Prada Senses Workshop

DESIGN, BUSINESS, AND THE FUTURE OF T H E P R A D A R E TA I L E X P E R I E N C E

T E A M 07

GLOBALISM & INCLUSIVENESS

GLOBALISM & INCLUSIVENESS G OA L S Social engagment Leveraging technology Global expansion

S T R AT E G Y Customer tiers Value proposition

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

SENSORY CONNECTION

O U R P R O P O S A L C O N N E C T S A L L P R A D A‘ S R E TA I L G L O B A L LY T H R O U G H A S E R I E S O F S E N S O R Y T E C H N O L O G I E S W H I C H A C T I VAT E S A B O N D B E T W E E N P E O P L E , P L AC E S , P R A DA , A N D P R O D U C TS .

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

SIGHT

TO U C H

EXPERIENCE Series of sensory technologies enhancing the global retail experience.

SOUND

P R A D A SENSES

SMELL

TA S T E

GLOBALISM & INCLUSIVENESS

SIGHT Interactive window displays connect Prada customers around the world.

Erin, in Tokyo, is interacting with Adelle in London who is visualized in colour.

This immersive technology allows people to playfully act in a sophisticated environment.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

TO U C H When customers feel the textures of Prada clothes the hangtags will glow.

Customers will know when and where other customers are interacting with same garment through the hangtag’s changing light and heat.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

SOUND Motion sensored screens enable customers to remix music within the store through their gestures by manipulating the “sound waves” on the screen.

The playlist will be curated with songs to sound seamless together while being composed by customers.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

SOUND & TO U C H This installation combines sound and touch senses to engage customers to play.

The individual hexagons will have different textures on them that feel like various fabrics. When a customer touches a hexagon it will glow and create a sound.

The combination of all customers interactions internationally will make an immersive experience which feels inclusive.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

SMELL To integrate customers sense of smell and create a connection with other stores, the individual perfume stands will light up when people pick up the bottle to test a scent.

Customers will notice when someone tries on a scent in another store as the glass cube will glow in colour and display a location.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

TA S T E Prada’s quirky and sophisticated brand will be highlighted through the use of sweets.

Candy dispensers in Prada cafes will glow when customers around the world pick their favourite flavours, uniting individuals through their taste.

P R A D A SENSES

GLOBALISM & INCLUSIVENESS

T H A N K YO U

P R A D A SENSES

GLOBALISM & INCLUSIVENESS