textures—and are designed to withstand environmental wear, graffiti, chemicals, and even direct exposure to light for up to five years or more, in some cases. Outdoor sublimation applications for these substrates center on photo installations, artistic decoration, outdoor exhibitions, landmark placards, point-ofinterest or educational signs, branded signage for businesses/organizations, and other signage or decorative purposes.
Jimmy Lamb, Manager of Education, Sawgrass Add in CreativeStudio™, the online graphic design software built specifically for sublimation and its continually updated library of thousands of product templates, images, fonts, and print-ready designs, and you have the most complete desktop product decorating system on the market built and supported by the industry-leading experts at Sawgrass. Need help selling and marketing sublimation products or understanding more about the science of sublimation? Sawgrass has that covered, too, with a master collection of sales, marketing, production and educational tools available to all Virtuoso customers. Here’s a look at some of the ways you can make money with a Sawgrass Virtuoso sublimation system in your shop. Interior Signage Every organization—from cafes and offices to schools, hospitals, government agencies, nonprofits, and beyond—has a need for interior signage, making it an ideal market for sublimation. Sign shops can make everything from small directional signs and full tabletops with menu options to large wall murals or hanging panels with important information, banners welcoming visitors, and more. Outdoor Signage There are several substrate manufacturers that offer hard panels for photographic reproduction and exterior signage. These panels offer a variety of finishes—from matte and high gloss to signshop.com
P-O-P Signage Sublimation is the ideal imprinting technology for point-of-purchase (P-O-P) signage because of the detail, color, and graphic capabilities that it offers. Point-ofpurchase signage can be anything that is placed within a business that helps drive a customer toward a sale. These signs need to grab attention, delight the eyes, create affinity, and entice the viewer into action. Sign makers find that sublimation’s extreme color, photographic reproduction, incredible definition, and clarity result in signs that demand attention— as well as the higher prices customers are willing to pay. Specialty ink sets that offer true fluorescents and expanded gamut are also available and give sign makers the ability to make signs really “pop,” no pun intended. Soft Signage Sublimation applications for soft signage tend to run toward larger substrates, as
fabric makes the most visual impact when there is a lot of surface area shown. Banners, flags, and stretched fabric displays all offer different advantages for a variety of different types of customers. Colleges, malls, convention centers, museums, government buildings, corporate headquarters, fitness centers, restaurants, and more can all use pop-up fabric signs, wall hangings and flags, and pole or rally banners to draw attention to lots of things. A strong selling point for sublimated soft signage is the ability to add photographic elements, as well as generate bright, on-brand colors. Upselling Opportunities Finally, because you can sublimate onto hundreds of different kinds of products, you can become a one-stop shop for many of your customers’ needs. Suppose a new restaurant owner hires you for interior and promotional signage. With sublimation capabilities, you can also offer to make name tags and uniforms for the staff, drinkware, and linens with logos, promotional items, and more—resulting in a much larger sale. Ready to learn more? Contact sales@sawgrassink.com for more information about adding sublimation to your sign shop. To learn more about Sawgrass, visit www.SawgrassInk.com.
Grow your business with a single investment in Sawgrass’ virtuoso sublimation system. December 2018
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