sisterMAG Issue 8

er i Ol ivi n: Se re na Ill us tr at io

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Toni's Editorial

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Thea's Editorial

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Contributor Info

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Startup Spotlight: Stay.com

Minibar 70

Straight from the Minibar Drinks & snacks from Claudia Gรถdke

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Mini Dessert in a Jar Summer dessert from Rachel Jane

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The big Blogger Popsicle Special

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Phenomenon Popsicles Interview with Australian popsicle specialist liana raine

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Startup Spotlight: Allyouneed

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Press

Digitalization project from the university library of Dresden 54

The Bob Cut – Hair Innovation of the 1920s 57

Bookwatch: Flapper Age

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Startup Spotlight: Goodreads

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The many Careers of Vicki Baum Book review from Ruth Frobeen

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Bookwatch: Holidays

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A discussion by Beatrice Behlen 207 Carmex

An Interview with Paul Woelbing 212

Bloggers in Hotels Special

228

Designer's Talk

234

Chez Cliché Doris Neubauer about a new hotel/apartment concept

248

196

Summer Feeling at Home with SoLebIch

Come with us to Town Three DIY summer blouses

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Follow us to the Sea Swimsuits Special

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A tour to Cape Arkona

Lobby 20

Digital Native Column The Bag Phenomenon

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Appwatch: For your travels

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As if Cropped Short dresses & jackets

186 SoLebIch

An interview with founder Nicole Maalouf

City Tour Binz Tradition meets Awakening

with Andrea Molteni 182

Startup Spotlight: Kisura

THE BIG TRAVEL TO THE BALTIC SEA

Hotel Recommendations from Sivan Askayo, Lindsey Tramuta, Birgitte Brøndsted & Alvaro Leiva 179

Tel Aviv Beachlife Liron Peretz takes us to the beaches of Tel Aviv

Suite 142

The Suntan Era

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Startup Spotlight: Squadmail

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Travel Bloggers Doris Neubauer about the future of travel blogging

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toni's editorial

DEAR READERS A couple of days ago I was at the beach of Binz (a Baltic Sea resort on picture wide sandy beaches, shallow Germany’s largest island Rügen) for shores and crystal- clear seawater in the next cover shooting. Feeling the my head. warm summer sun on my nose and Some years later – I was about ten, the sand under my feet reminded me Thea has been born by then and the of what summer feels like.

Berlin Wall has already come down –

A day at the seaside always makes us we explored the beaches of Brittany, feel lighter and happier – no matter France (quite stony and cold), at the 4

where you are, even if it’s a country that Côte d’Azur, France (warm, but coarse enjoys nice weather all year around. sand) and in south of England (too cold Maybe it’s the vastness of the open to go swimming). It was not until we sea which you can’t escape from or went on a trip to Andalusia, near Cadiz the warm sunrays that make our skin that we saw a beach as beautiful and smell special and us feel different – less crowded as I remembered the but in a good way.

beaches from the Baltic Sea where

The first time I ever went to the sea we went for my first beach holiday. was near the town Middelhagen on It is exactly this Summer-Holidaythe island of Rügen. I probably was Sea-Feeling we want to convey with around 4 or 5 years old and all the our new issue. Every single one memories I’ve got are black-and- of us has his or her own idea of a white since at that time we didn't perfect beach or a favourite spot at have a camera with a color film. Still, the seaside. We tried to capture the these impressions left a mark on me essence of all that to either set you in and every time I think of the seaside I the mood for your upcoming holiday

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trip or to bring this wonderful summer-feeling right into your home.

This issue’s main theme is derived from Vicki Baum’s novel »Grand Hotel« that focuses on the events taking place in a fictitious luxury hotel in Berlin during the 1920s. Find out more about the author by reading Ruth’s Book Review and get an idea of how girls wore their hair in the 1920s .

This issue is also divided into a lobby, reception, reading room, suite and minibar - just like a real hotel. A beach is in walking distance (too bad Berlin doesn’t have one). The suitesection shows the latest interior design trends and explains why hospitality design is leading in interior design. In our Bloggers in Hotels Special you can admire some fantastic hotels.

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Illust ratio Sere n: na O livier i

Today

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traveling

is

increasingly

island of RĂźgen are documented in

supported by technical aids and

the beach-section.

appliances

And last but not least we present you

which

helps

us

to

document everything we experience.

Thea takes this up in her new digital native column

and explains how

important it is to choose the right travel luggage. What once was the travel diary is now the travel blog.

Doris gives us a small insight into a travel blogger’s world and where it is heading to. Our own travels to the

sister-mag.com

our photo-campaign: We would love to see your summer! Take a picture and share it with us via instagram or twitter by adding our hashtag #sistermag8. The best photos will be published on our blog.

Have a wonderful summer!

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o Ph er

h top ris :C tos

Click on photos to see th The phot em in co os were lour. t a k e n d PAMK Co uring ou r ca-Cola s h o o ting and sisterMA the G weeke n d at the Baltic Se a.

Sa s

nto

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Issue 8 | 2013

Our cont Subtitle

HEADING IN TWO COLOURS

Photos

text

text & text NAME Photo

Alvaro Leiva

Beatrice Behlen

Sivan Askayo

Ashley Ludaescher

Fabian Fechner

Birgitte Brøndsted

Zoe Noble

Ruth Frobeen

Claudia Gödke

Cris Santos

Tony Galea

Rachel Jane

Jennifer Jäger

Thea Neubauer

Victoria Kau

Liron Peretz

Antonia Neubauer

Lindsey Tramuta

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Doris Neubauer Donata Proske

Symbols Content Button: Brings you back to table of contents Jump Button: Brings you directly to the next article

Illustration: Serena Olivieri

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tributors translation

Styling

proof

Sabrina Bäcker

Jana Kalgajeva

Hanna Brunken

Kathrin Greyer

Evi Neubauer

Marina Engelhart

Sarah Müller

Lena Schleweis

Simone Haffner

Antonia Neubauer

Isabelle Koelling

Donata Proske

Katharina Kraatz

models illustration & Layout

Nadine Brendel

Thea Neubauer

Annabell Ewert

Serena Olivieri

Jasmin Zaid

Amie McCracken Deepa Paul Donata Proske Antje Reiche Rachna Sahni

Location: Link to Everplaces or Google Maps Photo-Button: Camera shows you (more) pictures Link to ­Pinterest Board.

External link.

Internal link.

Sound: Symbol shows the link to music or sound snippets

A magnifying glass shows you a picture enlarged (iPad) or on Pinterest Shows you a download (e.g. our recipe cards)

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Subtitle

HEADING IN TWO COLOURS text NAME

TN

TN

thea's editorial 10

The Summer Issue Feeling Eight issues sisterMAG – for more

sisterMAG N°8 is the airy summer

than 1 ½ years the »Journal for the

issue, which I have designed in good

Digital Lady« is part of my life or even

spirit, during sunny, warm summer

my whole! We are often asked if we

days and with a lot of hip hop and R&B

still have enough ideas, whether the

on my playlist.

layouting gets easier or even boring.

What you might have noticed: I

And

experience

revised the page layout and »cleaned

and significant improvements in our

up thoroughly“. Some lines have

production cycle (the organization of

disappeared, the page numbers have

translators, proof-readers, a new file

moved to the centre and all the icons

system etc.), each issue feels like

to navigate within an issue have found

launching a new start-up. Many »first

a permanent place beneath the page

times« marked the last weeks and

numbers. In the same way as an

that is also reflected in the layout.

apartment and our thoughts have to

despite

growing

PHOTO CREDITS: CS = Cristopher Santos

| AL = Ashley Ludaescher

| TN = Thea Neubauer

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CS

CS

CS

be cleaned up sometimes, sisterMAG

a very important change to Carry-On

had to endure the summer cleaning.

Publishing. We also look forward to

The layouting phase for sisterMAG N°8 was relatively short and full of opposites: full of people and extremely lonely. In the past year I spent the layouting phases in our parents’ home, packed up my computer for several weeks and saw no one except my parents. This time I stayed in Berlin

the first interns who will start working with us in our Berlin office mid-July.

On the other hand did we do a lot of shootings and feature productions in the last days of June, while I had to layout at the same time. Two weeks ago, for example, the girls of »Post aus meiner Küche« (Mail from my kitchen)

and layouted in the lonely

we celebrated together

comfort of my apartment -

the

for the last time, because

of

the

great partner: Coca-

is probably the new office, days and which will make

kick-off

summer swap with a

the biggest change for us which we move into these

visited us in Berlin and

WATCH THE VIDEO ABOUT THE »MAIL FROM MY KITCHEN« SUMMER SWAP

Cola.

Issue 8 | 2013

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tonis editorial

LIEBE LESERINNEN & LESER

TN

TN CS

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One of the best experiences so far this

feature »As if cropped« already for a

summer was our sisterMAG shooting

long time in my head. For this we shot

weekend at the Baltic Sea. Beforehand

the first time »in a studio« with a new

I had my worries about travelling north

photographer that I've long admired:

with a group of eight people. My fears

Zoë Noble, also known as one part of

were completely unfounded. Ashley

the blog duo ‘Überlin’. In her studio

(photographer), Cris (photographer),

we staged short dresses and jackets,

Annabell

which you can now sew yourself.

(model),

Jasmin

(cover

model), Martin, Lena (stylist), Toni and I had a super-nice and successful weekend. We hope that the images that we have put together, starting on page 232 , convey this feeling.

And while flipping through the new magazine, I can only recommend listening to my personal sisterMAG soundtrack

. Exactly these songs

were playing when I was layouting,

There was also a »first time« in the

drawing, setting and correcting or

fashion shoot: I had been planning the

when I jumped around in my apartment

sister-mag.com

YO OU

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AL

AL

WATCH JASMIN'S OUTUBE VIDEO ABOUT UR COVER SHOOT AT THE BALTIC SEA

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after another feature

about life and COP, of which he has

was completed at

become a big part. At that time we

midnight or I went

decided for ourselves that 2013 should

jogging at 6:30 in

be »our summer.« I’m sure now that

the morning and

we will actually achieve this and I will

thought about new

always remember #sistermag8!

ideas for layouting and sisterMAG in general -

AL

maybe you want to accompany me on my runs? Then simply tweet with #sistermagrun.

At the beginning of the summer I was sitting together with my friend Cris, drinking a glass of Sprizz in my favourite pub in Berlin and we mused

Issue 8 | 2013

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EXPLAIN THE IDEA Download iOS | Google Play

Stay.com is a social travel app and travel website for city trips. Users can create their own personal travel guides together with their fellow travellers and ask their Facebook friends for travel tips. There are over 140 cities on Stay. com, and we feature more

than 25.000 unique venues around the world.

We’ve teamed up with hundreds of local experts - our so-called Trusted Travellers - like chefs, baristas, designers and artists. They created their special travel guides to the best restaurants, bars,

In the future it will be possible for users to book hotels and restaurants through Stay.com.

We’re on our way to making Stay.com the greatest social travel service. This could be the end of the old-school guidebook!

You don’t need to carry heavy books anymore, content is always up to date, you can share everything with friends and fellow travellers and

make everything personal and… offline. In the next years, our content will grow rapidly, we’ll keep on adding new cities to Stay. com and we’ll publish lots of new Trusted Travellers guides. The world of travel and apps changes rapidly and I’m excited to see what’s coming!

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STARTUP SPOTLIGHT

stay.com

@ staydotcom

fb.com /staydotcom 14

REVENUE

FUTURE PLANS

BEHIND STAY.COM

museums, sights and coffee places. These guides show the real hidden gems! Users can cherrypick from their guides and add them to their own personal guide.

Everything is available offline. Yeah, that’s right: no roaming costs!

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INSPIRATION

I founded the first Scandinavian hotel boo­ king website. It was (and still is) a great success.

But when I was traveling, I felt I always ended up in touristy places and I couldn’t find the hidden gems. I wanted to create my own personal travel guides, with the best and most unique places, and decided to start Stay.com.

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FINANCE

Selling the hotel booking website Hotellweb to an investment company gave me the opportunity to start Stay.com.

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There are a lot of players in the travel space. Gogobot and Trippy are great, and we love Lonely Planet as well.

After finishing my PhD in Pharmacology, I was involved in several startups, but my career got a huge boost when I started Scandinavia’s first hotel booking website Hotellweb.no in 2003.

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MAIN COMPETITORS

FOUNDER'S PAST

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FIRST TEAM MEMBER

That’s Asgeir Hoem, our Head of Product. He’s still working for Stay.com and he’s one of the smartest guys I’ve ever met.

Now it’s the four of us in the office: Me, Asgeir,

Gurudutt (our developer) and Claudia (our Content & Community Manager).

We’re working with a great group of freelancers as well, like developers, writers, photographers and media professionals.

16 We’re all Mac users and are huge fans of efficiency apps, and we’re all using Evernote. We use Trello to manage projects and activities. iA Writer is a great app for writing texts without being distracted.

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MOST OFTEN USED SOFTWARE

The guide with the best coffee places in Oslo was one of the first Trusted Travellers guides and it’s still very popular.

Great coffee is crucial!

You can see the guide here .

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FIRST GUIDE PUBLISHED

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NAME

Since I came from the hotel booking business, I knew traveling was all about creating the best stay. I also wanted to keep it short, simple and catchy and there it was: Stay.com.

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COMPANY COLOURS

We wanted it to be delightful and bright, so blue was the right match. We’re now using different types of blue, in combination with purple as a punch colour.

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CITY

Oslo, the capital of Norway.

A beautiful city with great outdoor possibilities. Our office is located in the so-called Start-up Lab. We’re here together will all kinds of other startups. A great and inspiring environment!

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London is always on top of the list, followed by Barcelona, Paris and New York. Our Trusted Traveller guides are the most popular guides.

These local experts - like chefs, baristas, artists and designers - guide you to their favourite spots.

Their guides feature the best-hidden gems and places you usually don’t find as a tourist.

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POPULAR HOLIDAY DESTINATION

Lots of coffee, coffee and more coffee. Fortunately, we now have a great coffee shop in our office building, and Oslo is a great city for sushi.

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MAIN FOOD

SONGS CHOSEN BY THEA, MARLEN & JURI Monkeybrain – Lirum Larum Lana del Rey – Summertime Sadness (Asadinho Main Vocal Mix) CRo – Whatever Future Island – Before the Bridge

Native!

THE COLUMN

THE CASE OF THE CASES

»When a German sets off on a journey, he packs a suitcase full of noise.« What the Swiss aphorist Billy (Walter Furst) probably meant ironically, got an entirely new meaning since the invention of tablets, phablets and smart phones: Nowadays, every suitcase is filled with the infinite knowledge of the world—well, sometimes it might be limited to 16 GB storage

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space.

Back in the days, you chose your luggage by style and color. Today, there is another factor to

tex

au b u e N a e h T on t & illustrati

er

be considered: which one of my electronic devices fits in there and how well-padded is the bag in case of bangs and knocks from the outside world? And because digital devices come in all kinds of shapes and sizes, it is especially hard to choose the perfect case. Over the past years, we were able to observe some amazing things.

Do you remember the beginnings of the iPad mania?

There was only a small selection of cases available back then, and most of them were produced by Apple itself (and therefore as expensive as a large suitcase

sister-mag.com

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on wheels). However, merchants and

but make assumptions about their

designers soon saw the potential

character based on it. So there are

of the emerging individualization

the minimalist start-up founders,

mania and so it was soon possible

for instance, who deliberately refrain

to purchase the first iPad cases by

from using a case at all. The design

Ted Baker or self-made felt cases

of the phone itself is more important

on Dawanda and Etsy. The best part

to them, and the phone disappears

for the manufacturers: with every

as quickly into the pants’ pocket as

new model there was more demand

it was pulled out in a bored fashion

for new cases and bingo—they could

on the beer table. Those who want

design a new product line.

to set themselves apart from the

I often catch myself categorizing

first kind might choose a hand-sewn

people by what kind of cases they

case made of Argentinian buffalo

choose for their electronic device.

mammoth leather that they received

Anyone who is anyone will protect his

directly from the manufacturer—

or her iPhone or iPad or Android and

limited edition of course. And then

turn it into his or her own individual

there are those who think this is too

little showpiece. But what does the

expensive. They pick one of the million

case tell us about the one carrying

»cool« designs on Society6 that (are

it? It does not matter whether it is a

still way overpriced considering it is

leather case, an Etsy case, a rhinestone

just a simple plastic hard shell case

case, a plastic bunny ear case, or a

but) will eventually arrive from the US

polka dot sleeve — you cannot help

where you have to then go through

Issue 8 | 2013

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Travel Fever

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Play Hooky

Tank

customs to finally slip the little gem

our lifestyle and attitude towards life?

into your own pocket. The dodgy

And can my counterpart tell what my

phone shops in London that you can

philosophy of life is by looking at my

find on every corner and that sell

cell phone case?

rhinestone-adorned cases are very

While we quite naturally put those

fascinating as well. A sparkling cell phone might get you lucrative phone calls, who knows?

How

deeply

working life, the question concerning the size of the bag weighs particularly

this

heavy on our minds. And I mean this

stereotypical categorization already

quite literally: Have you ever had the

is, was proven in an interview with a

situation where you had to pay extra

fashion start-up not too long ago. The

due to overweight of your carry-

founder told me about a counseling

on luggage? More than once have I

session with a client. When it came

stood in line at the airport, drenched

to choosing a purse, she said: »Oh, as

in sweat, and all because my carry-

long as my iPad Mini fits in there, it’s

on luggage was crammed with

all good.« It was immediately clear to

electronic devices such as a camera,

the founder that this must be a tough

laptop, cell phone, flash drive, iPad

and interesting business woman.

… Not long ago, I received something

But is it really that simple? Does the

from my Dad that seemed to solve all

device really tell us something about

my problems: a huge black bag into

sister-mag.com

entrenched

devices into our briefcases in our daily

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Ballerina

Sober

These bags are real! Created after the image of comic bags the label Jump from Paper sells them online. Click on the pictures to go directly into their shop.

which everything seemed to fit. This

by that I don’t mean the new trend of

monstrosity soon became known as

going to a WiFi-free wooden hut in the

‘Resi’s office’ in my family. Yet still,

middle of nowhere in North Sweden

the problem quickly snuck back up on

but rather just taking one electronic

me. Unfortunately, the compartments

device. This may seem absurd to the

were too stiff; I squeezed everything

less digital non-native that I would

into the depths of the bag with might,

rather not leave the house without

but never was able to find anything

my laptop. But when I do, I always

and eventually, I broke the zipper.

feel as if I could not make full use of

Moreover, the bag—fully stuffed and

my time. This is why I planned a self-

with a dead weight of at least five

experiment this summer: leaving the

pounds—caused some serious back

house with either a tablet or smart

pain that lasted for days.

phone but that’s it. On the following

In the old days, vacation checklists

page, we have therefore gathered

were full of essential things like

some of the most useful apps for when

underwear, mouthwash and sun

you’re traveling or on the go—for the

block. Today’s biggest fear is to forget

brave ones among you. These include

the charger. So why don’t we cut it

travel apps but also productivity apps

down to the most necessary things

that every digital traveller without a

during our vacation—just once? And

laptop will find helpful.

