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#BID FINA WORLD SWIMMING CHAMPIONSHIPS (25M) 2016/2018

THROUGH THE EYES OF A CHAMPION EINDHOVEN THE NETHERLANDS


#BID FINA WORLD SWIMMING CHAMPIONSHIPS (25M) 2016/2018

THROUGH THE EYES OF A CHAMPION EINDHOVEN NOORD-BRABANT THE NETHERLANDS


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COMMITMENTS OF POLITICAL / FEDERATION SUPPORT

1.1 COMMITMENT AND APPROVAL BY THE

DUTCH GOVERNMENT

ANNEX page 42_ Commitment and approval by the Dutch Government

1.2 COMMITMENT AND APPROVAL BY THE

PROVINCE OF NOORD-BRABANT ANNEX page 43_ Commitment and approval by the Province of Noord-Brabant

1.3 COMMITMENT AND APPROVAL BY THE

CITY OF EINDHOVEN

ANNEX page 44_ Commitment and approval by the City of Eindhoven

1.4 COMMITMENT AND APPROVAL BY THE

ROYAL DUTCH SWIMMING FEDERATION ANNEX page 45_ Commitment and approval by the Royal Dutch Swimming Federation

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THE COUNTRY

2.1 INTRODUCTION When people think of the Netherlands, usually tulips, windmills, cheese and clogs come to mind. To many visitors from abroad, these Dutch ‘classics’ are the reason to spend their holidays here. However, this compact and modern country in the heart of Europe offers a mix of bustling cities brimming with exciting culture, art and architecture as well as a lush, green countryside and endless sandy beaches lining the coast of the North Sea. Everything is connected by a modern transportation infrastructure and within easy reach. What makes the Netherlands such a good choice to host the FINA World Championships?

There are multiple reasons. For instance: •A  n internationally oriented and open culture. Great hospitality. English is widely spoken. • Excellent accessibility. Great location within Europe and the award-winning Amsterdam Schiphol Airport with direct connections to most hotspots worldwide. •E  fficient transport and communication networks. •A  n excellent price-quality ratio. •A  robust and stable economy. GOVERNMENT The Kingdom of the Netherlands is a constitutional monarchy with a parliamentary system. Prince William of Orange, who founded the House of Orange, played a pivotal role in the country’s struggle for independence. The present monarch, Queen Beatrix, is well-loved and respected by the 17 million Dutch citizens. STRONG ECONOMY Despite its small size, the Netherlands has developed into an economic powerhouse over the past centuries. Traditionally, the Dutch are a trader’s nation. The country ranks among the top exporting nations in the world. It is the world’s biggest exporter of flowers. Many major global corporations have chosen the Netherlands as location for

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their European headquarters due to the favourable economic climate and good supply of highly skilled workforce. Financial services; manufacturing; tourism and transportation are also strong pillars of the economy. STRUGGLE AGAINST THE SEA Foreigners immediately associate the Netherlands with its age-old struggle with the sea. They are astounded by the fact that almost half of the country lies below sea level. Much of this low-lying land has been wrestled from the sea by a process of land reclamation dating back to the 12th century. The Dutch are generally acknowledged as masters of water management. A visit to the Low Countries offers a unique insight into the land reclamation process and its history. Discover the age-old windmills and learn about the ultramodern sea defences. HOSPITALITY The Netherlands’ open and tolerant character is very much evidenced by its hospitality towards visitors from abroad. Throughout the centuries, refugees from other countries have found a new and safe homeland here. Although Dutch is the official language, most people also speak English, German and or French. As any visitor to this charming land can attest, the Dutch truly enjoy contact with people from abroad and will make you feel at home in the blink of an eye.

2.2 POPULATION With almost 17 million people and a population density of 488 people per km2 the Netherlands is the most densely populated country of the European Union. The total size of the Netherlands is 41,500 km2. Amsterdam is the capital, however, the government resides in The Hague. As a result of these demographic characteristics, the Netherlands had to come up with a creative solution to make effective use of its land by reclaiming land from the sea. Between 1927 and 1968 an entire province (Flevoland) was created from the sea. It is currently inhabited by 365,301 people. The Dutch have been able to combine high levels of population density with extremely high levels of agricultural production.

2.3 IMMIGRATION / CUSTOMS Visitors from abroad need a valid passport to enter the Netherlands. #2.3.1 VISA GUARANTEE

The Netherlands abides by the Schengen Treaty of the European Union. All citizens of the member states of the European Union and those with which the Netherlands has a bilateral agreement can freely enter the country in accordance with the Schengen Agreement. However some other countries are required to apply for a visa. The Dutch Government guarantees that all visa applications will be processed punctually and free of charge, so all participants and officials will be able to make it to Eindhoven without difficulties. In the run-up to the FINA World Championships, the Organising Committee works closely together with the Ministry of Foreign Affairs. This Ministry is held responsible for processing visa applications in cooperation with the Dutch embassies or consulates in non-Schengen countries.

