EXECUTE
REVIEW
Executing – Getting it done, productivity Reviewing – Periodically reviewing and assessing your goals, scope, estimates and plan
Let’s look at each one of these steps in a little more detail: Goals are the ‘Why’, the objectives and reasons you are doing what you are doing. These are the foundation of everything you scope, plan and do. Scope is the ‘What’. What kind of projects, activities and deliverables are required to meet your objective? What do you need to grow your mailing list? Scope items can be anything from regular guests posts, to traffic boosting activities like SEO optimization to redesigning your website’s home page to more prominently feature you’re mailing list subscription fields. si st er M AG
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Estimation is the ‘How Long?’ How long will it take you to write two guest posts a month? Are you going to spend a month doing nothing but SEO optimization or is it an ongoing, weekly activity that you will do for 3 hours twice a week? Will it take you a day, a week or a month to redesign your home page? If you’re hiring someone to do it, how much time will you need to allot to overseeing the work? Planning is the ‘When’. If you have a goal around increasing revenue, presumably by a certain date, what needs to happen beforehand and when? When do you need to have that homepage redesigned to start reaping the benefits of increased sign-ups? When do you need to launch a store on a new online marketplace to start seeing an uptick in sales three months later? Executing is the ‘getting it done’ part; sitting down (or standing up) and actually working. In order to execute you need to understand how and when you
