for Conservation of Nature and Natural Resources) list of endangered species. We chose this animal not only because we are dedicated to protecting the marine environment around us, but also because of the close relationship between the Hammerhead’s name and what we here at Siteimprove do best – which is helping our customers hit website errors on the head! As a sponsor, we get entry passes that we use to spoil our customers and employees.
Something Old, Something New Each UK team member has recently been treated to brand new mouse
Global Compact principle 10 10.
Businesses should work
against all forms of corruption including extortion and bribery
In spite of us working in a low risk market, we at Siteimprove have a very firm policy in regards to corruption and bribery. In the event that an employee should receive a present, or any form of bribery from a supplier or customer, the employee must notify his or her manager immediately. Failure to report may have consequences for future employment.
HELPING WHERE WE CAN
6/6 CHARITY AND PRIZES
Siteimprove Receives CSR Award for Social Responsibility
and Birgitte Mogensen, chairper-
At Siteimprove, we proudly look
back on the year 2013 as being the
impressed the panel of judges, son of Danske Revisorers CSR
year we received our first CSR
“Siteimprove has chosen to con-
award. In September, FSR – Danske
centrate their efforts on making
Revisorer (Danish Accountants),
the web accessible to people who
granted us with the award of Best
are e.g. visually impaired or have
Emerging CSR Report at their an-
a physical disability. Being web
nual conference 'Revisordøgnet'.
specialists, Siteimprove sees it as
We share the award with Dansk
their joint responsibility to support
Almennyttigt Boligselskab, which
the development of accessible
is a Danish housing association.
websites, and they have delivered a solid presentation of that work
Our dedicated focus on making
in their CSR report.
the web available to everyone
Siteimprove principles 1.
Provide clear guidelines as
to how our CSR work progresses and especially in regards to what we can do better from year to year 2.
Strive to keep focusing on
charity and provide a helping hand wherever we can. At Siteimprove, we believe in good karma. We value charity work and giving back to the communities around us. In this spirit, employees across all our offices have been volunteering to participate in charity events and supporting charity organisations. You can read about these activities in the sections following.
In 2010, Siteimprove joined The
At Siteimprove, we are excited and
locations were targeted due to
UN Global Compact, which is the
honored to receive such recogni-
the limited resources available in
largest voluntary corporate re-
tion and appreciation for our CSR
the community, especially in light
sponsibility initiative in the world.
focus. We are a passionate and
of the average per capita income
Hereby, we committed to meeting
goal-orientated company, and we
in Kermit, WV, which is less than
certain standards in the areas
will continue to work hard and
$15,000, with approximately 10
of human rights, labour rights,
hopefully earn our right to more
percent of the community living
environment and anti-corruption,
awards in the future.
under the national poverty line.
as well as creating yearly CSR
The Shop/Pack/Ship program
reports. Chief of Communications
connects Siteimprove staf f
and Markets, Camilla Simonsen,
Siteimprove’s US office collab-
families with partner families in
orates with Family-to-Family
(F-to-F), a 501 ©(3) nonprofit
nities through a monthly box of
organisation based in New York
non-perishable groceries and basic
social responsibilities to create
with a primary focus on nation-
toiletries. Families were matched
awareness and increase focus on
al hunger and poverty relief in
based on the ages of the children
the approximately 20 percent of
the US. Currently, Siteimprove
to ensure ’hand-me-downs’ were
the Danish population that daily
is assisting 11 partner families
available as well as to assist staff
experience severe difficulties when
in three different communities
in teaching their own children
utilising the web and self-service
(Kermit, WV; New Orleans, LA;
about charitable giving. Our first
and Hopkins Park, IL) through the
box was packed in December 2013
Shop/Pack/Ship program. These
and we will continue onwards with
“We perceive it as one of our core
a one-year commitment.
Siteimprove UK goes wild - ‘Children in Need’ fundraising Day
the day was Siteimprove’s London
In November 2013, Siteimprove
2013 Office Olympics. Precision,
In September 2013, a number of
UK embraced their inner child,
power and strength were themes
Danish Siteimprovers were ac-
donned animal onesies (much
for the day as employees com-
tively involved in raising money
to the amusement of twitter
peted to see who could score the
for Syria through a charity run for
followers) and raised money for
most baskets in a minute and who
Dan Church Aid’s Syrian Refugee
the wonderful charity ‘Children
had the best arrow accuracy in
Program. This project caught the
darts all at 50p per play! The
Copenhagen Charity Run for Syrian Refugees
attention of Siteimprove CEO
But that was not all, another exciting and exhilarating event on
animal onesies turned out to be
Morten Ebbesen, who decided to
Siteimprove UK kicked off pro-
excellent for mobility, but the
support the cause along with the
ceedings with a cake sale. The
humungous feet did put some at
rest of the Copenhagen office.
irresistible selection of cakes to
a slight disadvantage, but rules
The run was a huge success and
indulge in attracted people from
are rules! The wild and whacky
enough money was raised to feed
near and far, and in no time at all
day was a roaring success and
no less than 4,600 refugees for
a selling frenzy erupted and items
over 300 pounds was raised for
an entire day!
sold like hotcakes!
Children in Need!
Save the Children
vide the Wish Child with themed
The UK Siteimprove team certainly
entertainment and games during
is not deterred by the prospect of
their flight including a beach ball,
looking silly, especially not when
a pair of sunglasses, candy, Legos,
there are donations for a great
and other fun games. In addition
cause at stake!
to these items, Siteimprove also wrote personalised cards to each
In December 2013, they embraced
child to help them through their
the festive season dusting off their
holiday jumpers and attending work looking like nothing less than Santa’s little helpers! This was all in the name of a worthy cause – Save the Children.