ANNEX page 46_ Guarantee of entry visa for all participants involved in the Championships

#2.3.2 GOODS AND EQUIPMENT GUARANTEE

The Dutch Government guarantees that the importation of the necessary supplies and equipment (including medical supplies) needed for the World Championships by the FINA and the International Federations, the accredited media and sponsors, will be free of customs duties on condition that such supplies and equipment are solely used during the World Championships and, if applicable, re-exported to the country of origin after the World Championships.

2.4 HEALTH CARE Dutch medical care is of high quality and is comparable to the medical care one finds throughout Western Europe. Diagnostic laboratories and specialists in all fields of medicine are available. Hospitals are well equipped. Maternity hospitals and clinics are at hand and most doctors and dentists speak English. There are four hospitals located in Eindhoven, all within a range of 9 kilometres. There is a hospital right next to the venue of the Pieter van den Hoogenband Swimming Stadium which is specialised in treating elite athletes, and is run by Dr. Cees-Rein van den Hoogenband. #2.4.1 HEALTH CARE SYSTEM FOR FOREIGN VISITORS

Throughout the FINA World Championships the Organising Committee will be responsible for all health and medical services. If athletes should be in need of immediate medical attention during the training and the Championships, the Organising Committee will provide a fully equipped medical unit (MTA) of 50 people located in a hospital that specialises in medical top sport — less than a minute from the main entrance as well as two small MTAs (5 people) inside the venue for first aid on site. The Organising Committee will provide an ambulance in front of the venue with a team of lifeguards who are specialised in stabilisation in water. Athletes staying in an official FINA hotel, and in need of medical care, can contact the reception desk which will arrange direct 24/7 medical care in cooperation with the CMO. Most medicines are available locally. Athletes are allowed to bring their own supply of the medicine should this be necessary.

#2.4.2 LEGISLATION ON DOPING (ANTI-DOPING POLICIES)

Doping fundamentally clashes with the spirit of sport and fair play. Doping also carries health risks. The Netherlands Anti-Doping Authority has been commissioned by the Ministry of Health, Welfare and Sport and the Netherlands Olympic Committee to eradicate doping in sport. The Netherlands Anti-Doping Authority conducts doping controls and provides information about doping. The Netherlands Anti-Doping Authority has drawn up national anti-doping regulations that elaborate the international standards (WADA) for the Netherlands. Compliance with the regulations is mandatory for all sports associations.

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7 a.m. I have to open the accreditation centre early, but that’s cool, as I might get a chance to see all the famous athletes. 8 a.m. Start with the heats and check out Ranomi Kromowidjojo later.

10 a.m. Yes! Coffee break... don’t forget to bring mr. Maglione his coffee with one sugar.

12 p.m. On our way to the promo village to cover for the Organising Committee stand and sell as many goods as possible.

1 p.m. I’m already looking forward to dinner. I heard it is Italian spaghetti today... yum!

2 p.m. Yes, I will gladly assist at the stands today. Because then I can inform the public and check out the finals at the same time. I’m loving this! 3 p.m. Already? Time flies when you’re having fun.

5 p.m. It’s time to check the parking lot outside. Luckily, the weather is nice.

6 p.m. And I am already hungry. Better check up on the rest of the team and see who else is itching for a snackbit of sugar.

7 p.m. I finally have the courage to go and talk to Jacco. But what do I say?

8 p.m. Equals party time!

Don’t count the days, make the days count.


THROUGH THE EYES OF THE VOLUNTEER

Water is an important part of the Dutch way of life. Much of our land is won from the sea. We love our canals, boats and ice skating in the winter. We have a passion for swimming. Little wonder that our large team of volunteers is motivated and knowledgeable. English is widely spoken, ensuring clear communication. Our warmhearted hospitality and can-do attitude ensure that every interaction of our volunteers with guests, athletes, partners and officials will be positive and helpful. Our volunteers personify the difference between good and outstanding and we are proud and thankful to have them on board.


when available. The NOS confirmed it is willing to take on the role of host broadcaster and to make footage available to members of the EBU. As a public broadcasting corporation, the NOS has a great deal of experience as host-broadcaster for major events such as Euro 2000, the European Swimming Championships 2008, the European Short Course Swimming Championships 2012 and the European Water Polo Championships 2012. During the FINA World Championships, the NOS will provide full live 3D coverage of the competitions and the activities surrounding them. In special TV programmes, famous athletes from the Netherlands will take viewers to the FINA World Championships to witness good sportsmanship and fair play. For international broadcasts of the FINA World Championships, the Organising Committee will take into account the agreements made with the IBC. All local TV, especially Omroep Brabant, and radio stations, will closely follow the events, participants and supporters, entrusting to all achievements and delivering dignified coverage.

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FINANCIAL ASPECTS

9.1 CURRENCY The Dutch currency is the EURO. ANNEX page 58_ Visual exchange rates during the last 5 years

9.2 GENERAL TAXATION IN THE COUNTRY,

STATE, CITY

All companies and organisations have to pay VAT on the charged fee for goods and services they need to purchase or sell. This also goes for sponsorship. The general tax rate in the Netherlands is 21%. In all cases the tax is already included in all prices. Organisations pay 6% tax over the ticket price. All sponsoring fee and bartering will be charged with 21% VAT.

