IN THE INDUSTRY
CHEERING ON THE
VULCANS ST DIUM STA WRAPS
C
ALIFORNIA, PENNSYLVANIA — The challenge that faced school officials at the California State University of Pennsylvania in California, Pennsylvania, during a recent rebranding campaign was to find a way to increase branding and promotion opportunities with unique outdoor graphics for non-traditional surfaces. Large format digital print and graphics installation company 84 Sign Shop of nearby Eighty Four, Pennsylvania, knew it could really help the University make a unique impression here. Having already partnered together on several prior projects, 84 Sign Shop and California State University of Pennsylvania teamed up once again to create promotional graphics that would be 6
Sign Builder Illustrated
May 2020
creatively displayed on the University’s outdoor athletic stadium—their idea being to install the graphics featuring the schools’ colors and mascot (the Vulcans) to the sides of the then-bare concrete stadium bleachers. This particular university branding project was executed using a combination of Mactac’s IMAGin® RoughRAP™ RR100 wall wrapping film and one of Mactac’s PERMACOLOR® RAYZor™ LF3600 series clear overlaminates, which are available in either gloss or matte finishes. Known for excellent conformability and a strong bond, RoughRAP is a 2.0mil soft gloss white high-performance vinyl with an aggressive permanent adhesive. When used in conjunction with the
1.5-mil PERMACOLOR RAYZor overlaminate, outdoor durability of graphics is extended. Exterior RoughRAP/RAYZor combination graphics have an outdoor life expectancy of eighteen months. Although 84 Sign Shop had never used Mactac products before, they did conduct research before proceeding further—making sure to speak with the vinyl manufacturer’s representatives, reviewing the detailed product information and technical application guides, and testing out the materials. Mactac assured 84 Sign Shop that the RoughRAP/RAYZor product duo made rough and textured wall applications easy, while also promising superior protection from outdoor elements. After going through all of these presignshop.com