Rallio Step-by-Step Guide

Page 1

Rallio for Silversea

A STEP-BY-STEP GUIDE TO OUR SOCIAL MEDIA TURN-KEY SOLUTION

1
2 Table of Contents What is Rallio? 3 Why Rallio? 3 Getting Registered with Rallio 3 Setting up your account 3 Connecting your Facebook Page 5 I don’t have a Facebook Page 6 I do have a Facebook Page 7 Synching your Facebook Page with Instagram 9 Using Rallio 13 Set it and forget it with our Calendar feature 13 Using Pre-Existing Posts 15 Using Pre-Selected Images 17 It’s Time to get started using Rallio 17

What is Rallio?

Silversea partnered with Rallio, a social media platform, to offer Travel Advisors a turn-key solution to quickly and easily post Silversea branded content to their Facebook and Instagram pages.

Why Rallio?

The Rallio platform provides you with the following benefits:

• Set it and forget it: promote your business selling Silversea cruises with itineraries, videos, experiences, ships and more using auto-scheduled pre-made social media content with your own call to action, pushed to your social media platforms Instagram and/or Facebook

» Or optionally, you can approve/edit the posts before they get published

• Stay top of mind with your clients: publish highly engaging weekly content with your agency call to action, without having to do the hard work, meaning the content is already created for you

• Facebook + Instagram: post Silversea content on both platforms at the same time

• Social Media Posts Library at your fingertips: take advantage of a library of pre-created posts that you can choose to schedule manually

• Easy to respond: Respond to client’s comments in one platform through Rallio

Getting Registered with Rallio

After opting-in to participate in the Silversea Rallio program by answering a few questions about your preferences, Rallio will create your account and you just need to follow these simple steps: [If you have not done it, Opt-In here]

1. Follow the registration link in your welcome email from Rallio, and complete your account information.

Setting

1. Head to “Settings” at the bottom of the left-hand menu. Here, you can add your Profile Name, Time Zone, website URL and custom call to action.

3
up your account (time zones,
call to
and
personalized
action
more!)
PLAY VIDEO TUTORIAL

2. To add your own full personalized call to action, fill in your desired sentence, for example ‘Please contact us on 12345 6789, email silversea@ABCtravel.com or visit us in store’ in Custom Field 1. This message will then appear on all automated posts scheduled on your profile.

4

Connecting your Facebook Page PLAY VIDEO TUTORIAL

For Rallio, you will need a Facebook Page. Do you have a Facebook Page or a Profile?

In order to use Rallio with Facebook, you are going to need a Facebook Page. A Facebook Page is different from a profile because it is public facing. Unlike a profile, people don’t need to be your friends to see the content you publish and you can reach a wider audience than your immediate circle. A Facebook Page is more professional for small businesses, than a profile.

Let’s find out if you have a Facebook Profile or a Facebook Page.

5

A Facebook Profile will look something like this - you do not have followers and likes, you have friends.

A Facebook Page will look something like this - you do have followers and likes.

I don’t have a Facebook Page

If you don’t have a Facebook Page, don’t worry! It’s very easy to create one. Click here to learn

6

I do have a Facebook Page

If you have a Facebook Page, you will have to connect it to Rallio. Follow these steps:

1. Log into your Rallio account. Use your email address provided when you registered along with the password we sent you via Email.

2. Once logged in, go to Setting> Social Profiles > “Connect Now”.

3. Log in with your personal Facebook credentials and click “continue as”.

4. Click “Edit Settings” and select the business accounts you would need to sync to Rallio.

7

5. When connecting your profiles, the respective platforms will ask for varying permissions. All permissions must be accepted or the connection will not complete.

6. Click “Connect Now” next to the Facebook page you would like to sync to Rallio.

7. You’re ready to go! Your Facebook page is now connected to Rallio.

8

Syncing your Facebook page with Instagram

1. Before you can connect your Instagram account to Rallio, you must first sync it to your Facebook page. To do so, follow these steps:

a. Visit your Facebook business page and click on “settings”.

9
b. Click on the Instagram tab.

d. Sign into your Instagram account on the pop up window.

e. Now let’s connect Instagram to Rallio

10 c. Click “Connect Account”

2. Log into your Rallio account and head over to Settings > Social Profiles and click “Connect Now” next to the Instagram icon.

3. Log in with your personal Facebook credentials and click “Continue”

11

4. Click “Connect Now” next to the Instagram page you would like to sync to Rallio.

5. You’re ready to go! Your Instagram page is now connected to Rallio.

12

Using Rallio

Once your accounts are connected, you will get access to a dashboard that looks like this:

Let’s get started using Silversea content

When you filled out the form for your profile to get created, you selected to have access to Classic Ocean-going, Expedition or both Classic Ocean-going and Expedition content. Based on that selection, you will automatically receive Silversea posts in your Facebook and Instagram in alignment to the Silversea content calendar.

#1 Set it and forget it with our Calendar feature

PLAY VIDEO TUTORIAL

If you would like to just set up your account and forget about it, the Calendar section is the place to do this. Here, we do the work for you and add posts to your calendar automatically.

13

Click on “calendar view” to see all scheduled posts by month!

14
The monthly content calendar will be displayed like the image below:

#2 Using Silversea Pre-Existing Posts

In the posts section, you will find the Silversea’s Ready-Made posts bank with pre-written text. You can use them as needed.

To use one of these posts, just click on it, and scroll to the bottom to Post, Schedule or Edit as needed. You will notice some of your details that you would have added when creating your personalized call to action are already showing to make it easier for you to post.

15
PLAY VIDEO TUTORIAL

Once you select the Edit/Schedule button, you will be taken to the first screen which we covered in the step before this one. Go ahead and Post/Schedule as needed.

16

#3 Using Pre-Selected Images

The third tab within the Content area is your Media Library. Here you will find images and videos picked by our Marketing experts to help you schedule relevant Silversea content. These images have already been cropped to the right sizes and video lengths for social media.

It’s time to get started using Rallio!

Thank you for taking the time to read through this guide, you are now ready to use Rallio.

To learn more about Rallio, watch our recordings where we walk you through the platform: Watch video tutorials here.

If you have any technical or content questions, please reach out to the Rallio team who are available on Live Chat through the Rallio Platform.

17
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.