Some examples: 21% VAT on: • Advertising of domestic sponsors. • Providing access to dance and disco events. • Renting booths to domestic entrepreneurs. • Hire staff for food and drinks (catering service). • Selling alcoholic beverages. 6% VAT on: • Providing opportunities for sport. • Transport of persons and the departure and arrival in the Netherlands. • Selling food and non-alcoholic beverages. • Providing access to sporting events (tickets). • Selling booklets, vouchers and / or programmes. If further information is needed, the Netherlands can quickly provide clarity concerning who, how, what and what tax rates will be raised.

9.3 ACCOMMODATION COSTS: WHAT IS THE AVERAGE

COST OF 3, 4 AND 5-STAR HOTELS (OR LUXURY, SUPERIOR AND STANDARD HOTELS) IN THE CITY?

3-star hotels are scarce in the Eindhoven business region, however, double rooms can be found and range up to 296.45 US$ (225.99 EUR) Full Board. All 4-star official hotels are available for 359.60 US$ (274.13 EUR) per double room Full Board. 5-star accommodation will be approximately 412.45 US$ (314.42 EUR) (excl. food and beverages) for a single room.

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EVENTS

10.1 A CONCEPT AND STRATEGY FOR MEDAL

CEREMONIES

ANNEX page 59_ Visual support medal ceremonies

#10.1.1 OPENING CEREMONY

On the evening before the first day of the Championships the Opening Ceremony will take place. All competitors, staff and FINA members will receive a personal invitation for this evening and all transportation will be arranged. The show will be developed by an experienced show producer to make this an unforgettable evening in which aquatics and technology are the main themes — the core message that lies within the city of Eindhoven.

#10.1.2 CLOSING CEREMONY

The Closing Ceremony is going to take place on the last day of the Championships at the Pieter van den Hoogenband Swimming Stadium, in accordance with the FINA charter. The Closing Ceremony and medal presentation will match the opening theme.

#10.1.3 MEDAL AND DIPLOMA (CREATION AND PRESENTATION)

The medal ceremonies form an important part of the programme and will take place immediatley after the event (following the FINA charter). The design proposition will be submitted to FINA for approval. Medal and diploma design should be a breeze for the City of Eindhoven, as Eindhoven presents itself as one of the design capitals of the world.

10.2 A CONCEPT AND STRATEGY FOR THE AQUATIC FESTIVAL The Aquatic Festival in Eindhoven will be an unforgettable experience for the spectators of the Championships. The members of the KNZB, sports fans, local inhabitants and the FINA aquatic family will be welcomed to a lovely blend of an exhibition and market area, which will be integrated in the large recreational pool of the venue. The KNZB has developed a successful tradition of involving coaches and club committee members in the international events through seminars and workshops in-between competitions. Governing bodies and companies combine business-to-business meetings with Championships sessions. The athletes will be the main actors of an entertaining sports show during the aquatic event. Music and lights will be used to create an ambiance, which will guarantee an up-beat atmosphere among the crowd but also boost the athletes to give their best performances ever. ANNEX page 59_ Visual support Aquatic Festival

10.3 ANY OTHER ACTIVITIES (CULTURAL PROGRAMME,

SOCIAL PROGRAMME AND OR TRAVELLING COMPANIONS) The Organising Committee has planned on providing a culture programme, a social programme for spectators and athletes and a travel programme with various offers and schedules for entertainment in Eindhoven and Amsterdam. Amsterdam is only an hour away, so we will make sure there is the opportunity to attend a trip to Amsterdam. Foreigners are very fond of Amsterdam because of its well-known flower market (and many other flee markets), its beautiful art scene and picturesque canals. The hospitality and vibrance of the city is a must-see experience. Amsterdam has great diverse shopping areas, some more chique than others. It is always fun to rent bikes, cycle around and enjoy the beautiful view, or to go on a boat trip and cruise the canals. With the Van Gogh museum, the Rijksmuseum and the Stedelijk Museum, which recently opened her doors after eight years of reconstruction, the Amsterdam art and culture life is back on the map. Visitors can also enjoy a day at Madame Tussaud’s or the Torture Museum. ANNEX page 59_ Visual support Amsterdam

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THROUGH THE EYES OF THE COMPETITOR

The youth are our future. It’s an old saying, but it’s not unthinkable that the World Champion of Eindhoven is yet unknown for the international audience. Children who are having fun in the pool, challenge themselves to be the new Ranomi, Pieter or Michael. In The Netherlands we know how important a good swimming education is and we built world fame with our swimming development plans. The Netherlands will gladly share her knowledge with the world and strives to donate a swimming pool to an aquatic developing country to be assigned by the FINA bureau. Eindhoven 2016/2018 is not just for this generation, we will build to the next.

