A new pop-up features a custom bar, merch displays, photo ops, lounge areas, collaboration spaces, and events.
be found at the new pop-up. Officially dubbed the “Boochquarters,” the 2,600-square-foot pop-up space, scheduled to be open through the end of the year, includes a custom bar, merchandise displays, photo ops, lounge areas, working and collaboration spaces, and a variety of events on signshop.com
nights and weekends. To welcome guests to the new popup, the outside of the building is attention-grabbing as well, thanks to a giant, colorful mural painted on the exterior of the building. To make both the interior and exterior of the pop-up a reality, Chi-
cago-area experiential producers Groundswell Experiential brought on multidisciplinary design and fabrication studio AllKinds, which is also located in Chicago. AllKinds specializes in the creation of custom art installations for events, interiors, brands, and movements. As its name implies, the company uses all kinds of materials and techniques— from metals, clay, and paint to laser cutting, 3D printing, and more. “We thrive on creating unique and clean-looking, but technical, pieces of art,” explains Crystal Hodges, founder of AllKinds. Hodges’s company also values sustainability and makes every effort to use salvaged materials in its designs. At the completion of a project, it aims to repurpose, recycle, or donate as many materials as possible. “We value sustainability, and we are trying to improve our own environmental footprint and be more conscious every day while creating our beautiful and expanding portfolio of work,” says Hodges. Like Luna Bay, AllKinds is also a women-owned business, so Groundswell felt they were the perfect fit to take on this pop-up project. Groundswell had also worked with AllKinds pre-pandemic and liked the design work the studio did. AllKinds handled the entire buildout of the pop-up’s interior—designing and fabricating everything in-house— which included a number of visually interesting displays and elements. Visitors to the pop-up are welcomed by a number of vinyl features including window graphics and a large floor graphic at the entrance that says “Luna Bay” in white script on a light blue background. The floor graphic was created using ORACAL Oramask stencil vinyl. AllKinds also designed and built a custom bar for the pop-up that used simple materials like plywood and a faux-handmade terrazzo top. The front of the bar was handpainted with the words “Luna Bay.” AllKinds prides itself on taking everyday objects and transforming them
October 2021
Sign Builder Illustrated
25