The role of a designer in the ex-industrial society is to break the rules and the boundaries among the disciplines by investigating the concept of critical design. Critical design uses designed artifacts as an embodied critique or commentary on consumer culture. The project scope is to provoke, inspire, makes us think, and questions fundamental assumptions; contributing to a dialogue about the role of technology / food in everyday life. The area of concern will be within diverse socio-cultural contexts, in order to cultivate and promote sustainable food culture, with a reflection on already existing practices. Considering food as an edible product of mass consumption, designed and far from tradition and gastronomy, it can be used as a means of information dissemination. Investigating ubiquitous technologies, the designer’s role would be to use interaction design with a conceptual approach. Whether actively or in subtle ways, things talk to us, and designers help develop and improvise the dialogue. The project focuses on objects that involve direct interactions, such as tangible interfaces, visualization and communication devices that establish an emotional or intellectual connection with their users. The outcome should evoke the need for constant evaluation of the parameters of consumption, active engagement and reinvention on the part of the consumer by using design as a platform for questioning, visualising and influencing contemporary human behaviour. The playful, critical and provocative attitude of the work will lead to numerous possibilities and responses.
Purpose of the project