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SIPA’s 27th Annual Marketing Conference

Marketability in a Multimedia World Maximize your return on engagement

November 10–12, 2010

| The Ritz-Carlton South Beach

Miami Beach, Florida

Join the Specialized Information Publishers Association (SIPA) in Miami where the publishing industry’s top marketers will gather to share best practices, develop winning strategies, and network with their peers. If you answer yes to ANY of these questions, then you MUST open this brochure. Are you: 1. Desperate to benchmark your data? 2. Long overdue in improving renewal rates? 3. Seeking expert guidance in balancing your marketing channels? 4. Committed to becoming a better marketer?

Conference Chairs & Speakers:

Meg Hargreaves, Conference Chair, CQ-Roll Call Group

Lucretia Lyons, Conference Chair, Business Valuation Resources, LLC

Denise Elliott, David Foster, The Kiplinger Business Valuation Washington Editors Resources, LLC

Matt Bailey, SiteLogic

Don Nicholas, Mequoda Group

Tom Cintorino, Northstar Travel Media, LLC

Doug Haslam, Voce Communications

“Each time I attend, I hope to walk away with that ‘million-dollar idea’ – and I’m never disappointed.” – Stephanie Ivy, EB Medicine

Register by October 8, 2010, to Save $100!

www.sipainmiami.com . (800) 356-9302 . (703) 992-7512 fax . sipa@sipaonline.com


Our Expert Faculty Includes:

Dear SIPA friends – The theme of SIPA’s 27th Annual Marketing Conference – Marketability in a Multimedia World: Maximize Your Return on Engagement – makes a steep promise and, in fact, probably warrants some explanation. How exactly, you may ask, does one calculate a Return on Engagement (ROE)?

• •

Matt Bailey, President and Founder, SiteLogic Bob Brady, President, Business & Legal Reports, Inc.

Carol Brault, Director of Marketing, Access Intelligence, LLC

Florin Campeanu, General Manager, Rentrop & Straton Consultancy Group

Rafael Cardoso, Senior Online Marketing Manager, Media and Advertising, Business & Legal Reports, Inc.

Nicole Cathcart, Head of Online Marketing, Thompson Publishing Group

Guy Cecala, President & CEO, Inside Mortgage Finance Publications, Inc.

Tom Cintorino, Executive Vice President of Digital Media, Northstar Travel Media

Bob Coleman, Founder, Coleman Publishing

Mitch Eisen, CIO & Co-Founder, Real Magnet

Denise Elliott, Vice President Sales & Marketing, The Kiplinger Washington Editors, Inc.

David Foster, CEO, Business Valuation Resources, LLC

Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group

Doug Haslam, Client Services Supervisor, Voce Communications

Eric Hellweg, Editor, The Harvard Business Review

Mark Everett Johnson, Copywriter

Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Inc.

Todd Lebo, Director, Marketing & Business Development, MarketingSherpa

Robert Lerose, Copywriter

Lucretia Lyons, President, Business Valuation Resources, LLC

Don Nicholas, Executive Director, Mequoda Group, LLC

Malee Nuesse, Director of Circulation & Marketing, Dolan Media Company

Tom Pines, President & CEO, Real Magnet

Philip Ramsey, Manager of Technical Design, BNA

Session Highlights

Matt Salt, Principal, The Langfords Group

Jim Sinkinson, Founder, Infocom Group

Annie Stickney, General Manager, Online Marketing and Development, Minyanville Publishing & Multimedia

Andy Swindler, President, Astek Consulting/Epiphany

Gwen Tomasulo, Audience Development Director, National Journal Group

Stefan Tornquist, Research Director (US), Econsultancy.com

Join us this November as we determine together the numerator and denominator for our ROE ratio. We are all exploring new marketing mixes, balancing traditional channels with new ones and redefining success as we go. Integrating social media into our marketing strategies, determining response rate benchmarks, firing up our renewal series, selling events, hoping to reach mobile devices, increasing your marketorial … the conference holds something for your every marketing passion (and nemesis!). Every session guarantees a contribution to your organization’s bottom line, as does the networking and camaraderie found only at a SIPA event. We hope to see you in South Beach! Best from your conference co-chairs,

Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group Lucretia Lyons, President, Business Valuation Resources, LLC

PS: Please take note of the incredible $179/night room rate SIPA has arranged at The Ritz Carlton. Your ROE will suffer dramatically if you don’t take advantage of it!