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App

YELP L

For your travels Out and about without a computer because we are travelling lightly this year?! In collaboration with Fabian Fechner (FF), we've pulled together a list of useful apps for travelling and working on the go.

AIRBNB

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FF

Looking for accommodation but all hostels are full? Airbnb is the renowned service for finding apartments of »normal« people, who rent them out to tourists. The app enables you to book on the go.

TRIP JOURNAL L

FF

… allows you to create a journey while being on holiday. Add photos, videos and text, while all your destinations are recorded via GPS. Experiences can be shared via Facebook or Twitter.

SYNCHRONIZE L

Synchronize is a straight forward time shifting app that allows you to easily check and project time across multiple time zones.

FF

Find restaurants, bars or cafés which are rated by locals or other travellers. With the function »monocle« you can see these destinations via Augmented Reality right on your phone.

KAYAK L

FF

Indispensable allrounder app for your travels: find flights, make check lists for packing or access the reservation service Booking.com right from the app.

CURRENCY L

A simple converter for travellers with a beautiful interface for quick access to conversions.

With over 160 currencies from all over the world.

NATIONAL GEOGRAPHIC CITYGUIDES

L Available for London, Paris, Rome and New York City, National Geographic provides a beautiful app with gorgeous pics and greats tips.

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Hardware

Apps are great but sometimes the investment in mobile hardware can also enhance your experience and help on the go.

MOBILE KEYBOARD L

Protects the iPad as a screen cover and doubles as a wireless keyboard.

Logitech, $99.99

MOBILE CHARGER L

Again out of battery but no plug nearby? These small but powerful portable battery chargers can help! e.g. Veho Pebble Smartstick, €29.95 SD CARD ADAPTER L

With the iPad Camera Connection Kit, it's incredibly easy to download photos and videos from your digital camera to your mobile device and start editing them on the go.

Apple Connection Kit, $29.00 WRITE L

A well thought-through writing app for iOS with many functions: Cursor Trackpad and Swipe Selection, Passcode Lock, Device Sharing (use your iPhone as screen and iPad as Remote Keyboard), custom fonts, broad syncing options with Dropbox, iCloud etc.

MOMENT CAMERA L

Holidays are always the best time to try out new camera apps.The app »Moment Camera« tries to capture your moments using self-timer and sequential shooting function, so you'll never loose a moment to remember.

MEXTURES L

The Mextures app aims to convert your iPhone into your mobile Photoshop.

The app combines more than 70 hi-res textures made for and by photographers, 12 different blending modes and thereby millions of possibilities to enhance images.

RECORDIUM L

For interviews and sound recordings on the go: This app is much more powerful than the iOS built-in app with possibilities to highlight the best passages, annotate points for future reference or even edit the audio file on the go!

CARTUNES L

…is a nicely layouted iOS music player, designed entirely for touch. You can control your music with swipes, taps, and pinches.

Perfect for listening on the road!

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e ag gg ba t or rp ai xt ne e th at t gh ei w We don't want your bags to be over outfits, y er m m su d an ry ai ur fo e os op pr e check. This is why w ace in your sp h uc m o to up ke ta t n' do d an t or sh which are ect for rf pe e ar s et ck ja d an s se es dr e Th e. suitcas s rn tte pa l al g: in th st be e Th n. io at tu every holiday si can be downloaded for free!

Issue 8 | 2013

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First piece of your light carry-all: the perfect SUMMER DRESS for hot days. The silk dress is worked with a low-line polo closure.

After the dress is finishing, it is batiked, so that it gets its very unique and individual look.

DRESS: Download Pattern & Tutorial SHOES: Pura Lopez BAG: Peru Leather Camera Bag with shoulder strap from Oliday on Etsy (â‚Ź 54,43)

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Issue 8 | 2013

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Sophisticated look which easily folds up: the shiny dress made of turquoise coloured satin is done in the style of Burberry's Spring 2013 collection. You just have to put it on and feel great all day! sister-mag.com

DRESS: Download Pattern

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JACKET: Download Pattern

As if cropped! The short jacket made of fake leather is extra wide and looks interesting with its vibrant colour blocking.

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For a day strolling around the city and sitting in cafĂŠs: the rose-coloured floral dress is airy, but subtly sophisticated because of its cut, the handmade flowers and the folded details on the side.

DRESS: Download Pattern SHOES: Other Stories Issue 8 | 2013

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The »Little Black Dress« is a real classic. In our case it really is little and fits easily into every carry-on bag.

With its rectangular neckline it looks very modern. Special detail: the patch pockets for your hotel chip card and a banknote – the perfect dress to party!

DRESS: Download Pattern RAIN CAPE: Bershka SHOES: Other Stories Issue 8 | 2013

1 STARTUP SPOTLIGHT squadmail.com

@SquadMail

fb.com /SquadMail

There’s a lot of heartbreak over email forwarding and CCing. This is one of the problems we fix completely with SquadMail. SquadMail lets you collaborate easily and share your email folders with anyone. Whether you use Gmail, Yahoo or run your own exchange

server, collaboration be­ tween all email clients and providers is possible for the first time.

Businesses lose $650 billion dollars every year due to unnecessary emails. This accounts to $10,000 per employee per year!

SquadMail is currently used by

the magic light bulb went off and the question was asked: why isn’t there Dropbox for email? They believed there had to be a better solution to email collaboration, and with that the concept of SquadMail was born.

Email has been around for what, 30 years now?

We don’t really see it going anywhere. If it was actually the death of email, we believe it would have already happened.

Email is the one thing that links everything together: it’s how we sign into most of our cloud applications, check account activity, communicate with others and much more. Cloud apps

36 As is often the case with tech start-ups, teams start out working on something entirely different than what they end up with. Since the first concept wasn’t going very well, the founders started looking for a new way to enhance enterprise communication.

At the time Dropbox was being used heavily by the founders. That’s when

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INSPIRATION

3

EXPLAIN THE IDEA BEHIND SQUAD MAIL …

thousands of companies and organizations worldwide to help fight this issue.

Be it for sales, hiring or customer support team, SquadMail helps keep everyone on the same page. By simply dragging and dropping emails into a shared folder, emails are

synchronized and visible to all collaborators. Email replies also stay filed in the same folder, so there’s no need to worry about clicking that »reply all« button.

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continue to pop up, but currently, there is no way for these apps to talk to each other. There has to be one consistent, central system for everything to come together and that system is email. That doesn’t mean email is perfect – in fact it’s very far from that. This is exactly why we see a great opportunity for SquadMail and for the people who use it. We can only imagine

email, instant messaging and social networks being used more in the workplace in the future.

People are increasingly sharing more on the Internet and demanding that companies do the same. The world we live in today is all about sharing, connecting and communicating, so email, IM and social networks only make this increasingly possible.

FUTURE OF EMAILING

SquadMail’s

initial

development was funded by an EXIST joint research grant from the European Union and the German Ministry of Economics and Technology. We have since raised capital from professional

investors

and put in private funds as well.

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FINANCE

5

REVENUES

SquadMail is currently available to all users for free. We plan to implement pricing plans in the next couple of months, but first we're gathering feedback from our users to figure out a fair price.

We promise there will always be a free version of SquadMail available to our users.

6

MAIN COMPETITORS Subtitle

SquadMail is a worldwide technology innovation without a direct competitor.

Because of this our main competition involves breaking bad email habits like CCing. Since nothing has changed with email in the last 20, 30 years, people have started to regard

email’s shortcomings as part of the picture and don’t even go out looking for solutions like SquadMail. Once they see it working however, they’re hooked and get their colleagues and friends on board as well.

We were looking for a descriptive word to describe the functionality of SquadMail. The word squad is used in the military to describe a small team that works together.

This team is often quick, efficient and strong. We thought it was a great fit for what we wanted SquadMail to represent.

The enterprise market has traditionally come across as old and dusty, so since we are bringing something new to the table, we wanted our color palette to pop and represent that as well. Do you like the SquadMail blue?

BURRITOS! It’s easy to say we’re addicted to the burrito joint located across from our office.

Sometimes Phil, our CEO, has three in one day!

7

8

38

sister-mag.com

NAME

COMPANY COLOURS

9

MAIN FOOD

LOBBY

39

Issue 8 | 2013

40

This illustration is based on a work by Kasey Albano. Please visit her portfolio site here . sister-mag.com

LOBBY

Where do their travels take the travel bloggers in the future?

IF YOU WANT TO GO FAR, GO TOGETHER Click on the little camera symbols to see photos of the travel bloggers .

text DORIS NEUBAUER translation SARAH MÜLLER

In the past few weeks we got a lot

about the platform’s goals, »at

of emails. Servers were overheating

the same time we want to become

and every two seconds it made »ping«

more popular. Readers and travel

and you were told that »You’ve got

consultants have to be able to find our

mail!« Every free minute was spent

platform and the respective topic they

on the phone or used to squeeze

are looking for more easily.« In order

new appointments between Skype-

to achieve these ambitious goals, the

calls. Everyone who is now thinking

new website www.reiseblogs.org

of a new affair is wrong. However,

an online directory for German-

it definitely is the beginning of

speaking travel bloggers, was built.

something new: A couple of months

»In the future, bloggers can exchange

ago

got

ideas via Facebook groups and at

together in Potsdam and founded an

regular meetings with workshops and

open platform for German-speaking

symposia.« But the organizing team

travel bloggers (in German: Plattform

still has work to do, »our first meeting

für deutschsprachige Reiseblogger -

with 30 participants takes place in

PDRB

Bonn from July 12th to July 14th.«

13

»travel

journalists«

).

,

»This is a chance for travel bloggers

Everyone who meets the criteria (an

to connect with others, exchange

own blog that focuses on travelling

ideas, start networking and benefit

and has been online for at least 6

from each other’s experiences,«

months) is allowed to take part.

said co-organizer Anja Beckmann

Issue 8 | 2013

41

Not an open network but an

42

blogs

more

popular.«

Therefore,

association with the name

Christoph and his colleagues visited

Reiseblogger-Kollektiv

the ITB - an international tourism

(a collective of travel

fair in Berlin - or the German Travel

If you want to go fast, go alone. If you want to go far, go together.

bloggers; RBK is the German abbreviation) has

already

been

founded in August 2012 – a collective of seven German-speaking travel

bloggers.

»Its

foundation was a logical step for us since at that time we had already been working together on a daily basis for months,« says Christoph Pfaff

, member of RBK.

»We constantly encountered new

Mart in Stuttgart

, held workshops,

lectures or webinars with topics such as »How to cooperate with travel bloggers«. »If you want to go fast, go alone. If you want to go far, go together,« there is no other saying that describes the ongoing development of the blogger scene better than this African one.

Even if the concepts of the platform for German-speaking travel bloggers and the collective of travel-bloggers

challenges. One of our main goals was

are quite different, their goals are

to establish professional standards

the same: a professional cooperation

for a better cooperation between the

with the tourism industry, exchange

tourism industry and travel bloggers.

and attention – subjects that also

Besides, founding RBK was for us

matter to the international blogging

a nice opportunity to make our own

community.

sister-mag.com

LOBBY

»We have a great international

right after the World Travel Market

community that focuses on bringing

London in 2011 by Claudia Beatriz

travel blogging forward and supporting

Saleh. At first they were thinking about

each other«, says someone who really

a closed facebook-group in order

knows what he is talking about: five

to share knowledge in Portuguese.

years ago Melvin Boecher launched

»But soon we noticed that this was

his own blog Traveldudes.org

not enough. We wanted more than an

and

has been involved in some of the most successful networking projects. »Cooperation really can make a difference,« that he is convinced of.

Projects such as #TTOT Talk on Twitter), Blog Ville

(Travel or

iambassador are not the only perfect examples to prove him right. »Hard working and successful networks that lead this emerging industry (of professional travel blogging) are essential as well.«

exchange platform,« Claudia explains. »We had the great opportunity to organize the first travel blogger conference

in Brazil together with

a private enterprise and we took part in the Travel-Show FIT Cataratas.« For Brazilian bloggers it was the first time that they were recognized at the fair, which she is very proud of. Today over 300 blogs are registered in the RBBV. Their works and best-practice examples are collected and published on an extra website. »We all benefit

Just have a look at the Brazilian group

from each other after all.«

Rede Brasilera de Blogueiros de

Brazil, too, does not only focus on the

Viagem (RBBV)

information exchange between blogs

that was founded

Issue 8 | 2013

43

44

but also wants to professionalize

essential for the relationship to our

its travel bloggers, just like its

readers and to the tourism industry.

German colleagues. In preparation

Mostly it is about transparency and

for a meeting with travel consultants

trust.«

who have indicated great interest in

What is mandatory in the Brazilian

cooperating with blogs, members

RBBV is voluntary in Germany:

of the RBBV were among others

Through a series of panel discussions

asked to name their main topics.

together with other travel bloggers,

»If the tourism industry happens

the RBK has come up with a »Travel

to look for a blog with focus on the

Blog Code« which mainly states that

food and gastronomy sector, we will

all travel costs and other kinds of

be able to help this blog«, that’s how

cooperation have to be disclosed and

Claudia describes the cooperation

that advertisement has to be declared

with potential clients. Furthermore,

explicitly. »Credibility is still the most

all writers were given specific rules

valuable asset we bloggers have«,

of how to deal with readers and how

says RBK-member Christoph and

to cooperate properly. »Bloggers that

clarifies, »Credibility simply means to

want to join us are not only required

be honest. And our readers are capable

to have a blog that has been online

of recognizing honesty at once.« Anja

for at least 6 months but also have to

Beckmann thinks the same, »I do

abide by these rules,« says a Brazilian

understand why travel consultants

member who is living in the US right

want to publish their destination,

now, »these rules are quite simple but

airline or hotel on our blog. But our

sister-mag.com

LOBBY

readers are not stupid. Nobody wants

more

to read a plain advertisement blog.«

»We already made

But what do our readers want to read? How can bloggers guarantee a balance between the interests of their cooperation partners and the interest of their readers? And how does a destination benefit from cooperation? How can you tell whether a campaign is successful or not? Not to mention the highly interesting topic »monetarisation«. For now there are still more questions than answers and a chance to »professionalize and organize this industry even more by

professional,

a big step forward: Many

travel

bloggers

are

registered in the online directory that

readers

as well as travel consultants

How can bloggers guarantee a balance between the interests of their cooperation partners and the interest of their readers?

can

use for their research.

Furthermore, mutual trust among us travel bloggers is growing which makes it easier for us to exchange ideas and support each other without reservations.«

working together,« wishes Christoph.

Things look good: The first meeting

»We are constantly making progress

of the open platform for German-

and it just feels right,« so that the

speaking travel bloggers is fully

extensive workload which initially

booked and more than 50 bloggers

was underestimated definitely pays

registered only few weeks after

off by now. Anja Beckmann also

launching our website. And this is

hopes that everything is going to be

just the beginning …

Issue 8 | 2013

SONGS FROM »THE GREAT GATSBY« SOUNDTRACK Emeli Sandé, The Bryan Ferry Orchestra Crazy In Love Fergie, Q-Tip, GoonRock A Little Party Never Killed Nobody Bryan Ferry, The Bryan Ferry Orchestra Love Is The Drug Coco O. Where The Wind Blows

A new internet portal makes magazines from the 1920s available online

TURNING INVISIBLE PAGES text VICTORIA KAU

Just one look at the wide magazine and

kill long waiting hours at the airport

newspaper selection sold by German

or on a train.

kiosks is enough to get an idea of our society’s wants and needs. Even little 48

| translation KATHRIN GREYER

kids have their own magazines such as Princess Lillifee or Bob the Builder.

Older children read Geolino and teenagers devour magazines such as BRAVO or Yuno. After graduation it’s the NEON-Magazine that enjoys great popularity among young adults.

However, the older they get the more fields of interest evolve: politics, history, science or art - the magazine landscape around the world is

The new digitalization project of the Saxon State Library, the Saxon State and University Library Dresden and Patrick Rössler, professor of communication science (University of Erfurt) shows that magazines did have a significant impact on culture and everyday life in the 1920s. About 650 magazines from the 1920s have been made available online by the internet portal www.illustrierte-presse.de so far.

flourishing. In 2012 more than 1500

For now, ten of the then most important

different general-interest magazines

magazines will be scanned as well

were published and despite numerous

as analyzed with utmost technical

apps and online-features offered by

preciseness and made available to

different publishers, the majority of

a wide audience. The entire project

people still prefer print magazines to

is a real technical and logistical

sister-mag.com

READING ROOM

Just one look at the wide magazine and newspaper selection sold by German kiosks is enough to get an idea of our society’s wants and needs.

Auto Magazin, July 1929, SLUB Dresden

49

Highly sociological conclusions can be drawn from the great variety of topics ranging from fashion and music to films and cars.

50

challenge to Katja public

according

»Zeitzeugen«

(contemporary

wit­

project

manager

ness) is huge. Highly sociological

Leiskau:

»Several

conclusions can be drawn from the

are

great variety of topics ranging from

incomplete since magazines were

fashion and music to films and cars.

for a long time not considered worth

But not only do universities and the

collecting. Fortunately, we had private

research landscape benefit from the

collectors, who gave us their issues

digitalization whose search engine

for digitalization. Sometimes however,

makes small texts or pictures much

magazine issues either can’t be

easier to read and look at. »There

moved due to conservation reasons

are many different people searching

and have to be scanned on-site, or

for their favorite author, a certain

pages are missing that then have to

car brand or an unknown actress.

be taken from a different copy.«

It is our goal to reach everyone who

The

magazine

scientific

collections

the

might be interested in our project, no

digitalized version of the magazine

matter whether they like bob cuts,

sister-mag.com

interest

in

READING ROOM

are crazy about Marlene Dietrich or

has not reached its peak yet. Due

into architectural photographs of old

to its political upheavals, cultural

Berlin.« Thanks to cataloging and the

accomplishments

project’s good structure, readers get

achievements, the Weimar Republic

to make rare finds - one way how to

opens up a field of research and

recover and register art pieces that

reception which has not been used

allegedly went missing a long time ago.

to its full potential yet. As part of the

There is no other medium than

project, there will be an exhibition as

magazines that reflect and document

well as an international conference

everyday culture of the 1920s as

taking place in summer 2013. Topics

faithfully. New photography and print

such as the presentation of foreign

techniques had made it possible to

cultures, the definition of a new male

illustrate articles in such various

role model or how photojournalism

ways – a harbinger of the visual

became a new profession back then

entertainment culture which despite

will be discussed by experts from

numerous internet forums probably

various scientific fields.

and

technical

Issue 8 | 2013

51

52

sister-mag.com

Das Magazin, March 1928, SLUB Dresden

READING ROOM

Both indexing and the project’s online

and evaluated. This development in

presentation definitely have an added

the field of data management will have

value. Besides, it makes us think

a significant impact on humanities

about how and to what extent media

research and the way how information

was and still is, 100 years later, a

is provided.«

true reflection of society; how people identify

Until then, there will always be time

themselves via media or how the huge

left to read a print or digital magazine.

amount of digitalized cultural assets

But with the yellow press’ casual

could be made available to all future

attitude towards truth in mind, one can

generations.

only hope that the reader’s everyday

This digitalization project definitively

life will not just be evaluated based

has a promising future. Katja Leiskau,

on how media deals with more or less

»Thanks to a virtual environment and

sensitive topics. By then, however,

additional tools, information can be

future research will probably have

much better concentrated, compared

lost track of things.

nowadays

promote

and

The portal of the SLUB Dresden can be seen and used at

www.illustrierte-presse.de

.

