Phase>>
top
identity sketches
designing identity
As with all of our projects, we used “4 Universes research platform” to identify problems and synthesis the opportunity for the brand building, as you can see from the diagram. Design strategy is to make the new logo outstanding than others brand on the shelf. “Life style comic” reflects the lively and independent character. I developed a number of design concepts for Initially, sketches included designs that were based on the variety designs of the word “TKO” typeface and some graphic element composition.
A2 2
bottom
Main identity element
The final logo is the letter type. The design reflect the main idea of ‘book of life’ which TKO present brand in the unique, independent and powerful ways. I designed the typeface logo type by bevel the san serif of the “T”,”K” and “O” letter. Moreover, I use illusion technique at the letter “O” by combined mustard yellow triangle element over to letter “o” which illustrate the figure of books. The Character of Indy , Young, Energetic and Modern through the design.