Creating an Integrated Social Media-Savvy Marketing Plan • Kindles and iPads and iPhones, Oh My! Marketing to Mobile Devices • Renewals, Renewals, Renewals! • Advertising Sales 101 • Limited Slots, Maximum Results: Maximizing Your Marketing Inventory • Re-purposing Editorial to Double Your Marketing Results • Improving Marketing Results with Web Analytics & SEO • Creative Ways to Maximize Your Direct Mail • Marketing Metrics & Benchmarks: What’s the New Normal? • ...and much more! • PLUS! The Infamous SIPA Roundtables have been expanded to 90 jam-packed minutes!

“Clear. Organized. Full of practical, actionable ideas!” – Bob Kaslik, Interweave

5 Easy Ways to Register Now! Web: Email: Fax: Phone: Mail:

www.sipainmiami.com SIPA@sipaonline.com (703) 992-7512 Call Kati Fritz at: (800) 356-9302/(703) 992-9339 Send your completed order form to SIPA at: 8229 Boone Blvd., Suite 260 Vienna, VA 22182

Visit www.sipainmiami.com for full conference details.


Conference Agenda Who should attend? Hundreds of successful online and print publishers will be there. And so should you! Bring your whole team: • • • • • •

Publishers Marketers Editors New Product Developers Web Developers IT Directors

• SIPA’s 27th Annual Marketing Conference

Pre-Conference Workshops (additional fee to attend) Wednesday, November 10, 2010

– Annie Wadhams, Coleman Publishing

“Great job – lots of actionable tips!” – Jennifer Brown

“SIPA has taught me everything I know about running a specialized information business. The network of entrepreneurs it contains is second to none.” – Robin Crumby, Managing Director, Melcrum Publishing

“I have learned a tremendous amount of information from SIPA’s excellent programs, and from individual SIPA members, as well. No other organization I belong to is as friendly, open and helpful as SIPA.” – David Yale, Direct Marketer

Thursday, November 11, 2010 7:30 – 8:30 AM – Registration and Breakfast

1:00 – 5:00 PM

8:30 – 8:35 AM

Marketing Directors Roundtable

Welcome and Introduction from Conference Chairs

Denise Elliott, Vice President Sales & Marketing, The Kiplinger Washington Editors, Inc. Learn how your peers are cutting through the clutter in this multi-channel, multimedia, short attention span world. This fast-moving, attendee directed session will give you the chance to ask questions, get opinions and learn what is working and what is not in specialized information marketing. Strategies for making email promos, landing pages, pay-per-click social media and traditional marketing more successful will be shared openly. Many past attendees have told us this session alone packed enough value to pay for the entire conference. 1:00 – 5:00 PM

“As someone new to marketing, the opportunity to speak with and learn from my new peers, seniors, and the pros has been invaluable”

Main Conference

Improving Marketing Results with Web Analytics & SEO Matt Bailey, Director Marketing & Business Development, SiteLogic Marketing You’ve heard Matt Bailey speak on SEO, analytics and social media...now is your chance to put his guidance to work for your company. In this workshop, attendees will work directly with Bailey to outline your organization’s most effective SEO strategy by following Bailey’s simple rule (and life mission) that SEO need not be an outrageous science, it’s just a better use of words. Bring your laptop and be prepared to set up your Google Analytics and Web Optimizer reports live onsite and learn how to drill down on the data in order to glean the most informative marketing knowledge from the numbers. Simple changes, such as a page title, can make a big difference. Sign-up to learn the art and science from a real guru - space is limited and sure to go fast, so reserve your spot today!

Marketing Metrics & Benchmarks Survey: What’s the New Normal? Here’s your chance to help SIPA members set their expectations – and their budgets! Tell us about your firm’s revenue per effort, what you consider a “stellar” click-through rate and how you really define an “abysmal” direct mail response. SIPA has created a survey exclusively for this Miami session and we’re going to use YOUR input to shape the metrics. Results will be distributed to all Miami conference attendees. Be a part of the quantification action!