We thank Dr. Leiskau and the Saxon State and University Library Dresden for their cooperativeness and provision of pictures.

Issue 8 | 2013

53

54

Mi ae t

uc

er

aB

ien

ind

hh olz

sister-mag.com

lB

L ke

ch

El

This text is from the book ›Die Zwanziger Jahre in Berlin‚ .

Publishing house and authors kindly allowed us to publish this text.

READING ROOM

55

»The newest trend in Germany coming

ballroom dancer Irene Castle who

from abroad has been the bob cut …

introduced the new hairstyle by

The hair is cut straight around the

performing with a bob on European

head just the way little boys wore it

and American cabaret stages. In

in the earlier days«. That’s how the

Paris it was the fashion designer

Berlin Lifestyle-Magazine »Elegante

Coco Chanel who picked up this

Welt« informed its female readers in

cheeky look which was nothing like

1920 about the cheeky haircut that

the female hairstyles seen before. The

later on became a symbol of the »New

dancer Isadora Duncan also adopted

Women« of the nineteen-twenties.

the haircut; and in 1921 Asta Nielsen

In 1915 it was the English renowned

performed in the movie »Hamlet« wearing a bob as well.

Illustrations: Archive Michael Bienert

Issue 8 | 2013

56

At the beginning, the bob cut caused

The German author Heinrich Mann

a sensation, almost a scandal. Soon,

thought the same way: »Short hair

however, its success was undeniable.

was a must after introducing a more

»Get rid of your old ponytail and cut

boyish look for women. Furthermore,

yourself a bob,« was the slogan. Shop

this haircut is much more convenient

assistants and secretaries as well as

for dancing, exercising or working

newly rich wives or famous movie stars

in a factory. And he added drily:

wore the bob cut. Straight, waved or

›Men do like the short coiffure, even

crowned with close fitting cloche hats -

though they have not been asked

the short hairstyle perfectly refined the

before.‹« Since then short haircuts

slim silhouette of women’s new fashion

of all kinds have been dominating

trend and was used as a symbol of

women’s fashion scene, although the

youth, mobility, modernity and eman­

classic bob of the 1920s has almost

cipation. Moreover it simply was much

disappeared from Berlin’s streets.

more convenient than long hair.

sister-mag.com

READING ROOM

The Poisoned Chocolates Case

Flapper Age A Favourite of the Gods

One of the most famous European social novels of the 20th century: The novel centres around the beautiful, elegant Constanza, who cultivates and drives the eccentric lifestyle of her parents, a rich American woman and a decadent Roman princes, to the top.

A detective novel by author Anthony Berkeley which is set in London in the 1920s.

A group of armchair detectives, who have founded the »C rimes Circle«, formulate theories on a recent murder case Scotland Yard has been unable to solve.

Anthony Berkeley: The Poisoned Chocolate Case, The Langtail Press Paperback

| Kindle Edition

57

Sybille Bedford: A Favourite of the Gods, Daunt Books Paperback

| Kindle Edition

East Side Story

A gripping family saga that follows the rise and decline of the New York patrician clan Carnochan over one and a half centuries. At the example of the Carnochans Auchincloss explores the inner dynamics of the American upper class.

Louis Auchincloss: East Side Story Kindle Edition

PHOTO: Ashley Ludaescher – Chasing Heartbeats

1

IDEA

2

Goodreads is the world’s largest site for readers and book recommendations.

Our mission is to help people find and share books they love. We’re motivated by the belief that the right book in the right hands at the right time can change the world. If you’re a book lover, you’ll love Goodreads!

My husband and fellow co-founder, Otis, had the idea for Goodreads when he was browsing a friend’s bookshelves one day for ideas on what to read.

He had always been a big reader when he was younger but had lost the habit in college. A few years after graduating, he’d made the commitment to himself to read more so

Our business model is advertising based. We have a huge and rapidly growing audience of book lovers – we have more than 17 million members.

Publishers and authors really value being able to reach some of the most avid readers in the world.

One of our key goals is to move faster in bringing Goodreads to millions of readers around the world, so in five years time we’ll likely be even more international. We also like to say that we have social in our DNA so we’ll be looking for ways to keep improving the social side of the book world. For us,

that doesn’t mean chatting while you are reading. We fundamentally believe that the act of reading - losing yourself in that amazing story you’re reading - will always be best experienced alone. But once you break away from that amazing story, you want to tell people about it and that’s where we come in.

4

5

STARTUP SPOTLIGHT goodreads.com

@goodreads

fb.com/goodreads 58

REVENUES

FUTURE PLANS

INSPIRATION he was actively hunting for book recommendations.

Otis realized that when he wanted suggestions of books to read, he would rather turn to a friend than any random person or bestseller list.

So, he decided to build Goodreads as a place where he could see his friend’s bookshelves and learn about what they thought of all the books

they read. We started the company in his living room – he wrote the code and I wrote the site copy. It was just the two of us working on it together, occasionally looking at each other and saying »Are we crazy to do this?« But then we sent out the first invites and started seeing people embrace the concept and we realized that we were on to something exciting.

3

FINANCE

We had angel investors and then a Series A funding. In March 2013, we announced that Amazon is acquiring Goodreads. It’s a huge milestone for the company and we’re excited about the opportunities that have opened up with the reach and resources of Amazon.

We can introduce more readers to the Goodreads community and we can invest in an even better experience.

59

We take a bigger picture view when we think about competitors. Our competitors are all the other entertainment options that take you away from reading. We want people to read more, discover more great books to read and share their thoughts about them with friends.

My background is as a journalist and editor, especially in culture and fashion. I’ve worked at the Los Angeles Times and have written for publications such as TIME, C Magazine and Women’s Wear Daily.

Michael Economy.

6

7

8

COMPETITORS

FOUNDER'S PAST

He is our Director of Engineering and he and Otis used to work together at another start-up before Goodreads.

FIRST TEAM MEMBER

9

NAME

We had a few names that we tried out on friends to gauge their reaction.

Goodreads was easy and it made sense. However at first we could only afford Goodreadz with a z! When a friend asked us if it was a hip hop site we knew we needed to pay for the correct spelling.

10

COMPANY COLOURS

11

LOCATION

We wanted something cosy and bookish. It wasn’t as important to us to have a site that was covered in bright colors. We like things to be low key and comfortable.

We are based in San Francisco.

60 The website is built on Ruby on Rails. We've got 3 very large MySQL clusters, and use large amounts of Redis and Memcache.

The developers code in RubyMine TextMate, Sublime edit 2, vi, and Emacs. Designers are using the pretty standard Adobe line-up.

4

INCOME

12

MOST OFTEN USED SOFTWARE

There was a Panera Bread bakery-café a block away from Otis’ apartment when we first started Goodreads.

We ended up eating there way too much.

To this day, I can’t go to Panera.

13

MAIN FOOD

READING ROOM Nicole Nottelmann's biography gives an insight into Vicki Baum's life – the author who gave with her book classic »Grand Hotel« this issue of sisterMAG its title and theme.

A book review by Ruth Frobeen

V i Ba ck i u m

edelfrosch.de

There are so

many

books that you

»have to read«.

There are so many

TH

E

M

AN

Y

CA

RE

ER

S

OF

books that you »want to read«. And then there are books that you »have read«. As for me, I like to read biographies of strong women.

Vicki Baum wrote several books that you »have to read«. One of them certainly is Grand Hotel. Have I read it? Not yet, but it is one of the books that I definitely »want to read«. Because I

Issue 8 | 2013

61

62

have read a biography about Vicki

stories by creating characters who

Baum, and I was totally hooked not

resembled her ailing, depressive

only because of the author's writing

mother. After marrying conductor

style. Die Karrieren der Vicki Baum by

Richard Lert, with whom she enjoyed

Nicole Nottelmann is a very carefully

a happy marriage until her death, a

researched and sensitively written

period full of joy began (apart from

work that at the same time is very

the political situation). She gave birth

entertaining, as Vicki Baum's life has

to two children and threw herself

many arcs of suspense on hand.

with all her artistic force into life. She

Vicki Baum grew up as an only child in Vienna during the end of the 19th century and was introduced to the educated middle-class society from an early age. Her father loved ballet, and when her musicality became apparent, Vicki was promptly trained as a harpist. She was even perceived as a music prodigy and was, it may sound harsh, a precocious lass with a harp.

made music, she danced and she wrote and soon signed a contract with Ullstein publishing house, for Ullstein believed in her potential as a writer.

After moving to Berlin, she deepened Âťher

knowledge

craftsmanship,

of

journalistic

sharpen[ed]

her

perception, her view towards people, situations and everyday details and refine[d] the art of pointed emphasisÂŤ (p. 120).

Shortly after that, Vicki Baum became

The early death of her mother

editor of the Dame (which means

affected her very much. Years later,

'lady') magazine and published her

she still processed the death in her

stories in different papers. She was

sister-mag.com

READING ROOM

quickly known all over town and wrote

book's success in Germany. Middle-

for several daily newspapers about

class liberal critics like Alfred Kerr

premieres und large sporting events,

described Grand Hotel as »rubbish«

published articles in various Ullstein

and

magazines and was mentioned in

Tageblatt) and saw novels for the

a literary calendar. She became the

taste of the masses in her books. In

»first headliner of the printed word«

England, however, the translation of

— at least in Germany — spoke on

the novel was equally praised by the

the radio and became promotional

crowd and the critics. Vicki Baum

messenger of the watch brand Alpina.

wrote her way into the hearts of the

No one got around not knowing Vicki

English-speaking readers — which

Baum: »At the end of the 1920s, the

might be attributed to the adroit

brand 'Vicki Baum' had achieved a

translation of her books. Grand

level of awareness that compared

Hotel was an international success

to products like 'Leibnizkeks' or

and soon later, Vicki Baum set off to

'Klosterfrau Melissengeist',« Nicole

New York. Grand Hotel was also very

Nottelmann writes (p. 132).

successful on Broadway. The staging

In 1929, Vicki Baum's novel Grand

by the New York theater producer

Hotel was published in the magazine

Herman Shumlin was celebrated as

Berliner Illustrirte. It was a work that

»play of the year 1931«. What followed

Vicki had written within six weeks. The

was the movie version by MGM, who

fact that people resented the Ullstein

had also been a part of the Broadway

publishing house for their rigorous

production. Grand Hotel was the talk

marketing of Vicki Baum impaired the

of the town and the name 'Vicky

a

»tacky

novel«

(Berliner

Issue 8 | 2013

63

64

At the end of the 1920s the brand 'Vicki Baum' had achieved a level of awareness that compared to products like 'Leibnizkeks' or 'Klosterfrau MelisBaum' was on everyone's lips. sengeist' After

her

great

success in the United States and the increasingly difficult

political

situation

in Europe, Vicki Baum and her family moved to Santa Monica.

Vicki Baum got a new look only a few weeks later. Her transformation to an all-American girl was dashing.

She stripped off the Berlin Vicki and

Apart from her writing and antifascist commitment, Vicki Baum travelled a lot—not only to promote her books as an author but also and above all to comprehend life and the world itself.

She was drawn to New Zealand, Australia, Hawaii, Shanghai, Hong Kong and Japan as well as Bali, where she would return several more times during her life. She also travelled to Europe repeatedly to visit family and friends. Vicki Baum travelled the world to absorb stories and to soothe her—what she called— »strange pricks of conscience« that she had, as there were so many cities, countries and parts of the world that she had not yet seen. Her travels and her appearance alone were made for

became an American glamour girl

the movies:

who knew she could go far in the

»Vicki wore a green silver lamé

US with »charm, a little chutzpah,

evening gown for dinner at the ball

courage and a pragmatic adaptation«

room. To round it up, she applied

(p. 175).

dramatic makeup with a greenish

sister-mag.com

READING ROOM Nicole Nottelmann: Die Karrieren der Vicki Baum .

KiWi. €22,95.

silver eye shadow. [...] Vicki Baum must have really resembled one of her novel characters, one she had not even invented at the time. She seemed to be the Russian fraud Helen Russel from Hotel Shanghai, 'one of the wealthiest women in Europe, glamorously

dressed,

covered

in jewelry, made up and styled, resembling an idol ... this is how she whooshed from place to place.' As if to confirm this description, Vicki was quickly vaccinated by Dr. med.

Max Mohr, then rushed to a private party hosted by a Chinese university scholar and from there continued on

She was fascinated by how she could change identities through her writing, just like an actor could do by slipping into another role. Her biography clearly shows the change that she underwent throughout her life. From a harp playing lass to an editor to an internationally successful author who took a step towards a new life and from there conquered the world

to the clubs with some other guests«

with her writing and open senses.

(p. 224-225). She was chauffeured to

Nicole Nottelmann's Die Karrieren

brothels, made a stop at an opium den and gathered all impressions she could to comprehend life.

der Vicki Baum is a biography that is both suspense-packed and full of facts. You should really keep an eye

Vicki Baum's books are about the

on this author. I am looking forward to

world out there and the world within,

more gripping biographies by Nicole

about micro and macro.

Nottelmann that I »want to read«.

Issue 8 | 2013

65

Bonjour Tristesse

Holidays

Dracula

The mother of all vampire novels: The young lawyer Jonathan Harker travels to Transylvania on business. There he is welcomed by the lord of the castle, Count Dracula!

Business is delayed and Jonathan goes from consultant to prisoner.Â

66

Bram Stoker: Dracula, Wordsworth Editions Paperback

Where Rainbows End

Alex and Rosie know each other since they are five years old. Alex has to move with his parents from Ireland to America shortly before his graduation. Rosie wants to follow, but then gets pregnant. And that not from Alex. She raises the child on her own, Alex marries an American.

Over the years they remain in contact, but they seem to be jinxed ...

Cecilia Ahern: Where Rainbows End, Harper

sister-mag.com Paperback

| Kindle Edition

The novel that made 18-year old Sagan famous over night: The permissive summer story about a charming widower and his daughter Cecile, who drives her father's new lover into death.

Françoise Sagan: Bonjour Tristesse, Penguin Classics Paperback

The Promise

England 1914. Who walks past Belle's beautiful millinery shop, doesn't suspect the dark past of his owner: finally escaped after agonizing years from prostitution Belle fulfills her dream of a hat shop and is happily married. But the World War I casts its shadow.

Lesley Pearse: The Promise, Langtail Press Paperback

READING ROOM

Together with our reader Jennifer Jäger , we picked some wonderful summer books for you. You might want to grab one while waiting in the lobby for your loved ones to come down. Some of them are classics that you've always planned on reading and you finally have time during the summer, others are fresh on the market. Enjoy the read!

New York

The history of New York as epic novel: Rutherfurd tells the stories of four families - Dutch, German, British and Italian - in which the whole story of the most exciting city in the world is reflected.

Edward Rutherford: New York, Arrow Paperback

| Kindle Edition

Reading Lolita in Tehran

As the Iranian literature professor Azar Nafisi decides not to wear the veil anymore, she is expelled from the University of Tehran - and fulfills herself a dream. For two years she and seven of her best female students secretly come together every Thursday morning to read forbidden Western literary classics.

Azar Nafisi: Reading Lolita in Tehran: A Memoir in Books, Harper Perennial Paperback

| Kindle Edition

To see more of Toni's favourites, you can follow her on Goodreads: Toni's Profile: TonNeu

PHOTO: Ashley Ludaescher – Chasing Heartbeats

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SONGS CHOSEN BY CAROLIN & CLARA Jake Bugg – Lightning Bolt Foxygen – San Francisco George McAnthony – They Call Me Trinity Der Tourist, Friedrich Liechtenstein – Supergeil Olli Schulz – Ich kenn' da Ein

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t p e c n o C , s o t o Ph

e C la u d ia G รถ d k

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Drinks

T o n y G a le a nny u B d e r le t n A The

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French Menace 5cl Calvados 3cl Lillet Blanc 2cl St. Germain (elderflowerliquer) 73

Combine ingredients with ice and stir until well-chilled. Strain into a chilled glass. Garnish with thin apple slices.

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• Snacks •

Tomato Hummus 1 can chickpeas 3 tbsp sesame paste (tahini) 2 tbsp tomato paste 1 shallot 1 garlic clove 74

5 tbsp olive oil zest and juice of one lemon cumin salt pepper

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Rinse and drain the chickpeas.

For a really smooth hummus: peel the chickpeas and discard the skin.

Chop shallot and garlic, and cook until soft in a small pan.

Add tomato paste and let roast for about 1 minute.

In a food processor, blend the chickpeas. Add the tomato paste, sesame paste, olive oil, lemon juice, zest and pulse to combine. Season to taste with salt, pepper and cumin.

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Gin Blood and Tonic 5 cl Gin 5 cl blood orange juice Tonic Water

Combine Gin, blood orange juice and ice. Top with tonic water.

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In an air tigh t con tain er you can kee p gri ssi ni for ab out one we ek.

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• Snacks •

Grissini 1 tsp active dry yeast 150 ml lukewarm water 50 ml olive oil 360 g spelt flour or wheat flour 1 tsp salt 2 tsp sugar 1 egg white extra olive oil and salt or herbs

Mix yeast with water, sugar and salt.

Let stand for 5-10 minutes, small bubbles should form on the surface.

Stir in egg white and olive oil. Add the flour a little at a time. Knead the dough for abot 5 minutes, put into a clean bowl, cover with a tea towel and let prove for about an hour.

Preheat oven to 180°C. Line a backing tray with parchment paper.

Knead the dough on a floured surface and roll it into sticks.

Brush with olive oil and sprinkle with salt or herbs.

Bake for 25 minutes until Grissini are golden. Let cool completely.

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Sage Cacti 5 cl tequila 3 cl pressed lime juice 1 cl agave nectar 2 sprigs of fresh sage

Combine ingredients with ice and stir until well-chilled. Strain into a chilled glass.

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Sweet Dry Rye 5cl rye whiskey 2cl dry vermouth 2cl cloudy apple juice dash of maraschino

Combine ingredients with ice and stir until well-chilled. Strain into a chilled glass.

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Pecorino Cracker

12 5 g sp elt flo ur or wh ea t flo ur

50 g fin ely gr at ed Pe co rin o 60 g co ld bu tte r, cu t int o sm all pie ce s 60 ml cr ea m 1/ 2 tsp sa lt pe pp er , sa lt, se sa me or he rb s fo r sp rin kli ng

St or e cr ac ke rs in an air tig ht co nt ain er fo r up to on e we ek .

Pr eh ea t ov en to 18 0째 C. Lin e a ba kin g sh ee t wi th pa rc hm en t pa pe r.

W his k to ge th er flo ur , sa lt an d Pe co rin o. Us ing a fo rk , cu t in bu tte r un til litt le lum ps fo rm .

Ad d 30 ml of th e cr ea m, wh isk to co mb ine . Co nt inu e to ad d cr ea m un til th e do ug h ho lds to ge th er bu t is no t st ick y.