“In my dreams I race in Eindhoven.” 13 years old

Micky McAdem


“Swimming is fun. If only I could be as good as Britta Steffen.” 11 years old

Sandra Janssen

“I’m my dad’s ‘butterfly’.” 9 years old

Bierjieta Sjögren “I race to win, but I swim because I love it!” 13 years old

Mbizi Alafouzou

“Water is my passion, swimming is my life.” 12 years old

Daksha Kalanidhi


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ACCOMMODATION / SERVICES

11.1 ACCOMMODATION #11.1.1 NUMBER OF EXISTING HOTELS IN THE CITY (BY CATEGORY)

Eindhoven counts one 5-star hotel, ten 4-star hotels and nine 3-star hotels. #11.1.2 NUMBER OF HOTELS PLANNED (BY CATEGORY)

The Organising Committee will offer four athlete and team hotels with a total of 972 rooms. These four hotels each have a different price category, which is based on location. All hotels are located within nine kilometres of the venue. One 5-star and one 4-star hotel are available for FINA with a total of 526 rooms. Both hotels contain several conference rooms and are located in the heart of the city centre. For the spectators plenty of hotel rooms are available with an extra 3,800 beds in the nearby ‘Supporters Village’ holiday park Center Parcs.

#11.1.3 PRICE POLICY (INCLUDING DETAILS OF THE PERCENTAGE (%))

The Hotel Price Index shows the smallest increase in Europe (1%) raising the index to 103 as goes for the years 2005 and 2008. The hotel prices in Europe are steady.

#11.1.4 HOTEL CHART ANNEX page 60_ Hotel chart

#11.1.5 PROPOSED OFFICIAL HOTEL FOR THE ACCOMMODATION OF THE FINA

BUREAU MEMBERS AND THE LOCATION OF OFFICIAL FUNCTIONS

Pullman Eindhoven Cocagne is located in the city centre of Eindhoven within walking distance from the Central Station, shopping mall Heuvel Galerie and the Holland Casino. The hotel is completely restyled, now matching the look of an ultra modern 5-star hotel with international allure — for business and leisure. Pullman Eindhoven Cocagne boasts an indoor pool, a Turkish steam bath, sauna, whirlpool and a solarium with unique décor and a fitness area. All modern rooms at Pullman Eindhoven Cocagne include a minibar, satellite TV and a work desk. Restaurant Vestdijk 47, which is located in the hotel, is a typical feature of new French cuisine that combines classic cooking styles with modern presentation. Guests can enjoy a drink at Bar 47 which is quite distinctive and well-known for its stylish design.

#11.1.6 ARE THERE ANY OTHER PROPOSED ACCOMMODATION PLANS

Center Parcs ‘De Kempervennen’ is a holiday park close to Eindhoven that will be transformed into ‘The Supporters Village’. Center Parcs ‘De Kempervennen’ offers indoor skiing in the winter, or water skiing in the summer. Walking in the adjacent nature area, wake-boarding on one of the two lakes, or snorkelling in the “Life in the Sea” pool — everything is possible. Special packages will be composed to offer to supporters, their family and friends, accommodation during the Championships with free shuttle service to the venue. The beautiful Center Parcs village is situated eleven kilometres from the Pieter van den Hoogenband Swimming Stadium and is available to anyone who is interested.

#11.1.7 IS / WILL THERE BE AN AGREEMENT WITH HOTELIERS ASSOCIATIONS

(IF SO, PROVIDE DETAILS)

The Organising Committee has direct contact with all hotels in Eindhoven. The Organising Committee signed agreements with most of the hotels throughout Eindhoven. The agree-ment content entails the number of rooms that will be reserved for the Championships with a complete price chart for every kind of room — including (or excluding) breakfast and dinner.

11.2 TECHNOLOGY #11.2.1 WHAT EXISTING / PLANNED COMPUTER SYSTEM(S) WILL BE AVAILABLE?

The Organising Committee works with the software Citrix. The software is installed on the server that is located at the head office in Nieuwegein. Citrix is a desktop-virtualisation solution that transforms Windows desktops and applications into an on-demand service, accessible to any user, anywhere, on any device. With Citrix the Organising Committee can securely use individual Windows, web and SaaS applications, or full virtual desktops, to PCs, Macs, tablets, smartphones, laptops and thin clients — all with a high-definition user experience.

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#11.2.2 ARE THERE ANY EXISTING SPORT INFORMATION

SYSTEMS?

The swim times of all Royal Dutch Swimming Federation members are registered in the swimranking.net database, which includes many international athletes as well. The international company Infostrada (specialised in databases) is located next to the Royal Dutch Swimming Federation office.

#11.2.3 WHAT TIME KEEPING AND SCORING SERVICES

ARE AVAILABLE?

The time-keeping system in the Pieter van den Hoogenband Swimming Stadium is OMEGA. Since 2008 the system is already provided with a light system which is connected to the OMEGA touch pad system and shows the first three finishers upon touching the wall. High-speed video cameras are supplied by OMEGA and placed above the pool at the end of each lane and provide a reliable back-up system to the electronic main systems. For the scoring results the Organising Committee will use two highly accurate OMEGA Vidi walls that will be placed in an easy to spot pool area. Of course the pool is equipped with the OSB starting blocks including footrest.