Fill out the survey before October 22nd at:

www.sipainmiami.com/survey

Lucretia Lyons, President, Business Valuation Resources, LLC Meg Hargreaves, Vice President of Client Services, CQ Roll Call Group 8:35 – 9:20 AM

Keynote – How Not to Waste Your Time on Social Media Matt Bailey, Director Marketing & Business Development, SiteLogic Marketing “How much time should I spend on social media?” It’s the most frequently asked question of SEO and analytics hero Matt Bailey - and very much the wrong one. In the kick-off keynote, Bailey will articulate how the specialized publishing industry is uniquely positioned to make social media work for it - not the other way around. Staying true to his “Know Thyself” mantra as it relates to search marketing and social media, Bailey’s message will center around identifying your organization’s individual message as well as the strengths and resources that work best to support that message and how to learn from examples of social media success that are most relevant for your company. 9:25 – 10:25 AM

Breakout Sessions I 1.1 Creating an Integrated Social Media-Savvy Marketing Plan Todd Lebo, Director, Marketing & Business Development, MarketingSherpa Jim Sinkinson, Founder, Infocom Group Can social media really sell content? Can it drive web traffic? Can you track your social networking efforts to results? How can you build a base of followers? Who on your team should take part? How do you even begin mapping out a sensible, goal-oriented social media-savvy marketing plan? Our speakers will share their hard-won experiences in strategizing, creating and measuring the results of their social media marketing efforts. They’ll tell you what’s new, what’s working and how to avoid the mistakes they made. Above all, the secret to success is truly in the “integration” – social media efforts must become as second nature as email marketing and renewal notices. Learn about couponing, what social media participants like to read and forward, how to build buzz around events, and many more techniques. You’ll leave the session with a solid understanding of what your social media-savvy marketing plan should look like – and how to build it so it builds your business. 1.2 Marketing Metrics & Benchmarks: What’s the New Normal? Rafael Cardoso, Senior Online Marketing Manager, Business & Legal Reports, Inc. It’s high time the SIPA crowd developed some response rate benchmarks together…and here’s where it will all go down. Cardoso will walk through detailed results of a survey developed by SIPA exclusively for this session. You’ll see hard data on open, click-through and conversion

Visit www.sipainmiami.com for full conference details.


Conference Agenda

• SIPA’s 27th Annual Marketing Conference

rates for both B2B and B2C marketing efforts. Surely a conference highpoint will be the discussion of revenue per effort, arguably the most vital statistic we need as our fight for marketing space continues to intensify. Analysis will take frequency and type of email into account and include coverage of e-zines, transactional emails as well as marketing blasts. Direct mail won’t be overlooked! Get the digits on response from house files as well as rented lists. After this one we’ll all be talking about the new “average” and the new “out-of-sight” percentages at the cocktail reception that evening!

in the marketing effort is relevant to the topic and offer. Eric Hellweg will share the story of Harvard’s success with their topical “newsletters” and Don Nicholas will describe case studies in what’s working. Any specialized publisher can take advantage of the strategy by ensuring every email newsletter focuses on one product/topic.

1.3 Advertising Sales 101: Breaking into the Sell Side Revenue Game

Renewals are the heart, soul and, let’s admit it, life blood of the subscription business. In this lively session, Robert Lerose and Carol Brault reveal their formulas for renewal success. Tips and hints for print and email renewal series, timing your touch points, using premiums, copywriting tactics, and how best to mix it up amid today’s multimedia environment will be covered in this strategically important session. Bring your questions and share the challenges you face for discussion, and you’ll walk away with new concepts and base-line strategies to keep your subscribers with you – and maintain those long-term relationships with your best buyers.

Annie Stickney, General Manager, Online Marketing and Development, Minyanville Publishing & Multimedia All of us at one time or another have started putting a sell-side business plan in place, so why are so few of us capitalizing on advertising as a revenue stream? In her breakout session, ad sales expert Annie Stickney will walk through the fundamentals of launching your strategy. She will pay particular attention to tailoring the “media kit” and devising advertising options best-suited for you – and your prospects. Her formula for success includes close scrutiny of metrics, like page views and click-throughs. She’ll show you how to precisely calculate and value the traffic stats for your Website(s) and/or other online real estate. Come prepared to deliver v1 of your sell-side business plan the day you return to the office! 10:25 – 10:55 AM – Networking Break 10:55 – 11:55 AM