Ro ll ou t do ug h on a lig ht ly flo ur ed su rfa ce un til ha lf a cm th ick . Tr an sf er do ug h on to th e ba kin g sh ee t. Sc or e lig ht ly wi th a pa st ry wh ee l or piz za cu tte r if yo u wa nt to br ak e th e cr ack er s int o re ct an gle s af te r ba kin g.

Ba ke un til go lde n fo r ab ou t 10 -1 5 Mi nu te s. Le t co ol co mp let ely .

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Ceylon Sour 5cl vodka 2 cl lemon juice ceylon tea soda 87

Mix vodka and ceylon tea, allow to steep for 10-15 minutes and strain.

Combine ingredients with ice and stir until well-chilled.

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Spicy roasted seed mix

125 g sun flow er see ds

125 g pu mp kin see ds 3 tbs p ca ne sug ar 1 tsp sw ee t pa pri ka 1 tsp cu min 1 tsp sa lt

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1/2 tsp pe pp er pin ch of gro un d clo ves 1/2 tsp cin na mo n

Pre he at ov en to 18 0째C . Lin e a ba kin g tra y wit h pa rch me nt pa pe r.

Mix tog eth er sa lt, sug ar an d sp ice s.

Wh ip eg g wh ite in a bo wl un til loo se an d fro thy . Ad d the see ds an d tos s to co at. Ad d sp ice s an d mix un til eve nly co ate d.

Sp rea d the see ds in a sin gle lay er on to the ba kin g tra y. Sp rin kle a ge ne rou s am ou nt of ea ch sea so nin g ov er the see ds .

Le t ba ke for ab ou t 15 min utes . Sti r fro m tim e to tim e. Th ey sho uld be nic ely bro wn ed .

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• Snacks •

Let cool completely and store in an airtight container up to two weeks.

89

Popcorn

with lemon thyme salt

50 g corn kernels 2 tbsp vegetable oil 1 tsp salt 2 tbsp cane sugar zest of one lemon 2 twigs thyme (optional)

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Mix together salt and sugar in a small bowl.

Add lemon zest and thyme and rub with your fingers until the sugar salt mix is fragrant. Set aside.

Pour enough oil to cover the bottom of a medium sized pot. Place over medium heat.

Add corn kernels and cover pot with lid.

Shake the pot frequently. Once the popping has stopped, take off heat.

Put popcorn into a large bowl and sprinkle with the lemon salt. Mix well.

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• Snacks •

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Slap Dash

Old Fashioned 6 cl bourbon whiskey grated orange peel 1 cane sugar cube

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Place the sugar cube in a glass. Add whiskey and zest of orange and lemon. Crush and muddle the sugar in the bottom of the glass. Add ice and stir until sugar is dissolved.

Strain the stirred mixture into a glass, add ice and serve.

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The Old Fashioned is a great classic, but whilst travelling bitters are occasionally not so easy to come by.

A little trick to get around this is to grate the peel from a section of an orange into the mix. The bitterness of the peel is a good substitute for store bought bitters. It is very important to use these precise measurements, if you decide to add more bourbon the drink will be unbalanced.

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SOURCES

Props for this shooting were kindly provided by the following shops: Ting Shop ting-shop.com Gingersboat gingersboat.de Issue 8 | 2013

Dry Vermouth

Noilly Prat, Dolin Dry

Bourbon

TONY GALEA'S RECOMMENDATIONS

Bulleit, Knob Creek, Woodford Reserve

96

Rye

Old Overholt, Ritten House.

More high end: Rye Willett, High West sister-mag.com

If you find it hard to get your hands on some Rye, Knob Creek Bourbon is a good substitute as it has similar notes to a standar d Rye.

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FOR MORE OF CLAUDIA'S PICS:

O C .

E K D E O G CLAUDIA

M

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Issue 8 | 2013

Rachel Jane from the blog ›Two Loves Studio‹

took

our idea of mini desserts and snacks and created this

Layered

Summer

Gelées for sisterMAG. The mini jars are filled with four different flavours: Vanilla Bean,

Orange

Cream,

Lavender Blueberry and Lemon Squash. Have fun mixing and layering!

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*To set gelatin correctly, the directions and quantities must be exact. Read the specific directions on the gelatin package and make any necessary adjustments.

As this recipe allows you to create the base for each gelée, mix in whilst warm the specific quantities list on gelatin package.

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Va n i l l a B ea n 1 ½ cups cream

2 tbsp sugar 1 vanilla bean 1 tbsp edible unflavoured ­gelatine powder*

O r a n ge C rea m 1/4 cup cream 1 ¼ cups orange juice (pulp-free)

1 tbsp edible unflavoured ­gelatine powder*

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Recipe adapted from Martha Stewart Weddings

L ave n d e r B lu e be r r y

1 cup water

1 cup blueberries

1½ teaspoons culinary lavender

2 tbsp sugar

1 tbsp edible unflavoured gelatine powder*

Lemo n s q u as h 1 ½ cups lemon squash (lemon fizz, lemon pop, lemon soda)

1 tbsp edible unflavoured ­gelatine powder*

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Making the This can be done ahead of time and

bas e

For the Orange Cream base, combine

refrigerated in separate containers

the orange juice and cream in a

for up to a day before making the

medium saucepan. Heat on medium

gelĂŠe.

heat until the mixture starts to simmer.

Start with the Vanilla Bean base.

Remove from heat and cover.

Halve the vanilla bean and scrap out

For the Lemon Squash, heat the

the seeds. In a medium saucepan,

lemon squash in a medium saucepan

combine the vanilla bean, seeds,

and bring to the boil to remove the

cream and sugar. Heat on a medium

fizz. Remove from heat and cover.

heat until sugar is dissolved and the

After the Vanilla Bean has been

mixture begins to simmer. Simmer for a minute, remove from the heat and cover. Let infuse for 30 minutes with vanilla bean.

Move on to the Lavender Blueberry base. In a medium saucepan, combine the water, sugar, blueberries and culinary lavender. Bring to the boil and simmer for 5 minutes. Remove from heat and cover. Let infuse for the remaining time of the vanilla bean.

Whilst the Vanilla Bean and Lavender Blueberry are infusing, make the

infusing for 30 minutes, take out the vanilla bean and discard. Cover and reserve the base.

Using a potato masher, mash the blueberries then strain the mixture using a fine sieve, discarding the blueberries and lavender pulp. Cover and reserve the base.

(If you are making this ahead of time, keep each base in a separate air tight container and refrigerate for up to 24 hours before making the gelee).

Orange Cream and Lemon Squash bases.

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102

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Making the

104

ge lee

Once you have made each gelée, you

heat and add gelatin. Stir until com-

can transfer it to a jar or jug so you

bined. Once combined, add the re-

can use the one saucepan.

mainder of the lavender blueberry

Keep all gelée liquids warm. If it is a

base and stir until combined. Remo-

warm day then room temperature is

ve from heat and cover.

fine, otherwise sit the jars in a small

Orange Cream Gelée. In a medium

amount of hot (not boiling) water. (If

saucepan, heat ½ cup of the oran-

the gelée mixture sets, you can rehe-

ge blueberry base on medium heat

at it slowly over a low heat until liquid

and add gelatin. Stir until combined.

again).

Once combined, add the remainder of

Vanilla Bean Gelée. In a medium

the orange cream base and stir until

saucepan, heat ½ cup of the vanilla

combined. Remove from the heat and

bean base on medium heat and add

cover.

gelatin. Stir until combined. Once

Lemon Squash Gelée. In a medi-

combined, add the remainder of the

um saucepan, heat ½ cup of the le-

vanilla bean base and stir until com-

mon squash base on medium heat

bined. Remove from heat and cover.

and add gelatin. Stir until combined.

Lavender Blueberry Gelée. In a me-

Once combined, add the remainder of

dium saucepan, heat ½ cup of the lavender blueberry base on medium

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the lemon squash base and stir until combined. Remove from the heat and cover.

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Issue 8 | 2013

and

Set t i n g l a ye r i n g 106

Lay out your 8 washed jars.

the setting time, so we can pour on the

Fill two jars a ¼ of the way with

next layer in less time and not worry

the vanilla bean gelée liquid.

Fill two jars a ¼ of the way with the lavender blueberry gelée liquid.

Fill two jars a ¼ of the way with the orange cream gelée liquid.

about reheating the gelée liquid).

Remove from freezer after 15 minutes and once set. Pour on the next layer of gelée liquid as outlined above, alternating the flavours of gelée liquid to create the layered effect. Place in the freezer for 15 minutes between each layer

Fill the remaining jars ¼ of the

to set the newly poured layer.

way with the lemon squash

The last layer can be set in the fridge.

gelée liquid.

The gelée keeps for up to three days in

Place in the freezer for 15 minu-

the fridge covered.

tes until gelée has set. (Setting

Garnish with culinary lavender or other

them in the freezer quickens

edible flowers you have on hand.

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Vis ins it Ra che pir l's bl atio og for more recipe ns a nd st unning photography

Issue 8 | 2013

On a hot summer day you don't want to 足eat heavy, hot meals. Usually we are craving a sweet treat, preferably cold.

The perfect solution is a popsicle. This frozen treat has the blogger last few years

seen a hype in world during the and is still going

strong in 2013!

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sisterMAG asked seven bloggers from around the world to share one recipe with our readers and the results are colourful and absolutely delicious! sister-mag.com

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Fancy Popsicles BASIC CREAMY RECIPE WITH RED CURRANTS

CAMPARI POPSICLES

1½ cups whole milk

1 cup sugar

1 cup water

2 large eggs ¾ cup sugar 1 vanilla bean, split and scraped or

3 cups orange juice

½ lemon, juiced

½ cup Campari

1 tsp pure vanilla extract

1½ cups heavy cream

Mix all ingredients and use an icecream maker to process ice cream.

If you do not have an ice cream machine, read at thekitchn.com how to get the same results using very large mixing bowl or stockpot, a smaller 1-quart bowl, chopped ice, rock/kosher salt and an electric hand mixer.

Mix the water and sugar together, bring to boil until the sugar dissolves.

Allow the syrup to boil for 4 minutes & remove from heat and let cool down.

Mix the orange juice and Campari and add 1 cup of the cooled syrup.

Pour liquid into molds and let freeze overnight.

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Boozy Popsicles WITH LIME, HONEY & LEMONGRASS

1 cup raw honey

2 cups water

½ stick lemon grass, cut into 1 inch long pieces with the layers separated

4 limes, juiced (about 1/2 cup of lime juice) ½ cup tequila

1/3

cup coconut milk

Bring water and honey to a boil over medium high heat until honey has dissolved into the water. Add lemon grass, lower to a simmer, and allow the syrup to simmer for 30 minutes. Remove from heat, scoop the lemon grass out of the syrup, and set the syrup aside to cool to room temperature.

Once cooled, whisk together the syrup, tequila, lime juice, and coconut milk. Pour the liquid into popsicle moulds and place in the freezer. The coconut milk will separate and freeze in a creamy white layer at the top of the popsicle, while the cocktail mixture retains a lovely gold hue. Freeze overnight and serve the next day.

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Fruit Popsicles WITH COCONUT MILK

makes twelve ICE CREAM 400 ml fresh raw coconut milk (or 1 can of store-bought) Âź cup raw cane sugar (or preferred sweetener, to taste)

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OTHER INGREDIENTS ~1-2 cups Frozen fruit (however much needed) Finely chopped thyme, rosemary, basil or other fave herb (optional)

To prepare the popsicles: fill popsicle molds with small pieces of fruit and chopped herbs (don't forget the popsicle sticks!) leaving room for the ice cream to fill in.

To make the ice cream: blend the coconut milk and sweetener until smooth. Then carefully and slowly pour into your popsicle molds until they are full. Set in the freezer overnight or until frozen solid - then take them out and lick them clean in the warm sunshine.

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Indian popsicles WITH SAFFRON & PISTACHIOS

1 can

1 can Sweetened condensed milk (140z.)

1 cup

2 tbsp

2-3 pinches

Evaporated milk (12oz.)

Heavy whipping cream Milk Saffron

¼ tsp. Cardamom powder

2 tsp. Rose essence

¼ cup Pistachio – shelled and finely ­chopped

Warm the milk and add the saffron in it and keep aside.

In a sauce pan (preferably non-stick) add evaporated milk, condensed milk and heavy cream along with cardamom powder. Bring to a simmer, now add the saffron-milk and give it a quick stir.

Remove from heat. Add the rose essence and pistachios. Mix well and set aside to cool down to room temperature.

Once cool, place it in ice-cream mold or any freezer container and freeze over night or until it is well set.

NOTE: If using ice-cream machine; remove the milk mixture from the heat and add rose essence, then chill and add it to the ice-cream maker and process as per the instruction. Add the pistachios 4-5 minutes before the ice-cream maker cycle is about to finish. Freeze the ice cream to set and enjoy!!

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Coconut Pops TOASTED COCONUT POPSICLES

2 cups Whole Milk

1 13.5 can Coconut Milk

½ cup Heavy Cream

½ tsp Vanilla Extract

3 tbsp Brown Sugar, packed

1 cup Sweetened Flaked Coconut, toasted

Bring the milk, coconut milk, heavy cream, vanilla extract and brown sugar to a boil in a medium sauce pan. Remove from heat and allow to cool.

Evenly distribute toasted coconut into the bottoms of popsicle molds (~ 1 tbsp each).

Pour the liquid into each mold and place in freezer until frozen.

NOTE: To toast coconut, place coconut onto small cookie sheet and bake at 160°C / 325°F for 5-10 minutes, stirring occasionally. Watch carefully as it burns quickly. Make 4 cups liquid. The amount of popsicles the recipe yields will depend on the size of popsicle molds you are using.

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Cheesecake Pops WITH FRESH STRAWBERRIES 8 ounces cream cheese

3/4 cup powdered sugar

1/3 cup whole milk

6 large fresh strawberries, chopped or

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¼ cup sour cream

¾ cup frozen strawberries 6 standard sized graham crackers 1 tbs melted butter

In a food processor add the cream cheese, sour cream, powdered sugar and milk, process until well combined. Add the strawberries, pulse to combine.

Pour mixture into popsicle molds, leaving about 1 inch of the top empty for the crust (if you don’t have popsicle molds, use small paper cups and popsicle sticks) tap the molds gently on the counter to remove air bubbles.

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In a food processor add the graham crackers, process until only crumbs remain. While food processor is running, add the melted butter in a slow stream until the mixture resembles wet sand. Divide the crust evenly between the popsicles, press down gently to compact. Insert popsicle sticks, freeze for at least 6 hours and up to 3 days.

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Honeydew mint ice pops In a mini food processor, pulse the sugar and the mint leaves until the mint is finely chopped and the sugar is fragrant. Place the mint sugar into a saucepan with the water and bring to a boil to dissolve. Boil the syrup for 60 seconds, remove from heat, and strain through a fine mesh sieve.

½ cup sugar 1 cup mint leaves (loosely packed) ½ cup water 4 cups diced honeydew

1 lime (juice)

Place the honeydew in a large bowl (or a blender, you may want to do this in batches if using a blender), along with the lime juice and mint syrup. Pulse with an immersion blender until smooth and no chunks of honeydew remain. Divide the mixture between popsicle molds, freeze 30-60 minutes, insert sticks, and continue to freeze until solid (8 hours is best).

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Creamy pops WITH WHITE CHOCOLATE OR BAKED STRAWBERRIES

BAKED STRAWBERRY & CHEESCAKE: 200 g strawberries 250 ml milk 250 ml cream 124

60 g sugar 3 egg yolks

1 tsp vanilla paste or 1 vanilla pod 150 g cream cheese PASSION FRUIT & WHITE CHOCOLATE:

2-3 passion fruits

200 ml milk 200 ml cream

50 g sugar 4 egg yolks

150g white chocolate

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Cut strawberries in half and sprinkle with sugar, bake for 10-15 minutes on 180째C. Puree baked strawberries and set aside. For the ice cream bring milk, cream to the boil, and whisk together egg yolks with sugar and vanilla paste. Pour hot milk-cream mixture to the egg yolks while whisking constantly.

Put it back to the stove and while stirring let it reach 85째C, remove and let it cool. Stir in cream cheese and strawberry puree. Pour into popsicle forms or prepare in an ice cream machine.

Cut passion fruit in half and scrap out the seeds and blend it. Mash it through a sieve to discard seeds. Whisk egg yolks together with sugar, in the meantime bring milk and cream to the boil. Pour hot milk-cream mixture to the egg yolks while whisking constantly. Put it back to the stove and while stirring let it reach 85째C, then add chopped chocolate and stir until it is molten. Let it cool completly and stir in passion fruit puree. Pour mixture in popsicle forms and freeze or prepare it in an ice cream maker.

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Thanks to all bloggers who allowed us to show you their recipes and pictures!

Be sure to click on the popsicle sticks to go directly to their blogs!

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Photo: Phu Tang

| Interview: Thea Neubauer

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In order to fully understand the fascination around popsicles, sisterMAG searched for true professionals in this field. In Australia we found the sisters Aja and Bianca, who founded their business Âťliana raine Artisan around the most exciting PopsÂŤ flavours and creations of popsicles.

On the next pages they share some insight and wisdom around the pop phenomenon.

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We are Âťliana raine Artisan PopsÂŤ. We are based in Sydney Australia and we specialise in making fruit gourmet popsicles from seasonal produce and flavours for people to fall madly in love with. sister-mag.com

Photo: Phu Tang

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H

ow did you come up with the idea for a popsicle company?

We were inspired to start liana raine after a long trip that Bianca and I took to South and North America. Bianca’s husband is Peruvian, so first we visited his family in Peru and we came across »paletas«, which are popsicles made from fresh tropical fruits that are very popular in Peru and all across Central and South America. We also visited the fruit market in Lima which was this ENORMOUS crazy place full of the most amazing tropical fruits that come from the Amazon and around. We tried fruits there that we had never seen before! From there we travelled up to New York and visited some local food markets and saw these paletas or »pops« again. We thought it was such a fun product – the connotations were so tied to childhood memories and summer, and we wanted to see how we could bring this to life in Australia.

S

ince when have you worked on liana raine?

We left our corporate jobs and started LR fulltime in August 2011.

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Photo: Matt Johnson

W

hat did you do before?

We both had corporate careers. Bianca

was working in HR – but in early 2011 she decided that she wanted to follow her passion in food so left her corporate job and went to work for Adriano Zumbo

(He is like the Willy Wonka of

pastry). I was working in marketing (and was a television journalist before this) and in 2011 I had 130

just started my Master's in Business (MBA) and begun to wonder whether I could run my own company. I was discussing my idea with Bianca over tea one day and she suggested that we do it together!

W

hat was the most interesting project/ event you have worked on so far?

We have been so priveledged to do so many AMAZING events – from New Year’s Eve at the Sydney Opera House, to Summer at the House which was a month long festival on the forecourt of the opera house, and incredible weddings where couples thought of ALL the details. But one of the most unique experiences for us was working with Australian fashion brand We Are Handsome (check them out – they do incredible swimwear)

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for the inaugural runway show at Mercedes Benz Fashion Week. We served pops to all the front row guests and then the models walked down the runway with pops. Having never been involved in fashion, we had no idea of what goes on behind those curtains at the end of the runway. My god – it was insane! The energy was through the roof. Such a cool opportunity!