#11.2.4 A PROPOSAL FOR THE CHAMPIONSHIPS WEBSITE ANNEX page 61_ A proposal for the Championships website

#11.2.5 WHAT TELECOMMUNICATIONS SYSTEMS ARE IN

PLACE (OR PLANNED)?

The Telecommunications Network in the Netherlands meets the highest international standards and requirements. The Netherlands has a very high and dense information infrastructure, allowing fast connections anywhere, especially in and around the sporting venues. For international and transcontinental media coverage, high-speed connections can be used. Moreover, there are satellite connections all around.

11.3 TRANSPORTATION Eindhoven is situated in the very heart of the Netherlands and can be easily reached via Schiphol International Airport, but also by train, car or bus. Upon arrival in the Netherlands participants, officials, accredited media and the FINA family will be cordially welcomed by the Organising Committee and accompanied to the hotels. Throughout the FINA World Championships the Organising Committee provides an efficient transport network for all athletes (and equipment needed for training and competition), coaches, officials, accredited media and the FINA family, travelling back and forth between the airport, train station or hotels, and to and from all FINA World Championships venues (including training venues). The strategic transport plan is based on the following objectives: • Adequate and safe transport. • Punctuality. • Problem-free arrival and departure. • Plenty of means of transport available. • Minimum inconvenience.

#11.3.1 PROVIDE A TRANSPORTATION PLAN (INCLUDING A

DESCRIPTION OF THE RESOURCES) FOR:

The Organising Committee guarantees a free-of-charge transport system that ensures problem-free transfers for all competitors and team officials, FINA officials, FINA bureau and commission members, FINA guests and sponsors throughout the FINA World Championships. Competitors and team officials On dates of arrival competitors and team officials travelling by plane via Schiphol International Airport are cordially welcomed at the airport. The crew will be transported to Eindhoven main train station by train. All crew, including those not travelling via Schiphol Airport, will be taken to the Athletes’ hotels by bus. FINA Officials The Organising Committee assures that transport provided for officials — from the hotel to the training and competition venues, city centre and arrival and departure airport — will be organised in a highly professional and efficient manner. Cars and mini vans will be deployed and are able to drive on bus lanes to speed up and simplify transportation throughout Eindhoven. FINA Bureau and Commissions The transportation system used for all FINA officials will be the same for the Bureau and Commissions. Cars and mini buses will be deployed all over town and are allowed to use the bus lanes set throughout Eindhoven. Separate transport arrangements with chauffeur-driven cars are made. A limited number of FINA Bureau and Commission parking spaces will be available for guests wishing to travel by car. FINA guests FINA guests can use the Organising Committee transport network but can also make use of the excellent free public network in Eindhoven. All competition and training venues are easily accessible by bus or train. A limited number of FINA guests parking spaces will be available for guests wishing to travel by car. FINA sponsors The Candidature Committee makes sure that all transport provided for the FINA sponsors — from the hotels to the training and competition venues, city centre and arrival and departure airports — will be organised in a highly efficient manner. A limited number of FINA sponsor parking spaces are free for sponsors wishing to travel by car. As one would expect high standard dedicated VIP personal transportation will be available.

#11.3.2 WHO WILL BE RESPONSIBLE FOR THE

IMPLEMENTATION OF THE TRANSPORT PLAN?

The transport manager, who has five years experience in the transport system during large-scale events at this venue, will organise all transport including a Transport Plan, which will be decided during event-preparation.

#11.3.3 CAR PARKING FACILITIES

There will be more than sufficient parking facilities at the venue.

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ADDITIONAL OFFER

Provide details of any proposed additional offer to support your formal bid by way of:

12.1 CASH PAYMENT TO FINA The Netherlands will make a payment to FINA of one million US dollars in cash.

12.2 PROVISION OF ‘VALUE IN KIND’ TO FINA

As the Pieter van den Hoogenband Swimming Stadium is one of the world’s fastest and innovative competition pools, there is no need to build an extra (temporary) pool. All the ingredients are already there. The Netherlands will strive to donate a swimming pool to an aquatic developing country to be assigned by the FINA bureau (instead of building another pool in the Netherlands). Thus, the environmental benefits of using the permanent pool will be multiplied by the corporate social responsibility shown by Eindhoven and FINA.

12.3 / 12.4 NATIONAL TV AND MARKETING RIGHTS The national TV and marketing rights will be executed in close conjunction with FINA.

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MOTIVATION AND BENEFITS

13.1 THE PRINCIPAL MOTIVATION AND

OBJECTIVES FOR HOSTING THE FINA WORLD SWIMMING CHAMPIONSHIPS (25M) 2016/2018 IN YOUR COUNTRY / CITY Hosting the FINA World Swimming Championships (25m) in the Netherlands is a highlight in our swimming events tradition. As the Netherlands is considered a swimming country — not only by the national federation, but also by FINA — to host a FINA Championship will feel like bringing swimming home. The Dutch are proud of their swimmers and proud of their organising skills. Therefore, the FINA World Swimming Championships 2016/2018 will bring the best of both worlds together in Eindhoven.

