User research: summary

A user research was conducted in several phases of the research plan. Initially, this took place to build and create a persona to collect in-depth information on peoples opinions, experiences, feelings and frustrations when question about the process of choosing and reserving a seat at the movie theater, and what kind of features they would like to see on this product.

A primary group identified through research was hard working people that have a tight and crazy schedule, with a lack of time and opportunity to relax on an activity like this, and when they do, it can be very “on the go” and efficiency on a supposed simple task like this is a true and real requirement.

The next user research conducted was for the usability test of the low-fidelity prototype. During the lo-fi prototype usability test, feedback from the users was registred and implemented to the app in order to make sure that the user experience is intuitive, and it’s a accessible product to as many people as possible.