SIM Award

For the third year, the SIM Award recognizes the work of professionals who help build the history of the music industry in Brazil and around the world. The nominees shows the vitality of the industry, with inspiring initiatives that stood out last year.

There are ten nominees in three categories: New Talent, Project of the Year and Innovation. Of the competitors in each one, nine were chosen by the SIM Advisory Board and one nominated by the public.The nominees are a testament to the industry’s vitality, with inspiring projects that impacted the music market last year.

The SIM Award also celebrates a person with the honor Contribution to Music, for her or his fundamental role in the development and consolidation of the Brazilian market. The hon-oree is chosen by the SIM São Paulo Board and revealed during the ceremony, which takes place on Saturday, the 7th, at CCSP.

The SIM Award has been held since 2017. In the two previous editions, names such as Larissa Luz, Giovani Cidreira (tied in the New Talent Category - 2017), Luedji Luna, Edgar (tied in the New Talent Category - 2018), the Conexão Cultura DF (Project of the Year - 2017), the cultural center of black resistance Aparelha Luzia (Project of the Year - 2018), the vlog Tem um Gato na Minha Vitrola, by journalist Pedro Antunes (Innovation - 2017), and the Keychange initiative, created by the PRS Foundation to engage music events to increasingly call on female artists in their line-ups (Innovation - 2018).

The winners are chosen by the accredited SIM São Paulo in the PRO-AREA Virtual voting. In the next pages, see the nominees of the 2019 edition. Visit simsaopaulo.com and vote in your favorites!

The Contribution to Music Award is a tribute to those who help in the construction of the Brazilian music market. People who are dedicated to music and have made relevant contributions. Last year, the award went to the incomparable producer Carlos Eduardo Miranda, who died in March 2018. In 2017, the honoree was the producer Pena Schmidt.

New artists who stood out and broadened their impact on the market with new releases, performance and standing on social issues

Ana Frango Elétrico (RJ) A year after her debut, the 21-year-old singer and visual artist collects praise beyond the Rio scene with her “Little Electric Chicken Heart” André Prando (ES)* The capixaba draws attention for his intense rock made of libertarian verses and travels around the country on tour with “Voador”, launched via crowdfunding Hot e Oreia (MG) The anarchic duo conquered audiences all over Brazil with their humorous “Rap de Massagem”, which include features of Luedji Luna and Djonga Josyara (BA) Reconciling noise and calmness, the singer conducts with striking guitar and sensitive looks her songs about daily life in the praised “Mansa Fúria” MC Caverinha (SP) At the age of 11, he earned the nickname “trap’s prince” and collects packed shows and millions of views on his YouTube channel MC Tha (SP) With a delicate voice and engaging beats, she comes from Cidade Tiradentes to win the world with the funk, MPB and umbanda mix of her “Rito de Passá” Romero Ferro (PE) The original fusion of new wave and brega projected the singer throughout Brazil, accumulating thousands of views in his music videos Rosa Neon (MG) Releasing one music video a month over eight months, the Minas Gerais quartet captured the audience with its great aesthetics and pop sound SASKIA (RS) This composer, producer and DJ brings the angishes of the city in her debut album “Pq” using samples, beats, instruments and pedals Zudizilla (RS) Sharp rhymes and versatile bases have earned praise for the rapper this year, who released the first volume of Zulu, his “black opera”

*People's choice

Creative initiatives, digital tools and original ideas that innovated in the format and helped rejuvenate the music market

Algoritmo da vida Africa agency with Rolling Stone Brazil project for suicide prevention monitors Twitter posts that may indicate depression Empawa 100 African incubator that promotes training and networking activities for African artists to launch and export their music Exposição Björk Digital International show that was shown in MIS-SP and offered immersive virtual reality experience based on the Icelandic artist’s work daleGig* Platform developed 2DL that helps to plan and manage tours, connecting artists to concert contractors from all over Brazil Doritos Rainbow no Rock In Rio Marketing actions ensuring accessibility for people with disabilities such as audio description and interpreters at the megafestival JUMP! Creative Europe Program from European Commission in partnership with MaMA Festival to boost music business Music Innovation Challenge Partnership between Universal Music Brasil and USP to encourage students to think about the relationship between fans and artists in the digital environment #TãoReal Rapper’s seventh work released in three seasons series format including documentary, podcast, plus video clips and an interactive website TikTok Dedicated to short videos, the Chinese social network exploded in 2019 helping to boost its such as Lil Nas X’s “Old Town Road” Women in the U.S. Music Industry: Obstacles and Opportunities Berklee College of Music and Women in Music survey that mapped women’s perspectives in the USA market

*People's choice

Initiatives that caught the eye in 2019: from inclusive marketing campaigns to festivals, radio shows and innovative art projects

ASA – Arte Sônica Amplificada Partnership of British Council with Oi Futuro for professionalization and formation of networks and collaboration between women in music BATEKOO The party started in Salvador spread throughout Brazil, became a label and platform to give voice to urban, black and LGBTQIA+ youth Blue Note São Paulo Branch of the mythical New York place debuted in Sao Paulo merging new and established names from various styles and special shows Budweiser New Classics Are Coming Africa agency’s campaign promoted new artists on Lollapalooza with the hashtag fan mapping #MeuNewClassic Escuta as Minas Music house on Spotify, made by and for women, hosts workshops, mentoring and residences for new releases by new artists and producers Fast Forward Podcast Bruno Costa, Fábio Silveira, Guta Braga and U.GOT discuss the recording market in an informative, didactic and in-depth way Festival Sarará* In its seventh edition in Belo Horizonte the event gathered 30.000 people with artists such as Gilberto Gil, Duda Beat and BaianaSystem Frei Caneca FM With 40% of the schedule built by financial inducements, Recife public radio stands out with its innovative, diverse and plural music programming Sintonia Created by KondZilla, the TV series took the outskirts of São Paulo to Netflix through the eyes of three young people and their relationships with funk, drug traffic and the church #30DIAS30BEATS One minute a day beat: challenge proposed by two friends from João Pessoa on Instagram spread among musicians from all over the country

*People's choice