13.2 THE ENVIRONMENTAL AND ECONOMIC IMPACT

THAT YOU FORESEE CONCERNING THE STAGING OF THE FINA WORLD SWIMMING CHAMPIONSHIPS (25M) 2016/2018 IN YOUR COUNTRY / CITY The Eindhoven region is comparable to Manchester. The impact described and calculated by IPSOS Mori after the 2008 Championships (approximately 11.8 million UK pounds) for the Netherlands is the perfect yardstick of what can be expected.

13.3 THE BENEFITS TO FINA SHOULD THE

CHAMPIONSHIPS BE STAGED IN THE CITY Eindhoven will bring FINA innovative championships with a sports loving home crowd. •A  n offer to coaches and athletes to visit the testing and analysing facilities of the InnoSportLab — home of Jacco Verhaeren and his pupils, such as Pieter van den Hoogenband and Ranomi Kromowidjojo. • An extremely well reachable country and city — the gateway to Europe. •A  swimming pool for future champions in a country to be advised by FINA.

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• Happy volunteers. •A  huge fan base which will be kept up-to-date with the latest news by the use of a World Championships available second screen and social media footage, thus exploring and benefiting from a brand new advertising area. • 3D TV coverage.

13.4 THE BENEFITS TO YOUR COUNTRY The Netherlands aims to develop a sports culture of Olympic Level, converging on the Olympic Plan 2028. The FINA World Championships are considered a strategic event in reaching that goal by showing the world that the Netherlands are an expert in organising high visibility events.

13.5 THE BENEFITS TO YOUR CITY The City of Eindhoven and the Province of Noord-Brabant are determined to show the world the attractiveness of their smart region for global companies. The short-term economic impact is definitely worth the investment, but more important is the long-term perspective where companies such as Philips, VDL, ASML and the High Tech Campus depend on strong international relationships. The FINA World Championships will have an intensive follow-up by the Eindhoven city economic department targeting both consumer markets and international investors to benefit from the exposure generated by the FINA World Championships.

13.6 THE BENEFITS TO THE NATIONAL SWIMMING

FEDERATION IN YOUR COUNTRY

For the Royal Dutch Swimming Federation the World Championships will be a jewel in the crown after the various European Championships organised in previous years. Swimming is by far the most successful sport in the Netherlands. The FINA World Swimming Championships (25m) will make a huge contribution to maintaining this leading position, as it will ensure the unceasing interest of public and private support for Dutch aquatics.

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14.1 BUDGET FINA WORLD SWIMMING

CHAMPIONSHIPS (25M) 2016/2018 ANNEX page 61_ Budget FINA World Swimming Championships (25m) 2016/2018

BUDGET

“I’ve enjoyed training again, I’ve enjoyed pushing myself in the pool and I’ll keep on swimming until I feel I cannot get any more out of myself.” Ian Thorpe

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THROUGH THE EYES OF THE MEDIA

The World Championships are an event of global interest. A proficient media strategy guarantees that the message of passion for swimming, physical well-being and fair play reaches as many people as possible. The Netherlands is a country with a world-class media infrastructure with the ability to fulfil national and international broadcasting, print and online media demands. Our media plan guarantees excellent coverage of the event, high visibility for partners and creates the enthusiasm among the world population this event truly deserves.


Kindly put on these glasses, turn the page and enjoy!


THROUGH THE EYES OF A CHAMPION

‘Through the eyes of a champion’ is more than just a slogan to us. It is a pledge to hold ourselves to the same high standards that real champions do. We create the canvas for an inspiring story that introduces a legion of new people to the fascinating sport of swimming. We aim for nothing less than to exceed expectations at every level, to show the focus and determination required to host an unforgettable tournament — a true Aquatic Festival.

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ANNEXES

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ANNEX #2.3.1

GUARANTEE OF ENTRY VISA FOR ALL PARTICIPANTS INVOLVED IN THE CHAMPIONSHIPS VISA AND ENTRY PROCEDURES Visa and entry procedures are based on the EG Regulation No 562/2006 (establishing a Community Code on the rules due to persons going across borders) and the EG Regulation No 810/2009 (establishing a Community Code on Visas) also known as the Schengen Borders Code and the Visa Code. (a) Foreigners — exhibitors and visitors — meeting all conditions of entry as set up in the EG Regulation No 562/2006 (Schengen Borders Code), will be authorised to enter the Netherlands in order to attend the sporting event. Where the participants and visitors are subject to the visa grants, the diplomatic representative will provide visas in an expeditious and service-oriented manner in accordance with EG Regulation No 810/2009 and the visa facilitation agreements. (b) Any request for permission to enter or leave the Netherlands by or on behalf of a person, the Netherlands (in the context of this sporting event) will, without making distinctions based on national or ethnic origin, colour, religion, sex, age or mental or physical disabilities, be treated. (c) Participants, accredited members and officials of this event, who meet all conditions of entry as set up in the EG Regulation compliance mentioned above, will be granted access into the Netherlands to travel for a period of up to three months — should they fulfil their position within the context of this event. People who require a visa will be issued a visa free of charge in agreement with an accelerated procedure, at least as far as the conditions for obtaining them are met. Explanation: General entry conditions: For citizens of some non-EU countries a visa is required when travelling to the Schengen area. The EU is in the possession of a list of countries whose inhabitants must have a visa when crossing the borders, and there is also a list of countries whose inhabitants are exempt from this requirement. This list is included in Regulation No 539/2001 and subsequent amendments. A short-stay visa issued by one of the Schengen States makes sure that the holder is entitled to travel through the Schengen States for up to three months within a timeframe of six months. For longer-stay visas national procedures are followed.