W

hy do you think is there such a big fascination with popsicles?

Because I think inherently it reminds people of their childhood, summer, or for some their mums, who used to make pops for the kids at home. They are all such positive and powerful emotional drivers. We all want to do things that get us closer to things that we have very fond memories of.

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My (Aja) middle name is Liana and Bianca’s is Raine.

We wanted to create a name that was personal and also had 132

possibility.

W I love our Cucumber Apple and Mint pop and Bianca’s hat is your favourite popsicle recipe?

favourite is Orange Carrot and Ginger.

H

ave you ever created a popsicle that simply failed?

Yes – many! It is a constant process of trial and error.

I was INSISTENT last Halloween that we should do a pumpkin pie pop, despite Bianca’s concern it would

not work. The North American’s who tried it LOVED it – but I on the other hand was forced to agree with Bianca.

W

hich kind of events are the most fun to cater for?

Any event where the sun is out and where people are

up for a good time. Weddings, birthdays, festivals – they are all a blast!

Photo: Luisa Brimble

W

hy the name liana raine?

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H

ow far are you and your sister apart in age? How do you find working with your sister?

We are almost three years apart – I am the elder. Starting a business pushes you right out of your comfort zone. There are times when there is uncertainty and working with your sister, knowing that she has your back 100% is an incredible security. Our relationship is much deeper now than before we started LR. We have had to dig deep and work together and ultimately create something that we know we could not have done on our own.

W

hich book/film/song/artpiece has really influenced or inspired you and your sister in your life?

Bianca’s would be the film Julie and Julia.

W

hat is your favourite summer memory?

I’m having one right now. Eating cherries straight from the

trees in Germany. MOTHER NATURE IS DIVINE.

W

hat colour does summer have for you?

It has always been yellow.

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LIANA RAINE'S

POPSICLES Makes 10 x 75ml pops 300g fresh pears, peeled and quartered 100g raw sugar 275g water

8 cloves

1 tsp cinnamon ½ tsp ground nutmeg

10g lemon juice

Photo: Phu Tang

180g pouring cream

In a large saucepan, combine the sugar, cloves, cinnamon, nutmeg and water. Put on low heat until the sugar has dissolved. Add the pears to the sugar mixture and bring to a gentle simmer.

The pears should remain completely immersed in the syrup mixture. Turn off the heat and leave to cool completely.

Once cool, combine the pears, 230g of the syrup and the lemon juice into a blender and carefully blend until smooth. Remove half of the pear puree and set aside. Add the cream to the other half of the puree, and blend again until the cream is completely combined with the pear puree.

To make the pops, fill Âź of the mold with the plain pear puree and place in the freezer until the mixture is just frozen. Remove from the freezer and carefully fill the remainder of the mold with the creamy pear mix.

Insert the pop sticks into the mold and return to the freezer. The pops should take approximately four to five hours to freeze solid.

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1 STARTUP SPOTLIGHT

allyouneed.com

@Allyouneed_com fb.com/allyouneedcom

The core idea of Allyouneed.com is more quality of life. The first supermarket that is there where you are right now. That delivers all products home for free.

And where you find brands and organic products in good quality. Among other things, many products that you cannot find in an ordinary supermarket.

Some from small producers, that are

otherwise not listed by the big supermarket chains, but that rely on the distribution to find enough buyers for their products. These include regional producers of cosmetics as well as breweries, manufacturers or importers of high quality oils, delicious organic sauces, etc.

Allyouneed aspires that good food, toiletries, drinks and quality

136 To spend relaxed Satur­ days on farmers' markets and to meet there with friends whose children are all on the playground ... instead of rushing through supermarket shelves. I buy a few treats on the market, whereas my standard products are delivered comfortably to my door.

We have a lot of people who buy »fine products« from us. These are, for example, different types of pasta and sauces, rather than standard products from the supermarket or expensive delicacies.

Simply products where

2

3

INSPIRATION

someone has put some thought into it. This also applies to cosmetics and cleaning products. But also water. We offer for example a water brand from the Black Forest that sells really well.

WHICH PRODUCTS WORK BEST?

IDEA household goods spread again and that a direct link between consumers and manufacturers is established once again.

This applies to both the small brands mentioned above, but also to the big ones.

Quality of life to us means doing something together.

A direct contact between producers and consumers permits other products, fosters innovation and

promotes diversity ... and creates jobs and new opportunities for people and regions.

By the way we do not only support indirectly through our commercial activities, but also directly through our »Mission Quality of Life« where we champion education and social integration of people in Germany. This is based on a close cooperation with for example

bildungsstifter.de, one of the largest educational networks in Germany, RockItBiz.org with whom we teach children of all social backgrounds entrepreneurship and arrange contacts to companies or »Schule im Aufbruch« with whom we are supporting the development of a more social school system.

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As the new supermarket of DHL we are part of the company.

With the sale of increasingly meaningful quality products.

We are working on becoming part of many households, which in return will cover a part of their regular purchases through us.

4

5

6

FINANCE

REVENUE

FUTURE PLANS

7

COMPETITORS

Our biggest competitor is traditional thinking. Many people cannot imagine getting food »delivered«.

But anyone who has tried it once usually stays with it. That's similar to the introduction of automobiles.

The blessings of increased mobility had to be

understood first. Similarly, the introduction of music downloads instead of CD. First, there was scepticism and not letting things go. Then at some point a critical mass evolved ... and we believe that it will be the same for the delivery of food.

8 We really are from all areas. I personally have built CRM systems and worked in marketing. Our second CEO, Udo Kießlich, has worked previously with DHL in the M&A area. Max, our company

138 My mother is Dutch.

In Berlin (Administration, Purchasing, Marketing, IT) and Stauffenberg (Logistics) and Bonn (Backoffice).

Mainly organic products from our offering.

10

11

12

COLOURS

CITY

MAIN FOOD

9

FOUNDER'S PAST

spokesman, has worked for 25 years in building sustainable businesses and foundations. But we are now about 100 people, including those who work with us in Stauffenberg in logistics.

Founder Jens Drubel

FIRST TEAM MEMBER

Purchasing.

139

Of course. We need to know what they are doing.

But otherwise: since we now get all the basic stuff delivered, more time is left for speciality stores.

And this is fun again. Just pure quality of life.

13

DO YOU EVER GO INTO SUPER足 MARKETS ANYMORE?

Issue 8 | 2013

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EET TH I S M U W T

C I S

SONGS CHOSEN BY ASHLEY, ALEXANDRA, TONI & DONATA Lennon Stella, Maisy Stella – Ho Hey Muse – Starlight Ellie Goulding – Anything Could Happen Marina and The Diamonds – Primadonna Robin Thicke – Animal Noir Désir – Le Vent Nous Portera Issue 8 | 2013

Bloggers

When looking for great interior and desig often found in hotels. We asked bloggers

142

two of their favourite hotels when it comes

as the world of hotels is. Let us take you bloggers' breathtaking pictures!

Sivan Askayo | Lindsey Tramuta |

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in Hotels

gn ideas for your home, great inspiration is from all around the world to share one or

143

s to designs. The result is so heterogeneous

u to some wonderful spots and enjoy our

| Birgitte Brøndsted | Alvaro Leiva

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BLOGGERS IN HOTELS SPECIAL SIVAN ASKAYO – SIVANASKAYOBLOG.COM

The Efendi

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The Efendi Hotel in Acres – Israel – www.efendi-hotel.com sister-mag.com

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Efendi Hotel, based in the port of Acre (an old city in Israel's Northern Galilee), is situated in two Ottomanera man足sions, which were bought by a well known restaurateur, who saw their great potential to turn these great buildings into 145

a beautiful luxurious hotel. It took him eight years to restore the two mansions.

Complete with Byzantine walls, Crusader-period cellars, marble floors and the original trompe l'oeil ceilings, these two mansions turned into a palatial hotel with 12 gorgeous high ceiling guest rooms.

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The 12 rooms are spread out over three floors. On every floor there is a central communal salon with appealing sitting areas for the guests to relax and recharge. Big windows overlooking the Mediterranean sea are the perfect backdrop for relaxation.

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The interior designer of the hotel chose special chairs from Damascus, 148

Syria, a wooden table that used to be a trough in Tibet and some heavy brown armchairs from England.

The white ceiling is completing the scenery with original and restored Italian frescos and the quilted rugs give warmth to the rooms.

The name Efendi by the way, was used in the Ottoman era to give respect and courtesy to a person. It is the equivalent to the English word ‘Sir’.

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To read more, please click here

to go to Sivan's travel blog.

Issue 8 | 2013

BLOGGERS IN HOTELS SPECIAL SIVAN ASKAYO – SIVANASKAYOBLOG.COM

Palacio

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Belmonte Palacio Belmonte in Lisbon – Portugal – www. palaciobelmonte.com sister-mag.com

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The people who live in Lisbon might tell you that Palacio Belmonte is one of the most veiled secrets in Lisbon and the history of the place can be read as the history of Portugal itself.

151 It was built in 1449 atop ancient Roman and Moorish walls. In 1503 one of Portugal’s most famous adventurers, Pedro Alvares Cabral, who owned the palace, added more space to the existing house so he could host some well known historic figures, including Vasco de Gama, who was welcomed in the palace right after he got back from his triumph in India.

In 1640 it was expanded to include stunning terraces overlooking the ocean and between 1720-1730 two great masters of Portuguese tiles were commissioned to create a unique collection of 59 panels with more than 3,000(!) tiles that portray

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the daily life of the Portuguese royal court. The tremendous earthquake of 1775 that destroyed most of Lisbon’s major constructions, didn’t hit the palace.

In 1994 Fredric Coustols bought Palacio Belmonte and started a six-year restoration project to convert this beautiful space into ten luxurious suites, each different to the other. Suites that preserve the history and the beauty of the place and at the same time, equipped with modern comforts and conveniences to better accommodate the lifestyle of the sophisticated traveller.

There are 10 suites in Palacio Belmonte, each is named after a Portuguese figure (poet, artist, philosopher) and each is different from the other.

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Serendipity and curiosity led me to discover the Palace. When Fredric gave me a tour in the hotel, I felt as though I was walking in a movie set. The simplicity of everything, the bold complimentary colours, the fact that Fredric and his wife designed every room and the presence of books everywhere, make this place enchanting.

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BLOGGERS IN HOTELS SPECIAL SIVAN ASKAYO – SIVANASKAYOBLOG.COM

nhow hotel

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The nhow Hotel in Berlin – Germany – www.nhow-hotels.com sister-mag.com

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Nhow Hotel Berlin is known and nicknamed as The Music and Lifestyle Hotel, mostly because it is the only hotel in Europe that offers two professional music studios, equipped with recording booth, mixing and pre- and post-production options.

The hotel is located on the banks of the Spree river 155

between Friedrichshain and Kreuzberg. The hotel is designed by the well-known architect Karim Rashid, who thought about every little detail in the design. The colors of the rooms, the furniture, the wall papers. Everything is synchronized with colors and graphics and looks like a great visual symphony.

Issue 8 | 2013

Sivan Askayo went to see the designer for sisterMAG in NYC and asked him about his creative process.

How do you approach a new design?

With hotels I design from micro to macro (from the lamp to the bed to the interior to the architecture). Sometimes I design the name, the logo, and brand identity.

Collaboration is the other main thing you have to work at as a 156

How do you start a project?

I perpetually observe, analyse and

designer. I try to experiment with

dissect everything around me in our

every project. I try to work with

built environments. My discipline is

the strengths of my clients, work

to absorb everything I can get about a

with their vision and location and

particular subject, and then I sketch

this is how the form of the final

for hours developing ideas and most

building is shaped. The abstract

importantly I think about the human

idea comes first.

experience, about the social behavior of that particular scenario. Every project is different and usually the process is too. I fill sketch books weekly, and then I bring my designs back to the studio. My team creates 3D renders of my ideas, does research with me on materials, production processes, and then we refine the concepts based on all the plethora of criteria, be it social, economic, or technological issues until my vision is realized.

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Where do you get your inspiration from?

I learned from a young age to

What is the difference in designing a hotel from any other building?

be highly perceptive of our built

I love the larger experiential impact a

environment. I drew constantly

hotel can have on people's lifes. With

as a child and trained myself

hospitality design or public spaces

to see everything and to see

I know that masses of people have

what most people may not see.

access to my designs, and they aren’t

Hence when you see everything

just looking at it, they are physically

around you, then everything is

immersing themselves into my

inspiring and I become critical

concepts.

of every aspect of daily life.

Also each project stems from its own inspiration. Nhow Hotel Berlin was inspired by location and by music. Berlin embodies the spirit of the underground, the dark school of electronic music, the harsh yet intellectual environment, the massiveness, and the desirous need for artistic pursuit. Semiramis was inspired

Also the interesting phenomena about hotels is that I believe one should have a temporary experience that they would never have anywhere else. Thus, there is an opportunity to create a new inspiring experience like in theatre or entertainment and to propel people into living in a space that they would have never experienced at home or in other places.

by the sensual Greek Light – so romantic, so beautiful.

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What are the next trends in hotel design?

I prefer design that transcends fashionable trends. I search and work to­wards new verna­culars that echo our technorganic digital world. The major features of the perfect hotel are: a real contemporary well designed room that is seamless (perfect lighting, perfect comfort etc.), a heightened sensory experience, sustainable construction and operations, total seamless technology, nude sunbathing deck, and a really well considered and designed 158

gym and spa.

What is your favourite hotel you've ever stayed in?

I have stayed in so many hotels and few are really memorable. I do like Unique hotel in San Paolo. The round 2m porthole windows have this beautiful, unconventional way of seeing the city from a room view, like looking out with a big telescope, while the façade has of course some bizarre nautical semantic. The upside-down half pie clad in green copper (locally they refer to it as a watermelon slice) is really, well, unique. What is so fabulous is that the end rooms have curved floors that ride up to infinity, giving this sense of nirvana. I feel like I am in heaven. The lobby is a phenomenal grandiloquent space, and the landscaping is reductive yet poetic. My friend Ruy Ohtake created a fantastic project.

To read more, please click here

to go to Sivan's travel blog.

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BLOGGERS IN HOTELS SPECIAL BIRGITTE BRØNDSTED – ADUST YOLIVEGREEN.COM

Le Tre Stanza

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Le tre Stanza in Florence – Italy – www.letrestanze.it sister-mag.com

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Le Tre Stanze (The Three Rooms) is located on the second floor of an old sixteenth century building in the middle of Florence, just a few steps from the Cathedral Santa Maria del Fiore.

Le Tre Stanze is not an actual hotel, nor is it a bed and breakfast. Le Tre Stanze is (as the name suggests) simply three amazing rooms in a stunning apartment, which can be rented for

161

short term stays.

The owner is a young artist named PatrickJohn Steiner, and he is the one who, together with his sister, has created this amazing space and decorated all the rooms.

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The key word for Le Tre Stanze is

used to belong to the family, and some

simplicity. Patrick tells me, that he

more modern things, which have been

wanted to create the kind of place he

chosen by Patrick and his sister.

himself would want to visit, if he was

The three rooms are named the

to spend some nights in Florence as a visitor. A friendly and easy going atmosphere in antique and authentic surroundings. People should feel that they are in a place, where lifes have been lived, yet it has to be modern and up to date.

The mix of new and modern is also the key word, when it comes to the furnishing of the rooms. The furniture is indeed a mix of old pieces, who

sister-mag.com

Mansarda, The Junior Suite and the New Suite. Besides the rooms the place also has a living room, which is available for all guests, and a kitchen, where guests are welcome to cook meals for themselves.

The Mansarda is located on the top floor and has a private terrace with a view over the roofs of Florence. I can only imagine what it must be like to

SUITE

To read more, please click here travel blog.

to go to Birgitte's

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have breakfast up here early in the

pure bohemian, and many guests are

morning, when the air is fresh, or

indeed artists. Most of them come

maybe drinks in the evening before

here, because they hear about the

going out for dinner.

place by word of mouth.

The Junior Suite consists of two

Even though you are in the absolute

rooms (a single and a double), which

center of Florence, one of the really

makes it perfect for a couple with a

great things about Le Tre Stanze is,

child, while the New Suite is located

that it is absolutely silent. Once inside

on the ground floor of the building.

you seem to forget where you are.

It's the most modern one in terms of

All rooms have WI-FI, and all guests

interior, and it has a direct access to the beautiful garden.

The atmosphere of Le Tre Stanze is

will find a little welcome gift in their room consisting of water, fresh fruit, tea and biscuits.

Issue 8 | 2013

BLOGGERS IN HOTELS SPECIAL LINDSEY TRAMUTA – LOSTINCHEESELAND.COM

La trémoille

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La Trémoille in Paris – France – www.tremoille.com sister-mag.com

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What I loved most about the demure hotel, aside from its coveted location just off avenue George V in the Golden Triangle, was that despite modern fixtures and a trendy lounge bar and

165

restaurant (Louis²), La Trémoille retained an air of old chic. I felt its rich history immediately upon entering the lobby where I was greeted by two fantastic black and white photographs – on the left, a shot of the hotel from the 1920's with its former entrance and on the right, Duke Ellington and Louis Armstrong waving proudly from their balcony to fans in the street. The decor was charming and unpretentious, luxurious but accessible and I was treated famously throughout my stay.

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Isolated from the bustle of the ChampsElysĂŠes, La TrĂŠmoille provides a zen-like escape. In fact, I was most looking forward to the quiet. The rooms were spacious and stocked with enough amenities to make it feel like a home away from home. Molton Brown bath products added a flash of color to the marble bathroom, which I loved, but nothing could top the view.

167

The balcony in my suite offered a pictureperfect view of both the Eiffel Tower in the distance and the breathtaking lofts just across the way. Just when I begin to feel like I'm beyond the point of succumbing to her charms, Paris still has the ability to take my breath away. A view like this, though just a taste, reminds me how lucky I am to live in this city.

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To read more about Paris and French living, please click through to Lindsey's blog ÂťLost In CheeselandÂŤ sister-mag.com

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BLOGGERS IN HOTELS SPECIAL ALVARO LEIVA – ALVAROLEIVA.COM

Royal Mansour

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Hotel Royal Mansur in Marrakesh – Marocco – royalmansour.com sister-mag.com

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BLOGGERS IN HOTELS SPECIAL ALVARO LEIVA – ALVAROLEIVA.COM

four seasons

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Marrakech Four Seasons Marrakech in Marrakesh – Marocco – fourseasons.com/marrakech sister-mag.com

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DESIGNER'S TALK Andrea Molteni

NAME

CATEGORY

FIRMA A. NEUBAUER INTERVIEW

Who are you? What do you do?

Where are you from?

What was the most interesting project you have worked on so far?

I am Andrea Molteni, co-owner of

As an interior design company part

Molteni&C Dada and I am from Milan,

of our business is delivering large-

Italy. I work at Dada as director of

scale contract projects. Probably

product development and design. I

so far the most interesting project

work directly with the architects and

was working on the Museum of Quai

designers that collaborate with us in

Branly project in Paris designed by

designing new products or developing

Jean Nouvel, while I was working at

new projects.