Airplane Travel Bags for Children with Life-Threatening Conditions In 2014, Siteimprove US increased its charitable giving through the installation of quarterly community engagement events that collaborate with local philanthropic endeavours. For the first quarter, they partnered with Make-A-Wish’s Minnesota Chapter, an international 501 © w(3) nonprofit organisation focused on granting wishes for children diagnosed with life-threatening medical conditions. Because over 75 percent of Minnesota Wishes involve travel, with a majority to a beach location, Siteimprove staff packed approximately 50 ’Airplane Travel bags’. These ’Airplane Travel Bags’ pro-
Goals PAST AND Present
Goals achieved 2013/14
Goals for 2014/15
Contribute to making public and private web-
PDF accessibility checker was released in
Continue development on the Siteimprove
sites more accessible
Accessibility tool to support private and public webmasters in quality assuring accessible
We hired an accessibility expert to support
the US team and US/Canadian customers. Plan to offer the Accessibility Certification to Included a question in our yearly customer
all European customers in 2014.
satisfaction survey asking whether they have hired a disabled user because of our initiatives.
Produce more blogs and whitepapers on accessibility.
We took part in the GAAD in May 2013 and donated the money raised to the Danish Blind
Participation in GAAD May 2014, to further
In May 2013, our UK office raised funds for the
The UK team will be offering the Accessibility
Royal National Institute of the Blind.
Certification course free to all clients and prospective clients.
Free consulting and education
We completed 24 webinars across all markets.
Continue our focus on providing customers with free webinars as needed.
UK office Accessibility Workshop completed in October 2013 with over 120 customers sub-
UK event in October 2014 for clients and po-
scribing to the event and material.
tential clients. With expert speakers providing workshops and round table discussions.
Partnership within accessibility
Facilitation of network
We started collaborating with the Swedish
Establish a partnership with a UK or US NGO
accessibility consultancy firm ETU.
Collaboration with Danish consultant Jacob
Continue to work closely with the disabled
Nielsen, who has been blind almost his entire life.
community in regards to accessibility.
Continue to be in contact with the Accessibility Advisory Board.
Goals achieved 2013/14
Goals for 2014/15
Performance reviews for all employees across
Increase levels of support and acknowledge-
ment from management.
Online workplace assessment completed on
In 2014, we will expand the US on-boarding
program to the EU markets in order to provide
LABOUR Rights The Psychological Work environment
new hires with better training. HR-responsible employees have been appointed in all offices.
Decrease stress levels further in 2014/15.
A decrease in stress levels compared to the
Complete more events on health and physical
Events completed on health and physical
Increase overall job satisfaction across all
markets even further.
DHL participation 2013
Increased job satisfaction across all markets
The Physical Work Environment
US expanded their new office by adding ad-
Finish ongoing work on the outdoor patio at
the Copenhagen office. To upgrade UK office facilities: Water dispenser and improvements to the lunch area and game room.
Weekly (UK + US) and biweekly (DK + SE + DE)
Continue weekly/biweekly staff meetings
staff meetings Social events
Continue to prioritise fun social events in The number of social events has exceeded the
expectations with an average of four events per office in the past year.
Improve in-house knowledge sharing.
Internal training completed for sales staff
The UK office has external training plans for
on all markets.
the Customer Experience team and office management in 2014.
UK decided to offer private health care to UK
Thorough update of all employee handbooks.
UK plans to continue the programme throughout 2014/15.
Profit sharing from 2013 completed among all
The board has once again decided on profit
Siteimprove employees in June 2012.
sharing from 2014 to all Siteimprove employees based on length of service.
Environment Reducing carbon footprint
Goals achieved 2013/14
Goals for 2014/15
DK office rides bikes and uses public trans-
To provide a â&#x20AC;&#x153;Bicycle emergency kitâ&#x20AC;? for DK
portation to get to work.
employees containing: a bicycle pump, puncture repair kits and bicycle lamps.
US carpooling four days a week - saving both gas and the environment.
Continue successful climate partnership with DONG Energy.
Climate partnership with DONG Energy still going strong.
Continuous collaboration with green primary suppliers.
Started sponsoring the Hammerhead shark at the National Aquarium Denmark in order to help preserve the species. Helped safeguarding forests in Central and South America. Planted 24 fruit trees in Malawi, Africa.
Recycling system for bottles, cans, paper and
Use recycled materials for office supplies to
a larger extent.
Charity and prizes
Goals achieved 2013/14
Goals for 2014/15
Awarded ‘Best Emerging CSR Report’ by FSR
US: Establish an employee run board that can
- Danske Revisorer (Danish Accountants).
decide which social activities we participate in. Siteimprove will give the board monetary
Siteimprove US started collaborating with
budget and the ability to ask employees to
the non-profit organisation Family-to-Family
volunteer up to three full work days per year.
to help families who have limited resources. We partnered with Make-A-Wish Minnesota, granting wishes for children diagnosed with life-threatening medical conditions by packing 50 “Airplane Travel Bags”. Raised money for Syrian refugees through a charity run in Copenhagen. Held a fundraising day for the charity ‘Children in Need’. Funny Christmas jumpers’ day in the UK office. December 2013 for Save the Children.
www.siteimprove. com / co.uk / de / dk / se