ANNEX #2.4.3

ADDRESS IOC ACCREDITED LABORATORY Address: Institute of Biochemistry – German Sports University Cologne Am Sportpark Muengersdorf 6 DE – 50933 Cologne Germany T: +49 221 498 24 920 F: +49 221 497 32 36

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THROUGH THE EYES OF A CHAMPION

For stays not exceeding the three months within the sixmonths timeframe, the entry conditions are as follows: (a) they are in the possession of a valid travel document or documents that authorize them to cross the border. (b) they are in the possession of a valid visa, if required pursuant to Regulation No 539/2001 of 15 March, 2001, and its subsequent amendments, unless they hold a valid residence permit. (c) they have demonstrated they meet the levels of subsistence during their stay, both for the duration of the intended stay and the return to their country of origin (or for transit to an other country to which they are certainly admitted), or they are in the position to make this possible by means of law. (d) they are not on the alert in the Schengen Information System (SIS) on grounds of refusing entry. (e) they are not considered a threat to the public order, internal security or public health as described in Article 2, paragraph 19, of the Schengen Borders Code, or international relations of any of the Member States and particularly those with regards to the ones withheld from entering the country reported in the national databases of the Member States. Entry conditions with respect to the sporting event. To foreigners subject to the visa requirement, a Schengen visa will be provided in order to enable them to participate in the event or visit the event for a maximum period of 90 days, should all visa requirements be met. Upon request, all participants, accredited members and officials, shall be granted a visa with a longer duration (up to three months) should this be necessary. The visa issued to participants, accredited members and officials will be free of charge on condition that they visit the Netherlands in conjunction with all activities relating to this particular event — the World Championships 2016/2018. The responsible organisation is therefore obliged to submit a list of these persons to the assigned Dutch authorities.


ANNEX #2.5.4

NATIONAL HEROES FROM EINDHOVEN Inge de Bruijn In the period from May to July 2000, Inge swam a series of eight world records at four distances. Never before a swimmer established this many world records (50m and 100m freestyle, 50m and 100m butterfly) within such a short period of time. She fulfilled her sporting dream and won four gold, two silver and two bronze Olympic medals in Sydney and Athens. Inge de Bruijn is the most successful swimmer and athlete in Dutch history.

Inge Dekker With three different coloured medals to her name from three different Olympic Games, this freestyle and butterfly specialist has never let anyone down during the last decennium. World Champion 50m butterfly Shanghai: 2011.

Pieter van den Hoogenband Three times Olympic, fourteen times European (short and long course) and 54 times Dutch champion, Pieter, also known as ‘the Dutch Dolphin’, is the Netherlands’ superstar. Winning the 100m freestyle at the Olympics two times in a row instantly made him a Dutch hero. Pieter van den Hoogenband became four times European Swimmer of the Year, once Best Swimmer in the world (in the year 2000) and three times Dutch Sportsman of the Year. Van den Hoogenband received the Laurens Sportsman award in 2001.

Hinkelien Schreuder As an all-round short course specialist she is the world record holder on the 100m individual medley. She has always been an important factor in many consecutive European and World records and world best-time winning relays. Starting very young, Hinkelien has won the highest number of national women’s titles in Dutch swimming history ever.

Maarten van der Weijden Maarten van der Weijden has always been an accomplished swimmer. From the late 90s until 2008 he competed in many World Championships, National Championships and the 2008 Olympic Games in Beijing, and has won many a medal. Whether it is open water, long course, or the 22-km IJsselmeer crossing, the man can do it all. In 2001, he was diagnosed with acute lymphatic leukaemia and spent six months in hospital. He overcame his illness and got back in the game with a bang, becoming the first ever Olympic Champion in open water.

Ranomi Kromowidjojo After many titles with the freestyle relays on long and short course European, World and Olympic Championships, Ranomi won her first individual world title at the short course World Championships in 2010. Specialised in freestyle and winning two gold medals at the London Olympic Games she emerged as the new hero of the Dutch people.

Marleen Veldhuis First time World Champion at the Short Course World Championships 25m in 2004, Marleen made a step towards many more individual titles at European and World Championships. She became a valued member of the Dutch 4x100m freestyle relay team who won all major titles in the years between 2006 and 2011. Still world record holder on the 50m freestyle Short Course and already a mum, Marleen won a bronze Olympic medal on the 50m freestyle in London 2012.