Unifor, our office furniture division. It

What was your way into the design and interior design world?

I was very lucky because I work in a family business that has been involved in design and interior design since the 1940s. We always had architects and designers around, friends of my parents. So it was a very natural attraction to the world of architecture and design. Plus I always had a fascination to understanding how things work and how they are manufactured.

was a very challenging project full of new ideas and we had to find solutions for problems we had never faced.

This is probably the field that today is more challenging. We are renown in the architecture and interiors design world because we can deliver and build the visions of designers and architects. So it’s a great opportunity to experiment new ideas, to challenge what we know.

Which book/film/song/artpiece has influenced you in your life?

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This is a very hard question, as I have

quality, the technical and functional

so many different interests. Surely a

quality of materials that is present

book that inspired me a lot was ÂťA

though often invisible in its furniture.

scientific autobiographyÂŤ by architect Aldo Rossi. He was a family friend and his views on architecture and design surely influenced me.

ABOUT MOLTENI Which design philosophy does Molteni&C and Dada stand for?

Both

180

Molteni&C

and

companies

defined

technology

and

a

Dada

by

are

advanced

longstanding

tradition. Since the '70s we focused on research in the modular furniture sector, creating solutions for all home environments. An important aspect of what we do is that our products and furniture systems are always in constant evolution. With Molteni&C and Dada we try to propose a collection of furniture systems and kitchens that embody an elegant and functional house. Our products incorporate the wisdom of a long artisan tradition together with innovative technological quality that is practical without being ostentatious. When we talk of Molteni&C or Dada we speak of hidden

sister-mag.com

What are new trends in kitchen design today?

What we are experiencing today as new trend is that the kitchen is becoming always more predominant in the home environment. For decades the kitchen was considered only a work-space, separated from the rest of the living area. Today the kitchen changed its role and has become the living centre of the house, an evolved environment designed for sharing time with family and friends, always more open to the living room area. Also another trend that we see growing, as society is finding a new interest in cooking, is that the kitchen is evolving into a more professional environment with architects, designers and clients paying a lot more attention to the functionality of kitchen design and the performance of materials used in them.

Why are hotels often on the forefront of new (interior) design developments?

SUITE

We work a lot on hotel projects. Personally I think that hotel design is very experimental

because

hotels and hotel chains try to differentiate themselves from competition. In a world were excellence and quality are important elements of differentiation, original and forward

thinking

design

are aspects that play an

Design

DESIRE TO INSPIRE

desiretoinspire.net @desiretoinspire

The very first resource for inspiration about living and interior design: A Canadian and an Australian, who have never met in real life, gather the best home pictures from the web.

79 IDEAS

important role in defining new

79ideas.org

temporary living solutions.

@ 79ideas

What hotel do you like very much – from a design perspective?

Personally I like simple, functional design hotels. I love when I can read or see

181

Radostina from Prague writes a beautiful Interior Design Blog. After meeting her at 'The Hive' last year we've even fallen in love with it even more (if that's possible).

Also FOLLOW her on Pinterest for daily eyecandies!

the idea of the architects and designers in the finished

HEART HOME MAGAZINE

result, without this being

hearthomemag.co.uk

too explicit or overtaking.

I usually opt for smaller hotels too, where you can have a more relaxed and personal connection to the environment.

@hearthomemag

Our colleagues from London create a beautiful digital magazine with many inspirations around (not only but foremost) British living. Definitely worth a read!

Issue 8 | 2013

Chez Cliché – a hotel concept from Vienna

SPENDING THE NIGHT AT A (FALSE) FRIEND’S HOUSE text DORIS NEUBAUER

182

| translation SABRINA BÄCKER

»Who is up for a tea party?« asks

sonates all of them on Facebook.

Sophie Gruenhaus on her Facebook

Even though these people are very

page and posts a picture of a big table

different, they have one thing in

overgrown with grasses and plants,

common — their hospitality. Because

where weeds are sprouting from the

they are all part of »Chez Cliché«. the

bowls standing on the table. Of her

new definition of Viennese hospitality,

562 friends, 16 like the botanist’s

as it is written on the website.

picture. A normal situation if Sophie

The idea in itself is not new — locals

was normal. Or rather if she even existed. But she does not.

rent out their apartments to tourists who in return benefit from their inside

In reality, Sophie Gruenhaus is a man

knowledge and tips. That these locals

named Constantin Peyfuss, at least

do not really exist, that is something

on Facebook. Peyfuss, who lives in

new.

Berlin, is responsible for her postings.

Let’s rent out furnished apartments.

He takes care of Sophie’s dedicated work for the environment and decides that her next vacation will be at Lake Constance. Constantin is without a doubt an influential man, but also a man with many faces. Sophie is not the only one he represents on Facebook.

That was the initial concept that Constantin and his Viennese friends Claudia Diwisch and Gerald Tomez came up with a few years back.

The team, whose members come from different lines of work, were so successful they even caught the

Former jockey Raul, for instance,

attention of Airbnb and Co. The secret

or Koloman, the passionate theater

was recommending special insider

enthusiast — Constantin imper­

restaurants and must-sees to their

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guests. That way, they could fulfill

Diwisch whom I meet in the street

their role as trendy art directors.

Nagelgasse where three of the eight

Easier said than done. The search for

apartments are located.

investors and above all for apartments

»Some of our guests know about our

was more difficult than they had

concept, others don’t really care,« the

anticipated, and so they had to change

photographer admits and tells me:

their original plans. Instead of buying

»One time, we had a guest who was

apartments in Vienna, Barcelona and

looking for his host Bella the whole

Berlin, seven in each city, the team

time. Even when my partner Gerald

rented eight apartments in the first,

assured him at his arrival one more

seventh and ninth district of Vienna.

time that Bella did not exist, he still

And when the rooms were not what

would not believe him. And when he

they had expected, they started

saw me in the apartment, he was

renovating — floors were removed

sure I must be Bella. So I was her for

and crooked walls straightened. »I do

the rest of his stay.« Other guests are

not even want to talk about the costs,«

rather surprised that the apartments

says brand manager and developer

are not owned by people but by a

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184

company. However, no one reacts

success of her concept. By now, even

negatively to this news. »Most of our

interior designers call Chez Cliché,

guests welcome this information,«

and home owners want to hire them

says Diwisch »and feel safer right

for their design expertise.

away.«

Even though there are many specially

If you take a look inside the apartment

selected and partly custom-made

and see the brown, voluminous leather

pieces in the apartment, comfort and

chairs, the fur rugs, the pictures of

functionality are the top priority. »Once

horses and souvenirs from races on

a woman from New Zealand stayed in

the walls, it is really hard to imagine

one of our apartments,« Diwisch tells

that Raul will not walk into the room

us, »and she said she felt as if she was

any second. It is not the jockey who

coming home. That is exactly what

proudly presents his country club,

we wanted to accomplish.« People

but Claudia Diwisch who knows every

are supposed to feel that way when

little detail of the apartment and its

they look through the records in the

furniture. Every piece has its own

apartment of music lover Beat and

history. The jockey’s dress in the

put one of them on, or when they cook

closet, for instance, was donated by

for their whole family in the kitchen

a jockey’s widow. »The mix of old and

of classical music enthusiast Marie-

new, the so-called shabby chic, meets

Therese. This feeling of being home

the current trend,« explains Diwisch

is not only created by the apartment

with a note of surprise about the

itself, the furniture of which can be

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bought via Chez Cliché by the way,

selection of typical and of course

but also because of the personal

special

service offered by Diwisch and her

much more. »In the next one and

partners. »We welcome every guest

a half years, we would like to have

in person and give them our phone

twice as many apartments,« Diwisch

number,« the Viennese explains to

gives away—more fictive characters

me. »In addition, our wide network

are waiting to accommodate guests

allows us to get you anything in a

in their apartments. There is for

short amount of time — whether it is

instance

an interpreter, a stylist or a tour guide.

Facebook profile already exists for

Some guests want to make sure they

two years. Up until now, she has

have planned every minute of their

shared 76 pictures with her friends

stay. Others call us every hour to ask

and has set her relationship status

what they can do next.« It would not

to »open relationship«. We just do

be Chez Cliché, if Raul’s, Sophie’s or

not know what her apartment in

Koloman’s favorite restaurants were

Berlin looks like — not yet any­ -

not among the recommendations.

way.

Viennese

Elisabeth

souvenirs

Kirch,

and

whose

Some information is only available on the website right now, but in the future every apartment will provide any information worth knowing from a city map to an underground map.

Such a brochure for the guests is in the works just as much as a

www.chezcliche.com Prices per night start at €189. (Minimum stay: 2 nights. Adults only. Animals only allowed with prior consent)

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On a rainy spring day in May 2013 during a stay in Munich I accepted a – very warmly made – invitation, which had made me curious immediately: The team of SoLebIch.de took the time to welcome me in their office in Munich Gasteig and to talk over a piece of red wine cake.

SoLebIch.de

is a web portal, which already lives

the future of 'user-generated' Interior Design magazines: On the platform users can upload images of their own home, comment on photos and main186

tain a small private blog so to speak. The community is with over 2 million page views per month the largest German interior design community.

Real kitchens and living rooms - nothing is staged, everything authentic! In the meantime, there are already over 40,000 images of apartments, complemented by editorially created content. We spoke with the founder Nicole Maalouf about the platform, Munich, Paris, and indispensable classics in the living area.

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interview THEA NEUBAUER translation KATHRIN GREYER

187

c: i s s cla t n ste i s n key A co n o nM e s e Boj

Issue 8 | 2013

Behind

the

across an ad in a newspaper at a

scenes

of

supermarket check-out during a visit

platform

in Munich. The ad said: »Romantic

»SoLebIch«.

ensemble: Old smithy and timber

which literally means

cabin with roses and fireplace for

»This is how I live«.

rent.« This is how we ended up living

web

188

During an founders Nicole and evening stroll Daniel and a team through Paris, of editors and Daniel and I coders take care wondered what all of the interior these apartments design website. behind those Nicole Maalouf gorgeous façades answered our might look like. questions: What

have

you

done before?

in the Bavarian town of Andechs for a while.

How did you come up with the idea for the platform?

It was rather spontaneous and more by coincidence than planned. During an evening stroll through Paris, Daniel and I wondered what all these apartments behind those gorgeous façades might look like. This simple idea turned into the thought of how it

After studying interior design,

would be nice to have a platform where

I met Daniel in Passau, Germany,

people could share how they live, and

where we both studied International

where they could get decorating ideas

Cultural and Business Studies. We

and inspiration from the pictures of

spent some time abroad in Paris and

other people’s places. But we did not

this is where we came up with the idea

know at first if anyone would even

for SoLebIch. We liked Paris so much

upload a picture or leave a comment.

that we decided to stay there for a

And it really was not easy in the

while. We then accidentally stumbled

beginning. But this changed quickly

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when, shortly after launching the

home and living magazine. On our

website, national television presented

website you can discover exceptionally

us as a web tip in a morning show and

special and individual apartments.

the eBay Magazine reported about us.

This has been and still is unique and

We were very lucky, because we had

makes the website so appealing. With

no budget, let alone a marketing plan

SoLebIch and its slogan »live the way

or anything. Today, we have about two million views per month and almost 40,000 pictures of apartments that are shared on our website. This still leaves us speechless quite often.

How does the world benefit from SoLebIch? What is special about the platform?

you like it«. we adopt a kind of »Pippi Longstocking approach«: You can, no, you should be daring when it comes to living and experiment a little to find out what you like. After all, the most important thing is to feel comfortable in your own home.

I am always happy to see that because of our idea and because of common

Anyone can join. SoLebIch depicts the

interests, taste and not least because

real life, not some unreachable glossy

of the same furnishing style, new

world that you usually find in a typical

friendships are built. Members who

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189

have become friends after having met on SoLebIch sometimes even have a 190

similar clothing style.

And this is another important aspect of SoLebIch that has developed more and more from the community: People who share the same furnishing style often have a lot more in common beyond that. This is why we will add the areas gardening, cooking, on the go and fashion to our website with our relaunch in mid-July. The idea behind this is quite simple: If I like the way someone else lives, then maybe I

and what kind of clothes they wear.

Which part of working on the platform is the most fun?

Oh, there is a lot of fun stuff.

Of course, there are the nice pictures people upload day in, day out but I also enjoy the stories about how members help each other and real friendships develop through SoLebIch. Members even meet »offline« now on a regular basis. This always reminds me of how well our members know each other, although they might have met in real

would like to be inspired by that same

life just now.

person in other areas and find out

But I also love working on our second

what travel destinations or cafés this

book project where everyone can

person likes, what they have for lunch

participate by the way. You can find

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more information about this on

Paris is so beautiful, inspiring, lively

www.solebich.de.

and sumptuous, but after almost four

What are the most popular pictures on SoLebIch? Individually

furnished

years of living there and after founding SoLebIch abroad, we were looking for a little more peace and quiet and a

apartments

little more green. Well, like I said, we

with a good mix of style, nice DIY

then came across this ad about the

ideas and gardens that entice you into

cottage by coincidence.

daydreaming are always very popular.

Why Munich? What constitutes to the

What does Paris have that people

Munich way of life?

often refer to it as the city of dreams?

Munich is much, much more quiet,

Did you feel the same way?

laid back, tranquil and greener than

Well, it is the wonderful stereotypes

Paris. Another bonus is that it is

that make the dream of Paris come

close to the mountains, to lakes and

alive. When you think of Paris you can nearly hear the accordion and in your

to Italy. But every now and then, we actually miss Paris with all its hustle

mind you hold a glass of red wine in

and bustle.

one hand and maybe a macaron by

Before coming to Munich we lived

Laduree in the other. And yes, when

in Andechs, a small town close to

you live in Paris you also like to live up

Lake Ammer. Our heating was based

to this clichĂŠ every once in a while, for

entirely on wood and the internet

example when you have a picnic with

was slow, as you would expect in the

red wine and cheese in the Parc du

countryside. After one year, we moved

Champ at the foot of the Eiffel Tower.

to the heart of Munich’s bohemian

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192

side of town, Haidhausen, thanks to a

example, is a true classic in the area

lucky apartment swap.

of furniture and is available in various

What is the current living trend?

Is there a certain style? A piece of furniture maybe? A certain color?

A colorful mix of styles is still very popular as it offers unlimited combination

possibilities

and

therefore makes apartments all the more individual. You often see colors like rose and mint, too, as well as the Pantone Color of the Year, Emerald.

The chair »Eames« by Vitra, for

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combinations. The Bojesen monkey, decor letters and huge vases are trendy decorative objects, and the most popular material—especially for living accessories—is copper. And also the pot plants that have been eyed rather critically for a long time are making a comeback.

Sammy, one of our members, put together a »SoLebIch sample room« not long ago with all popular SoLebIch items (see on page 202

).

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I have a tendency toward tension and disruption and I like to combine old and new, purchases and inheritances, selfmade items and art, and straight lines with playful and classical things.

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194

Which classic is a must in every

The biggest illusion when it comes

apartment?

to living (what do most people do

The

SoLebIch

probably

members

answer

this

would

question

unanimously with the typical Eames chair or the Eames rocking chair called »Rocker«. Both are very timeless, can be combined easily, are low-maintenance, and moreover, affordable. As for me, there is not just that one classic. I rather like to mix long-lasting, timeless design with other furniture.

»wrong«)?

I think a big mistake is not to go with your guts. To me, the most important thing when entering an apartment the first time is to feel comfortable—or at least to recognize the potential of an apartment. The lighting conditions and the layout of the rooms, for instance, are two crucial factors for me. A positive first impression is the basis for the future feel-good factor.

Which three things in your apartment

Although there are tips and tricks

help you relax?

with regard to interior design that let

Bed, bathtub, balcony—always in

a small room appear larger, it is hard

combination with a good book.

to decorate »around« a bad vibe.

sister-mag.com

SUITE The »SoLebIch-Prototype Room«. illustrated by Samuela Joisten . Examples: the Eames Plastic Armchair or the Bojesen Monkey at the cupboard.

195

Photos: SoLebIch

Illustration: Samula Joisten

Issue 8 | 2013

1

2

3

summer at home Photo: Liseleje

The colour blue, maritime 196

beach feeling and sand between

your

toes:

sisterMAG tries to capture this feeling of summer with the issue. How these summer feelings can be extended to your home, members of the interior design community ÂťSoLebIchÂŤ show us with their flats and accessories.

Together with the team of SoLebIch we put together ideas and inspirations for you. Enjoy!

In collaboration with sister-mag.com

Photo: X-ninni-x

SUITE

A click on each picture takes you to the online shop

Siirtolapuutarha Bowl #1 (250ml), €17,50 2 Plate, Horse from ­Authentics, €42,00 3 FLY Lamp-Sky-Blue, €186,00 4 Little table Tablo from N. Copenhagen, €220,00 5 Boy Sailor egg cup, €14,50 6 OHOY Poster, €22,00 7 Little crocheted pouf and pillow in Turquoise from sebra, €59,90 8 Wallpaper with porcelain plates, €135,00 9 FIVETIMESONE Stone cushion N°3, €195,00 10 Bellasol beach chair with two seats, €1509,00 1

4

5

6

7

197

10

9

8

Photo: Tino68

Photo: Oceanside

198

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Photo: antonia_oh

Photo: Zickimicki

199

You can see even more summer at home at ­SoLebIch.de .

Upload your own pictures of a summery apartment onto SoLebIch with the keyword »sisterMAG8« and you might see your pics in our blog series »sisterMAG Summer«.

We will show you also our summery office pictures!

Issue 8 | 2013

SONGS CHOSEN BY ANNABELL, VIRGINIA & JULIA Tame Impala – Feels Like We Only Go Backwards Future Island – Balance Daft Punk, Pharrell Williams – Get Lucky Robin Thicke, T.I., Pharell Williams – Blurred Lines

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Issue 8 | 2013

a t n u S e h T

202

In 1926 the Berlin author Artur

The many-layered clothes of the pre-

Landsberger described the senti­

World-War-I era made staying south

ments of a nouveau riche shopkeeper

during the summer an uncomfortable

in Emil - Novel of an Impostor. Rather

prospect. There was also a greater

than looking forward to a summer

risk of catching the sun, which had to

holiday in Swinemünde at the Baltic

be avoided at all costs.

Sea this new kind of tradesman

Alabaster skin denoted purity and

aspired to the lifestyle of his clients:

respectability, letting the sun change

‘Good society spends their summer

the colour of your complexion was a

in Scheveningen or Deauville, their

sign of carelessness or, even worse,

spring in Cannes and their winter in

the necessity to earn a living by toiling

the Engadin’.

outdoors.

Landsberger wrote at a time when the

pale was not easy: female legs were

vacation habits of high society were being transformed. Until the 1920s there were good reasons for leaving the Côte d’Azur in April and move to the much more northern seaside resorts of Scheveningen near The Hague in Holland, Ostend in Belgium, Deauville

To

remain

fashionably

safely hidden away but arms, hands, necks and faces had to be protected with

gloves,

hats,

bonnets

and

parasols. The move of workers from the farmland to factories and later offices meant that paleness began to be associated with drudgery and the

at the Norman coast of France or Le

inability to afford a vacation.

