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Target for Spring / Summer 2014 The audiences that this collection is directed to are men between twenty-five and forty-five who are interested in fashion and culture and appreciate the high quality and design that Burberry provides their customers with. Generally the target remains the same as usual but it will try to also appeal to younger men because of an engaging promotion via social media and an optimized version of the site for mobile devices in order to be accessible around the clock and to make sure people can use the site, especially because nowadays everyone is looking for
quick information that’s easy to understand and goes straight to the point, no one is wasting any time reading pages over pages of content on their phone or iPad; therefore our content will be direct and with a visual emphasis.