36 COMMUNICATION
POWERFUL BUSINESS WRITING FOR EXECUTIVES You spend hours writing a business proposal, but it only takes a minute to decide its success or failure. Because a busy businessman can only spare a minute to scan through your proposal. How do you capture his attention in just one minute and furthermore, how do you make your proposal stand out from all the others that he has read?
Benefits to You • • • • • • • •
Apply essential principles of effective business writing Generate ideas with creative tools and techniques Identify and stress your company’s key factors in your writing Write e-mails and use buffers for bad-news letters Learn and apply the stages of report or proposal writing Use powerful phrases for your paragraphs Measure the clarity/fogginess of your writing Edit your own and your subordinates’ writing
Programme Outline • • • • •
Principles of effective writing Creative tools for thinking and writing Writing bad-news letters/e-mails Process of proposal/report writing Editing
Programme Leader Mary Soon
31 May 28 & 29 Aug 20 & 21
Oct 22 & 23
Duration: 2 Days
$
S$642.00 (SIM Members) S$738.30 (Non-members) (inclusive of 7% GST)
+65 6248 9414 exec@sim.edu.sg
Who must attend? • • • •
Managers Supervisors Entrepreneurs Any professional who needs to write e-mails, letters, reports and proposals, or vet writing • Personnel from social services, hospitality or cultural organisations who need to write persuasively
POWERFUL COPYWRITING FOR MARKETING COLLATERALS
Advertising creativity and copywriting
The pen is mightier than the sword, and this applies to marketing and advertising as well. Well-crafted copy doesn’t just inform. It can move you, shock you, and make you laugh or arouse your curiosity. Coupled with a creative idea and powerful imagery, well-written marketing copy goes a long way in engaging your customer, encouraging belief in your brand and selling your product.
31 Apr 11 & 12 Jul 11 & 12
Duration: 2 Days
Benefits to You
• Train yourself to be a wordsmith and learn how to improve copy written by colleagues and subordinates • Harness the power of visual communication to create effective print advertising and direct marketing messages that bring in sales
Programme Outline
$
S$642.00 (SIM Members) S$738.30 (Non-members) (inclusive of 7% GST)
+65 6248 9414 exec@sim.edu.sg
• Getting the Copy Right • Polishing Your Creative Skills • From Copywriting to Finished Product
Programme Leader
Who must attend?
Tan Chee Teik
• Marketing, sales and promotion personnel • Corporate affairs and public relations managers • Anyone with less than three years of experience in the marketing, sales, and corporate affairs departments.