Jacco Verhaeren Pieter van den Hoogenband and Ranomi Kromowidjojo are just two international swimming superstars under his leadership. Their Olympic gold medals, won in Sydney and London, are just a few highlights of his career as a swimming coach. He truly is an exceptional coach. Elected as Dutch Coach of the Decade he is, besides being a technical director of the Royal Dutch Swimming Federation, the strategist behind Dutch elite swimming since 2006.

THROUGH THE EYES OF A CHAMPION

47


ANNEX #2.6.2

TV COVERAGE PREVIOUS EVENTS EUROPEAN WATER POLO CHAMPIONSHIPS 2012 The Netherlands Market NOS Broadcaster The Market NEDNetherlands 1 Channel NED 2 NOS Broadcaster Delayed Programme Delayed Live NED Channel NED 08 1 No. programmes 07 2 03 Delayed Programme Delayed Live 00:15:30 Total duration (hh:mm:ss) 00:18:05 01:51:46 08 No. programmes 07 03 7,455,000 Cumulative audience 5,348,000 2,082,000 00:15:30 Total duration (hh:mm:ss) 00:18:05 01:51:46 8.7 Peak rating 5.8 7.2 7,455,000 Cumulative audience 5,348,000 2,082,000 8.7 Peak rating 5.8 7.2 The Netherlands Market EUROPEAN SHORT COURSE SWIMMING CHAMPIONSHIPS 2010 56 No. Programmes The Market 68 Netherlands Number of broadcast items 56 No. Programmes 05:32:55 Broadcasting time (hh:mm:ss) 68 Numberplaying of broadcast items 03:47:40 Actual time (hh:mm:ss) 05:32:55 Broadcasting time (hh:mm:ss) 15,580,00 Cumulative audience 03:47:40 Actual playing time (hh:mm:ss) 10,495 IFM event index (points) 15,580,00 Cumulative audience 10,495 IFM event index (points)

TOTAL

Live 01 Live 00:02:07 01 891,000 00:02:07 5.8 891,000 5.8

NED 3 Delayed NED 09 3 Delayed 01:07:36 09 1,479,000 01:07:36 1.8 1,479,000 1.8

TOTAL 28 03:35:04 28 17,255,000 03:35:04 8.7 17,255,000 8.7

ANNEX #2.7.1

MAJOR SPORT AND OTHER INTERNATIONAL EVENTS 2008 • EC Badminton, Almere •E  C Swimming, diving and synchronised Swimming 2008, Eindhoven     • EC Sailing, Medemblik • WC Triathlon, Almere   2009 • WC Judo, Rotterdam • EC Hockey, Amsterdam • WC Short-track, Heerenveen • EC Triathlon Olympic Distance, Holten • Prologue Vuelta d’España, Assen • First Stage Vuelta d’España, Assen - Emmen • Second Stage Vuelta d’España, Zutphen - Liège   2010 • Prologue Giro d’Italia, Amsterdam •F  irst Stage Giro d’Italia, Amsterdam - Utrecht • Second Stage Giro d’Italia, Utrecht • Grand Depart Tour de France, Rotterdam • WC Sailing 470, The Hague • WC IPC Swimming 2010, Eindhoven • EC Short Course Swimming 2010, Eindhoven   2011 • ITTF WC Table Tennis, Rotterdam • WC Squash, Rotterdam • WC Bridge, Eindhoven 

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THROUGH THE EYES OF A CHAMPION

2012 • EC Water Polo 2012, Eindhoven • EC Diving Synchronised Swimming 2012, Eindhoven • EC Beach volleyball, The Hague • WC UCI Cycling, Valkenburg 2013 • EC Speed Skating, Heerenveen • EC Squash, Amsterdam • Final UEFA Europa League, Amsterdam • European Youth Olympic Festival, Utrecht • WC Cross Triathlon, The Hague • EC Masters Swimming 2013, Eindhoven 2014 • EC Junior Swimming, Dordrecht • WC Speed Skating, Heerenveen • WC Hockey, The Hague • WC BMX, Rotterdam • European University Games, Rotterdam • WC Softball, Haarlem • WC Rowing, Amsterdam • WC Adaptive Rowing, Amsterdam   2015 • EC Air Rifle, Arnhem • WC Beach Volleyball, The Hague   2016 • EC Athletics, Amsterdam


ANNEX #3.1.1

MAP OF EINDHOVEN WITHIN THE COUNTRY

Amsterdam Utrecht

The Hague

Eindhoven

30 km

80 km

130 km

ANNEX 3.2

MAP OF THE AIRPORT DISTANCE TO THE VENUE

Schiphol 130 km

Rotterdam 125 km

Weeze Eindhoven

80 km

10 km

D端sseldorf 90 km

Maastricht Aachen

Brussel Zaventem

75 km

130 km

Liege

125 km

THROUGH THE EYES OF A CHAMPION

51


EINDHOVEN 2016/2018

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