Breakout Sessions II 2.1 Marketing Events Using Multimedia Matt Salt, Principal, The Langfords Group Nicole Cathcart, Head of Online Marketing, Thompson Publishing Group Multimedia event marketing is here and it’s here to stay. This session will give you a brief overview of the media options available and how they can best be implemented. You will understand how to measure the effectiveness of each media type and how to evaluate their use. Don’t just start twittering because you can, don’t create a video because you have a flip camera, don’t get all excited when you gets lots of new friends, because if you can’t get bums in seats, you’ll end up working in sales, not marketing. 2.2 Limited Slots, Maximum Results: Maximize your Marketing Inventory Don Nicholas, Executive Director, Mequoda Group, LLC Eric Hellweg, Editor, Harvard Business Publishing We’re all working with a limited number of marketing slots – and some of us are likely competing with other divisions or product lines for those precious few spaces. Product launches are even more nerve racking because we worry whether we can do them marketing justice. Here’s your chance to hear from two pros about how to take your marketing messages and wrap them in good old fashioned service journalism to maximize reader satisfaction and publisher profits. They will demonstrate the power of aligning topical email marketing with your products, where everything

2.3 Renewals Renewals Renewals Carol Brault, Director of Marketing, Access Intelligence/Dorland Health Robert Lerose, Copywriter

12:00 – 1:15 PM – Lunch & Blackberry Break Find a table, enjoy lunch and network with your colleagues from the specialized information publishing industry. 1:15 – 2:45 PM

Marketing IdeaSlam What is an IdeaSlam? It’s a highly interactive, collaborative and competitive session, where you will break into small teams to brainstorm solutions to real-world marketing problems as submitted by SIPA members prior to the meeting. The idea is that 200 brains are better than one. Each team will present their unique solution and compete for fabulous prizes! You’ll gain unique insight and maybe even tackle a few problems of your own during this fast and furious general session!

3.3 Top 10 Things Marketers Need to Know About IT Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Inc. With online marketing more important than ever, marketing managers need to have a strong working relationship with the IT department, But this doesn’t come naturally. In fact, marketing and IT often butt heads and ... let’s face it, sometimes they don’t get along too well. This very practical session delves into the most common and vexing problems in the IT-marketing relationship, and offers proven solutions from interviews with professionals on both sides. 3:45 – 4:00 PM – Networking Break

Agenda continued...

What’s An IdeaSlam? It’s SIPA’s way of helping you tackle your toughest marketing challenges!

Facing a tough marketing problem? Let SIPA and the hundreds of attendees in Miami help! In Thursday’s IdeaSlam session attendees will break into groups to brainstorm and devise solutions to real marketing problems faced by real SIPA members! Just think of the brainpower! Have a problem to be “slammed”? Send it to SIPA!

2:45 – 3:45 PM

Breakout Sessions III 3.1 Top 30 Social Media Marketing Tips in 60 Minutes Doug Haslam, Voce Communications Matt Bailey, President & Founder, SiteLogic Marketing Yes, this always popular, fast-paced session format is back. In this episode Matt Bailey and Doug Haslam take turns sharing their top social media marketing tips in rapid-fire fashion. Attendees are guaranteed to come away with 29 terrific new ideas that can be implemented to either launch or give new life to any social media marketing effort. OK, so you’re going to already know one of them! 3.2 Repurposing Editorial to Double Your Marketing Results David Foster, CEO, Business Valuation Resources, LLC Most marketers agree that repurposing content in free downloads, blogs, social networking sites, or ezines is the single most effective way to increase sales revenue. Yet, how much of the editorial created or licensed by your organization is actually re-deployed to increase marketing results? 1%? 5%? This session will look at best practices—and when it makes sense to use 50%, or even 100% of your content to

“A single session was worth the whole price.”

increase marketing and sales effectiveness.

Summarize your challenge in an email and send it to jutano@sipaonline.com with the subject line IDEASLAM! All submissions must be received by October 31, 2010. The best 5 problems will be tackled in Miami. If your challenge is selected you’ll receive a complimentary copy of MarketingSherpa’s 2011 Social Media Marketing Benchmark Report - a $400 Value! Questions? Call Julie Utano at (703) 992-9339. All submissions will remain anonymous.

– Joy Intriago, Intriago Group

Visit www.sipainmiami.com for full conference details.