Toquet near the English Channel.

It is no surprise that with their long

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E ra n a t

BEACH

Illustration: ThN Inspired by a Polish matchbox label on Flickr

text BEATRICE BEHLEN

203

history of exploration, the English were at the forefront of helping to

transform

continental

fishing

villages into vacation spots. Initially leaving the British Isles primarily for health reasons and to escape the wet weather, the introduction of horseracing, polo, or golf made staying abroad more entertaining. The opening of a casino and two luxury residences, Le Normandy and the Hôtel Royal just before the war increased Deauville’s popularity with the beau monde. Never one to miss a business

Issue 8 | 2013

The first world war accelerated a trend that had already surfaced during the 1910s: skirts rose and the female outline changed from an hourglass to a tube.

204

opportunity, Coco Chanel managed to

hotel in the world.

persuade her wealthy lover, Captain

The south of France was more difficult

Arthur Edward ‘Boy’ Capel to open a millinery shop in the resort in 1913.

Le

Touquet

called hivernants or ‘winter-holiday-

its

makers’ to descend on it since the

popularity with wealthy Parisians,

1860s. Even Queen Victoria crossed

who could reach it by train in less than

the channel on the Royal Yacht

three hours, by adding Paris-Plage

before continuing her slow journey

– the beach of Paris – to its name

to Nice in the private carriage of a

in 1912. More luxurious, and some

special train. The introduction of the

would say more snobbish, than any

Calais-Mediteranée-Express with its

other continental pleasure ground, Le

exclusively first-class accommodation

Touquet was a town of superlatives:

in 1922 made travelling in style slightly

during the années folles its Casino de

more widely available. Commonly

la Forêt was one of the most lucrative

known as Le Train Bleu after the

in France and the 500-luxury-room-

décor of its sleeping cars, the Express

strong Royal Picardy, opened in 1929,

might be the only mode of transport

was said to be the most beautiful

that inspired a ballet. Written by Jean

sister-mag.com

acknowledged

to reach but that had not stopped so-

BEACH

Cocteau it was first performed by

after the war was a time of sartorial

Diaghilev’s Ballets Russes in 1924 in

abandonment: corsets and layers of

costumes designed by, you guessed

thick underwear were packed away,

it, Coco Chanel. 1924 was also the

frills and lace were shed, long hair

first year F. Scott Fitzgerald visited

was cut, everything superfluous was

the Riviera, where he was to write The

put away to reveal a woman fit to

Great Gatsby.

travel in machine age ocean liners,

The increasing popularity of the

automobiles and aeroplanes. Pre-

French south for summer vacation coincided with major changes in fashion. The first world war had accelerated a trend that had already surfaced during the 1910s: skirts rose and the female outline changed from an hourglass to a tube. The period

war bathing costumes, consisting of knee-length dresses, wide trousers and black stockings shrunk into swimming suits leaving arms and legs bare and little to the imagination.

Soon a practical cover was invented in the form of the irresistible beach

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206

or lido pyjamas, the first time since

Joslen acknowledged that sunbathing

the war that women wore trousers in

had become a cult but also warned

public.

that ‘frequent »tanning« coarsens

The ‘suntan era’ had arrived. If a trip to

the texture of the skin’.

the South of France was beyond your

Until the end of the twentieth century

means, sunshine lamps or suntan

billions of train, car and plane journeys

powder could bring a real or fake

were made to find a place in the sun.

glow to your face while legs could be

Only relatively recently has pale skin

clad in suntan stockings. It is strange

been almost accepted again. Will we

that at a time when fashionable role

soon have reached the end of the

models became ever younger and

suntan era?

the matron was eventually replaced by the flapper, a practice known even then to age the skin became so popular. Writing her ‘complete guide to personal loveliness’ in 1937, Sonya

sister-mag.com

Beatrice Behlen is Seni­ or Curator, Fashion & De­ corative Arts at Museum of London. Read her blog here L.

BEACH

We've really

grown

organically. interview THEA NEUBAUER

| text DONATA PROSKE

Carmex , the soothing lip balm was invented in Milwaukee by Alfred Woelbing and has been around since the 1930s but hasn't changed much since. It didn't have to because the composition is perfect as it is. Just in the 2000s Carmex also became known in Europe, Asia and Africa. sisterMAG talked to the founder's grandson Paul Woelbing about the company's history, future and the merits of working in a family business.

Carmex is a product with a rich history. Can you briefly tell us about the beginnings of Carmex?

store in Chicago for a year and he

My grandfather started the company

what could I do? Maybe if I could sell

in the 1930s. He was a buyer of

something in the area I could make

cosmetics, he bought lipsticks and a

a living! He was an entrepreneur, so

variety of things for a large department

he developed the product that we

store in Milwaukee, but he lost his

now call Carmex.

job during the Depression. So he

Today, my brother and I own the

started working for a department

company 100%. We could sell the

just didn’t like it – his family was still in Milwaukee. So he thought:

Issue 8 | 2013

207

company, but we haven't because

We are a family-owned business and

we like what we are doing and we

we don’t have the millions of dollars

have a real sense of stewardship. I

that it would take to do advertising.

still answer the letters that come in

We have a lot of good will out there

and we still listen to our customers,

and we had a push last year to get

which has been our heritage for 75

750.000 Facebook fans and we have

years now.

an e-newsletter as well. Social media is very important to us but we do print

Why do you think Carmex became so successful?

media also and we are learning how to market and advertise.

We’ve really grown organically. The

to make enough money so that my

What is the most innovative product from Carmex on the market right now?

grandfather could support his family.

The most innovative product right

Because we made a great product

now is our skin care. We are always

and we grew by word-of-mouth, we

trying to improve things. I mean, we

grew on average about 8% a year for

did Carmex for about 75 years but now

years. I have been asked this question

we actually have a pipeline, we are

before and I think it is because we

actually developing new things and

over-deliver. We actually do more

we are getting more sophisticated.

than what we promise.

But the question we always ask

business was never supposed to get 208

as big as it is. Carmex was intended

ourselves is: does it make sense?

Do you still heavily rely on wordof-mouth marketing or what is your favourite way to tell people about Carmex?

Social media is really important to us.

sister-mag.com

Who are we as a company? Where do we have believability? Skin care makes sense because it is kind of a personal care product. So that is an innovation for us: we do have a new

lm a b p i l g n i s i r u moist

c l a s s i c

BEACH

Since I have been here, there has been only

one change

. i t s o ot h e s . it relieves ises it moistur

in the list of

ingredients.

product, it is Moisture Plus. And that

also found out that it was really good

was the first time we did a product

on burns and cuts. And that really

specifically for women. People would

comes down to the lanolin which

ask me: what is your target market,

comes from sheep’s wool and is the

and I would say: people with lips. So

basis for a lot of good cosmetics and

we found out that we skew a little

skin care products. It is very close

more towards women than men, so

to the natural oils we produce in the

we tried our first product for women.

lipid bilayer. Lanolin is the only thing that mimics that closely. So you are

What is the most important ingredient of Carmex?

I would say probably lanolin is the

putting on something that really helps with skin moisturization and repair of the skin.

number one thing that I would we only use ingredients at efficacious

Have there been any changes in the formula since 1937?

levels – everything has its purpose

It is pretty much the same. Since I

and is doing something. But people

have been here there has been only

attribute to being a good formula. But

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210

one change in the list of ingredients.

the balance between what do

The other change is that the product

you do, and what do I do. He has

has actually gotten better because –

always worked at Carmex, but I came

compared to the days when my father

in after working elsewhere for ten

ran the company – we have now hired

years and we gradually sorted it out.

two people who dedicate their time

The good thing is, that we absolutely

to finding and buying ingredients

trust each other, we support each

according to the tight standards we

other. I couldn’t imagine working any

have set. So we are actually using

other way at the moment.

better ingredients than we used to 10 years ago. And the third change is the fragrance. As fragrance contains carriers that could be harmful we now use a flavour instead of a fragrance.

Is there any funny or remarkable story about the lip balm which has happened to you in your life?

There is a basketball player in the United States and his name is Lebron

Do you think it is an advantage to work in a family-owned business?

James. He is very popular, somehow

I would say the advantages definitely

years ago one of our employees

outweigh the disadvantages. I mean,

realized that before a game, Lebron

to be perfectly honest the family stuff

James would put on some Carmex.

still comes in. We are an eccentric

So with our 75th anniversary coming

family, my brother and I are very, very

up, we contacted him and asked if he

different people and we had to learn

would work with us. So we have a little

sister-mag.com

controversial but popular. Well, two

BEACH

t e p p i n S d n u o S sisterMA G view r e t n i s ' a e of Th t e p p i n s a Listen to Simply . g n i b l e o aul W P h t i w e p on Sky nes! o h p d a e h click on the

business deal with him. As Lebron

it! This went viral. It has been all

James comes from a very difficult

over YouTube and it has been on

situation as a kid he attributes a lot

some national TV programs because

of good things to The Boys & Girls

everybody can kind of envision

Club, a big national group of clubs

themselves making this miracle

that takes care of disadvantaged

shot.

kids.

We used social media with him and we sponsored the Half Court Hero Competition. On this occasion, a person was selected to make a shot across the field. If they succeeded they won a cheque for $75.000 and we also would give $75.000 to the Boys & Girls Club as a donation.

Well, nobody makes these

Do you use Carmex products yourself?

To be perfectly honest, it’s seasonal.

During winter I use it probably 2-3 times a day and not as much in summer. But I always keep one in my car, I usually have one in my pocket, and I have one sitting where I dump my keys off in the house.

My

current

favourite

is

shots! And this kind of

our lip conditioner with

middle aged guy just

pomegranate. It really

takes the ball, does a

has a great flavour and

hook shot, and he makes

is really smooth.

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BEACH

When the temperature rises and humidity is high, the beaches in Tel Aviv are the place for you to be. Locals and tourists alike, escape to the sandy beaches and blue sea when summertime arrives. Local photographer LIRON PERETZ

takes us to the beaches of Tel Aviv and lures us in

with the most beautiful summer photos! Makes you want to grab your towel and head to the beach right away!

My romance with the city

hot chocolate in hip corner coffee

began back in my childhood.

shops and shopping for unique local

Ever since I was a little girl I

designer fashion.

asked my mother to take me there

Tel Aviv beaches were the best excuse

on her days off. When I became

for skipping school with my friends.

a teenager my infatuation with

During vacations we would take the

Tel Aviv became stronger.

last bus off to the beach for a night

I would take the bus every

swim or just to sit and talk, play guitar

chance I had, after school and

and have a good time. With sunrise

on weekends, walk around

we would take the first bus home,

the busy streets and imagine

shoes filled with sand.

being one of those cool stylish

The summer in Israel, and especially

people that walked by. All of

in Tel Aviv, can stretch all the way to

my allowance was spent on

October or even December. Other than

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214

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BEACH

the coffee shops around the city, the

racquets, as many times as possible

beach is the main scene for locals.

without dropping it to the sand. The

Friday is the perfect day for taking

popular Israeli summer snack to eat

trips down to the beach and have

at the beach is sliced watermelon

Hummus or cold fresh squeezed fruit

with feta cheese. You can also find

juice on the way back home. During

the famous Popsicle sellers, that

Fridays and Saturdays the beaches

shout »Hallo Artick!« (meaning »Hey,

are fully occupied so pay attention

Popsicle!«). The local's favorite is the

not to get your head smacked by

chocolate covered banana ice cream

one of the many Matkot game balls

on a stick, and iced lemon Popsicle.

bouncing back and forth across the

In 2009 Tel-Aviv celebrated its

sea line. Other than »Shesh Besh«

100th birthday by initiating the »Tel

(Backgammon), Matkot is the staple

Aviv Beach« project in four major

beach game in Israel. The game

international

involves two people hitting a small

Paris, Wien and Copenhagen. In

rubber ball back and forth with

each an artificial beach was erected

cities:

New

York,

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216

promoted Tel-Aviv style including

occupied by young people and thus

sand, deckchairs and other Israeli

creates a laid-back atmosphere.

elements for atmosphere.

A constant increase in rent drove

There are 13 declared beaches in the

students and young adults to the

city with lifeguard services, wooden

cheaper parts in the south of the city.

sheds, wardrobes, bathrooms and

The central beaches such as Frishman

tanning bed rentals. Every beach

beach are frequented by mixed

has its own unique character. The

crowds. You can see young families,

difference between them is in the

visitors from neighboring cities, and

atmosphere and population. The Lahat

anyone who lives within a walking

Promenade is the main boardwalk of

distance. In those beaches you find

Tel Aviv. There is a bike trail along the

volleyball courts, exercise machines

coastline, and a lot of space for taking

and children playgrounds.

a nice walk.

The northern beaches like the Hilton

The south beaches next to Old Jaffa,

has a distinct population. Dog owners,

like Jerusalem beach, are usually

religious people, tourists and the

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BEACH

gay community each have their own

few years the beach was renovated

short strip. There are some beaches

and mainly attracts families.

even further north like The Tzuk beach, that are a short car drive away from the central city. Main visitors of those beaches are uptown residents and during Saturday mornings also families.

These are only some of the beaches in Tel Aviv, but the most notable: METZITZIM BEACH was named after a popular 70's movie with the same

NORDAU

BEACH,

also called

the separated / religious beach, mainly for the religious population occupying a strip there. Its former name was Sheraton beach after a hotel nearby.

On Sundays, Tuesdays and Thurs­ days, the beach is open strictly for women in modest clothes.

title nominated for the Berlin Goldener

Through Mondays, Wednesdays and

Bär award. The name means »peeping

Fridays its men’s turn to enjoy it.

toms« in Hebrew, relating to guys that

Only on Saturdays the beach is open

peep at women's wardrobes. In the past

to all.

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BEACH

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HILTON BEACH has two main parts,

religious people bath. It is so strict

the southern and the northern part.

that men and women can't share it on

This beach is the gay community's

the same day. On the other side of the

favorite and during the gay parade

wall it is the hottest gay beach of the

week it is covered with rainbow flags

city. You can find this sort of diversity

and colorful woodshed tops. It is also

all over Israel, and specifically in Tel-

called ÂťThe Dog's BeachÂŤ because

Aviv, that seemingly conflicting ideas

dog owners can let their pet run

and lifestyles live together side by

around freely without a leash. Another

side.

major population are the surfers from the nearby surf club.

GORDON

BEACH,

FRISHMAN

BEACH and BUGRASHOV have a lot

Last year, Tel Aviv made it to the list

in common. There are coffee shops

of the ten best cities for gay tourism

on the beach, where you can sit and

by the GayCities website.

relax with a cold beer. The population

Nordau Beach and the Hilton Beach

is mainly young adults and families

are divided by a long wooden wall

that live close by or outside of the city.

setting a great example for Tel Aviv's

Matkot, Volleyball games and Hookah

dichotomy. On one side orthodox

smoking are a common sight.

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BEACH

Shira Barzilay is a gifted illustrator and graphic editor for a fashion magazine. She says: ÂťMy favorite is Alma Beach. The atmosphere there is relaxed and much more pleasant. On one side the beach overlooks

Shira

Barzilay

Old Jaffa; On the other you can see the modern part of the city. This is

223

not a declared beach so you

As

a

tourist

I

would

need to know that there are no

recommend not to go into

lifeguard services there. This

the water after the first of

could be considered a benefit

July because then come

as you don't have to listen to

all the jellyfish. Buy a good

lifeguards shouting on their

sunscreen and stay at the

loudspeakers. It also has

beach for the beautiful

almost no children running

sunset.

around. Another big bonus is the free parking space – a rare sight in Tel Aviv.

Issue 8 | 2013

Imri Kalman is the owner of the famous »Shpagat« gay bar and a familiar face at the local nightlife scene. Imri

Imri Kalman

thinks that »what's unique about Tel

Imri suggests »tourists should insist

Aviv beaches is the soft and pleasant

that taxi drivers run the meter and not

sand, the warm water and especially

negotiate a price, and also connect

how close they are to the centre of the

with friendly Israelis to find out about

city«.

the city hot spots«.

224

He tells me that »even though the Hilton beach became THE beach for the gay community, I personally prefer to hang around in Old Jaffa beaches.

They are more beautiful and quiet than Hilton«.

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BEACH

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BEACH

I will add and say that topless sun­ bathing is not a local habit. You might draw unwanted attention from the guys, especially if you are by yourself. So look out for an iso­ lated part of the beach and don’t forget the sunscreen!

227

Last piece of advice – get a cold local beer and enjoy the sun!

lironperetz.com Issue 8 | 2013

1 STARTUP SPOTLIGHT

KISURA

kisura.de

@KisuraGermany

fb.com/Kisura.de

Kisura.de is the first German online stylist—we offer exclusive personal shopping from woman to woman. Our mission is to digitalize the traditional shopping experience: We do not overwhelm our clients with overloaded clothes racks. For us, our clients are our top priority, not our products. We give individual advice—fashion

experts who personally help with our clients’ fashion and style make it possible. After a first consultation, our stylists send a selection of outfits to our clients via e-mail.

After logging on to their personal account, they can have a look at the selection in our virtual show room.

228 The right combination of experience and passion for our area of expertise as well as the right feel for fashion and trends are what is most important to us. We particularly look for different personalities and experiences that can

3

complement the other team members. Some of our stylists come from completely different backgrounds in fashion.

What unites them is their passion for fashion and that they want to make their client look great.

HOW DO YOU CHOOSE THE STYLISTS?

We love small German labels whose philosophy and understanding of target groups we share.

We would love to add Karlotta Wilde, NIA and Lena Hasibether—just to name three fascinating

4

IDEA

Kisura has its own integrated online shop where all the products from our partners are included. When consulting clients we exclusively use this pool. So far we work primarily with multi-brand stores but we already cooperate with smaller, local labels from Berlin.

2

INSPIRATION

Every woman probably knows this situation — standing in front of a closet filled with clothes but still not being able to find anything to wear. We have had enough of that and of mispurchases that cost a lot of money and nerves. Furthermore, we want to contrast the fast

pace and the anonymity of e-commerce. This is achieved by our stylists, who offer the inspiration and advice that our clients ask for. They help them to find the perfect dress or the right purse for work, accentuate their own personality or get a completely new look.

229

local labels that create extraordinary and at the same time wearable fashion. These designers are unbelievably talented and credibly represent their fashion.

WHAT LABEL WOULD YOU LIKE TO HAVE IN YOUR PORTFOLIO??

We started Kisura with our own funds. Today, we are financially supported by a selected group of investors from the technology and media scene.

Kisura is based on traditional retail trade principles: We buy at wholesale prices and sell at retail prices. That means that our customers pay the same price they would pay in a store, but receive styling advice for free.

5

6

FINANCE

REVENUE

7

FUTURE PLANS

8

COMPETITION

9

There has not been a ser­ vice for women like ours so far. Kisura is still the only service offering per­ sonal online shopping for women.

We studied Internatio­ nal Business Economics at the Leipzig Graduate School of Management (HHL). Kisura is not the first company we foun­ ded. After finishing her studies, Linh and her bro­ ther founded an online

Kisura means something like »enchantingly beauti­ ful woman« in the Swahili language. The name says it all—we help our custo­ mers to show their most beautiful side.