Conference Agenda 4:00 - 5:30 PM

The Famous SIPA Roundtables Expanded to 90 valuable minutes! SIPA roundtables are always one of the highest-rated sessions of the conference. In this 90-minute session you will gather in small groups and share what’s working for you, ask questions and learn from your peers. The session is divided into two parts, each lasting 45 minutes, allowing you to switch to another group. So, pick your two favorites and go. Scheduled Roundtables are:

• SIPA’s 27th Annual Marketing Conference

share specifics on successful campaign strategies and Mark Everett Johnson will share his proven ideas on copywriting that overdelivers. They will discuss traditional media outlets as well as making the most of “new media” to create a fully integrated direct mail effort. But the ideas won’t stop there. Bring along your toughest direct mail challenges and get answers and solutions, right on the spot! Or, just sit back and get smart! No matter what, you’ll walk away with the very latest and greatest on how to harness your direct mail “edge.” 4.2 Kindles & iPads & iPhones, Oh My! Marketing to Mobile Devices

• Harnessing Email Marketing Technology

Philip Ramsey, Manager of Technical Design, BNA

• Selling Site Licenses/High-Priced Products

Mitch Eisen, CIO & Co-Founder, Real Magnet

• Advertising 101

Andy Swindler, Astek Consulting/Epiphany

• Licensing Content to Third Parties • Email Segmentation • Online Free Trials • Copywriting Crashcourse • Marketing One Shots • Marketing Print Products • B2C Best Marketing Practices • Direct Mail 101 • New Devices & Mobile Web Sites – What You Need to Know • Putting Google’s Best Web Tools to Work for You • Automation: How to Get Better Results with Less Effort 5:30 – 6:30 PM – Poolside Cocktail Reception and Mixology Clinic

Friday, November 12, 2010 7:30– 8:30 AM – Breakfast 8:30 – 8:45 AM - President’s Welcome Guy Cecala, President & CEO, Inside Mortgage Finance Publications, President, SIPA 8:45 – 9:45 AM

Maximizing Your Return on Effort Stefan Tornquist, Econsultancy.com

Doing more with less” has become the drumbeat of marketing through the downturn. Yet in the face of tight budgets and tighter schedules, today’s marketers need to evaluate and adopt new tactics and programs to keep pace with change. Based on new research, this session will look at marketing through the lens of effort and return. Takeaways include a look at which traditional, digital and social tactics have the highest “ROE” and how smart companies make changes (or avoid them) to accelerate growth. 9:45 - 10:15 AM – Networking Break 10:15 – 11:15 AM

Breakout Sessions IV 4.1 Creative Ways to Maximize Your Direct Mail Malee Nuesse, Director of Circulation & Marketing, Dolan Media Company Mark Everett Johnson, Copywriter There’s no doubt direct mail is making a comeback. Attend this session to pick up trends, tips and tactics to help you re-vamp and re-vitalize your direct mail efforts. You’ll get the best of both worlds in this session: Malee Nuesse will

As mobile devices become increasingly ubiquitous, it’s critical that publishers and marketers develop best practices to leverage the most rapidly growing media of our lifetime. But where’s a publisher to start? In this valuable session three experts representing both publishers and technology providers will impart their knowledge about how to get started, how to optimize content and functionality for mobile consumption, how to track the usage of content consumed by mobile devices, and much more. This session will equally benefit those already knee-deep in mobile marketing and those who have yet to jump into the mobile mix. 4.3 Paid Content Websites: In-depth Case Studies Tom Cintorino, Executive Vice President of Digital Media, Northstar Travel Media Gwen Tomasulo, Audience Development Director, National Journal Group Bob Brady, President, Business & Legal Reports, Inc. As a specialized publisher you aren’t lacking for content. But how can you best present that content on the Web in a way that’s both meaningful to your customers and your bottom line? In this session, three publishing veterans will share how-tos, lessons learned and early results from their Fall Web development efforts. Gwen Tomasulo will share early results of National Journal’s pending Web upgrade. Bob Brady will report on BLR’s October 2010 upgrade to their high-end paid subscription offering. Lastly, Tom Cintorino, will detail how his team at Northstar Travel Media navigated a major overall to their online offerings. This session is an absolute must for publishers, marketers and IT folks in the midst of or contemplating a major Web development effort. 11:15 AM – 12:15 PM

Conference Wrap-up: Best of the Best Ideas from SIPA’s 27th Annual Marketing Conference

Florin Campeanu, General Manager, Rentrop & Straton Bob Coleman, Founder, Coleman Publishing Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group Lucretia Lyons, President, Business Valuation Resources, LLC Matt Salt, Principal, The Langfords Group It’s impossible to attend every great conference session in Miami. Stay until the very end to hear highlights from all the sessions you weren’t able to attend. The conference chairs and other SIPA members will share the top tips, tricks and best practices shared throughout the event – in rapid fire format. You’re guaranteed to come away with a collection of strategies and tactics to take back to your office and test immediately!

“Quality of speakers and attendees were superb! Learned ideas today that I never thought of!” – Lei Xing, China Auto Review “This conference was well worth my time and my organization’s money” – Adam Churchill, User Interface Engineering “Every marketer needs this presentation, editors too! Excellent, up-to-date primer for novices and a great “next-level” class for experienced marketers.” – Nancy McMeekin, TCL Institute The freeform format did a great job drawing on the collective knowledge of the audience leading to an extremely valuable session! Also, the speaker had so many good ideas, it was ridiculous.” – Austen Lethbridge-Scarl, BVR

Justification Tool Kit Let’s face it, in these lean and mean times few publishers have the luxury of unlimited travel and training dollars. SIPA is here to help with new tools that will help you build a case for attending. Go to sipainmiami.com and click on our “Justification Tool Kit” to help you justify your attendance.

You’ll find: • Tips for calculating the ROI for attending • A sample email you can send right to your boss! • Cost comparison data to build your case for joining us in Miami!

12:15 PM - Conference Adjourns

Visit www.sipainmiami.com for full conference details!


SIPA’s 27th Annual Marketing Conference

Marketability in a Multimedia World Maximize your return on engagement

November 10 – 12, 2010 The Ritz-Carlton, South Beach, Miami, Florida

Registration Fees

Registration Information

Wednesday, Nov. 10, 2010 Pre-Conference Workshops

Please register me for: (Please check all that apply)

Marketing Directors Roundtable (Wed., Nov. 10)

I’m interested in joining a group for an informal networking dinner on Wednesday, Nov. 10. (This is a “Dutch Treat” event where each participant is

Improving Marketing Results with Web Analytics & SEO Workshop (Wed., Nov. 10) Main Conference (Thurs.-Fri., Nov. 11-12)

1:00 – 5:00 pm

Marketing Directors Roundtable (Limited to 30 people) $190/person 1:00 – 5:00 pm

Improving Marketing Results with Web Analytics & SEO (Limited to 40 people) $190/person

responsible for their portion of the bill.)

(Please note that the Wednesday workshops have limited availability. Please photocopy this form and complete for each attendee from your company or register online at sipainmiami.com.) Name: _ ___________________________________________________Nickname for Badge:______________________________ Title:______________________________________ Organization: ___________________________________________________ Address: ________________________________________________________________________________________________

Thursday – Friday, Nov. 11–12, 2010 Main Conference Early Bird Price: $697 through Oct. 8, 2010 After Oct. 8, 2010: $797 Additional registrants from the same organization will receive discounts on subsequent registrations. Contact Kati Fritz for group pricing information at (703) 9929339 ext. 114 or kfritz@sipaonline.com

City:_ ______________________________________________________ State/Province:_________ ZIP:_____________________ Phone:______________________________________________ Fax:_________________________________________________ E-mail: _____________________________________________ Website:______________________________________________ B2B

B2C Describe your company in 20 words or less: _______________________________________________

___________________________________________________________________________________________ Dietary or other special needs:________________________________________________________________________________

Payment Information Check enclosed for $____________ Mail to: SIPA 8229 Boone Blvd., Suite 260, Vienna, VA 22182 (Payable in U.S. funds to SIPA)

HOTEL INFORMATION The Ritz-Carlton, South Beach One Lincoln Road, Miami Beach, FL 33139 Phone: (786) 276-4000 Fax: (786) 276-4100

Charge $____________ to my: Card #: ____________________________________________________ Cardholder:___________________________________ Exp. Date:__________________________ Signature: _____________________________________________________________

When making reservations mention you will be staying in the SIPA room block. Reservations must be made by Oct. 8, 2010. SIPA rates are $179.00 per night.

Cancellation Policy

You can’t afford to miss it!

Cancellations must be in writing and faxed to (703) 992-7512 or e-mailed to Kati Fritz at kfritz@sipaonline.com. Refunds for cancellations will be given until Oct. 8, 2010 less a $45 administration fee.

Fifty percent (50%) of the registration fee will be refunded for cancellations received from Oct. 8 through Nov. 1, 2010. No refunds will be issued after Nov. 1, 2010. Substitutions may be made at any time.

Visit www.sipainmiami.com for full conference details!

8229 Boone Blvd., Suite 260 Vienna, VA 22182 SIPA’s 27th Annual Marketing Conference Join us in Miami at The Ritz Carlton, South Beach. Incredible $179 room rates still available!

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