The basic color is co­ ral. For one, because it is light, happy and femini­ ne, but above all because we love this color! A blu­ ish grey and green form a strong contrast to the qui­ te playful shade of coral.

The combination of the­ se colors is rather rare in fashion commerce. That is how we emphasize our unique approach. Our co­ lors also address women who are still a dreamy girl at heart—just like we are.

11

12

That is an easy question— we plan on making Kisura the biggest online fashion community in Europe and on having a lasting effect on the e-commerce mar­ ket with our ideas and our business approach.

230

NAME

COMPANY COLOURS

FOUNDER'S PAST

platform for creating CVs. She worked in the finan­ ce sector afterwards and worked on M&A transac­ tions in the tech scene as a consultant. Tanja wor­ ked in the start-up scene in business development and e-commerce after

her studies. Before laun­ ching Kisura, she founded a personal shopping plat­ form for men’s fashion. It has always been our dre­ am to make our own idea a reality. Working in wo­ men’s fashion feels like we hit the jackpot!

10

FIRST TEAM MEMBER

Our first employee has been with us in the IT de­ partment from day one and has translated our ideas into codes.

231

We have an office in a cozy old building situated in the quarter Prenzlauer Berg, right in the heart of Berlin.

We use Skype, Excel and Co. every day. We have been really impressed with Trello lately, which we use for organizing, priori­ tizing and overseeing our projects and tasks.

Club-Mate, chocolate and Vietnamese Spring Rolls.

13

14

15

LOCATION

MOST OFTEN USED SOFTWARE

MAIN FOOD

the big travel to the

B

232

a

sister-mag.com Photo: Ashley Ludaescher

c i t l

a e S c BEACH

with sisterMAG

For this summer issue sisterMAG travelled to the sea.

For a few days we found

233

a home in the dream-like setting of Binz on the island of »Rügen« in Northern Germany. On the following pages we've put together many pictures and infos around our time at The Baltic Sea: Binz –Tradition meets awakening – Page 234 Light blouses for the summer holidays – Page 248 The big swimsuits shooting – Page 260 A tour to Cape Arkona – Page 276

Issue 8 | 2013

BINZ

We take you on a tour through the seaside city in the Southeast of Rügen.

Tradition meets Awakening Baltic seaside resorts aren’t generally regarded as hip holiday destinations, as predominately young families with chil­ dren and retirees spend their holidays in the idyllic little towns with the white confectioner’s houses. That’s a shame because there have been a lot of new interesting developments in addition to traditional delights, and above all in­ comparable natural beauty.

234

For this we didn’t fly to the South for our swimwear shoot (page 248 ), but drove northwards to the island of Rügen and explored first the seaside resort of Binz and then the island up to Cape Arkona.

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text TO NI NE UB AU ER photos CR IS SA NT OS

BEACH

235

ÂťThe drive from Sellin to Binz was by far the most beautiful I had had. [...] As we neared Binz the road runs down close to the sea, and through the overhanging branches we could see that we had rounded another headland and were in another bay.ÂŤ

After arriving in Binz you are immediately drawn to the sea. Behind dunes that are covered with pink rose hips a wide, fine sandy beach and the gently rushing sea hide. But beware, most of the time the water temperature is pretty cold!

236

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BEACH

237

ÂťSuch a sea too! Did I not know it? Did I not know its singular limpidity? The divineness of its blue where it was deep, the clearness of its green where it was shallow, lying tideless along its amber shores?ÂŤ

STRANDHALLE

238

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BEACH

RESTAURANT FISCHMARKT NIXE

Behind the dunes along the bay runs the beach promena­ de. The most wonderful confectioner’s villas are lined up like pearls on a string, so you cannot decide which one you like most.

In some of them restaurants invite to linger and attract at­ tention with fresh fish and local specialties:

STRANDHALLE WEBSITE MORE PHOTOS

NIXE WEBSITE MORE PHOTOS

Modern design at the Binz beach promenade with refined Pomeranian gourmet cuisine spiced up with Asian flavours. – Strandpromenade 10

RESTAURANT FISCHMARKT WEBSITE MORE PHOTOS

Rustic-style restaurant, which »brings the easy and good things culinary that Mecklenburg has to offer to the plate in a contemporary way« – Strandpromenade 5

Fish from the Baltic Sea, the Bodden and the sea, freshly caught and typically cooked for the island. – Strandpromenade 33

239

SEEBÜHNENFEST 2013

240

»Up and down the road between our tables and the sea groups of bath-guests strolled--artless family groups, papa and mamma arm in arm, and in front the daughter and the admirer; knots of girls in the ›backfisch‹stage, tittering and pushing each other about; quiet maiden-ladies, placid after their supper, gently praising, as they passed, the delights of a few weeks spent in the very bosom of Nature, expatiating on her peace, her restfulness, and the freshness of her vegetables.« Centre of the little town is the Binz pier, which juts out wide into the sea. Old and young are sitting there, contemplate the sea or try to decide whether they'd rather do a trip to the central seaside stage or a tour with the electric train.

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242

The Hauptstraße invites you to a little holiday shopping tour with a traditional Italian ice cream parlour, in which the scoops are still as big as the ones remembered from childhood. Opposite new small shops such as the Mee­ resgold Galerie, which offers custom jewellery made of am­ ber or the Sanddorn’s, which sells all kinds of products related to the sea buckthorn attract customers. Definitely stop by for a few souvenirs!

MORE PHOTOS

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BEACH

At the end of the Hauptstraße one of the in­ stitutions of every seaside resort awaits its customers: the little bookstore. In Binz it be­ ars the name »Bücherinsel« (book island). In addition to postcards, stationery goods and books for the beach, it also offers the best books about the area.

243

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»… – a little house on the sands, overhung at the back by beechwoods, its windows garnished with bright yellow damask curtains, its roof very red, and its walls very white. A most cheerful, trim little house, with a nice tiled path up to the door, and pots of geraniums on its sills.«

The right accommodation turns a great holiday into an unforgettable one. In Binz you can choose between apartments in white villas, small pensions or posh hotels. Particularly two new hotel concepts stand out: 244 HOTEL CERÊS

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out the door, you ep st u yo if d an e th at l ia ec The CERÊS is sp ly in the bustle te ia ed m im e MO ar n er od m ts pu Baltic Sea, as it is d the PHO an e ad en om pr e th of l al design at the centre. Next to Hauptstraße. ds an st it s la vil r’s ne tio ec nf co the promenade 24 nd ra St | te si eb W es lin n out with its clean, moder

BEACH

gn meets In artepuriÂŽ hotel meerSinn desi e health sustainability and healthcare. Th and e tiv ra ne ge re in ed liz ia ec sp is centre rely pu nt ra au st re e th at e, in ic ed m e tiv preven activity ee fr a d an ed us e ar ts uc od pr c ni orga eaker self w ur yo e m co er ov to s lp he m ra og pr or body ga yo g, in gg jo ith w ng ni or m e th in workout.

Website | SchillerstraĂ&#x;e 8

ARTEPURI HOTEL MEERSINN

ORE OTOS

Issue 8 | 2013

245

246

ÂťAnd what a fascinating island it is on the map--an island of twists and curves and inland seas called Bodden; of lakes, and woods, and frequent ferries; with lesser islands dotted about its coasts; with bays innumerable stretching their arms out into the water; and with one huge forest, evidently magnificent, running nearly the whole length of the east coast, following its curves, dipping down to the sea in places, and in others climbing up chalk cliffs to crown them with the peculiar splendour of beeches.ÂŤ

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BEACH CIVIL REGISTRY OFFICE ON TH

E BEACH

247

Quotes are from this book »The Adventures of Elizabeth in Rugen« –Travel novel from 1904, in which Elizabeth von Arnim has captured the gorgeous experiences and enchanting wildlife on the island.

Elizabeth von Arnim »The Adventures of Elizabeth in Rugen«, can be read online as free text on Project Gutenberg READ ONLINE

Issue 8 | 2013

248

COME WITH US Photos: Cristopher Santos

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| Make-up & Hair: Lena Schleweis

BEACH

249

TO TOWN! Styling: Evi Neubauer

| Model: Annabell Ewert

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250

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BEACH

Sunglasses from Urban Outfitters

Yellow Nail Polish from Other Stories Blouse with stripes Download Pattern 251

Bracelets & earrings stylist's own

Jeans stylist's own

Sandals in Blue Le Cle via Zalando, â‚Ź79,95

Issue 8 | 2013

252

sister-mag.com

BEACH

Green Blouse Download Pattern

253

Glasses Marc Jacobs

Pink Cube Pumps Cheap Monday via ASOS

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BEACH

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BEACH

White semitransparent blouse Download Pattern Fabric trousers Stylist's own

Golden pumps Guess

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258

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BEACH

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Photos: Cristopher Santos

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| Make-up & Hair: Lena Schleweis

FOLLOW US

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BEACH

Styling: Evi Neubauer

| Model: Annabell | Production: sisterMAG

TO THE SEA

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262

The retro bikini.

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BEACH

Solid Bow Bandeau HighWaisted Bikini from Urban Outfitters .

30,00 £ / 40,00 € Round glasses from Urban Outfitters .

25,00 € Bracelets from H&M Necklace stylist's own

263

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BEACH

The perfect swimsuit.

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Swimsuit from Seafolly You can buy retro feeling at the tip of your via Zalando 109,95 € mouse. With this swimsuit from Seafolly you'll Sunglasses from Urban Outfitters feel comfortable on the beach. Special detail: the 25,00 € low-cut legs Issue 8 | 2013

266

Beach Suit.

Worked as a whole outfit. sister-mag.com

BEACH

Beach Suit

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Tutorial & pattern for Beach Suit as downlaod Belt & necklace stylist's own Sunglasses from Urban Outfitters Issue 8 | 2013

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The DIY Vintage Swimsuit

Tutorial & Pattern for swimsuit as download Sunglasses from Urban Outfitters , 25,00 â‚Ź Earrings & bracelet stylist's own Issue 8 | 2013

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A model which is always popular: a little, customfit brassière and short little pants. sister-mag.com

BEACH

3 in 1

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Very handy: the skirt which is buttoned up in the front – if you have to get icecream or just want to stroll through the city.

Tutorial & pattern for the 3-in-1 outfit set as download

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text THEA NEUBAUER photos CRISTOPHER SANTOS

You can pin all images from our board »sisterMAG Travels«.

Issue 8 | 2013

I have frequently read and dreamed about the perfect vacation day but I have ne­ ver experienced one so far. And then it came quite unexpectedly: a Sunday in June on the island of Rü­ gen. At the end of the day

278

my fellow travel­

and I had the feeling

lers

that

we spent seve­ ral days on the is­ land. In her article about Binz Toni descri­ bes how the seaside re­ sort in the south east of the island is on the verge to new times. When leaving Binz, driving along the winding country roads and avenues of the Baltic Sea island, we are transformed back to the old days.

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BEACH

Our ingredients for a perfect day: a convertible, four friends, a lot of mu­ sic and the urge to try out everything.

Strengthened with a Chelsea bun with crumbles (German: Streuselschne­ cke) from Binz' main road we climb into our little Fiat 500, which will be our faithful travel companion for the day. Delicious Streuselschnecken are sold at Baker PETERS, which

279

also impresses with a quite modern and sophisticated interior. We start heading north on the country road and drive by places like Neu Mukran, Dubnitz, Sassnitz and Buddenhagen.

The wind blows through our hair and listening to hip-hop beats we can­ not keep ourselves from raising our hands in the air and jumping around happily in the car. At the same time you should not forget to look at the surrounding. While driving, for ex­ ample, a huge monster of a high-rise building, the »Hotel Rügen«, is pas­ sed. There you can almost touch the former GDR.

Issue 8 | 2013

cliffs. However, you should definitely bring good walking shoes (and on Rügen also an umbrella is never wrong). In the forest the time seems to stand suddenly still. Forget the seaside festival in Binz, where only shortly before an entertainer with quiff smashed German Schlager songs and also the engine noise is gone.

Huge logs lie overturned in the middle of the road and remind us of the fantasy thriller from the realm of Middle-earth.

In the end we didn’t make it up to the famous chalk cliffs.

You should plan a whole day for the hike, because al­ 280

though it is the smallest national park of Germany (3003 ha), the hike to the coast takes some time. The reward is a gorgeous view from the famous chalk cliffs Gre­ at and Little Stubbenkammer, the largest cohesive beech grove forest and unspoiled nature.

We continue by car up north, woodland change with alleys and large meadows. We take a short break at Hotel & Restaurant »Baumhaus«. A sundae lures with an extra dose of whipped cream, however, we want to go further.

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BEACH

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JaSMUND Issue 8 | 2013

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BEACH

The ride is especially fun as we sweep along large sections of the German Alley Route. This is an approximately 2,900 km long German tourist route - from the Baltic Sea to Lake Constance - running prima­ rily along alleys.

The tour ends in the small town of Putgarten. Here you are forced to park your car (parking fee 4 EUR), if you want to see the Cape Arkona, which is another 2 km northwards. A small train departs regularly to the most northern point of Rügen. The four of us opt for the more individual alternative and hire a bicycle for 3 EUR per hour. The journey to the Cape takes us through the beautiful village of Putgarten. There you should definitely take a look at the Rügenhof Arkona. The old restored farm lets you immerse in the history of traditi­

283

onal crafts and lets you experience the art first hand.

Quite by accident we also turn into

we want to book an accommodati­

a little holiday home street and

on or even better buy a house here!

are excited about the unusual co­

The Cape Arkona greets you alrea­

lour combinations of the houses.

dy from afar with two major light­

Or have you ever seen a mint-green

houses: the Schinkel Tower by the

house with bright pink shutters?

famous Prussian architect Karl

Also the white thatched house with

Friedrich Schinkel and the New

blue shutters draws our attention.

Lighthouse. Also here, some food

Almost staged does the light blue

stalls and ice cream sellers await

2CV look like, which is parked under

the hungry. However, the last me­

a small wooden roof. Here the world

ters to the cliff have to be covered

seems to be in order. Immediately

by foot.

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Thereby we pass the naval command bunker, which prohibited the visit to the Cape during GDR times because the military leaders of the GDR navy resi足 ded in these bunkers. Today they can be visited.

Fields with shoulder-high wheat invite you to run and hide. And then suddenly the sea is there. Unfortunately, there is not much more to see. The cliff is secu足 red with wooden railings and you may not enter the stairs downwards, but only look at the billowing white foam waves

286

from above. We still open the brought along bottle and shoot the obligatory group photo. But alone the trip back is worth it, because it goes downhill and if not the headwind required pedalling, you could stretch out your legs and rush towards the interior of the island.

Back in Putgarten we indulge in a fish sandwich. What a treat! Even at the small tourist stalls the fish is incredibly fresh and the sandwich tastes like good baguette bread.

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cAPE aRKONA 287

Issue 8 | 2013

The day is coming to an end and the return drive is flying by, because this time we take the direct route over the highway 30. However, a last time we park very close to Binz to look at the historically interesting and still oppressive remnants of Prora. For a long time you do not see the colossus, because a pine forest covers the Nazi building. The »Seaside Resort of Prora« was built between 1935 and 1939 by the Nazis. Up to 20,000 people were planned to spend their holidays the­ re under the roof of the organization »Kraft durch Freude« (»Strength through Joy«). However, the colossus was never completed, because the work was stopped after the begin­ ning of World War II. In GDR times, the National People’s Army used the area. Today, the blocks rapidly fall into decline.

I doubt that you can actually feel at home there (in one of the 288

blocks a youth hostel is located, there is a disco and some artists use the building). Even on a beautiful summer day the never-ending facades arouse an uneasy feeling.

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pROR A Issue 8 | 2013

So many towns are still to be discover­ ed on the island. The seaside resort of Sellin or the town of Putbus with its interesting urban architecture are re­ commended. For us after a full day of activities the trip home commences.

Over the Rügenbrücke passing Stralsu­ nd we head south again. An unforgetta­

292

ble day lies behind us.

For summer trips we recommend the playlist, which was put together by all passengers! Best enjoyed loudly and singing along.

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Issue 8 | 2013 To repin the pictures, click here.

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S ONG S FOR T H E roa d Songs chosen by Jasmin, Martin & Cris Justin Timberlake

Let The Groove In

Destiny's Child

Say My Name (Cyril Hahn Remix)

Mount Kimbie

You Took Your Time

Cyril Hahn

Perfect Form ft. Shy Girls

DJ Khaled ft. Chris Brown, Rick Ross, Nicki Minaj and Lil Wayne Take It To The Head Usher sister-mag.com

Climax

BEACH

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You can also just click on our sisterMAG Summer 2013 Playlist on

to see all song suggestions of this issue!

Issue 8 | 2013

Outlook OutlookSeptember

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We discover France with our blogger friends – Paris, Provence and many more places!

While we take off to the beach with a good book and our towel, you can already look forward to our next issue which will be published in September 2013. That issue will be full of movement because besides FRANCE a focus lies on dance. In the French palais you will find a ballroom, an orangery and of course a large cuisine!

A whole section about flowers. French blogger Elodie takes us on a flo­ ral tour through her ad­ opted home Hamburg.

Israeli blogger Natasha shows delicious recipes with tomatoes from the Provence.

IF YOU HAVE AN IDEA OR WOULD LIKE TO CONTRIBUTE TO SISTERMAG, JUST SEND US A MESSAGE TO MAIL@SISTER-MAG.COM

k

IMPRESSUM

IMPRINT sisterMAG – journal for the Digital Lady www.sister-mag.com eMail mail@sister-mag.com Twitter @sister_mag Facebook fb.com/sister.magazin Editor in Chief Deputy Editor in Chief Fashion Director

Theresa Neubauer Antonia Neubauer Eva-Maria Neubauer

Contributing Editors (Text)

Beatrice Behlen, Fabian Fechner, Ruth Frobeen, Tony Galea, Jennifer Jäger, Antonia Neubauer, Doris Neubauer, Donata Proske Contributing Editors (Photo) Alvaro Leiva, Ashley Ludäscher, Zoë Noble, Cristopher Santos Contributing Editors (Text & Photo) Sivan Askayo, Birgitte Brønsted, Claudia Gödke, Rachel Jane, Thea Neubauer, Liron Peretz, Lindsey Tramuta Design & Illustration Translation Proof

Theresa Neubauer (Art Dir.), Serena Olivieri Sabrina Bäcker, Kathrin Greyer, Sarah Müller, Antonia Neubauer, Donata Proske Hanna Brunken, Marina Engelhart, Simone Haffner, Isabelle Koelling, Katharina Kraatz, Amie McCracken, Deepa Paul, Donata Proske, Antje Reiche, Rachna Sahni

Published bi-monthly by Carry-On Publishing GmbH, Heinrich-RollerStraße 16B, 10405 Berlin. Re-use of content is only allowed with written permission of ­p ublisher. There is no liability for unsolicited manuscripts and photographs.

Management

Antonia Neubauer, Theresa Neubauer, Alex Sutter

Sales Marketing

Alex Sutter (Sales Dir.) Antonia Neubauer (Marketing Dir.), Donata Proske

Issue 8 | 2013

297

Subtitle

HEADING IN TWO COLOURS text NAME

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